Cycling Weekly

What Cycling Weekly does

Cycling Weekly is a heritage cycling media brand founded in 1891 and operated by Future plc from Bath, UK. It serves cycling enthusiasts and prospective cycling-product buyers in the UK, US, and Australia through a multi-format content platform combining digital editorial coverage, a print magazine, and podcasting. Core content areas include cycling news, product reviews, buying guides, and a dedicated gravel section that addresses the fast-growing off-road cycling segment.

The brand's product surface is content-led: news articles, long-form reviews and buying guides, a podcast offering launched in 2026, and a deals aggregator that links editorial coverage to retailer promotions. The underlying technology stack is not detailed in the available information; the platform is described in terms of digital publishing, magazine circulation, podcast distribution, and standard social and newsletter channels typical of consumer-specialist media. No proprietary AI or machine learning capabilities, data products, or platform technologies are disclosed.

Revenue is generated through three mechanics: digital advertising across owned properties, magazine subscriptions starting at $56.99, and affiliate commerce tied to cycling retailer deals. The customer base is consumer-facing and long-tail rather than concentrated among enterprise buyers. Cycling Weekly operates as a vertical brand within Future plc and does not raise independent funding or pursue separate M&A transactions.

Name

Cycling Weekly

Legal name

Future Publishing Limited

Website

https://cyclingweekly.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Cycling Weekly is a heritage cycling media brand owned by Future plc, serving cycling enthusiasts across the UK, US, and Australia through digital editorial, a print magazine, podcasting, and affiliate commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: Display and content advertising on cyclingweekly.com generating revenue from brands targeting cycling enthusiasts.
2. Magazine Subscriptions: Print and digital magazine subscriptions offered through magazinesdirect.com with subscription pricing starting from $56.99.
3. Affiliate Commerce: Affiliate commissions earned when readers purchase products through tracked links on the site (earns commission on product sales).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cycling Weekly is a digital-first cycling media brand that publishes daily news, race coverage, expert product reviews, group tests and buying guides, fitness and training content, and curated deals on cyclingweekly.com. It also operates a paid weekly magazine subscription, the "Off The Back" podcast, and "The Leadout" newsletter, monetized through advertising, subscription fees, and affiliate commerce commissions on cycling product purchases.

Product overview

Cycling Weekly is a comprehensive cycling media platform offering news, reviews, and buying guides. The core offering consists of daily news coverage, racing content (Tour de France, Giro d'Italia, Vuelta), and expert product reviews spanning bikes, components, and clothing across multiple categories. The platform includes dedicated section for gravel cycling, fitness content, a podcast (Off The Back), and a deals aggregator. The review portfolio covers road bikes, gravel bikes, e-bikes, TT/triathlon bikes, cyclo-cross bikes, folding bikes, and touring bikes, plus components including drivetrain, wheels, tyres, brakes, handlebars, saddles, and power meters, along with clothing reviews for shorts, jerseys, jackets, helmets, gloves, shoes, and accessories. Group tests and buyers guides provide comparative analysis across product categories. The magazine subscription serves as a premium add-on to the digital content.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling Weekly News Daily cycling news coverage including race reports, features, interviews, and breaking news from professional and recreational cycling, free to readers with advertising support on cyclingweekly.com.
• Cycling Weekly Racing Coverage In-depth coverage of professional cycling races including Tour de France, Giro d'Italia, Vuelta a España, and Olympic cycling events with rider profiles, team announcements, and race analysis.
• Cycling Weekly Reviews - Bikes Expert-reviewed bicycle reviews covering road bikes, gravel bikes, e-bikes, folding bikes, TT/triathlon bikes, cyclo-cross bikes, and touring/audax bikes with detailed testing analysis.
• Cycling Weekly Reviews - Bike Components Comprehensive component testing including frames, gears/drivetrain, pedals, tyres, wheels, brakes, handlebars, saddles, and power meters.
• Cycling Weekly Reviews - Clothing Expert cycling apparel reviews covering shorts, jerseys, jackets, helmets, gloves, shoes, base layers, gilets, and glasses/goggles.
• Cycling Weekly Group Tests and Buyers Guides Comparative group tests and comprehensive buying guides for cycling equipment including best bikes, best cycling computers, best smart trainers, best cycling shoes, and best cycling lights.
• Cycling Weekly Fitness Training advice, fitness tips, nutritional guidance, and workout plans for cyclists of all levels.
• Cycling Weekly Gravel Dedicated section covering gravel cycling including race coverage, bike reviews, and gravel-specific content.
• Cycling Weekly Deals Curated deals and discounts on cycling gear, featuring product deals from retailers during events like Amazon Prime Day, with affiliate-linked purchasing.
• Off The Back Podcast Audio podcast delivering cycling news, interviews, features, and expert buying guides in conversational format, available on podcast platforms.
• Cycling Weekly Magazine Subscription Print and digital magazine subscription offering weekly expert practical tips, nutritional advice, training guidance, exclusive interviews, product reviews, and in-depth bike and kit analysis; priced from $56.99 annually via magazinesdirect.com.

Quantifiable outcome

• Comprehensive coverage across all cycling categories: road, gravel, fitness, racing, touring, bike reviews, component reviews, clothing reviews

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Pinkbike: Mountain-biking-focused media with large community and tech reviews. Adjacent peer — overlapping review monetization model but narrower segment focus on MTB rather than road/gravel.

Direct peers

• Global Cycling Network (GCN): Video-first cycling media brand covering tech, training, and racing. Competes for the same enthusiast audience as Cycling Weekly but leads in video/podcast formats, representing a content-format peer.
• BikeRadar: Specialist cycling review site owned by Immediate Media (formerly Future's competitor). Directly comparable on product reviews, buying guides, and tech content across bikes, components, and accessories.
• VeloNews: Pro cycling and racing-focused media brand, part of Outside's network. Comparable to Cycling Weekly's racing and tech editorial, with overlapping coverage of Grand Tours and pro peloton.
• Cyclingnews: Professional cycling news and racing coverage site. Direct competitor to Cycling Weekly in the road racing editorial space, and notably also owned by Future plc, making it a sister brand.
• road.cc: UK-based independent cycling review and news site. Directly comparable product review depth and buying guide content, particularly strong in tech and component testing.
• Bike Perfect: Future plc sister brand covering road, gravel, and mountain biking reviews. Most direct internal peer — same owner, same product review taxonomy, same affiliate commerce model.
• Peloton Magazine: US cycling print and digital magazine covering racing, tech, and culture. Comparable mid-tier cycling title with similar editorial scope and subscription model.
• Bicycling Magazine: Long-running US cycling magazine owned by Hearst. Direct peer in print + digital cycling editorial, with comparable coverage of road, gravel, and fitness segments.

Regional players

• Cycling Weekly Australia: Australian edition of Cycling Weekly itself — included as a regional reflection of the same brand serving Oceania with localized content and commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/cyclingweekly
• Facebookfacebook.com/CyclingWeekly
• LinkedInlinkedin.com/company/cycling-weekly

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycling Weekly