Felt Right
Felt Right designs and manufactures modular PET felt acoustic wall and ceiling panels, wood slats, and ceiling baffles, selling DTC via e-commerce, a Trade Program for contractors, and a commercial sales team for enterprise projects across the US and internationally.
- Company typePrivate
- Founded2020
- HeadquartersDraper, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Felt Right does
Felt Right (FeltRight LLC) is a US-based designer and manufacturer of modular acoustic wall and ceiling products made from high-density PET felt with a minimum 50% recycled plastic content, primarily single-use water bottles. Founded in 2020 and headquartered in Draper, Utah, the company sells a broad catalog including 9mm and 18mm engraved tiles with 45-degree beveled edges, printed panels, 3D dimensional tiles, wainscoting designs, wood slat wall and ceiling panels, ceiling baffles, beam baffles, room dividers, large murals, and licensed children's collections (Bluey, Minecraft, Peanuts). Product performance ranges from NRC 0.35 on standard tiles to NRC 0.85 on wood slat ceiling panels. Felt Right's proprietary peel-and-stick adhesive tab system enables tool-free, renter-friendly installation, and the online Design Studio and Acoustics Calculator allow self-serve customization and project planning.
The company operates a multi-channel go-to-market: direct-to-consumer e-commerce through feltright.com with free shipping on orders over $75, a Trade Program offering exclusive pricing, free samples, CAD/Revit files, and design support for contractors and interior designers, and a dedicated commercial sales team handling enterprise projects with free acoustic assessments. Pricing is unit-based ($39.95 per single tile, $259-$434 per pre-configured wainscoting set, $49.95 sample kit) with 15% bulk discounts on 8+ tiles and custom quotes for commercial installs. Felt Right appears to be founder-owned and bootstrapped, with no disclosed institutional funding, and manufactures made-to-order in Utah with 2-4 day standard lead times. Named commercial customers are limited to a small set (e.g., Skyview Hotel, Urban Sailor Coffee), and earned media includes features in Architectural Digest, HGTV, Better Homes & Gardens, Apartment Therapy, Design Milk, The Spruce, and Interior Design.
Felt Right firmographics
Firmographics- Name
- Felt Right
- Legal name
- FeltRight LLC
- Website
- https://feltright.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Felt Right designs and manufactures modular PET felt acoustic wall and ceiling panels, wood slats, and ceiling baffles, selling DTC via e-commerce, a Trade Program for contractors, and a commercial sales team for enterprise projects across the US and internationally.
- Ownership category
- akta.pro rank
Felt Right industry classification
Industry- Product category
- Acoustic Wall Panels
- akta.pro primary industry
- Felt & Battings Manufacturing (IMAOABAJ)
- akta.pro secondary industry
- Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL)
Keywords
Where Felt Right is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Felt Right business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time purchase of acoustic panels, tiles, wood slats, ceiling baffles, and related products. Individual tiles, pre-configured designs, and custom projects available. Bulk discounts offered for sets of 8+ tiles (15% off).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single tile pricing (Engraved Tangent 2'x2') |
| Unit Pricing | Pay-as-you-go | Pre-configured wainscoting panels |
| Unit Pricing | Pay-as-you-go | Sample kits |
| Unit Pricing | Pay-as-you-go | Bulk/commercial orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Felt Right product offering
Product offeringCore offering
Felt Right manufactures and sells acoustic felt wall panels, wood slat wall panels, ceiling baffles, room dividers, desk dividers, acoustic light covers, and acoustic art. Products are made primarily from recycled PET felt in 42 colors with a peel-and-stick installation system, produced on a made-to-order basis in the USA and shipped directly to residential and commercial customers.
Product overview
Felt Right is a direct-to-consumer acoustic treatment company specializing in premium felt wall panels and wood slat solutions for residential and commercial spaces. The product portfolio centers on modular acoustic tiles available in multiple formats: Engraved Tiles (9mm and 18mm with beveled edges in 9 patterns and 42 colors), Printed Panels (Bamboo, Aspen, Geo patterns), Dimensional Tiles (3D Boxes, Apex, Peak for maximum absorption), and Wainscoting Designs. Supporting products include Wood Slat Wall/Ceiling Panels (55% sound absorption), Pinboards (functional bulletin boards), and Designer Edition collections featuring National Parks, Elizabeth Olwen, Teresa Rego, and Maps. Licensed Kids collections include Bluey, Minecraft, Peanuts, and Wall Games. Commercial offerings encompass Large Felt Sheets (4'x8'), Ceiling Baffles and Beams (up to 85% absorption), Room Dividers, and Large Murals. The platform includes a Design Studio for custom creation, Acoustics Calculator for planning, Sample Kits for material evaluation, and a Trade Program for professional partners.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- NRC 0.35 sound absorption (standard tiles) to NRC 0.85 (wood slat ceiling panels)
- +4 more outcomes
Companies that use Felt Right
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Felt Right technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Felt Right partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Elizabeth OlwencoreArtist collaboration featuring Elizabeth Olwen's artwork on Felt Right acoustic panels. Shop collection includes designs like Daisy Checker, Heatwave, and New Horizons. Co-developed artistic designs for acoustic wall art.
- Teresa RegocoreArtist collaboration featuring Teresa Rego's artwork on Felt Right acoustic panels. Shop collection includes Seaside Porto, Urban Garden Porto, and other floral designs. Co-developed artistic designs for acoustic wall art.
- BlueycoreLicensed Bluey characters on Felt Right acoustic panels and wall art. Children's room collection featuring Bluey Large Wall Art, Sleepytime Stars, and Bingo Puzzle Play designs.
- MinecraftcoreLicensed Minecraft characters on Felt Right acoustic panels and wall games. Collection includes Creeper, Steve, and Chicken Jockey designs for kids' rooms.
- PeanutscoreLicensed Peanuts characters (Snoopy, Woodstock) on Felt Right acoustic panels. Collection includes Snoopy On A Hill, It's Snoopy Olive, and Woodstock designs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Felt Right competitors and assessment
Company assessmentBroad incumbents
- Knauf Insulation: Global building materials manufacturer with acoustic and thermal insulation product lines targeting commercial construction — adjacent incumbent competing for specification wins on commercial acoustic projects.
- Armstrong World Industries: NYSE-listed ceilings and wall solutions incumbent whose architectural specialty ceilings and acoustic wall portfolios overlap commercially with Felt Right's commercial/ceiling-baffle offerings.
- IKEA: Global home furnishings retailer with growing dedicated acoustic décor offerings (e.g., HÅSTÖ, LACK wall panels) — competes for the residential/easy-install segment Felt Right targets with peel-and-stick renter-friendly panels.
- 3M: Diversified industrial conglomerate with architectural and acoustic product lines (e.g., 3M Architectural Markets) — broad incumbent in commercial acoustics adjacent to Felt Right's commercial sales motion.
Direct peers
- Artnovion: Portugal-based manufacturer of designer acoustic panels and ceiling clouds with a comparable custom-design, performance-aesthetic positioning in the pro/commercial channel.
- BAUX: Sweden-based designer of acoustic wood-wool panels and tiles, sustainability-positioned and shipping globally — overlapping design-led acoustic panel category with felt, premium pricing, and commercial specification.
- GIK Acoustics: Direct-to-consumer acoustic panel and bass trap brand serving recording studios, home theaters, and residential spaces — overlapping product format, customer type, and ecommerce GTM motion.
- Pinta Acoustics: US manufacturer of polyester (PET) acoustic panels, clouds, and baffles including the Whisperboard and Acoustic Ceiling Tile lines — directly overlapping material, product format, and commercial applications.
- ATS Acoustics: US-based DIY acoustic panel seller with made-to-size cotton and polyester panels for residential and pro customers — directly competitive on customizable acoustic wall panels at similar price points.
- Autex Industries: New Zealand-based manufacturer of PET-based acoustic panels (Composition, Quietspace, Verde) — the closest material-and-format competitor to Felt Right, including shared renter/DIY and commercial verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Felt Right social profiles
Digital presenceFelt Right financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felt Right leadership team
Management profileNumber of profiles
Profiles1 record
Felt Right funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felt Right M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felt Right
What does Felt Right do?
Felt Right manufactures and sells acoustic felt wall panels, wood slat wall panels, ceiling baffles, room dividers, desk dividers, acoustic light covers, and acoustic art. Products are made primarily from recycled PET felt in 42 colors with a peel-and-stick installation system, produced on a made-to-order basis in the USA and shipped directly to residential and commercial customers.
Is Felt Right a public or private company?
Felt Right is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Felt Right founded?
Felt Right was founded in 2020. It employs 11 to 50 people.
Where is Felt Right based?
Felt Right is headquartered in Draper, United States, in the North America region.
How does Felt Right make money?
One revenue line is on record: product Sales.
Who are Felt Right's main competitors?
Broad incumbents on record are Knauf Insulation, Armstrong World Industries, IKEA and 3M. Direct peers are Artnovion, BAUX, GIK Acoustics, Pinta Acoustics, ATS Acoustics and Autex Industries.
Does Felt Right have an API?
No public API is recorded for Felt Right.
What industry is Felt Right in?
Felt Right's product category is Acoustic Wall Panels. Its primary akta.pro industry code is IMAOABAJ, Felt & Battings Manufacturing, with a secondary code of IMAOADAL, Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing).