Peloton Magazine
Peloton Magazine is a private cycling media company (founded 2010, Ojai, California) that operates the "Velo" publication under Outside Inc., delivering competitive cycling news, Tour de France coverage, bike reviews, and a podcast and newsletter to road, gravel, and e-bike enthusiasts via Outside+ subscriptions and advertising.
- Company typePrivate
- Founded2010
- HeadquartersOjai, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Peloton Magazine does
Peloton Magazine is a private media company founded in 2010 and headquartered in Ojai, California, operating the cycling publication "Velo" (previously VeloNews) as part of Outside Inc.'s portfolio of outdoor sports media brands. The company publishes competitive cycling journalism covering the Tour de France, road racing, gravel racing, and e-bikes, with daily news, in-depth bike reviews, and race analysis targeted at competitive cyclists, gravel riders, and e-bike users. Bylined coverage is produced by a roster of veteran cycling journalists (Andrew Hood, Jim Cotton, Shane Stokes, Andy McGrath, Josh Ross, Logan Jones-Wilkins), suggesting a small editorial core despite the publication's broad content surface.
Product surface spans a website (velo.outsideonline.com), the Velo Daily Tour Newsletter (stage previews and race recaps), the Velo Podcast (audio cycling coverage), Velo Buyer's Guides (product comparisons), and dedicated road, gravel, and e-bike review sections. Distribution is consolidated inside Outside Inc.'s infrastructure — including the Outside mobile app on iOS/Android covering 15+ outdoor publications and Outside TV video distribution — making Peloton Magazine / Velo one editorial brand within a multi-brand, bundled-membership media network rather than a standalone digital publisher.
Monetization runs through two streams: (i) subscription / membership revenue via Outside+, with event-driven promotional pricing such as a "30% off for the Tour" campaign timed to the Tour de France; and (ii) advertising, sponsored content, and a Deals section featuring bike gear and accessories. Specific pricing tiers, subscriber counts, and revenue figures are not publicly disclosed, and no partnership, certification, management, or M&A data is available in the source material.
Peloton Magazine firmographics
Firmographics- Name
- Peloton Magazine
- Legal name
- Velo
- Website
- https://pelotonmagazine.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peloton Magazine is a private cycling media company (founded 2010, Ojai, California) that operates the "Velo" publication under Outside Inc., delivering competitive cycling news, Tour de France coverage, bike reviews, and a podcast and newsletter to road, gravel, and e-bike enthusiasts via Outside+ subscriptions and advertising.
- Ownership category
- akta.pro rank
Peloton Magazine industry classification
Industry- Product category
- Cycling Digital Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where Peloton Magazine is headquartered
LocationHeadquarters
- HQ city
- Ojai
- HQ country
- United States
- HQ region
- North America
Markets served
Peloton Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription/Membership Revenue: Outside+ membership provides access to premium content across Outside Inc. publications including Velo. The membership is offered at promotional rates (e.g., 30% off) and likely includes access to all Outside publication content, ad-free experience, and exclusive features.
- Advertising: The publication generates revenue through display advertising, sponsored content, and deals/promotional sections (e.g., Deals page featuring bike gear and accessories).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Outside+ Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Peloton Magazine product offering
Product offeringCore offering
Peloton Magazine operates Velo, a digital cycling media brand that publishes competitive cycling news, Tour de France coverage, race results, and bike/gear reviews for road, gravel, and e-bike categories. The publication delivers editorial content through its website, daily newsletter, and podcast, monetized through Outside+ subscriptions and advertising within the broader Outside Inc. media network.
Product overview
Velo (operated by Peloton Magazine under Outside Inc.) is a comprehensive cycling news and media platform offering a unified digital publication with multiple content formats. The core product is the Velo website delivering competitive cycling news, race results, and in-depth bike reviews. Supporting products include the Velo Daily Tour Newsletter for email subscribers, the Velo Podcast for audio content, Buyer's Guides for product recommendations, and dedicated e-bike review sections. Content spans Tour de France racing, road racing, gravel cycling, and e-bike categories. The publication operates under the broader Outside media platform which includes companion apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Velo Website A comprehensive cycling news and media website offering competitive cycling news, race results, bike reviews, and coverage of Tour de France, road racing, gravel cycling, and e-bikes for cycling enthusiasts.
- Velo Daily Tour Newsletter Email newsletter providing stage previews, insider recaps, and Tour de France coverage delivered to subscribers interested in professional cycling.
- Velo Podcast Audio podcast covering cycling topics including Tour de France analysis, bike tech reviews, and interviews with professional cyclists and industry figures.
- Velo Buyer's Guides Product comparison and recommendation guides for cycling gear including bikes, components, and accessories to help readers make purchase decisions.
- Velo Bike Reviews Editorial reviews and testing of road bikes, gravel bikes, and e-bikes including detailed analysis of performance, specifications, and riding characteristics for cycling consumers.
- Outside App Mobile application providing access to 15+ outdoor publications including Velo content, available on iOS, delivering cycling news, race coverage, and gear reviews to mobile users.
Companies that use Peloton Magazine
Customer profileSegments3 records
Ideal customer profiles3 records
Peloton Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peloton Magazine partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Peloton Magazine competitors and assessment
Company assessmentDirect peers
- BikeRadar: Major cycling review publication (also owned by Future plc) covering road, gravel, and mountain bikes with detailed reviews and buyer's guides. Directly comparable to Velo's gear review and buyer's guide content.
- Pinkbike: Leading mountain biking media site with reviews, race coverage, and a large community forum. Adjacent within cycling media, overlapping on gear reviews and broad cycling audience.
- Cycling Weekly: Long-running British cycling magazine and digital publication covering road racing, gear reviews, and training. Targets the same competitive cycling enthusiast segment as Velo and competes for similar advertising and subscription revenue.
- GCN (Global Cycling Network): YouTube-first cycling media brand with 3M+ subscribers producing daily videos on road/gravel/e-bike tech, race coverage, and training. Same audience and advertiser base as Velo, competing primarily for attention via video rather than text.
- Rouleur: Premium print and digital cycling magazine covering professional road racing with in-depth features and photography. Comparable high-end editorial positioning targeting committed road cycling fans.
- CyclingTips: Independent cycling media outlet focused on road and gravel racing, technical reviews, and race analysis. Targets the same competitive cycling enthusiast segment with similar editorial coverage depth.
- CyclingNews: CyclingNews (owned by Future plc) is the largest English-language competitive cycling news outlet covering road racing, Tour de France, and bike reviews. Directly competes with Velo for the same cycling enthusiast audience and advertising dollars.
- Escape Collective: Subscription-supported cycling media brand covering WorldTour racing, tech journalism, and insider analysis. Competes directly with Velo on subscription-based competitive cycling coverage.
- Bike Perfect: Cycling review and how-to site (Future plc) covering road, gravel, and e-bikes with buyer's guides. Competes with Velo's gear review and buyer's guide content for search and affiliate revenue.
Emerging players
- Spoken Cycles: Independent cycling podcast and media outlet covering road and gravel racing. Comparable format (podcast + written) targeting similar niche cycling enthusiast audience, though smaller scale.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Peloton Magazine social profiles
Digital presencePeloton Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peloton Magazine leadership team
Management profileNumber of profiles
Peloton Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peloton Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peloton Magazine
What does Peloton Magazine do?
Peloton Magazine operates Velo, a digital cycling media brand that publishes competitive cycling news, Tour de France coverage, race results, and bike/gear reviews for road, gravel, and e-bike categories. The publication delivers editorial content through its website, daily newsletter, and podcast, monetized through Outside+ subscriptions and advertising within the broader Outside Inc. media network.
Is Peloton Magazine a public or private company?
Peloton Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Peloton Magazine founded?
Peloton Magazine was founded in 2010. It employs 1 to 10 people.
Where is Peloton Magazine based?
Peloton Magazine is headquartered in Ojai, United States, in the North America region.
How does Peloton Magazine make money?
Two revenue lines are on record. Subscription/Membership Revenue is the primary driver. The others are advertising.
Who are Peloton Magazine's main competitors?
Direct peers on record are BikeRadar, Pinkbike, Cycling Weekly, GCN (Global Cycling Network), Rouleur, CyclingTips, CyclingNews, Escape Collective and Bike Perfect. Spoken Cycles is listed as an emerging player.
Does Peloton Magazine have an API?
No public API is recorded for Peloton Magazine.
What industry is Peloton Magazine in?
Peloton Magazine's product category is Cycling Digital Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines. Its NAICS code is 513120 and its SIC code is 2721.