Gennera

What Gennera does

Gennera is a Brazilian vertical-SaaS company that has operated since approximately 1999–2000 as a software vendor exclusively focused on the educational sector, headquartered in Florianópolis with a commercial presence in São Paulo. The company sells Gennera Academic One, an enterprise educational ERP that integrates academic, financial, and pedagogical management in a single platform, distinguished by what the company describes as the only native integration with SAP Business One in the Brazilian educational market. The platform supports both higher education institutions (universities, colleges) and basic education schools (early childhood through secondary), with workflow coverage spanning enrollment, grading, attendance, fiscal note issuance, regulatory reporting to the Ministry of Education (MEC), and family communication.

The product ecosystem extends beyond the core ERP through three notable layers: a dedicated Gennera One mobile application for Android and iOS that delivers full system functionality to managers, teachers, students, and parents with biometric authentication; Gennera GPT, a natural-language AI assistant that queries the institutional database conversationally; and AI-driven predictive features for student dropout risk and automated collection workflows. Supporting services include a Document Authentication Service for verifying academic transcripts issued through partner systems. The company maintains LGPD compliance (Brazil's General Data Protection Law) in a dual Operator/Controller capacity and holds membership in the Santa Catarina Technology Companies Association (ACATE).

Gennera operates a quote-based enterprise sales motion with annual subscription billing, pricing tiered by institution size from under 200 to over 10,000 students. The company sells directly with no visible channel partner network, using field sales for enterprise accounts and inside sales plus WhatsApp for mid-market institutions, supported by content marketing through a blog and active social channels. Reported scale includes 1,000+ educational institutions, 500,000+ connected students, and R$ 3.5 billion in annual financial transactions processed through the platform (a transaction-volume figure, not company revenue). Recent strategic activity centers on a 2025–2026 strategic union with QI Solution that expanded the portfolio to span basic through higher education, alongside the 2026 launches of the Gennera One mobile app and Gennera GPT AI assistant.

Name

Gennera

Legal name

Gennera Consultoria e Desenvolvimento de Software S.A.

Website

https://gennera.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Gennera is a Brazilian vertical-SaaS company that has operated since 1999–2000 providing an educational management ERP (Gennera Academic One) with native SAP Business One integration to universities, colleges, and basic education schools across Brazil, serving 1,000+ institutions and 500,000+ students.

Ownership category

akta.pro rank

Product category

Educational Management Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Education ERP (Student Information, Finance, HR) (HDAEAEAI)

akta.pro secondary industries

Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN), Gradebook, Transcripts, Credits & Academic Records Management (EDAFAEAG), Compliance, State Reporting & Education Data Exchange (Ed-Fi/SIF) (EDAFAEAO), Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)

Keywords

• Educational management software
• Academic ERP systems
• School administration platform
• Student information system
• Education technology solutions

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (SaaS): Licenciamento de uso da Solução de Tecnologia da Informação consistindo na disponibilização de softwares próprios e integrações com softwares de terceiros credenciados, com a finalidade específica da gestão acadêmica e financeira de instituições de ensino. Subscription-based model with dedicated support and continuous updates.
2. Datacenter Services: Subcontratação onerosa de terceiros especializados responsáveis pelo gerenciamento, hospedagem e processamento dos softwares em ambiente de infraestrutura de servidores com licenças de uso, monitoramento, administração, manutenção e suporte

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Gennera sells an integrated educational management ERP platform (Gennera Academic One) that unifies academic, financial, pedagogical, and administrative operations on a single database, with native integration to SAP Business One. The platform is delivered as a SaaS subscription, complemented by a mobile application (Gennera One) for Android and iOS and an AI assistant (Gennera GPT) that enables natural language queries against institutional data. Customers are educational institutions in Brazil, including higher education and basic education schools.

Product overview

Gennera is an integrated educational management platform offered as a unified ecosystem combining multiple modules. The core product is Gennera Academic One, an ERP that natively integrates with SAP Business One and unifies academic, financial, and pedagogical management. The Gennera One mobile app extends this ecosystem to mobile devices for managers, teachers, students, and families. The Gennera GPT AI assistant provides natural language querying capabilities across the institutional database. Supporting services include document authentication. The platform serves both basic education (infant through high school) and higher education institutions, with recent expansion through partnership with QI Solution to serve institutions of all sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Gennera Academic One: Educational ERP system integrated with SAP Business One, offering comprehensive academic, financial and administrative management for educational institutions.
• Gennera One

Products and services

• Gennera Academic One Enterprise educational management ERP that integrates academic, financial, pedagogical, and administrative operations for higher education and basic education institutions in Brazil. It is the only educational ERP in Brazil natively integrated with SAP Business One, operating on a single database to provide academic, financial, and administrative management for institutions of all sizes.
• Gennera One Mobile App Mobile application available for Android and iOS that extends the full Gennera educational management system to mobile devices for managers, teachers, students, and families, providing real-time access to grades, attendance, materials, financial management, direct communication with teachers, institutional dashboards, and biometric authentication.
• Gennera GPT Conversational artificial intelligence assistant integrated into the Gennera platform that allows managers to query the entire institution's database using natural language and receive real-time answers based on actual institutional data.
• Document Authentication Service Online service for confirming the authenticity of academic documents such as transcripts issued through the ASP School Management/Educational Online platform, allowing users to verify document authenticity by entering a document code.

Quantifiable outcome

• Institutions report reduced secretary workload and call volumes when parent portal functions effectively
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• QI SolutioncoreStrategic or Co-development PartnerStrategic union between Gennera and QI Solution expanding the portfolio to serve institutions from basic education through higher education networks. This partnership broadens the customer base and strengthens the combined company's ability to serve institutions of all sizes.
• SAP (Business One)coreTechnology or IntegrationGennera Academic One is the only educational management system in Brazil natively integrated with SAP Business One. This integration means academic, financial, and administrative management operate on a single database without improvised integrations, providing enterprise-grade reliability and data consistency.
• AllianceminorStrategic or Co-development PartnerPartner logo displayed on Gennera website partnerships section
• ANECminorStrategic or Co-development PartnerPartner logo displayed on Gennera website partnerships section representing educational sector association

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TOTVS: Dominant Brazilian enterprise software company with a TOTVS Educacional line targeting K-12 and higher education institutions. A well-capitalized incumbent with broader ERP capabilities that competes for the same institutional buyers.
• Senior Sistemas: One of Brazil's largest ERP vendors with a dedicated education vertical offering academic and financial management. Competes with Gennera in mid-market and enterprise education deals but offers a much broader portfolio beyond education.
• Microsoft Education (Dynamics 365): Microsoft's education-focused ERP/CRM solutions bundled with Office 365 for Education, representing a global incumbent threat that can leverage enterprise agreements and IT ecosystem lock-in.
• Salesforce Education Cloud: Global CRM giant's verticalized education offering targeting higher education student information and engagement use cases. Represents the threat of well-capitalized global incumbents entering the Brazilian education market.

Others

• Clicksign: Brazilian digital signature platform that integrates with Gennera for enrollment contracts and institutional document signing. An adjacent ecosystem partner rather than a direct competitor, but representative of the broader Brazilian EdTech infrastructure layer.

Emerging players

• Educacross: Brazilian EdTech company offering educational platforms and adaptive learning solutions for K-12 schools, representing an adjacent emerging player in the same institutional buyer segment.
• Quero Educação: Brazilian education platform that began as a student marketplace and has expanded into institutional services and management tools, intersecting with Gennera's higher education segment.

Direct peers

• Lyceum: Brazilian education-specialized ERP/management system serving higher education institutions with academic, financial, and administrative modules. Closely comparable to Gennera Academic One in product scope and target customer segment.
• QI Solution: Brazilian educational management software company that recently merged with Gennera; historically a comparable direct peer in school management software serving basic education and higher education segments.
• Anhattan Educacional: Brazilian educational management platform focused on K-12 and basic education institutions, offering academic, financial, and administrative modules comparable to Gennera's basic education offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gennera
• YouTubeyoutube.com/@GenneraEducar
• LinkedInlinkedin.com/company/gennera
• Instagraminstagram.com/genneraeducar
• Facebookfacebook.com/GenneraEducar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gennera