Kruger Seed

What Kruger Seed does

Kruger Seed is a small privately-held gardening emporium based in Ringsted, Iowa, that sells seeds and gardening tools. The firmographic record indicates the business was founded in 1963 and operates with 1-10 employees. The company maintains a website at krugerseed.com, suggesting at least a basic online presence alongside its physical retail operations. There is no evidence in the input data of e-commerce fulfillment, multi-location retail, or wholesale distribution operations.

The input data does not contain any product catalog, pricing structure, technology stack, or revenue disclosure specific to Kruger Seed. The company description, brand positioning, and operational footprint are limited to what the firmographic record provides. No strategic initiatives, partnerships, or product launches are documented for this entity. Note: the broader source material supplied alongside the firmographic record describes Bayer Crop Science US operations and its seed brands (Channel Seed, DEKALB, Asgrow, Deltapine, WestBred), the Climate FieldView digital platform, and related crop protection products. This material does not pertain to Kruger Seed and is not used to characterize the subject company.

Name

Kruger Seed

Legal name

Bayer AG

Website

https://krugerseed.com

Company type

Public

Founded year

1863

Operating status

Operating

Headcount range

1–10 employees

Short description

Kruger Seed is a small, privately-held gardening emporium founded in 1963 in Ringsted, Iowa, that sells seeds and gardening tools to individual customers, operating with 1-10 employees.

Ownership category

akta.pro rank

Product category

Garden Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Garden seeds
• Gardening tools
• Horticultural supplies
• Garden retail
• Lawn care products

Headquarters

HQ city

Ringsted

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Seed Sales: Bayer Crop Science generates primary revenue through sale of proprietary seed products across multiple brands (DEKALB, Asgrow, Deltapine, Channel, WestBred) covering corn, soybeans, cotton, wheat, sorghum, and silage crops.
2. Crop Protection Products: Revenue from fungicides, herbicides, insecticides, and seed treatments including Delaro fungicides, Poncho/BUTEO insecticides, and seed treatment solutions.
3. Digital Farming Subscriptions: FieldView platform generates subscription revenue through tiered plans: Basic (free), Plus, and Premium tiers providing data analysis, insights, and advanced farm management features.
4. Loyalty Programs: Bayer PLUS Rewards program (ended April 30, 2026) provided grower incentives and rewards for purchases across Bayer product portfolio.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Kruger Seed is a small gardening emporium based in Ringsted, Iowa, that sells seeds and gardening tools. Founded in 1963, the business operates as a local retail outlet serving individual gardeners and homeowners in its market area.

Differentiator

Problem solved

Functional benefit

Brands

• Channel SeedPro: Agronomic partner program providing farmers with personalized insights and expert guidance
• Climate FieldView
• Acceleron Seed Applied Solutions
• Preceon Smart Corn System

Products and services

• Seeds
• Gardening Tools Retail sale of gardening tools sold to individual gardeners and homeowners through the emporium.

Quantifiable outcome

• Short stature corn with enhanced management: 16 bu/acre yield advantage over traditional tall corn (University of Illinois 2022 trial)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Staples Promotional ProductsminorChannel Partner/ Reseller/ DistributorDedicated partner for branded merchandise for over 20 years. Operates eStores for Bayer branded merchandise including DEKALB, Asgrow, Deltapine, Channel, WestBred products with over 700,000 products available for custom orders.
• Combyne AgcoreTechnology or IntegrationIntegration partner providing marketing document management within FieldView Premium. Farmers can monitor sales, track profitability, and manage grain marketing from mobile devices at discounted price with FieldView subscription.
• University of IllinoisminorStrategic or Co-development PartnerUniversity research partnership providing independent trial data comparing short stature corn products and traditional tall corn under standard and enhanced management practices. 2022 trial demonstrated 16 bu/acre yield advantage.

Scale indicators12 records

Recent moves2 records

Direct peers

• Park Seed: Long-standing US seed and gardening supplies retailer selling direct to gardeners. Highly comparable in product mix, channel, and small-format specialty positioning.
• True Leaf Market: Online-first seed retailer offering vegetable, herb, flower, and sprouting seeds. Comparable to Kruger Seed's e-commerce-led approach but with a much larger online assortment.
• Eden Brothers: Online seed and bulb retailer specializing in flower, herb, and vegetable seeds. Comparable in product category and direct-to-consumer model to a small seed store.
• Botanical Interests: Independent seed packet retailer carried in garden centers and sold direct. Comparable to Kruger Seed in boutique positioning and home-gardener customer focus.
• Territorial Seed Company: Family-owned seed and garden supply retailer selling via catalog and online. Closely mirrors Kruger Seed's positioning as a focused, multi-generational regional seed retailer.
• Baker Creek Heirloom Seeds: Mail-order heirloom seed retailer serving home gardeners and small farmers across the US. Highly comparable to Kruger Seed in product focus (seeds) and direct-to-consumer channel, but operates at significantly larger scale.
• Johnny's Selected Seeds: Employee-owned seed and gardening-tools supplier serving both home gardeners and commercial growers. Overlaps with Kruger Seed on seeds and tools, with a stronger commercial-customer mix.
• Seed Savers Exchange: Non-profit seed retailer specializing in heirloom and open-pollinated seeds sold via catalog and online. Comparable to Kruger Seed in product mix and gardener/hobby-farmer customer base.

Broad incumbents

• Burpee: Iconic American seed and plant retailer with deep catalog history and broad national distribution. A larger, more diversified incumbent in the same gardening-retail category.
• Ferry-Morse: Established national seed brand sold through retail and direct channels. Comparable on seeds but operates with much broader distribution and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Bayer4CropsUS
• YouTubeyoutube.com/channel/UC4onFA8bcsYEzZet0AOlDgg
• Facebookfacebook.com/krugerseeds
• LinkedInlinkedin.com/company/gold-country-seed
• Instagraminstagram.com/bayer4cropsus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kruger Seed