Bartercard

What Bartercard does

Bartercard Exchange Ltd operates a closed-loop business-to-business trade exchange in which member businesses buy and sell goods and services using a proprietary digital currency called Trade Dollars (T$), pegged 1:1 to the New Zealand dollar for accounting, GST, and income tax purposes. The platform serves small and medium businesses primarily in New Zealand and Australia, with stated reach across eight countries and approximately 10,000 NZ cardholders trading more than T$100 million in trade dollars annually; cumulative member savings are claimed at over T$4.5 billion since launch.

The core technology stack consists of an EFTPOS-enabled transactional card, a mobile application with transactional capabilities, an online Members Trading Portal (MYBC), a public Search directory, and a Marketplace module. Surrounding this core are several product modules: bRewards (a loyalty layer for members), Bartercard Gift Cards (extending spend to non-members), Bartercard Property (a real estate marketplace with a trade-dollar deposit component), Bartercard Travel, bank-feed integrations with Xero and MYOB, and an interest-free line of credit (T$5,000 starting, scaling to T$500,000 based on creditworthiness) issued automatically to new members.

Bartercard monetizes through a one-off $995+GST joining fee, a $59+GST monthly subscription, and a 6.5% cash plus 1% trade-dollar transaction fee on platform volume. Distribution is primarily direct via a network of Business Development Managers who provide consultative onboarding alongside regional offices in Auckland, Christchurch, Nelson, Otago, and Queenstown. The entity is registered as a Financial Service Provider in New Zealand, is subject to AML/CFT obligations under the Financial Service Providers Act 2008, and uses FSCL as its independent dispute resolution partner.

Name

Bartercard

Legal name

Bartercard Exchange Ltd

Website

https://bartercard.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Bartercard operates a B2B trade exchange platform serving over 32,000 cardholders across New Zealand and Australia. Members trade goods and services using Trade Dollars, a digital currency pegged to the local dollar, via a marketplace, mobile app, and EFTPOS-enabled cards.

Ownership category

akta.pro rank

Product category

B2B Trade Exchange Marketplace

akta.pro primary industry

SME & Business Cross-Border Payments (B2B) (FSAMAIAB)

akta.pro secondary industries

Trade & Invoice Payments (Cross-Border B2B) (FSAMAIAL), B2B Travel Credit, Invoice & Settlement Solutions (THALAHAD)

Keywords

• B2B trade exchange
• Barter marketplace
• Trade dollar currency
• Business networking platform
• Cashless trading

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Fees: One-off joining fee of $995+GST followed by monthly fee of $59+GST. This provides businesses access to the Bartercard trading network and all platform features.
2. Transaction Fees: 6.5% cash fee on purchases and 1% trade dollar transaction fee on all barter transactions processed through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bartercard operates a B2B trade exchange marketplace where member businesses buy and sell goods and services using a digital currency called Trade Dollars (T$), where 1 T$ equals 1 NZ dollar. Members earn trade dollars by selling to other members and spend them across a network of 32,000+ cardholders in New Zealand and Australia, transacting through an EFTPOS-enabled card, mobile app, and online member portal.

Product overview

Bartercard operates as a business-to-business (B2B) trade exchange platform and marketplace. The core product is the Bartercard Trading Program, which enables businesses to buy and sell goods and services using Trade Dollars (T$) instead of cash. The platform consists of a core ecosystem including the Members Trading Portal (MYBC), Marketplace, Mobile App, and Search directory. Surrounding the core are add-on modules: Gift Cards, bRewards loyalty program, Property services, Travel/Tourism offerings, Bank Feeds for accounting integration, and an Interest Free Line of Credit. Together these products form a comprehensive cashless trading ecosystem where members can attract new customers, offset expenses, sell excess inventory, and grow their business network across New Zealand and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• bRewards: A loyalty or rewards program offered to Bartercard members for their trading activities.
• Bartercard Gift Cards

Products and services

• Bartercard Trading Program The primary B2B barter exchange offering enabling businesses to trade goods and services using Trade Dollars (T$), a digital currency equivalent to NZ$1, recorded electronically with monthly statements. Members access this through a $995+GST joining fee and $59+GST monthly membership.
• Marketplace An online platform where Bartercard members can browse, search, and access all products and services available within the Bartercard network of 32,000+ cardholders.
• Bartercard Gift Cards Prepaid gift cards denominated in Trade Dollars that can be purchased and given as gifts, allowing recipients to spend at any Bartercard member business. A T$5 fee applies to replace expired gift cards.
• bRewards A rewards and incentive program enabling members to earn and redeem benefits, including staff reward options such as holidays and gift certificates, through referrals and promotional activity.
• Bartercard Property A real estate marketplace for Bartercard members to buy and sell property with a trade dollar component, allowing buyers to finance up to 80% and avoid Lenders Mortgage Insurance.
• Bartercard Travel A tourism and travel service providing members access to travel packages, accommodation bookings, and assistance for both business and leisure travel, supported by the Tourism & Leisure Division.
• Interest Free Line of Credit An automatic interest-free credit facility provided to new members upon joining, starting at T$5,000 and extending up to T$500,000 based on creditworthiness and membership type, allowing members to spend trade dollars before earning them.

Quantifiable outcome

• Members have saved over $4.5 billion through Bartercard's cashless marketplace
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Wellington Phoenix FCminorGTM or Marketing PartnerSponsorship/alliance relationship with the Wellington Phoenix football club as part of Bartercard's sports marketing initiatives.
• NZ PartnersminorGTM or Marketing PartnerPartnership with NZ Partners as part of Bartercard's proud alliances.
• AVISminorGTM or Marketing PartnerAlliance with AVIS car rental as part of Bartercard's partner network offering services to members.
• Paddon RallysportminorGTM or Marketing PartnerSponsorship alliance with Paddon Rallysport as part of Bartercard's sports marketing.
• Heart Kids NZminorGTM or Marketing PartnerCharitable partnership with Heart Kids NZ as part of Bartercard's community involvement.
• North Harbour RugbyminorGTM or Marketing PartnerSponsorship/alliance relationship with North Harbour Rugby union.
• Chiefs RugbyminorGTM or Marketing PartnerSponsorship alliance with the Chiefs Super Rugby team.
• Sport TaranakiminorGTM or Marketing PartnerSponsorship/alliance relationship with Sport Taranaki organization.
• Financial Services Complaints Ltd (FSCL)coreStrategic or Co-development PartnerBartercard follows FSCL guidelines for independent dispute resolution. FSCL is an approved external dispute resolution service free of charge to retail clients. This partnership ensures compliant complaints handling.
• Credit Reporting Agencies (Equifax, Illion, Centrix, RealAML)coreOthersBartercard uses these agencies for identity verification and credit reporting to comply with AML/CFT requirements and assess member creditworthiness.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xenco: B2B barter exchange serving SMBs across multiple US states with a trade dollar currency and member-to-member marketplace functionality. Operates the same core model as Bartercard.
• GlobalX (formerly National Commerce Exchange): Operates barter exchange networks including Tradebank and GlobalX across North America. Functions as a B2B trade exchange platform with a digital currency for member-to-member transactions, sharing Bartercard's core model.
• ITEX Corporation: One of the largest North American barter exchange networks, operating a B2B trade exchange where member businesses transact using ITEX dollars. Directly comparable to Bartercard's model, scale, and SMB-focused proposition.
• BizX: North American B2B barter exchange network that allows businesses to trade products and services using BizX dollars. Directly comparable trade exchange serving SMBs across diverse industries.
• The Barter Company: UK-based B2B barter exchange serving SMBs with a digital trade currency and member directory. Closely comparable operating model and SMB customer base to Bartercard's.
• Bartercard UK: UK branch of the international Bartercard network operating the same B2B trade exchange model. Shares the platform, trade dollar concept, and SMB focus.
• Trade Network (formerly BXI): Houston-based barter exchange operating a B2B trade network serving SMBs across the US. Comparable model with virtual currency for member transactions and a focus on cash flow conservation.
• Bartercard Australia: The Australian arm of the Bartercard International network, operating the same trade dollar B2B exchange model in the Australian market. Closest direct peer given shared origin, technology, and business model.

Broad incumbents

• Bill.com: Major B2B payments and accounts receivable platform serving SMBs and enterprises. While not a barter exchange, it competes for the same 'B2B cash flow' problem Bartercard solves through digital payment automation.

Others

• IRTA (International Reciprocal Trade Association): Industry association governing modern trade and barter exchanges globally. Bartercard is implicitly a member; IRTA represents the broader barter network ecosystem that includes most of Bartercard's direct peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BartercardNZ
• YouTubeyoutube.com/user/BartercardNewZealand?feature=watch
• Facebookfacebook.com/BartercardNewZealand
• LinkedInlinkedin.com/company/bartercard-new-zealand
• Instagraminstagram.com/bartercardnz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartercard