What Created does

Created Education Ltd, operating as Created Academy, is a London-based online education provider founded in 2017 that delivers part-time creative design courses in Motion Design, UI Design, and UX Design. The portfolio consists of six structured programs organized in two tiers — a 3-month Foundation course (priced from £975) and a 9-month Professional course with 1-to-1 coaching, mentoring, and real-world industry briefs — plus free Taster courses of 8–10 hours that serve as a top-of-funnel acquisition surface. The company's go-to-market is a sales-led, application-based enrollment model for Professional courses (including an admissions interview), supplemented by direct website enrollment for Foundation courses, a REED.co.uk marketplace listing, content marketing (blog, podcast, Created Lates events), and organic social channels.

The underlying technology stack is built entirely on third-party SaaS: Northpass as the learning management system, Stripe for payment processing and instalment billing, Slack for the private student community, and Mailchimp for email. The company's principal proprietary asset is the 'Industry Ready Skillset' curriculum framework, developed by founder Dom Davenport through interviews with hundreds of creative employers and structured around practical, personal, and professional pillars. This curriculum is operationally reinforced by an Industry Board of senior creatives from Google Creative Labs, R/GA, Nomad Studios, Studio Koto, Mainframe, and Namah & Partners, who supply briefs, mentorship, and hiring pathways for graduates.

Created is a privately held, bootstrapped company (England and Wales company number 10889843) with no disclosed institutional investors, no acquisitions, and a small named team of approximately ten contributors led by Dom Davenport (Founder & CEO) and Hannah Rowland (Director of Product & Operations). Customer segments are individual learners — primarily career switchers seeking creative industry entry, with secondary segments of working professionals seeking upskilling and creative industry aspirants. Post-graduation, graduates join a continuously growing alumni community that circulates curated job opportunities, while partner studios (BBC Creative, The Mill, Framestore, etc.) serve as both curriculum contributors and primary hiring destinations.

Name

Created

Legal name

Created Education Ltd

Website

https://created.academy

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Created Academy is a London-based online education provider offering part-time courses in Motion Design, UI Design, and UX Design for career switchers and creative professionals, delivered through tiered Foundation and Professional programs with industry-backed curricula and 1-to-1 coaching.

Ownership category

akta.pro rank

Product category

Online Creative Design Education

NAICS

Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cohort-Based Courses & Live Bootcamps (MPACALAC)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Online design education
• Motion design courses
• UI UX design training
• Creative bootcamps
• Career change learning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Course Tuition: 9-month career courses with subscription-style fees payable via deposit plus monthly instalments or up-front payment. Courses in Motion Design Professional, UI Design Professional, and UX Design Professional.
2. Foundation Course Tuition: 3-month introductory courses with fees payable via deposit plus three interest-free instalments or up-front payment. Courses in Motion Design Foundation, UI Design Foundation, and UX Design Foundation.
3. Taster Courses: Free introductory courses (8-10 hours of content) offered at no charge to attract prospective students.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Created sells online part-time courses in Motion Design, UI Design, and UX Design, structured into a 3-month Foundation level and a 9-month Professional level. Each course combines live online lessons, real-world industry briefs, dedicated 1-to-1 mentorship and career coaching, and a three-pillar Industry Ready Skillset curriculum.

Product overview

Created Academy offers a portfolio of online, part-time creative education courses in motion design, UI design, and UX design. The course structure consists of Foundation (3-month introductory) and Professional (9-month career-focused) tiers across all three disciplines. Foundation courses provide fundamentals, tools, and basic principles with group mentor access, while Professional courses include Industry-level sections with 1-to-1 coaching, mentoring sessions, and real-world industry briefs. All courses are delivered online with flexible scheduling and include collaborative learning components. Pricing starts from £975 for Foundation courses, with Professional courses offering deposit plus instalment or up-front payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Design Foundation A 3-month online part-time Foundation course introducing learners to Motion Design fundamentals, intended for beginners and career switchers targeting entry-level motion roles.
• Motion Design Professional A 9-month online part-time Professional course delivering advanced Motion Design training with real-world briefs, 1-to-1 mentorship, and career coaching for learners targeting professional motion design roles.
• UI Design Foundation A 3-month online part-time Foundation course teaching UI Design fundamentals aimed at beginners and career switchers preparing for entry-level UI roles.
• UI Design Professional A 9-month online part-time Professional course covering advanced UI Design with industry briefs, dedicated mentorship, and career coaching for learners seeking professional UI design roles.
• UX Design Foundation A 3-month online part-time Foundation course covering UX Design fundamentals for beginners and career switchers moving toward entry-level UX roles.
• UX Design Professional A 9-month online part-time Professional course delivering advanced UX Design training with industry briefs, 1-to-1 mentorship, and career coaching for learners targeting professional UX design roles.
• Taster Courses Free short introductory online courses that let prospective learners sample Created’s teaching style and content before committing to a paid Foundation or Professional program.

Quantifiable outcome

• 4.8/5 Google Reviews rating
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Julia Hoffman / Google Creative LabscoreStrategic or Co-development PartnerJulia Hoffman, Executive Creative Director at Google Creative Lab for EMEA, serves on Created's Industry Board. Believes school and the real world should inform each other. Provides industry insight and access to fresh talent for hiring.
• Stuart Watson / Nomad StudioscoreStrategic or Co-development PartnerStuart Watson, Founder and Creative Director of Nomad Studios (clients include Premier League, Sky Sports, Disney, Sky), joined Industry Board to help people from any background get into the industry and level the playing field.
• Ben Lloyd / R/GAcoreStrategic or Co-development PartnerBen Lloyd, Creative Director at R/GA, serves on Industry Board. Supports closing the gap between standard education and real-world creative work. Leads McDonald's Happy Meal App project.
• James Greenfield / Studio KotocoreStrategic or Co-development PartnerJames Greenfield, Creative Director and Founder of Studio Koto (55 employees globally, clients include Airbnb, Peloton, Uber), set a brief for UI Design Professional course. Believes in challenging status quo in education.
• Roberta Ronsivalle-Pearce / Namah & PartnerscoreStrategic or Co-development PartnerRoberta Ronsivalle-Pearce, Founder of Namah & Partners (previously co-owned award-winning branding firm in New York), joined Industry Board. Focuses on unlocking creative leadership in individuals and organisations.
• Adam Jenns / Mainframe & CavalrycoreStrategic or Co-development PartnerAdam Jenns, motion design pioneer and Founder of Mainframe (clients include Apple, Aston Martin, BBC, Adidas), joined to help prepare people for studios like his. Co-owner of Scene Group behind Cavalry animation application.
• Coaches NetworkcoreStrategic or Co-development PartnerCoaches with backgrounds in consulting, advertising, journalism, civil service, education and professional sport. Have worked with BBC, Tesco, MTV, Moonpig, Hewlett Packard and Google. Every Professional course student gets 1-to-1 coaching sessions.
• Industry Partner CompaniescoreStrategic or Co-development PartnerConnected with award-winning companies and brands including BBC Creative, The Mill, Framestore, Mainframe, ETC, venturethree, and others. Companies guide and challenge students while imparting industry know-how. Provide real-world briefs and potential hiring.
• NorthpasscoreTechnology or IntegrationLearning management system (LMS) platform provider for course content delivery, student progress tracking, and mentor access.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Shift Nudge: Specialized UI design course with cohort-based format targeting professional UI designers. Niche peer overlapping on UI Design curriculum and cohort delivery.
• Flux Academy: Online web design and branding academy offering cohort-based courses with community and mentor support. Adjacent peer in design career education with similar practitioner-led, community-driven model.

Direct peers

• Designlab: Online UX/UI design bootcamp with mentor-led, cohort-based courses, career coaching, and portfolio projects. Direct peer in UI/UX career transition segment with similar pricing and apprenticeship-style model.
• CareerFoundry: Online bootcamp offering UX, UI, and other creative/tech career tracks with mentor support and career services. Direct peer targeting career switchers in UI/UX with mentorship-led model.
• School of Motion: Online school dedicated to motion design education with cohort-based courses and industry-expert instructors. Direct peer in motion design niche with overlapping curriculum, alumni outcomes focus, and similar course duration models.
• Interaction Design Foundation: Online UX and interaction design education provider with industry-recognized courses and certifications. Direct peer in UX education with similar practitioner-led curriculum and industry endorsements.
• SuperHi: Online design and coding school offering cohort-based and self-paced courses in UI/UX, web design, and creative coding. Direct peer in creative design education with similar cohort and project-based pedagogy.
• Domestika: Global creator-led course marketplace offering design, motion, and creative courses with professional production quality. Most direct peer in category, though broader in scope and lower-priced per course.

Broad incumbents

• General Assembly: Established global provider of bootcamps and short courses in UX, web development, data, and other tech-creative disciplines. Broader incumbent with career outcomes focus and employer partnerships similar to Created's approach.
• Skillshare: Large subscription-based online learning marketplace with extensive catalog of creative and design courses taught by practitioners. Competes on breadth and price; lacks Created's cohort structure and career placement focus.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getcreated
• Facebookfacebook.com/getcreatedUK
• LinkedInlinkedin.com/company/created-education

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Created