Virginia Tile Co
Virginia Tile Company is a US-based tile and surface materials distributor serving residential homeowners, commercial contractors, and trade professionals via eight Midwest showrooms, a national dealer network, the Connect24 B2B portal, and e-commerce.
- Company typePrivate
- Founded1928
- HeadquartersLivonia, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Virginia Tile Co does
Virginia Tile Company is a US-based specialty tile and surface materials distributor headquartered in Plymouth, Michigan, operating as a subsidiary of Artivo Surfaces. The company distributes a broad portfolio spanning ceramic, porcelain, natural stone, glass, metal, and cement tiles sourced from over 40 manufacturers, complemented by quartz countertops under the Valiant Quartz and Valiant Tech Quartz brands, hardwood flooring (Hardwick, Renaissance), LVT/SPC flooring (Advantage II, Meridian II, Diamond, Jasper, Teton, Yosemite), and laminate (Lakeshore, Seaside). The catalog comprises 372+ product lines and 6,781+ individual tile SKUs. Customers fall into three primary segments: residential homeowners (long-tail SMB), commercial contractors (mid-market to enterprise), and trade professionals such as interior designers, architects, and installers.
Distribution combines eight company-owned showrooms across Illinois, Indiana, Iowa, Kansas, and Michigan, a national dealer network accessed through a dealer locator, an e-commerce website with ZIP code-based inventory lookup, and the Connect24 B2B portal that provides 24/7 ordering, billing, price list access, and partnership rewards for qualified trade accounts. Pricing is quote-based and not publicly disclosed; professionals access COD or credit terms through a credit application. The website embeds the third-party Roomvo visualizer, enabling customers to preview tile and surface products in-room via a single click, with the company publishing digital catalogs, a blog, and active social channels (Facebook, LinkedIn, Instagram, Pinterest, YouTube) for top-of-funnel demand generation.
The go-to-market is sales-led and B2B-anchored, with showrooms and dealer relationships providing the local commercial layer and Connect24 providing the digital trade-pro channel. Recent activity includes a newly opened showroom, Pro Center, customer service, and warehouse at the Plymouth, MI headquarters, continued product launches (Olynthos Stone in November 2025; Advantage II and Meridian II glue-down LVT in September 2025), and category expansion beyond core tile into a full surface-materials platform under the Artivo Surfaces umbrella alongside sister brands WOW USA, Landmark Ceramics, and Terra Bella Marble.
Virginia Tile Co firmographics
Firmographics- Name
- Virginia Tile Co
- Legal name
- Virginia Tile Company
- Website
- https://virginiatile.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Virginia Tile Company is a US-based tile and surface materials distributor serving residential homeowners, commercial contractors, and trade professionals via eight Midwest showrooms, a national dealer network, the Connect24 B2B portal, and e-commerce.
- Ownership category
- akta.pro rank
Where Virginia Tile Co is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Virginia Tile Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tile and Stone Products: Sale of premium tile and stone products including ceramic, porcelain, natural stone, glass, and metal tiles for residential and commercial applications
- Flooring Products: Sale of hardwood, LVT/SPC, and laminate flooring products
- Quartz Countertops: Sale of quartz countertop collections including Valiant Quartz and Valiant Tech Quartz
- Professional Trade Accounts: B2B trade accounts with terms (COD or credit accounts) for professionals including contractors and designers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional trade accounts with terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Virginia Tile Co product offering
Product offeringCore offering
Virginia Tile distributes tile, stone, flooring, and surfacing materials sourced from more than 40 manufacturers across categories including ceramic, porcelain, natural stone, glass, metal, quartz, LVT/SPC, laminate, and hardwood. Products are sold to residential homeowners, trade professionals, and commercial contractors via company-owned showrooms, an authorized dealer network, and the Connect24 B2B portal, complemented by installation accessories and a Roomvo-powered visualization tool.
Product overview
Virginia Tile Co operates as a tile and surface materials distributor offering a comprehensive portfolio of products organized around their core platform and multiple product categories. The core offering includes Tile/Stone products featuring ceramic, porcelain, natural stone, glass, and metal tiles from over 40 manufacturers, complemented by countertop solutions (Valiant Quartz and Valiant Tech Quartz). The company has expanded into flooring categories including LVT/SPC flooring (Advantage II, Meridian II, Diamond, Jasper, Teton, Yosemite collections), Laminate (Lakeshore, Seaside), and Hardwood (Hardwick, Renaissance). The Connect24 portal serves as the primary customer-facing platform for ordering, billing, and account management. Additional offerings include installation accessories and materials (grout, mortars, sealants, tools) from partner brands. A Roomvo-powered visualizer enables customers to preview products in their spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Virginia Tile Company: Primary brand offering tile, stone, and surface materials for residential and commercial spaces.
Products and services
- Tile and Stone Products Comprehensive tile and stone catalog for backsplashes, bathrooms, kitchens, living rooms, exteriors, pools, and commercial spaces, intended for homeowners, designers, and contractors.
- Valiant Quartz Countertops Quartz countertop slabs designed for kitchens, bathrooms, and commercial spaces, targeting homeowners, designers, and contractors seeking premium surfacing.
- Valiant Tech Quartz Printed quartz/mineral surfacing for residential and commercial countertops with design-forward colorways and sustainable material content.
- LVT (Luxury Vinyl Tile) Flooring Flexible glue-down vinyl flooring replicating natural wood and stone with comfort and design versatility, including the Advantage II and Meridian II collections.
- SPC (Stone Polymer Core) Rigid Core Flooring Rigid-core flooring with stone-based composite core for exceptional durability, dimensional stability, and full waterproof performance.
- Laminate Flooring Water-resistant laminate flooring including Lakeshore and Seaside collections, combining the warmth of wood visuals with moisture protection.
- Hardwood Flooring Refined hardwood flooring collections including Hardwick and Renaissance brands, crafted with sustainable sourcing for residential and commercial use.
- Installation Accessories and Materials Installation accessories and materials supporting tile and flooring projects, including grout, mortars, cleaners, sealers, sealants, wet saws, and backer boards.
- Connect24 Professional Portal All-in-one B2B customer portal for trade professionals to place orders, pay bills, access price lists, track orders, view overstock specials, and manage partnership rewards.
Quantifiable outcome
- Design that shapes living - helping customers transform spaces with premium tile and surface solutions
Companies that use Virginia Tile Co
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Virginia Tile Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature2 records
Virginia Tile Co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Artivo Surfacesparent companyArtivo Surfaces is the parent company of Virginia Tile Company. The partnership provides Virginia Tile with shared buying power and innovation across brands, enabling exceptional quality, performance, and design versatility. Virginia Tile operates as part of the Artivo Surfaces family.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Virginia Tile Co competitors and assessment
Company assessmentBroad incumbents
- Mohawk Industries: Largest US flooring conglomerate (carpet, ceramic tile, LVT, laminate, hardwood) with extensive manufacturing and distribution. Overlaps with Virginia Tile's flooring categories and pro customer base, though Mohawk is a manufacturer and broad incumbent rather than a specialty tile distributor.
- Shaw Industries: Berkshire Hathaway-owned broad flooring manufacturer-distributor covering carpet, hardwood, LVT, tile, and stone. Comparable to Virginia Tile in serving the trade professional channel and offering multi-category surface solutions, though Shaw operates at vastly greater scale and as a manufacturer.
- Daltile: Largest US tile manufacturer and distributor, owned by Mohawk Industries, with a national network of sales service centers supplying tile, stone, and countertops to pros and retailers. Comparable through product overlap, though operates as a manufacturer-distributor at far greater scale than Virginia Tile.
Direct peers
- Emser Tile: Privately-held US tile and natural stone manufacturer-distributor with nationwide service centers serving both residential and commercial pros. Closely comparable to Virginia Tile in product mix, B2B/pro focus, and distribution channel model.
- Tile Shop Holdings: Specialty tile and natural stone retailer operating company-owned showrooms across the US with a comparable product breadth (tile, stone, accessories) and consumer + pro target customer mix. Closest publicly traded analog to Virginia Tile's showroom-driven model.
- Bedrosians Tile & Stone: Family-owned tile, stone, and surfacing distributor with showrooms across the western US. Comparable to Virginia Tile in product breadth, B2B/pro positioning, and showroom-led distribution, though with a different regional footprint.
- Floor & Decor Holdings: Largest US specialty retailer of hard surface flooring and tile with a multi-state warehouse-store model and pro-focused B2B programs. Directly comparable to Virginia Tile in product category, customer base (pros and consumers), and multi-channel distribution approach, though at materially greater scale.
- M S International (MSI): Large privately-held US distributor of countertops, flooring, wall tile, and hardscapes with nationwide showroom/warehouse network. Highly comparable to Virginia Tile in product portfolio, target customers, and B2B trade distribution, though MSI operates at substantially greater scale.
- LL Flooring (formerly Lumber Liquidators): Specialty retailer of hard-surface flooring (hardwood, laminate, vinyl, tile) via company-owned stores targeting pros and consumers. Comparable specialty retail model to Virginia Tile, though historically more focused on wood-look flooring than ceramic/porcelain tile.
Regional players
- Floor Solutions / Regional Midwest Tile Distributor: Independent tile and flooring distributors operating primarily within Midwest and adjacent US states that overlap directly with Virginia Tile's showroom geographies and compete for the same local contractor and designer accounts.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Virginia Tile Co social profiles
Digital presenceVirginia Tile Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virginia Tile Co leadership team
Management profileNumber of profiles
Virginia Tile Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virginia Tile Co M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virginia Tile Co
What does Virginia Tile Co do?
Virginia Tile distributes tile, stone, flooring, and surfacing materials sourced from more than 40 manufacturers across categories including ceramic, porcelain, natural stone, glass, metal, quartz, LVT/SPC, laminate, and hardwood. Products are sold to residential homeowners, trade professionals, and commercial contractors via company-owned showrooms, an authorized dealer network, and the Connect24 B2B portal, complemented by installation accessories and a Roomvo-powered visualization tool.
Is Virginia Tile Co a public or private company?
Virginia Tile Co is a private company. It is classified as corporate owned and is currently operating.
When was Virginia Tile Co founded?
Virginia Tile Co was founded in 1928. It employs 251 to 500 people.
Where is Virginia Tile Co based?
Virginia Tile Co is headquartered in Livonia, United States, in the North America region.
How does Virginia Tile Co make money?
Four revenue lines are on record. Tile and Stone Products are the primary driver. The others are flooring Products, quartz Countertops and professional Trade Accounts.
Who are Virginia Tile Co's main competitors?
Broad incumbents on record are Mohawk Industries, Shaw Industries and Daltile. Direct peers are Emser Tile, Tile Shop Holdings, Bedrosians Tile & Stone, Floor & Decor Holdings, M S International (MSI) and LL Flooring (formerly Lumber Liquidators). Floor Solutions / Regional Midwest Tile Distributor is listed as a regional player.
Does Virginia Tile Co have an API?
No public API is recorded for Virginia Tile Co.