Score This
Score This!!!, Inc. is a Western New York event management and timing company that provides online registration, event websites, calendar listings, results hosting, and consulting to race directors and runners across Upstate New York.
- Company typePrivate
- Founded2002
- HeadquartersOrchard Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Score This does
Score This!!!, Inc. is a privately held event management and timing company headquartered in Orchard Park, New York, with operational addresses in Lockport and Niagara Falls. Founded as a New York State corporation in 2002 and with roots in multisport event organizing dating to 1993, the company serves the running and triathlon community across Western New York and broader Upstate New York. Its primary customers are race directors and event organizers, who rely on Score This for online registration infrastructure, custom event websites, event calendar listings, results hosting with split-time tracking, and consulting services. A secondary audience is the regional athlete community, which uses the company's searchable results archive (with events dating to 2011) and aggregated event calendars.
The company's core technology is an event management and registration platform comprising web-based participant registration forms, event website hosting, a centralized event calendar for running and triathlon events, and a results database with searchable race archives and split-time tracking. It operates two branded timing services, Score This Timing and WNY Finish Line, indicating segmented service tiers, and directly manages registration and results for anchor events such as the Buffalo Marathon. The tech stack is conventional web infrastructure rather than AI-driven, and the platform's defensibility rests on duration of operation, accumulated regional event data, and integration with the local race-director network rather than proprietary algorithms.
Revenue is generated through professional and managed services engagements with race directors and event organizers on a quote-based pricing model that is not publicly disclosed. Distribution is regional and direct-to-B2B, supplemented by consumer-side traffic from event calendars and the results archive. The company reports over $270,000 in cumulative charitable contributions to community organizations through its event programs, underscoring long-tenured relationships with regional nonprofits and running clubs. There are no disclosed funding rounds, no parent company, and no institutional investors; the business is described as founder-owned and operated at a 1-10 employee scale, placing it firmly in the small independent services category rather than a venture-backed technology business.
Score This firmographics
Firmographics- Name
- Score This
- Legal name
- Score This!!!, Inc.
- Website
- https://score-this.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Score This!!!, Inc. is a Western New York event management and timing company that provides online registration, event websites, calendar listings, results hosting, and consulting to race directors and runners across Upstate New York.
- Ownership category
- akta.pro rank
Score This industry classification
Industry- Product category
- Race Timing & Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industries
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)
Keywords
Where Score This is headquartered
LocationHeadquarters
- HQ city
- Orchard Park
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Score This business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Event Director Services: Professional services provided to race directors including registration management, event timing, and results hosting for running and triathlon events.
- Buffalo Marathon Services: Registration and results services specifically for the Buffalo Marathon event.
- Results Hosting: Results database hosting and management services for third-party events.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Score This product offering
Product offeringCore offering
Score This provides end-to-end event management and timing services for race directors organizing running and triathlon events. Core deliverables include online participant registration, custom event websites, regional event calendar listings, hosted race results with searchable archives and split times, and consulting for event directors. The company also directly manages registration and results for prominent local events such as the Buffalo Marathon, and operates timing brands Score This Timing and WNY Finish Line.
Product overview
Score This!!!, Inc. is a race timing and event management company serving the running and multisport community since 2002. The company offers a suite of integrated services including online registration platforms, custom event websites, calendar listings, and comprehensive results hosting. Their product ecosystem combines these services to provide event directors with end-to-end solutions for race timing, participant management, and event promotion across running and triathlon disciplines. The platform specializes in regional Northeast events with particular strength in the Buffalo and Western New York area.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Registration
Companies that use Score This
Customer profileSegments2 records
Ideal customer profiles1 record
Score This technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Score This partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Crowd Control FencingminorFeatured partner providing event fencing and crowd control services for races and triathlons hosted or promoted through Score This calendars.
- USA RacingminorFeatured partner in the racing community, appearing on Score This event calendars and promotional materials.
- RaceInsureminorEvent race insurance provider featured as a partner for race directors using Score This services.
- Southtowns TrophyminorAwards and memorabilia provider featured as a partner for events listed on Score This calendars.
- XTerra WetsuitsminorWetsuit partner offering discounts to athletes participating in events managed or listed by Score This.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Score This competitors and assessment
Company assessmentEmerging players
- Athlinks: Athlinks operates a searchable race results database and athlete profile platform that complements event timing and registration. It is comparable to Score This's results archive functionality and competes for athlete attention and race director partnerships.
Direct peers
- Race Roster: Race Roster provides race registration, timing, and event management technology for endurance events in North America. It is a direct competitor to Score This in the running and triathlon registration/timing market, offering a feature set aimed at both small and large race directors.
- RunSignUp: RunSignUp is a leading online registration, timing, and results platform serving thousands of running and multisport events across the United States. It competes directly with Score This's core registration and results hosting services, and the Buffalo Marathon results pages on Score This are linked through RunSignUp race pages.
- ITS YOUR RACE: ITS YOUR RACE delivers online registration and race timing software targeting smaller running and multisport events. It directly competes with Score This in serving community-level race directors with registration, results, and event websites.
- ChronoTrack: ChronoTrack provides professional race timing systems, RFID chips, and results software used by endurance events worldwide. It competes with Score This Timing in the timing hardware and results technology layer.
Broad incumbents
- ACTIVE Network: ACTIVE is a large, established registration platform serving endurance events, marathons, and broader activities across the U.S. It overlaps with Score This's registration and event calendar offerings but on a much broader portfolio scale.
- Eventbrite: Eventbrite is a general-purpose ticketing and registration platform used by many small race directors. While not endurance-focused, it competes for the same registration budget at smaller community events and overlaps with Score This's registration services.
Regional players
- Yellowbib Race Timing: Yellowbib provides regional race timing, registration, and results services to running and triathlon events, primarily in the U.S. Northeast. It is comparable in scope and target customer to Score This Timing, serving small and mid-sized race directors in a defined region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Score This social profiles
Digital presenceScore This financial estimates
Financial estimateRevenue estimate
Valuation estimate
Score This leadership team
Management profileNumber of profiles
Profiles1 record
Score This funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Score This M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Score This
What does Score This do?
Score This provides end-to-end event management and timing services for race directors organizing running and triathlon events. Core deliverables include online participant registration, custom event websites, regional event calendar listings, hosted race results with searchable archives and split times, and consulting for event directors. The company also directly manages registration and results for prominent local events such as the Buffalo Marathon, and operates timing brands Score This Timing and WNY Finish Line.
Is Score This a public or private company?
Score This is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Score This founded?
Score This was founded in 2002. It employs 1 to 10 people.
Where is Score This based?
Score This is headquartered in Orchard Park, United States, in the North America region.
How does Score This make money?
Three revenue lines are on record. Event Director Services are the primary driver. The others are buffalo Marathon Services and results Hosting.
Who are Score This's main competitors?
Athlinks is listed as an emerging player. Direct peers are Race Roster, RunSignUp, ITS YOUR RACE and ChronoTrack. Broad incumbents are ACTIVE Network and Eventbrite. Yellowbib Race Timing is listed as a regional player.
Does Score This have an API?
No public API is recorded for Score This.
What industry is Score This in?
Score This's product category is Race Timing & Event Management Services. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 711320 and its SIC code is 7948.