Elite Insurance Group
Elite Insurance Group is an independent insurance agency founded in 1999 in Richmond, IL. It distributes personal and commercial insurance from six national carriers across twelve product lines to consumers and small businesses in seven U.S. states.
- Company typePrivate
- Founded1999
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Elite Insurance Group does
Elite Insurance Group is an independent insurance agency founded in 1999 and headquartered at 10908 N Main St, Suite C, Richmond, IL. The firm operates as an intermediary, distributing policies from six national insurance carriers — Auto-Owners Insurance, Hagerty Insurance, Progressive, Safeco Insurance, The Hartford, and Travelers Insurance — across twelve product categories. Coverage spans personal lines (Auto, Home, Condo, Life, Motorcycle, Recreational, Classic Car, Umbrella) and commercial lines (Commercial Insurance, Commercial Auto, Business Owners Policy, Workers Compensation). The agency's primary customer segments are individual drivers, homeowners, families, small business owners, classic car collectors, and recreational vehicle owners.
The underlying technology stack centers on the EZLynx Agency Platform, a third-party agency management system providing workflow, customer relationship management, and policy administration. The CSR24 customer portal allows existing policyholders to manage accounts, view documents, print ID cards, and add drivers. Distribution runs through a sales-led, direct-to-consumer model: licensed agents quote by phone (815-678-7811) and email ([email protected]), supplemented by online quote request forms on the elite-ins.com website. Content marketing through the agency blog supports top-of-funnel demand generation.
Revenue is generated exclusively through insurance commissions earned from carrier partners on policy sales and renewals, with monthly billing cadences and pricing determined per-policy based on underwriting factors rather than published tiers. The agency serves customers in seven states — Illinois, Wisconsin, Arizona, Florida, Michigan, Tennessee, and Virginia — and employs 11-50 people. It is privately held with no disclosed parent company, private equity backing, or institutional investor ownership.
Elite Insurance Group firmographics
Firmographics- Name
- Elite Insurance Group
- Legal name
- Elite Insurance Group
- Website
- https://elite-ins.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elite Insurance Group is an independent insurance agency founded in 1999 in Richmond, IL. It distributes personal and commercial insurance from six national carriers across twelve product lines to consumers and small businesses in seven U.S. states.
- Ownership category
- akta.pro rank
Elite Insurance Group industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Basic Group Term Life (Employer-Paid)Group Disability Income Insurance (Employer-Sponsored)Group/Employer-Sponsored Critical Illness & Hospital Indemnity
Keywords
Where Elite Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elite Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: Elite Insurance Group operates as an independent insurance agency earning commissions from multiple insurance carrier partnerships. The agency receives compensation from carriers when policies are sold and renewed. Being an independent agency allows them to compare multiple carrier quotes to find the best options for customers at competitive rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing tailored to individual customer needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Elite Insurance Group product offering
Product offeringCore offering
Elite Insurance Group is an independent insurance agency that sells and services personal and commercial insurance products on behalf of multiple national carriers. It earns commissions by matching customers with policies from Auto-Owners, Hagerty, Progressive, Safeco, The Hartford, and Travelers across twelve core product lines including auto, home, commercial, life, and specialty coverages, serving customers in seven U.S. states.
Product overview
Elite Insurance Group is an independent insurance agency founded in 1999, offering a portfolio of personal and commercial insurance products. The agency operates as a single unified service model, providing access to multiple insurance carriers including Auto-Owners, Hagerty, Progressive, Safeco, The Hartford, and Travelers. Their product portfolio spans twelve core insurance categories: Auto Insurance, Home Insurance, Commercial Insurance, Commercial Auto Insurance, Business Owners Policy (BOP), Classic Car Insurance, Condo Insurance, Life Insurance, Motorcycle Insurance, Recreational Insurance, Umbrella Insurance, and Workers Compensation. These products are distributed through their Richmond, IL office serving seven states (Illinois, Wisconsin, Arizona, Florida, Michigan, Tennessee, Virginia) with licensed agents providing quotes and policy management through online quote tools, CSR24 customer portal, and direct agent contact.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Companies that use Elite Insurance Group
Customer profileSegments6 records
Ideal customer profiles6 records
Elite Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Elite Insurance Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Auto-Owners InsurancecoreAuto-Owners Insurance is one of the insurance carriers represented by Elite Insurance Group. The agency offers Auto-Owners Insurance products to customers and provides claims processing assistance. Customers can access Auto-Owners claims via phone (800-346-0346) or website, and make payments through the customer center portal.
- Hagerty InsurancecoreHagerty Insurance is a carrier partner specializing in classic and collector vehicle insurance. Elite Insurance Group offers Hagerty classic car insurance to customers seeking specialized coverage for antique, collector, and vintage vehicles. Claims available via phone (800-385-0274) or website.
- ProgressivecoreProgressive Insurance is a national carrier represented by Elite Insurance Group offering auto and other insurance products. The agency provides Progressive policies to customers and assists with claims processing via phone (800-776-4737) or the Progressive website.
- Safeco InsurancecoreSafeco Insurance, part of Liberty Mutual, is a carrier partner offering auto and home insurance products. Elite Insurance Group represents Safeco Insurance to provide customers with additional coverage options. Claims available via phone (800-332-3226) or Safeco website.
- The HartfordcoreThe Hartford is a national insurance carrier represented by Elite Insurance Group. The agency offers The Hartford products to customers and provides claims assistance. Claims contact available via phone (877-805-9918) or website.
- Travelers InsurancecoreTravelers Insurance is one of the insurance carriers in the Elite Insurance Group network. The agency offers Travelers products to customers and assists with claims processing. Claims available via phone (800-238-6225) or Travelers website.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Elite Insurance Group competitors and assessment
Company assessmentEmerging players
- EverQuote: EverQuote is an online insurance marketplace connecting consumers with carriers and agents. Comparable to Elite in driving auto and home insurance quote flow, but as a digital aggregator rather than a licensed agency; represents a channel alternative to Elite's agent-led distribution.
Direct peers
- The Hilb Group: The Hilb Group is a mid-market independent insurance broker offering commercial and personal lines through carrier partnerships. Comparable to Elite in independent agency structure and carrier-agnostic distribution, with a heavier emphasis on commercial lines.
- Higginbotham: Higginbotham is an independent insurance brokerage offering personal, commercial, and employee benefits across multiple states. Comparable to Elite in carrier-agnostic agency model and multi-state footprint, though larger and benefits-focused.
- Goosehead Insurance: Goosehead is a publicly traded independent insurance agency distributing personal lines through a network of franchised agents and a corporate-direct channel. Comparable to Elite in product breadth (home, auto, umbrella, etc.) and independent agency model; significantly larger and tech-forward.
- Foundation Insurance Group: Foundation Insurance Group is a regional independent agency offering personal and commercial insurance through multiple carrier partnerships. Comparable to Elite in business model and product mix, at similar scale.
- Brightway Insurance: Brightway is a large franchised independent insurance agency network offering personal and commercial lines through multiple carrier appointments. Directly comparable to Elite in operating model (multi-carrier, agent-led, multi-line), though materially larger and franchise-based.
Broad incumbents
- State Farm: State Farm is the largest U.S. personal lines insurer, distributing primarily through captive (exclusive) agents. Comparable to Elite in selling auto, home, and life insurance to consumers, but as a single-carrier captive model rather than independent multi-carrier.
- Progressive Direct: Progressive Direct is the direct-to-consumer channel of Progressive, one of Elite's carrier partners. Comparable because Progressive competes with Elite's agent-led channel for the same auto insurance customers; represents the primary disintermediation risk for Elite's auto book.
- Marsh McLennan Agency: Marsh McLennan Agency is the middle-market arm of Marsh McLennan, distributing commercial and personal lines through carrier partnerships. Comparable to Elite in agency distribution model, but at significantly larger scale and with stronger commercial/enterprise positioning.
- Brown & Brown: Brown & Brown is a large national insurance brokerage distributing personal, commercial, and benefits lines through carrier relationships. Overlaps with Elite in independent brokerage distribution and multi-line product breadth, but operates at vastly greater scale and is publicly traded.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Elite Insurance Group social profiles
Digital presenceElite Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Elite Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite Insurance Group
What does Elite Insurance Group do?
Elite Insurance Group is an independent insurance agency that sells and services personal and commercial insurance products on behalf of multiple national carriers. It earns commissions by matching customers with policies from Auto-Owners, Hagerty, Progressive, Safeco, The Hartford, and Travelers across twelve core product lines including auto, home, commercial, life, and specialty coverages, serving customers in seven U.S. states.
Is Elite Insurance Group a public or private company?
Elite Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elite Insurance Group founded?
Elite Insurance Group was founded in 1999. It employs 11 to 50 people.
Where is Elite Insurance Group based?
Elite Insurance Group is headquartered in Richmond, United States, in the North America region.
How does Elite Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Elite Insurance Group's main competitors?
EverQuote is listed as an emerging player. Direct peers are The Hilb Group, Higginbotham, Goosehead Insurance, Foundation Insurance Group and Brightway Insurance. Broad incumbents are State Farm, Progressive Direct, Marsh McLennan Agency and Brown & Brown.
Does Elite Insurance Group have an API?
No public API is recorded for Elite Insurance Group.
What industry is Elite Insurance Group in?
Elite Insurance Group's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAIADAA, Basic Group Term Life (Employer-Paid), with a secondary code of FSAIAIAB, Group Disability Income Insurance (Employer-Sponsored). Its NAICS code is 5242 and its SIC code is 6411.