Salad Collective
Salad Collective is a Golden, Colorado-based restaurant holding company that owns and operates three fast-casual brands—MAD Greens, Snappy Salads, and Tokyo Joe's—across 60 locations in Colorado, Texas, and Arizona, serving health-conscious consumers seeking fresh, better-for-you dining options.
- Company typePrivate
- Founded2019
- HeadquartersGolden, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Salad Collective firmographics
Firmographics- Name
- Salad Collective
- Legal name
- Salad Collective
- Website
- https://saladcollective.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Salad Collective is a Golden, Colorado-based restaurant holding company that owns and operates three fast-casual brands—MAD Greens, Snappy Salads, and Tokyo Joe's—across 60 locations in Colorado, Texas, and Arizona, serving health-conscious consumers seeking fresh, better-for-you dining options.
- Ownership category
- akta.pro rank
Salad Collective industry classification
Industry- Product category
- Fast-Casual Restaurant Services
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
Keywords
Where Salad Collective is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salad Collective business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Sales: Revenue generated through direct restaurant point-of-sale transactions at company-owned locations serving dine-in, takeout, and catering customers across Colorado, Texas, and Arizona.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Salad Collective product offering
Product offeringCore offering
Salad Collective is the parent company and operator of three fast-casual restaurant brands — MAD Greens (fresh salads and globally inspired bowls), Snappy Salads (quick-service salads), and Tokyo Joe's (Japanese-Asian cuisine) — running approximately 60 company-owned locations across Colorado, Texas, and Arizona. The company serves health-conscious consumers dine-in, takeout, and catering with fresh ingredients, bold flavors, and a modern guest experience.
Differentiator
Problem solved
Functional benefit
Brands
- MAD Greens: Fast-casual salad restaurant brand offering fresh salads and globally inspired bowls.
- Snappy Salads
- Tokyo Joe's
Products and services
- MAD Greens MAD Greens is a fast-casual restaurant brand within the Salad Collective portfolio offering fresh salads and globally inspired bowls with bold flavor, quality ingredients, and a modern guest experience for health-conscious diners.
- Snappy Salads Snappy Salads is a fast-casual restaurant brand within the Salad Collective portfolio providing quick-service fresh salads and quality ingredients aimed at diners seeking convenient better-for-you options.
- Tokyo Joe's Tokyo Joe's is a Japanese-Asian fast-casual restaurant brand within the Salad Collective portfolio offering Asian-inspired cuisine with bold flavors, quality ingredients, and a modern guest experience.
- Catering Programs Catering services offered across Salad Collective's restaurant brands (MAD Greens, Snappy Salads, Tokyo Joe's) for events and group dining.
Companies that use Salad Collective
Customer profileSegments1 record
Ideal customer profiles1 record
Salad Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salad Collective partnerships and signals
Strategic signalScale indicators3 records
Salad Collective competitors and assessment
Company assessmentDirect peers
- Chopt Creative Salad Co. East Coast-based fast-casual salad chain offering customizable salads and warm bowls. Closely comparable in menu, customer segment, and service model to MAD Greens and Snappy Salads.
- Sweetgreen: U.S. fast-casual salad and grain bowl chain serving health-conscious consumers with a similar menu and operating model to MAD Greens and Snappy Salads. Direct competitor for the better-for-you salad occasion Salad Collective targets.
- CoreLife Eatery: Fast-casual concept offering fresh grain bowls, salads, and functional ingredients with a health-and-wellness positioning. Closely comparable in menu architecture and target customer to MAD Greens.
- Teriyaki Madness: U.S. Asian-inspired fast-casual franchise chain offering bowls, noodles, and similar flavor profiles to Tokyo Joe's. Directly relevant peer for Tokyo Joe's same cuisine, occasion, and customer base.
- CAVA Group: Public fast-casual Mediterranean bowl/salad chain with a better-for-you positioning and company-owned plus franchised model. Competes for the same health-conscious fast-casual occasions across overlapping Western U.S. markets.
- Salad and Go: Drive-thru-focused salad concept rapidly expanding in the Southwest U.S. Direct competitor in the same geography and salad QSR category, particularly relevant given Arizona/Texas overlap with Salad Collective.
- Just Salad: Multi-region fast-casual salad chain offering customizable salads, warm bowls, and wraps. Comparable operating model and customer demographic to MAD Greens and Snappy Salads.
Broad incumbents
- Panera Bread: Large national fast-casual chain with soups, salads, and sandwiches. Overlaps with Salad Collective on the soup/salad occasion and digital ordering/loyalty infrastructure maturity, though with a much broader menu and footprint.
- Chipotle Mexican Grill: Largest U.S. fast-casual chain with a bowls/burritos menu and similar company-operated multi-state model. Sets industry benchmarks for unit economics and digital/loyalty execution that Salad Collective must compete against.
Emerging players
- Freshii: Canada-based health-focused fast-casual franchise offering salads, bowls, wraps, and smoothies with a similar better-for-you positioning. Comparable concept and customer use case, although primarily franchised and with a smaller U.S. footprint.
Market position
Customer concentration
Salad Collective social profiles
Digital presenceSalad Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salad Collective leadership team
Management profileNumber of profiles
Profiles2 records
Salad Collective subsidiaries and ownership
Company hierarchySubsidiaries3 records
Salad Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salad Collective M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salad Collective
What does Salad Collective do?
Salad Collective is the parent company and operator of three fast-casual restaurant brands — MAD Greens (fresh salads and globally inspired bowls), Snappy Salads (quick-service salads), and Tokyo Joe's (Japanese-Asian cuisine) — running approximately 60 company-owned locations across Colorado, Texas, and Arizona. The company serves health-conscious consumers dine-in, takeout, and catering with fresh ingredients, bold flavors, and a modern guest experience.
Is Salad Collective a public or private company?
Salad Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salad Collective founded?
Salad Collective was founded in 2019. It employs 501 to 1,000 people.
Where is Salad Collective based?
Salad Collective is headquartered in Golden, United States, in the North America region.
How does Salad Collective make money?
One revenue line is on record: restaurant Sales.
Who are Salad Collective's main competitors?
Direct peers on record are Chopt Creative Salad Co., Sweetgreen, CoreLife Eatery, Teriyaki Madness, CAVA Group, Salad and Go and Just Salad. Broad incumbents are Panera Bread and Chipotle Mexican Grill. Freshii is listed as an emerging player.
Does Salad Collective have an API?
No public API is recorded for Salad Collective.
What industry is Salad Collective in?
Salad Collective's product category is Fast-Casual Restaurant Services. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly). Its NAICS code is 722513 and its SIC code is 5812.