Roderick Insurance Brokers

What Roderick Insurance Brokers does

Roderick Insurance Brokers is a privately held Australian insurance brokerage headquartered in Geelong, Victoria. Founded in 1986, the firm has operated continuously for approximately 38 years, providing personal, business, and commercial insurance products to clients in its regional catchment.

The company's product mix spans the three principal lines of insurance distribution — personal lines (such as home, motor, and life), commercial lines for small and medium businesses, and broader commercial coverage — implying a multi-line brokerage model rather than a specialist in a single vertical. Headcount is stated at 11-50 employees, placing the firm in the small-to-mid-sized Australian broker segment. No details on carrier panel composition, proprietary technology, or distribution channels are disclosed in the available data.

The revenue model is consistent with the standard Australian general-insurance broker construct: commissions and fees earned on placed policies rather than underwriting risk directly. However, no financial disclosures, ownership structure, leadership team, partnerships, certifications, or product-level detail are available in the input, and the firm's own website content was not retrievable (returned only a loader/verification page). As a result, deeper claims about pricing, customer mix, technology stack, or growth trajectory cannot be substantiated from the supplied data.

Name

Roderick Insurance Brokers

Website

https://roderick.com.au

Company type

Private

Founded year

1986

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• General insurance brokerage
• Commercial insurance
• Personal insurance
• Business insurance
• Insurance advisory

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Roderick Insurance Brokers is an Australian insurance brokerage that arranges and provides personal, business, and commercial insurance coverage for clients. The firm operates as an intermediary, sourcing insurance products from underwriters on behalf of individual and business customers. Its core activity is insurance placement, advisory, and policy servicing for personal lines and commercial lines clients.

Product overview

Unable to determine product portfolio details from available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Insurance brokerage services arranging personal lines coverage (such as home, motor, and contents insurance) for individual consumers in the Geelong area and surrounding regions.
• Business Insurance Insurance brokerage services arranging business insurance coverage for small and mid-sized businesses, including policies to address operational risks faced by commercial clients.
• Commercial Insurance Insurance brokerage services arranging commercial insurance coverage for larger commercial entities, including commercial property, liability, and other commercial lines.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Aon Australia: Global insurance and reinsurance brokerage with a substantial Australian operation across personal, commercial, and specialty lines. Comparable as a multi-line insurance intermediary, though operating at vastly greater scale than the regional anchor.
• Marsh Australia: Major global insurance broker and risk advisor serving commercial and personal clients across Australia. Comparable as a multi-line intermediary, but with national reach and enterprise-grade capabilities the anchor firm lacks.
• Gallagher Australia: Global insurance brokerage with a sizable Australian footprint in commercial, personal, and specialty lines. Comparable in brokerage model but at materially larger scale and with broader geographic reach.

Direct peers

• Austbrokers: Australian network/aggregator of mid-sized independent insurance brokers across personal, commercial, and specialty lines. Highly comparable to the anchor as a multi-line independent broker model in Australia.
• Steadfast Group: ASX-listed Australian broker network and underwriting group that aggregates general insurance brokerages offering personal, business, and commercial coverage. Direct peer in model and customer base.
• PSC Insurance Group: Australian-owned brokerage and advisory group operating across personal, commercial, and specialty insurance lines. Comparable as a multi-line Australian insurance intermediary of similar mid-market orientation.
• Honan Insurance Group: Australian mid-market insurance broker offering personal, commercial, and specialty lines. Closely comparable in product breadth, target customer (SME and individuals), and Australian geographic focus.
• Coverforce: Australian insurance brokerage network serving SMEs and individuals across personal, commercial, and business lines. Direct peer in Australian market positioning and multi-line offering.
• Insurance House Australia: Australian insurance broker providing personal, business, and commercial insurance products. Comparable as a multi-line independent Australian brokerage of similar mid-market profile.

Emerging players

• BizCover: Australian online-first commercial and business insurance platform. Comparable target customer base (SME), but differentiated by a digital-first model that competes directly with traditional brokers like the anchor.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/roderickib
• LinkedInlinkedin.com/company/roderick-insurance-brokers-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roderick Insurance Brokers