What Ceragres does

Céragrès is a Quebec-based specialty distributor of ceramic, porcelain, natural stone, terracotta, and fine plumbing products for residential and commercial construction. Founded in 1990 by Guy Gervais in Montreal and currently led by his son Philippe Gervais, the company operates under the legal entity Groupe Carreaux Céragrès Inc. as a privately held, family-controlled business. Céragrès serves customers across Quebec and Atlantic Canada through 7 physical locations: a Montreal headquarters and warehouse, a custom stone workshop, retail showrooms in Laval and Brossard (Dix30), a Montreal outlet, and by-appointment DesignLab professional spaces in Quebec City and Halifax. The product portfolio spans five tile categories (ceramic, porcelain, mosaic, natural stone, terracotta) with 60+ collections, three countertop categories (quartz, porcelain, natural stone) featuring premium brands such as Dekton, HanStone, and Caesarstone, complete kitchen and bathroom plumbing fixtures, and installation products.

The company operates specialized commercial divisions for ventilated facades (using European partner systems from Agrob Buchtal, Imola Tecnica, Carea, and Tempio) and pool/aquatic installations (using Casalgrande Padana, Chroma Pool, and Rako systems). The in-house stone workshop fabricates bespoke pieces in quartz, natural stone, and technical porcelain (Dekton, Lapitec, Laminam, Neolith), providing a technically differentiated service that combines advanced fabrication with artisan craftsmanship. Established supplier relationships in Italy, Germany, and the Czech Republic form a critical part of the value chain, particularly for specialized commercial applications.

Revenue is generated primarily through one-time product sales (tiles sold by box or square foot, countertops sold by slab or custom fabrication, plumbing fixtures sold per unit), with custom fabrication quoted as a professional service. The go-to-market combines direct-to-consumer retail (showroom boutiques plus an e-commerce platform for sample ordering and product browsing) with enterprise B2B sales through a Professional Program that offers architects, designers, contractors, and kitchen/bathroom companies exclusive pricing, volume discounts, and dedicated external sales representatives. Notable commercial customers include Société de transport de Montréal (STM), Carbonleo (Royalmount), Ville de Laval, Université Laval, and Hôpital régional de Saint-Jérôme, demonstrating traction across government, institutional, and large private development verticals.

Name

Ceragres

Legal name

Groupe Carreaux Céragrès Inc.

Website

https://ceragres.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Céragrès is a Quebec-based specialty distributor of ceramic, porcelain, natural stone, terracotta, and fine plumbing products for residential and commercial construction, serving Quebec and Atlantic Canada through 7 showrooms, an in-house stone workshop, and a Professional Program for architects and contractors.

Ownership category

akta.pro rank

Product category

Surfacing Materials Distribution

NAICS

Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Cut Stone & Stone Products (3281), Pottery & Related Products (3260)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tile distribution
• Porcelain countertops
• Fine plumbing fixtures
• Natural stone surfacing
• Ventilated facade systems

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Tile Sales: One-time product sales of ceramic, porcelain, mosaic, natural stone, and terracotta tiles for floor and wall applications. Products sold by box or square footage with varying price points.
2. Countertop Sales: Sales of quartz, porcelain, and natural stone countertops through both stocked inventory and custom fabrication services. Includes premium brands like Dekton, HanStone, Caesarstone.
3. Fine Plumbing Sales: Sales of kitchen and bathroom fixtures including sinks, faucets, bathtubs, showers, toilets, and accessories from supplier brands like Julien Home Refinements, Baril Design, Blanco, Prochef.
4. Installation Products: Sales of installation materials including grout, thin-set mortar, surface preparation products, and trim pieces from brands like Mapei and Céragrès own brand.
5. Custom Stone Fabrication: Custom fabrication services for quartz, natural stone, and technical porcelain materials into bespoke architectural elements including countertops, stairs, fireplace surrounds, and decorative pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Céragrès is a Quebec-based specialty distributor of surfacing materials, offering ceramic, porcelain, mosaic, natural stone, and terracotta tiles; quartz, porcelain, and natural stone countertops; and fine plumbing fixtures for kitchens and bathrooms. The company operates an in-house Stone Workshop for custom fabrication of quartz, natural stone, and technical porcelain pieces, and supports trade clients through a dedicated Professional Program with volume pricing and personalized project support.

Product overview

Ceragres is a Quebec-based distributor of tiles, countertops, and fine plumbing fixtures founded in 1990, serving residential and commercial customers across Canada. The product portfolio is organized into several core categories: ceramic, porcelain, mosaic, natural stone, and terracotta tiles; quartz, porcelain, and natural stone countertops (featuring Dekton, HanStone, Quartzite, Travertin, and Marble brands); kitchen and bathroom plumbing fixtures; and installation products (grout, mortar, primers, profiles). The company also offers specialized commercial solutions including ventilated facade systems with materials from European partners (Agrob Buchtal, Imola Tecnica, Carea, Tempio) and pool systems with Chroma Pool and Padana technologies. A custom stone workshop fabricates bespoke pieces in quartz, natural stone, and technical porcelain (Dekton, Lapitec, Laminam, Neolith). A Professional Program provides exclusive benefits to designers, contractors, and kitchen/bath companies. The company operates showrooms in Montreal, Laval, Dix30, an outlet, and DesignLabs in Quebec City and Halifax.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Tiles

Quantifiable outcome

• 100+ ventilated facades completed since 2008
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• Agrob BuchtalcoreTechnology or IntegrationGerman company and key partner for ventilated facade systems. Provider of the KeraTwin K20 system used in Canadian projects including STM Stinson Transport Centre. Also supplies Chroma Pool system for aquatic installations.
• Imola TecnicacoreTechnology or IntegrationItalian company based near Bologna, Emilia-Romagna. Develops porcelain solutions for ventilated facades with integrated systems combining support structure and ceramic cladding.
• CareacoreTechnology or IntegrationPartners for exterior insulation (ITE) and exclusive Minéral Composite material, primarily composed of natural mineral fillers. Offers facade systems with durable, coherent architectural expression.
• TempiocoreTechnology or IntegrationCeramic solutions provider for exterior architecture, specializing in ventilated facades with contemporary design. Also offers brise-soleil, listelos, and wall panels.
• Casalgrande PadanacoreTechnology or IntegrationItalian manufacturer supplying Padana Pool system for aquatic facility ceramic installations.
• MapeicoreTechnology or IntegrationCanadian partner supplying surface preparation products, membranes, adhesives, and epoxy mortars for ceramic installations. Essential for pool and commercial projects.
• HanstonecoreTechnology or IntegrationQuartz surface brand worked with at the stone workshop for custom countertop fabrication.
• Dekton (Cosentino)coreTechnology or IntegrationTechnical porcelain/sintered stone supplied for countertop and surface applications. Processed at Céragrès stone workshop for custom fabrication.
• Julien Home RefinementscoreChannel Partner/ Reseller/ DistributorSupplier of kitchen and bathroom fixtures including sinks and accessories. Featured in product offerings and project installations.
• Baril DesigncoreChannel Partner/ Reseller/ DistributorQuebec-based supplier of kitchen and bathroom plumbing fixtures. Products featured in residential projects like Catherine St-Laurent Residence.
• BlancocoreChannel Partner/ Reseller/ DistributorKitchen sink and faucet supplier included in the fine plumbing product category.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bedrosians Tile & Stone: Major U.S. family-owned tile, stone, and surfacing products distributor with nationwide showroom network. Comparable business model (specialty surfacing distribution across tile, stone, mosaics) and family-ownership structure, but operating at significantly larger scale and geographic breadth than Céragrès.
• Emser Tile: Large U.S. distributor of ceramic, porcelain, natural stone, and mosaic tile serving residential and commercial markets through an extensive showroom network. Comparable product portfolio and architectural specification focus, though at much greater scale than Céragrès.
• MSI (M S International): One of the largest North American importers and distributors of flooring, countertops, wall tile, and hardscaping products. Overlaps with Céragrès in porcelain, natural stone, and quartz countertops but operates at vastly greater scale across multiple product categories.
• Marazzi Group: Global ceramic and porcelain tile manufacturer with strong North American distribution. Comparable product category (ceramic and porcelain tile) and overlap in commercial architectural projects, though Marazzi operates at manufacturer-scale rather than distributor-scale.

Direct peers

• Ciot: Canadian specialty tile, stone, and mosaic distributor founded in Montreal in 1950, with showrooms across Canada and the U.S. Closest direct peer to Céragrès in terms of product mix (tiles, stone, mosaics), customer base (architects, designers, contractors, consumers), and Canadian specialty-distribution positioning.
• Walker Zanger: Specialty distributor of high-end tile, stone, and slab products targeting architects, designers, and luxury residential customers. Comparable premium-positioning, design-forward product mix, and architectural specification focus.
• Stone Source: U.S. distributor of natural stone, porcelain, and ceramic tiles with showrooms targeting architects and designers. Comparable product mix in premium tile and stone, and similar architectural specification go-to-market motion.

Regional players

• Virginia Tile: Mid-Atlantic U.S. specialty tile and stone distributor serving residential and commercial customers. Comparable specialty-distribution model with showrooms and professional contractor programs, though operating in a different geography.

Others

• Cosentino: Spanish manufacturer of Dekton and Silestone surfaces, a key supplier-partner of Céragrès. Comparable to the extent that Cosentino operates its own distribution and showroom network in North America, making it both a supplier and partial competitor in porcelain countertops.
• HanStone Quartz: Canadian manufacturer of quartz surfaces and a key supplier-partner of Céragrès for countertop fabrication. Adjacent competitor in the sense that HanStone sells through multiple distribution channels across Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceragres