Send it
Send it is a UAE-headquartered shipping comparison platform that aggregates rates from FedEx, DHL, UPS, and Aramex, offering door-to-door international parcel shipping, relocation, and logistics services to individual consumers and SMEs across 220+ countries.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Send it does
Send it is a privately-held, UAE-headquartered shipping comparison and aggregator platform founded in 2017 and registered in the United Kingdom as Send it World Freight Broker. The company operates a self-serve online portal at senditworld.com (with a customer portal at app.senditworld.com) that aggregates real-time shipping rates from global courier partners — FedEx, DHL, UPS, Aramex and other local/international carriers — enabling customers to compare, book, and pay for door-to-door international shipments. Its product portfolio spans eight service lines: passport shipping, luggage shipping, document shipping, box shipping, pallet shipping (LTL/FTL), sports equipment shipping, bike shipping, and a relocation services vertical covering residential and corporate moves with packing, storage (Mainland and Freezone), and specialty handling. The platform has served 23,000+ clients, completed 130,000+ shipments and 4,288 relocations across 220+ countries and territories.
The underlying technology is a multi-courier integration and rate-comparison layer with PCI-DSS-compliant payment processing via Stripe and PayPal (incurring a 5% processing fee), scheduled doorstep collection, customs clearance handling, and free re-delivery on failed first attempts. The technology stack is presented as standard web/booking infrastructure; no AI/ML, API platform, or SDK offerings are disclosed. Revenue is generated primarily through transaction commissions on booked shipments passed through courier partner agreements, supplemented by ancillary fees: AED 50 document insurance, AED 150 or 5% of shipment value for non-document insurance (whichever is higher), AED 55 address correction fees, and a 5% payment processing fee on PayPal and Stripe. The go-to-market motion combines self-serve PLG booking with WhatsApp-based inside-sales support for custom quotes and shipments over 100kg, supported by organic social channels (Facebook, LinkedIn, Instagram) and a customer testimonial flywheel on Google and Facebook. Customer segments are primarily individual consumers (relocations, passport renewals, excess baggage, international students) and SMEs, with corporate/business relocations as a secondary vertical.
Send it firmographics
Firmographics- Name
- Send it
- Legal name
- Send it World Freight Broker
- Website
- https://senditworld.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Send it is a UAE-headquartered shipping comparison platform that aggregates rates from FedEx, DHL, UPS, and Aramex, offering door-to-door international parcel shipping, relocation, and logistics services to individual consumers and SMEs across 220+ countries.
- Ownership category
- akta.pro rank
Send it industry classification
Industry- Product category
- Freight Forwarding Services
- NAICS
- Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (492210)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Air Courier Services (4513), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Same-Day / On-Demand Express Courier (TLAAABAG)
- akta.pro secondary industries
- International Freight Forwarding (Air/Ocean) for Personal Effects (HSAKACAD), Courier, Pickup & Delivery (Non-commercial) (HSACAIAD), Airport & Intercity Same‑Day Hand‑Carry / Next‑Flight‑Out (NFO) (TLAAADAL)
Keywords
Where Send it is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Send it business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Shipping Commission/Transaction Fees: Company acts as a shipping aggregator, earning commissions from courier partners on booked shipments. Customers pay for shipping services through the platform at rates lower than direct courier pricing due to volume partnerships.
- Insurance Services: Optional insurance coverage offered on shipments: AED 50 for documents, AED 150 or 5% of shipment value for non-documents (whichever is higher)
- Address Correction Fees: AED 55 charge applied for incorrect delivery addresses requiring correction
- Payment Processing Fees: 5% bank service fee applied to PayPal and Stripe transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Shipping Comparison |
| Unit Pricing | Pay-as-you-go | Document Insurance |
| Unit Pricing | Pay-as-you-go | Non-Document Insurance |
| Unit Pricing | Pay-as-you-go | Address Correction |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Send it product offering
Product offeringCore offering
Send it operates an online shipping aggregator that compares real-time rates from global courier partners (FedEx, DHL, UPS, Aramex, and regional couriers) and books door-to-door shipments across eight categories: passports, luggage, documents, boxes, pallets, sports equipment, bikes, and full relocations. Customers enter parcel details on the website, choose a courier and service level, schedule a doorstep collection, and the shipment is fulfilled through one of the partnered couriers. The company also sells add-on insurance, handles customs clearance, and provides packing and storage for relocation moves, earning commissions from courier partners plus transactional service fees.
Product overview
Send it operates as a shipping aggregator platform that connects customers with global courier partners (including FedEx, DHL, UPS, Aramex) to provide rate comparison and booking services. The core platform enables instant rate comparison, booking, pickup scheduling, and shipment tracking. This platform is supported by eight distinct service offerings: Passport Shipping (specialized passport renewal delivery from UAE to UK), Luggage Shipping (door-to-door baggage delivery), Document Shipping (secure paper delivery), Box Shipping (parcel delivery), Pallet Shipping (bulk cargo using LTL/FTL methods), Sports Equipment Shipping (golf clubs, bikes, skiing gear), Bike Shipping (specialized bicycle delivery), and Relocation Services (residential/corporate moves with packing and storage). Users access services through the website (senditworld.com) or customer portal (app.senditworld.com).
Differentiator
Problem solved
Functional benefit
Products and services
- Shipping Rate Comparison Platform Online aggregator platform enabling users to compare real-time shipping rates from multiple global courier partners (FedEx, DHL, UPS, Aramex, and others), instantly book shipments, schedule pickups, and manage customs clearance across 220+ countries and territories.
- Passport Shipping Specialized service for shipping passports internationally with doorstep collection within 1-2 working days and delivery to destination passport offices within 3-4 working days; targeted primarily at UAE residents renewing UK passports, with optional insurance at AED 50.
- Luggage Shipping Door-to-door international luggage delivery service with real-time shipping rates from courier partners; serves travelers, relocating individuals, and international students with no size restrictions.
- Document Shipping
Quantifiable outcome
- Save up to 80% on shipping costs compared to standard rates
- +2 more outcomes
Companies that use Send it
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Send it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Send it partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- FedExcoreGlobal courier partner providing international shipping services through Send it's comparison platform. FedEx rates are aggregated alongside other carriers for customer comparison and booking.
- DHLcoreMajor global logistics company partnered with Send it for shipping services. DHL Express services available through the platform for international shipments.
- UPScoreGlobal package delivery company integrated into Send it's comparison platform, offering competitive rates for domestic and international shipping.
- AramexcoreRegional and global courier partner, particularly strong in Middle East operations, integrated into Send it's shipping comparison network.
- Local and Global Courier PartnerscoreExtensive network of world-leading local and global courier service providers enabling Send it to offer shipping to 220+ countries and territories with competitive rates.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Send it competitors and assessment
Company assessmentEmerging players
- Shippo: Shipping API and aggregator platform that provides multi-carrier rate comparison and label purchasing, primarily for SMBs and e-commerce merchants. Comparable technology stack to Send it but more B2B/developer-focused.
- EasyPost: US-based shipping aggregator offering multi-carrier rate comparison and label generation via API. Comparable aggregation technology but oriented to enterprise/developer customers rather than Send it's consumer/SMB self-serve focus.
Direct peers
- Eurosender: European shipping aggregator offering door-to-door parcel and pallet services across multiple carriers. Comparable to Send it in aggregator model, multi-courier rate comparison, and pan-European/international SMB and individual target market.
- Parcel Monkey: Shipping comparison marketplace aggregating rates from major and regional couriers for parcels and pallets. Directly comparable to Send it in price comparison model and consumer/SMB parcel focus.
- Parcel2Go: UK-based shipping comparison aggregator that lets customers compare rates from multiple couriers and book online. Closest direct competitor to Send it given shared UK market focus and consumer-facing parcel comparison model.
- Shop & Ship (Aramex): Aramex-managed cross-border parcel forwarding service that gives customers virtual addresses in multiple countries to consolidate and ship items. Direct competitor to Send it for expat and cross-border personal shipping in the Middle East region.
Others
- Flexport: Digital freight forwarder providing cross-border logistics services with technology-driven booking and tracking. Adjacent/thematic peer in the digital transformation of shipping forwarding, though focused on B2B freight rather than Send it's consumer parcel model.
Regional players
- MyBox: UK-based parcel and luggage shipping comparison service with door-to-door collection. Comparable to Send it for box and luggage shipping between UK and international destinations, though primarily UK-departure focused.
Broad incumbents
- DHL Express: Global integrator providing international express delivery services. Core courier partner to Send it but also a broad incumbent whose direct-to-consumer channels and corporate accounts compete with Send it's aggregator offering.
- Aramex: Major Middle East-headquartered courier providing international and domestic parcel services. Both a key Send it partner and a broad incumbent that competes directly with Send it's consumer shipping services in the UAE.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Send it social profiles
Digital presenceSend it compliance and trust
Trust signalCompliance1 record
Send it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Send it leadership team
Management profileNumber of profiles
Profiles9 records
Send it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Send it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Send it
What does Send it do?
Send it operates an online shipping aggregator that compares real-time rates from global courier partners (FedEx, DHL, UPS, Aramex, and regional couriers) and books door-to-door shipments across eight categories: passports, luggage, documents, boxes, pallets, sports equipment, bikes, and full relocations. Customers enter parcel details on the website, choose a courier and service level, schedule a doorstep collection, and the shipment is fulfilled through one of the partnered couriers. The company also sells add-on insurance, handles customs clearance, and provides packing and storage for relocation moves, earning commissions from courier partners plus transactional service fees.
Is Send it a public or private company?
Send it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Send it founded?
Send it was founded in 2017. It employs 11 to 50 people.
Where is Send it based?
Send it is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Send it make money?
Four revenue lines are on record. Shipping Commission/Transaction Fees are the primary driver. The others are insurance Services, address Correction Fees and payment Processing Fees.
Who are Send it's main competitors?
Emerging players on record are Shippo and EasyPost. Direct peers are Eurosender, Parcel Monkey, Parcel2Go and Shop & Ship (Aramex). Flexport is listed as an others. MyBox is listed as a regional player. Broad incumbents are DHL Express and Aramex.
Does Send it have an API?
No public API is recorded for Send it.
What industry is Send it in?
Send it's product category is Freight Forwarding Services. Its primary akta.pro industry code is TLAAABAG, Same-Day / On-Demand Express Courier, with a secondary code of HSAKACAD, International Freight Forwarding (Air/Ocean) for Personal Effects. Its NAICS code is 488510 and its SIC code is 4731.