MyBox
MyBox is a German self-storage company renting 1m²–30m² storage units to private and business customers across Bochum, Münster, and Bielefeld, with an urban MyBox City concept in Düsseldorf and additional cities planned. Bookings and keyless access are delivered through a Kinnovis online platform and Sensorberg-powered mobile app.
- Company typePrivate
- Founded2011
- HeadquartersBochum, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MyBox does
MyBox is a privately-held German self-storage company headquartered in Bochum, operating under MyBox GmbH (HRB 16569) with a regional entity MyBox Münster GmbH (HRB 17526). The company rents storage space ranging from 1m² to 30m² units on a monthly billing cadence (every four calendar weeks in advance) to private individuals and business customers across three active locations — Bochum, Münster, Bielefeld — with an urban MyBox City site under development in Düsseldorf and announced rollouts in Munich, Augsburg, Stuttgart, and Düsseldorf Mitte. Pricing starts at €28-35/month with no hidden costs, alongside optional €5,000-€20,000 storage insurance through Rieck Assecuradeur GmbH Hamburg, a student discount program (10%), and a best-price guarantee that matches competing offers plus 10%.
The product portfolio is organized into three sub-brands: MyBox Selfstorage (traditional indoor storage with 24/7 app-based access, climate control, CCTV and alarm systems), MyBox City (compact urban locations like Düsseldorf Graf-Adolf-Straße with tiered Basic/Smart/Pro plans and daily cancellation), and MyBox Drive (outdoor drive-up units announced as coming soon). The MyBox App, built on Sensorberg's One Access platform, enables smartphone-based keyless entry to storage units on iOS and Android. Booking, payments, and customer management run through the Kinnovis online platform, integrating Stripe, PayPal, PAYONE, and Mastercard for transactions, Cloudflare for performance and security, and ConsentManager for GDPR compliance.
The go-to-market is product-led and direct-to-consumer: 24/7 online self-service booking with phone support via an 0800 hotline, location-specific SEO landing pages, Google Ads campaigns, Instagram brand presence, blog content on moving and storage topics, and promotional mechanics including Black Friday discounts and voucher codes. AI capability is limited to a ChatGPT-powered website chatbot used for customer communication. The company is privately held with no disclosed funding rounds, no parent company, and a sole disclosed managing director (Geschäftsführer) Andreas Astroh; ownership beyond management is not publicly disclosed.
MyBox firmographics
Firmographics- Name
- MyBox
- Legal name
- MyBox GmbH
- Website
- https://mybox.eu
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyBox is a German self-storage company renting 1m²–30m² storage units to private and business customers across Bochum, Münster, and Bielefeld, with an urban MyBox City concept in Düsseldorf and additional cities planned. Bookings and keyless access are delivered through a Kinnovis online platform and Sensorberg-powered mobile app.
- Ownership category
- akta.pro rank
MyBox industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Commercial Full-Service Storage (HSAKAHAB), Self-Storage Ancillary Services (Locks, Boxes, Truck Rental, Mailbox/Package Acceptance) (HSAKAGAH)
Keywords
Where MyBox is headquartered
LocationHeadquarters
- HQ city
- Bochum
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
MyBox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Storage Unit Rental: Monthly rental of self-storage units ranging from 1m² to 30m². Billing occurs every 4 calendar weeks in advance. Base subscription model with flexible sizing options. Multi-box combinations available for larger storage needs.
- Insurance Services: Optional storage insurance coverage ranging from €5,000 to €20,000. Offered during booking process. Warenversicherung (goods insurance) policy through Rieck Assecuradeur GmbH Hamburg.
- Package Acceptance Service: Shipment reception service allowing customers to have deliveries sent to storage locations. Pickup service for convenient collection.
- Student Discount: 10% discount offered to students on storage rentals. Volume-based discount program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Bochum Standard Storage |
| Unit Pricing | Monthly | Münster Standard Storage |
| Unit Pricing | Monthly | Bielefeld Standard Storage |
| Unit Pricing | Monthly | MyBox City Basic |
| Unit Pricing | Monthly | MyBox City Smart |
| Unit Pricing | Monthly | MyBox City Pro |
| Unit Pricing | Monthly | Storage Insurance Add-on |
| Subscription | Monthly | Student Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
MyBox product offering
Product offeringCore offering
MyBox is a self-storage company that rents storage units to private individuals and businesses. The company provides accessible, secure storage space across multiple locations, supported by digital booking and management tools such as mobile applications.
Product overview
MyBox is a German self-storage company operating a multi-brand portfolio consisting of three main product lines: MyBox Selfstorage (core traditional self-storage with units 1-30m² at Bochum, Münster, and Bielefeld locations), MyBox City (urban compact storage in Düsseldorf city center), and MyBox Drive (drive-up outdoor units, forthcoming). The offering is supported by the MyBox App for keyless mobile access, Paketannahme for package reception, Pick-up Service, and optional insurance coverage (€5,000-€20,000). Pricing starts at €28-35/month depending on location, with flexible terms, daily cancellation options, and a Best Price Guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- MyBox City: Compact storage spaces located directly in city centers for urban customers, offering foot-accessible storage near residential areas.
- MyBox Drive
Products and services
- Self-Storage Unit Rental Rental of secure storage units for private individuals and businesses to store personal belongings, furniture, business inventory, documents, or equipment on flexible terms.
Companies that use MyBox
Customer profileSegments3 records
Ideal customer profiles2 records
MyBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
MyBox partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- PayPalminorPayment processing partner for secure online transactions. Customers can pay using PayPal in addition to SEPA direct debit, credit card, Apple Pay, and Google Pay.
- PAYONE GmbHminorPayment service provider for processing credit card transactions and other electronic payments.
- MastercardminorPayment network partner for credit card transactions. Data transferred to parent company in USA under Binding Corporate Rules.
- Rieck Assecuradeur GmbHminorInsurance provider for MyBox Bochum warehouse goods insurance. Policy covers €3,000,000 total coverage with minimum €2,000/m². Covers fire, water, theft, vandalism, sprinkler damage.
- StripeminorPayment processing for monthly billing. Supports SEPA direct debit, credit card, Apple Pay, and Google Pay.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
MyBox competitors and assessment
Company assessmentBroad incumbents
- Public Storage: Largest US self-storage REIT and global category leader; useful as a broad incumbent benchmark for unit economics, digital booking flows, and multi-brand portfolio strategy applicable to MyBox at scale.
- Shurgard Self-Storage: Pan-European self-storage incumbent operating hundreds of facilities across multiple countries; same product category as MyBox but at far greater scale, with institutional ownership and a broader geographic footprint.
Direct peers
- Yellow Storage: German self-storage operator with comparable product (rented storage units, flexible terms) and overlapping geographic focus in NRW and other major German cities.
- Lagerbox: German self-storage brand offering flexible unit rentals for private and business customers with similar subscription pricing and digital booking flow to MyBox.
- MyPlace SelfStorage: Largest German self-storage operator with numerous locations nationwide. Directly comparable to MyBox in core offering (rented self-storage units to private and business customers) and target market, but with significantly larger scale and capital base.
- Box24 Selfstorage: Germany-based self-storage chain with a similar facility format (24/7 access, flexible rental terms) and direct overlap with MyBox's Bochum/Münster/Bielefeld catchment areas in NRW.
- Höhne Grass Selfstorage: German self-storage operator with comparable offering for private and commercial customers in Germany; competes with MyBox in overlapping city markets.
- SafeStorage: German self-storage provider targeting both private and business customers with a comparable mix of unit sizes and flexible rental terms; competes directly for the same DACH customer base.
Emerging players
- Storebox: Austrian/DACH urban self-storage operator focused on city-center locations with digital access — closest analogue to MyBox's MyBox City concept; comparable target customer (urban residents needing small, walkable units).
- Citybox: Emerging German urban self-storage concept focused on compact, accessible units in city centers — highly comparable to MyBox City's format and urban-customer targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MyBox social profiles
Digital presenceMyBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyBox leadership team
Management profileNumber of profiles
MyBox subsidiaries and ownership
Company hierarchySubsidiaries1 record
MyBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyBox
What does MyBox do?
MyBox is a self-storage company that rents storage units to private individuals and businesses. The company provides accessible, secure storage space across multiple locations, supported by digital booking and management tools such as mobile applications.
Is MyBox a public or private company?
MyBox is a private company. It is classified as unknown and is currently operating.
When was MyBox founded?
MyBox was founded in 2011. It employs 11 to 50 people.
Where is MyBox based?
MyBox is headquartered in Bochum, Germany, in the Europe region.
How does MyBox make money?
Four revenue lines are on record. Storage Unit Rental is the primary driver. The others are insurance Services, package Acceptance Service and student Discount.
Who are MyBox's main competitors?
Broad incumbents on record are Public Storage and Shurgard Self-Storage. Direct peers are Yellow Storage, Lagerbox, MyPlace SelfStorage, Box24 Selfstorage, Höhne Grass Selfstorage and SafeStorage. Emerging players are Storebox and Citybox.
Does MyBox have an API?
No public API is recorded for MyBox.
What industry is MyBox in?
MyBox's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAHAB, Commercial Full-Service Storage. Its NAICS code is 531130 and its SIC code is 4220.