What road.cc does

road.cc is a UK-based independent cycling media publisher, founded in 2008 and operated by Farrelly Atkinson (F-At) Limited from Bath, England. The company runs a three-property portfolio — the flagship road.cc site for road cycling, off.road.cc for mountain biking and gravel, and ebiketips for electric bikes — producing cycling news, expert product reviews, buying guides, tech features, podcasts, and community forums targeted at cycling enthusiasts across multiple disciplines. Its core technology is a digital content management system hosting news articles, product review pages, and product listing pages, with no proprietary platform infrastructure or mobile applications.

The business operates a direct-to-consumer digital publishing model aimed at individual cyclists rather than enterprise buyers. Revenue is generated through two streams: digital advertising (display and sponsored content, sold via [email protected]) and a consumer subscription tier priced from £1.99 per month, accessed via a standard user registration flow. The company employs between 11 and 50 people, has not raised external funding, and operates with no parent company or disclosed M&A activity.

Audience acquisition is driven by organic SEO (the company is a designated Google Preferred Source Publisher), an active multi-platform social presence (Facebook, YouTube, Instagram, Threads, Bluesky, WhatsApp channel), email newsletters across all three sites, RSS feeds, and a weekly podcast. Distribution is exclusively digital and self-serve, with no physical product channels beyond a recently launched commerce surface at shop.road.cc. The company is privately held and shows no current signals of regulatory exposure, restructuring, or leadership change.

Name

road.cc

Legal name

Farrelly Atkinson (F-At) Limited

Website

https://road.cc

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

road.cc is a UK-based independent cycling media publisher operating three sites (road.cc, off.road.cc, ebiketips) that deliver news, reviews, and buying guides for road, mountain, gravel, and e-bike enthusiasts, monetized via advertising and £1.99/month subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital advertising: The site generates revenue through display advertising and sponsored content. Contact email for advertising is [email protected].
2. Subscription/membership: The site offers paid subscriptions starting from £1.99, providing ad-free or enhanced access to content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

road.cc is a cycling-focused digital media publisher that produces news, independent product reviews, and buying guides for road, mountain, gravel, and electric bike disciplines via its flagship road.cc site and sister properties off.road.cc and ebiketips. Content is delivered through a website, community forums, newsletters, podcast, and social media channels, monetized through paid subscriptions (from £1.99) and digital advertising.

Product overview

road.cc operates a portfolio of cycling media websites led by the flagship road.cc platform offering cycling news, reviews, and buying guides, supplemented by two sister sites: off.road.cc (mountain bike and gravel content) and ebiketips (electric bike content). The sites feature editorial content including product reviews across bikes, components, accessories, and clothing categories; tech news; features; buyers guides; and forums. Revenue is generated through subscriptions and advertising. The company is owned by Farrelly Atkinson (F-At) Limited.

Differentiator

Problem solved

Functional benefit

Brands

• off.road.cc: Mountain bike and gravel cycling reviews, news and advice
• ebiketips

Products and services

• road.cc Award-winning cycling news, reviews, and buying advice website covering road bikes, components, accessories, clothing, health/fitness, and tools, targeted at cycling enthusiasts.
• off.road.cc Sister site of road.cc covering mountain bike and gravel cycling reviews, news and advice across hardtail, XC, trail, enduro, and electric mountain bikes plus components, clothing, and accessories.
• ebiketips
• road.cc paid subscription Paid subscription/membership starting from £1.99 per month, providing ad-free or enhanced access to road.cc content.
• road.cc Podcast Weekly podcast episodes covering cycling news and features, distributed via the road.cc platform and major podcast channels.
• road.cc Community Forum Community forum (Bike Forum and Tea Stop) where cyclists discuss bike components, maintenance, and cycling issues.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BikePerfect: BikePerfect is a cycling reviews and buying-advice site covering road, mountain, gravel, and e-bikes under the wider outdoors media group. It is a direct editorial competitor with similar buying-guide and review-led content.
• Pinkbike: Pinkbike is the dominant mountain biking media platform with news, reviews, forums, and a large community. It is the most direct competitor to road.cc's off.road.cc sister site.
• BikeRadar: BikeRadar is a long-running cycling reviews, buying advice, and news publication covering road, mountain, gravel, and e-bikes. It is the most direct peer to road.cc in terms of audience, content mix, and dual subscription/advertising monetization.
• Cyclingnews: Cyclingnews is a long-established cycling news, race coverage, reviews, and tech publication with deep archives and a global audience. It competes head-to-head with road.cc for news, reviews, and cycling-adjacent advertising.
• Cycling Weekly: Cycling Weekly is a long-running UK-based cycling title with reviews, training, and news. It is a particularly close peer to road.cc in the UK market given overlapping audiences and the road-cycling editorial focus.
• Global Cycling Network (GCN): GCN operates a major cycling video and editorial platform covering road, MTB, gravel, and e-bikes across multiple channels. It directly competes for cyclist attention, advertising budgets, and sponsorship relationships.
• Singletrack: Singletrack is a UK-based mountain biking media outlet with reviews, news, and a community forum. It is highly comparable to road.cc's off.road.cc sub-brand in audience and editorial focus.

Emerging players

• GMBN (Global Mountain Bike Network): GMBN is a video-led mountain biking media network under the same group as GCN. It competes with off.road.cc for mountain bike audience attention and advertiser budgets.
• BikeRumor: BikeRumor is a US-based cycling news and tech publication with a strong following among enthusiasts. It is a smaller but directly comparable editorial competitor to road.cc for reviews and tech coverage.
• Electric Bike Report: Electric Bike Report is a specialist e-bike reviews and news publication. It is comparable to road.cc's ebiketips sub-brand, focusing on the same fast-growing e-bike audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/roadcc
• Facebookfacebook.com/roadcc
• Instagraminstagram.com/road.cc
• Xx.com/roadcc
• LinkedInlinkedin.com/company/farrelly-atkinson-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about road.cc