Exposure London
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Exposure London firmographics
Firmographics- Name
- Exposure London
- Legal name
- Exposure
- Website
- https://asia.exposure.net
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Exposure London industry classification
Industry- Product category
- Advertising and Creative Communications Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where Exposure London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Exposure London business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services: Exposure generates revenue by providing creative communications agency services to brands, including campaign development, brand strategy, experiential marketing, and cultural marketing initiatives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Exposure London product offering
Product offeringCore offering
Exposure London is an independent creative communications agency that develops brand campaigns, brand strategies, experiential marketing programs, and cultural marketing initiatives for global consumer brands. Revenue is generated by providing these creative services directly to brand clients across spirits, fashion, beauty, sports, and lifestyle categories, with work delivered from offices in London, New York, and Paris.
Product overview
Exposure London is a creative communications agency established in 1993, with offices in London, New York, and Paris. The agency specializes in making brands culturally relevant through creative campaigns, experiential marketing, brand storytelling, and cultural activations. Rather than offering a software product or platform, the agency provides professional services including brand campaigns, launch campaigns, brand renovation, community activations, experiential events, and cultural programming for clients across spirits, fashion, beauty, sports, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Campaign Development End-to-end creative campaign development for brand clients, including concept, creative production, and rollout across channels. Built for enterprise consumer brands needing culture-driven campaigns.
- Brand Strategy and Brand Renovation Strategic repositioning and identity work for established brands, exemplified by Baxter of California Life Lived True and Biolage/Redken brand renovations. For consumer brand owners seeking to redefine their market position.
- Experiential Marketing and Activations Design and execution of experiential events, pop-ups, and physical activations, including the Reyka Vodka World's First Bar On a Glacier and adidas Running activations. Targeted at brands seeking in-person cultural engagement.
- Cultural Marketing and Cultural Programming Campaigns engineered around cultural moments, heritage, and community, such as Jose Cuervo's D\u00eda de Muertos Ofrendas and Nike Black History Black Future. Designed for brands targeting culturally resonant consumer engagement.
- Product Launch Campaigns Creative campaigns tied to new product introductions, including global launch programs like the Lotus Emeya and adidas Originals Mura Masa x Grammys collaborations. For consumer brands bringing new offerings to market.
Quantifiable outcome
- Jose Cuervo Día de Muertos: 337m earned media impressions, 3.6m earned social impressions
- +7 more outcomes
Companies that use Exposure London
Customer profileNamed customers24 records
Segments1 record
Ideal customer profiles1 record
Exposure London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exposure London partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Casbah Groupparent companyCasbah Group is referenced as the parent company or holding group of Exposure agency, with a link to thecasbah.net from the main navigation.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Exposure London competitors and assessment
Company assessmentDirect peers
- Mother London: Independent London-founded creative agency with comparable headcount, campaign-led model, and a fashion/lifestyle/entertainment client roster. Closest direct analogue in terms of size, geography, and creative agency positioning.
- 72andSunny: Independent creative agency with campaigns across sports, fashion, and entertainment, and a similarly experimental, culture-driven creative approach. Comparable in offering mix and indie positioning.
- BBH (Bartle Bogle Hegarty): Long-standing London creative agency with global offices and a strong fashion/beauty/lifestyle client heritage. Direct comparable on agency model, longevity, and category mix.
- Droga5: Accenture Song-owned creative agency known for culturally-resonant brand campaigns across spirits, fashion, beauty, and tech. Comparable offering, though now part of a larger holding company.
- Wieden+Kennedy: Independent creative agency with deep cultural marketing DNA and a roster spanning sports, fashion, and consumer brand launches. Comparable on creative-led positioning and premium client set.
- Translation LLC: Creative agency explicitly built around cultural relevance and brand storytelling for premium consumer brands (spirits, fashion, sports), with a comparable size and client-overlap profile to Exposure.
- Anomaly: Independently-held creative agency known for brand campaigns, cultural marketing, and integrated work across consumer categories. Operates multiple offices globally, mirroring Exposure's three-market footprint.
Emerging players
- B-Reel: Independent creative agency producing integrated campaigns and experiential work for premium consumer brands. Smaller scale but overlapping craft and category focus.
- Gin Lane (now Roundhead): Brand and digital product shop known for D2C brand building and cultural launches. Overlaps on creative campaign work for emerging consumer brands, though at a smaller scale and more digital-product oriented.
Broad incumbents
- R/GA: Larger IPG-owned creative and innovation agency with overlapping campaign work for fashion, beauty, and lifestyle brands, but a meaningfully broader service portfolio (product, consulting, tech) than Exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Exposure London social profiles
Digital presenceExposure London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exposure London leadership team
Management profileNumber of profiles
Exposure London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exposure London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exposure London
What does Exposure London do?
Exposure London is an independent creative communications agency that develops brand campaigns, brand strategies, experiential marketing programs, and cultural marketing initiatives for global consumer brands. Revenue is generated by providing these creative services directly to brand clients across spirits, fashion, beauty, sports, and lifestyle categories, with work delivered from offices in London, New York, and Paris.
Is Exposure London a public or private company?
Exposure London is a private company. It is classified as corporate owned and is currently operating.
When was Exposure London founded?
Exposure London was founded in 1993. It employs 51 to 100 people.
Where is Exposure London based?
Exposure London is headquartered in London, United Kingdom, in the Europe region.
How does Exposure London make money?
One revenue line is on record: creative Services.
Who are Exposure London's main competitors?
Direct peers on record are Mother London, 72andSunny, BBH (Bartle Bogle Hegarty), Droga5, Wieden+Kennedy, Translation LLC and Anomaly. Emerging players are B-Reel and Gin Lane (now Roundhead). R/GA is listed as a broad incumbent.
Does Exposure London have an API?
No public API is recorded for Exposure London.
What industry is Exposure London in?
Exposure London's product category is Advertising and Creative Communications Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.