Bartercard Australia
- Company typePrivate
- Founded1992
- HeadquartersSouthport, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bartercard Australia does
Bartercard Australia operates a private B2B barter exchange network in which member businesses trade goods and services using a proprietary "trade dollar" currency pegged 1:1 to the Australian dollar. Founded in 1991/1992 and headquartered in Southport, Queensland, the company runs two operating entities, Bartercard Digital Australia Pty Ltd and Bartercard Global Pty Ltd, and serves a member base described as "thousands of cardholders" across at least five verticals: SMB generalist, hospitality and tourism, retail and e-commerce, professional services, health/beauty/wellness, and real estate. The core technology is the MYBC ("Manage Your Business Card") platform, which provides a searchable member directory, marketplace listings, tourism bookings, business opportunity listings, QR-code-based payments (Pay T$QR), online statements, and a "Buy Now" / "Pay Member" / "Process Sale" transaction engine; iOS and Android apps extend access to mobile. Bartercard does not expose a public or partner-facing API, and there are no disclosed SDKs or webhook integrations.
Revenue mechanics combine a flat A$49/month subscription membership fee with transaction fees on each trade settled in trade dollars (with optional combination of trade and Australian dollars). Go-to-market is hybrid: product-led growth via online self-serve sign-up with a first-month free trial, supplemented by community-led networking events, partnerships with sporting and community organisations, content marketing, social channels, and inside sales through four regional offices (Queensland, New South Wales, Victoria, Western Australia) plus a national support line. The company has expanded into adjacent verticals including a dedicated Tourism module (listings across Australia, New Zealand, Pacific Islands, Thailand, Bali) and Bartercard Property (real estate deposits via trade dollars), and operates the affiliated One Light Charity Foundation (est. 2011), a separate not-for-profit entity that has granted over T$3 million to community causes.
Bartercard Australia firmographics
Firmographics- Name
- Bartercard Australia
- Legal name
- Bartercard Digital Australia Pty Ltd
- Website
- https://bartercard.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bartercard Australia industry classification
Industry- Product category
- B2B Trade Exchange
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Credit Card Issuing (522210), Wholesale Trade Agents and Brokers (42512)
- akta.pro primary industry
- Private-Label & Store Card Schemes (FSAMAAAE)
- akta.pro secondary industries
- SME & Business Cross-Border Payments (B2B) (FSAMAIAB), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Bartercard Australia is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Bartercard Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Membership Fees: Monthly subscription fee of $49/month for membership access. Includes first month free trial for new members. Transaction fees apply on top of membership fee.
- Transaction Fees: Trade transaction fees charged on trades that occur within the network. Applied to all buy/sell transactions processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Membership at $49/month with first month free |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Bartercard Australia product offering
Product offeringCore offering
Bartercard Australia runs a members-only B2B barter exchange that lets businesses buy and sell goods and services using trade dollars, which are pegged 1:1 with the Australian dollar. Members pay a monthly subscription fee and a transaction commission per trade, accessing the network through the proprietary MYBC digital portal and mobile apps. Additional verticals cover tourism, business opportunities listings, real estate trading, and a charitable arm (One Light Charity Foundation).
Product overview
Bartercard operates as a unified barter trading ecosystem with a core platform and multiple integrated modules. The primary offering is the Bartercard trading platform, which enables businesses to exchange goods and services using trade dollars. The MYBC (Manage Your Business Card) platform serves as the digital hub, providing access to Marketplace for product listings, Tourism for accommodation bookings, Opportunities for business listings, and a Member Directory for networking. Additional features include QR code payment processing and Statements Online for transaction management. Specialized offerings include Bartercard Property for real estate trades and the One Light Charity Foundation for charitable donations using trade dollars.
Differentiator
Problem solved
Functional benefit
Products and services
- Bartercard Membership Members-only subscription to the Bartercard B2B barter exchange, allowing Australian businesses to buy and sell goods and services using trade dollars pegged 1:1 with the Australian dollar. Priced at A$49 per month with a first-month-free trial, plus transaction commissions per trade.
- MYBC Platform
Quantifiable outcome
- T$3 million+ raised for community causes through One Light Charity Foundation
- +2 more outcomes
Companies that use Bartercard Australia
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Bartercard Australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Bartercard Australia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- One Light Charity Foundation LimitedcoreCharitable foundation established by Bartercard in 2011 to represent all members and support member registered charities. Has raised and granted over T$3 million for communities including Bushfires, Townsville Floods, Drought and Adopt a Farmer. Partners with over 10,000 businesses. Accepts donations in trading stock, property, services, Bartercard trade dollars and cryptocurrencies.
- Sporting and Community OrganisationsminorBartercard partners with organisations across sporting, community, and business groups to help save them cash and sell unused assets while creating networking opportunities. Various logos displayed including community and sports organizations.
Scale indicators6 records
Recent moves7 records
Bartercard Australia competitors and assessment
Company assessmentBroad incumbents
- IMX International (parent of Bartercard): Global parent/affiliate network for Bartercard franchises across multiple countries. Provides overarching platform, brand, and operational standards for affiliated barter exchanges including the subject company.
- Afterpay (Block): BNPL leader addressing SMB cash-flow pain points via consumer-side credit. Adjacent rather than directly competitive, but solves overlapping SMB liquidity needs through an open-loop mechanism.
Direct peers
- Tradebank International: North American B2B barter exchange network using a proprietary trade currency across SMBs in hospitality, retail, and professional services. Directly comparable operating model and target customer to Bartercard Australia.
- Universal Currency (UCR): Global network of independent barter exchanges that allow member businesses to transact across borders using a unified community currency. Directly comparable in cross-border trade settlement and member-network model.
- Bartercard New Zealand: Sister operation under the global Bartercard franchise serving New Zealand SMBs with the same trade-dollar model. Most directly comparable operating peer given shared platform, brand, and mechanics.
- ITEX Corporation: Operates one of the largest B2B barter exchange networks in North America, allowing member businesses to trade goods and services using proprietary trade dollars. Closest direct competitor in business model, member experience, and trade-currency mechanics.
- BizX (formerly Bartercard US): US-based B2B barter exchange operating a trade-dollar network for SMBs across industries. Spun from the same global Bartercard franchise family as the subject company, making it a near-twin in product and member proposition.
Emerging players
- Swap Commerce: Digital-first barter/swap platform targeting SMBs and consumers to exchange goods and services. Represents a more modern, app-native interpretation of the barter exchange model that could compete for younger SMB segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bartercard Australia social profiles
Digital presenceBartercard Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bartercard Australia leadership team
Management profileNumber of profiles
Profiles1 record
Bartercard Australia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bartercard Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bartercard Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bartercard Australia
What does Bartercard Australia do?
Bartercard Australia runs a members-only B2B barter exchange that lets businesses buy and sell goods and services using trade dollars, which are pegged 1:1 with the Australian dollar. Members pay a monthly subscription fee and a transaction commission per trade, accessing the network through the proprietary MYBC digital portal and mobile apps. Additional verticals cover tourism, business opportunities listings, real estate trading, and a charitable arm (One Light Charity Foundation).
Is Bartercard Australia a public or private company?
Bartercard Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bartercard Australia founded?
Bartercard Australia was founded in 1992. It employs 51 to 100 people.
Where is Bartercard Australia based?
Bartercard Australia is headquartered in Southport, Australia, in the Oceania region.
How does Bartercard Australia make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are transaction Fees.
Who are Bartercard Australia's main competitors?
Broad incumbents on record are IMX International (parent of Bartercard) and Afterpay (Block). Direct peers are Tradebank International, Universal Currency (UCR), Bartercard New Zealand, ITEX Corporation and BizX (formerly Bartercard US). Swap Commerce is listed as an emerging player.
Does Bartercard Australia have an API?
No public API is recorded for Bartercard Australia.
What industry is Bartercard Australia in?
Bartercard Australia's product category is B2B Trade Exchange. Its primary akta.pro industry code is FSAMAAAE, Private-Label & Store Card Schemes, with a secondary code of FSAMAIAB, SME & Business Cross-Border Payments (B2B). Its NAICS code is 522320.