Anthem Pediatric Dentistry

What Anthem Pediatric Dentistry does

Anthem Pediatric Dentistry is a privately held, two-location pediatric dental practice serving children and adolescents in the Greater Las Vegas metropolitan area, with offices in Henderson (10400 S. Eastern Ave.) and East Las Vegas (Charleston Blvd). The practice is operated by two board-certified pediatric dentists — Dr. Jeffrey A. Cox (DDS, Diplomate of the American Board of Pediatric Dentistry) and Dr. Chad Ellsworth (DMD, MS) — and explicitly accommodates patients with special health care needs. Its service portfolio spans preventive pediatric dentistry (cleanings, X-rays, digital imaging), sedation dentistry using nitrous oxide, and a comprehensive orthodontic suite including traditional braces, self-ligating braces, and Invisalign for kids and teens, plus adult and teen orthodontics.

The practice employs iTero intraoral scanning technology for 3D orthodontic diagnostics, described as providing superior accuracy versus 2D X-rays with real-time scanning capabilities. Operations are supported by online scheduling, phone-based booking, and an educational content marketing presence on its website, Facebook, Yelp, and Google. The website, HIPAA documentation, privacy policy, and accessibility tooling are hosted under the Specialty Dental Brands™ umbrella, suggesting a shared-services or dental support organization (DSO)-style affiliation, though the precise nature of that relationship is not disclosed.

Anthem Pediatric Dentistry generates revenue through fee-for-service pediatric dental and orthodontic care billed on a quote-based, pay-as-you-go basis to individual families, with no publicly disclosed pricing. Its go-to-market is sales-led and direct-to-consumer: new patients are acquired via phone, online scheduling, organic search, and local review channels, with no institutional or payer-anchored contracts. The headcount band of 11–50 employees is consistent with a small specialty group practice rather than a multi-clinician DSO platform.

Name

Anthem Pediatric Dentistry

Legal name

Anthem Pediatric Dentistry

Website

https://apdkids.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Anthem Pediatric Dentistry is a privately held, two-location pediatric dental and orthodontic practice in the Greater Las Vegas area, serving children, adolescents, and special-needs patients through two board-certified pediatric dentists.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Orthodontics (HLABABAB), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• Pediatric dentistry
• Orthodontic services
• Dental cleanings
• Sedation dentistry
• Dental diagnostics

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Pediatric Dental Services: Revenue generated from providing pediatric dental care services including routine cleanings, examinations, X-rays, sedation dentistry, and orthodontic treatments for children and adolescents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Anthem Pediatric Dentistry is a dual-location pediatric dental and orthodontic practice serving children and adolescents in the Greater Las Vegas area, including those with special health care needs. The practice delivers routine dental care (cleanings, exams, X-rays), sedation dentistry (nitrous oxide), and a full suite of orthodontic treatments including traditional braces, self-ligating braces, Invisalign for kids and teens, and pediatric orthodontic intervention, provided by board-certified pediatric dentists.

Product overview

Anthem Pediatric Dentistry operates as a dual-location pediatric dental and orthodontic practice serving the Greater Las Vegas area (Henderson and Charleston/East Las Vegas). The practice offers a unified service portfolio centered on pediatric dentistry for children and adolescents, including those with special health care needs, complemented by comprehensive orthodontic services spanning pediatric orthodontics, teen and adult braces, and Invisalign treatments. Additional services include preventive dental cleanings, sedation dentistry (nitrous oxide), and diagnostic X-rays. The practice emphasizes a child-friendly environment with compassionate care and continuing education on newest procedures and techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Specialty Dental Brands: DSO platform hosting multiple pediatric and orthodontic dental practices. Directly comparable as the apparent platform parent/affiliate of Anthem Pediatric Dentistry; understanding Specialty Dental Brands' portfolio dynamics is essential context for evaluating Anthem.
• Pacific Dental Services: Major US DSO supporting hundreds of dental practices including general and specialty offices. Comparable as a multi-site, DSO-backed dental practice operator with similar back-office infrastructure and growth-via-acquisition strategy.
• Heartland Dental: Largest dental support organization (DSO) in the US, supporting general and specialty dental practices with back-office services. Comparable to Anthem Pediatric Dentistry as a multi-site group practice operating under a DSO platform structure, though much larger and more diversified across general dentistry.
• Sage Dental: Multi-site dental group practice and DSO offering general, pediatric, and orthodontic services in the Southeast US. Comparable in DSO-backed multi-site operations and breadth of service mix including pediatric and orthodontic offerings.

Direct peers

• My Kid's Dentist & Orthodontics: Pediatric dentistry and orthodontics practice brand operating under a larger DSO. Directly comparable as a pediatric-and-orthodontic specialty dental practice with similar service menu (cleanings, sedation, braces, Invisalign) and DSO-backed operating model.
• Smile Doctors: Largest orthodontics-focused DSO in the US. Directly comparable to Anthem Pediatric Dentistry's orthodontic service line (Invisalign, braces) and shares the multi-site specialty group practice model with DSO affiliation.
• Dentistry for Children: Multi-location pediatric dental group practice serving families across multiple US states. Directly comparable to Anthem Pediatric Dentistry in patient focus (children/adolescents), service mix (preventive, restorative, orthodontic), and multi-site group practice structure.

Emerging players

• Smile Brighter Dental (Just Kids Dental): Pediatric-focused dental group practice with multiple locations. Directly comparable as a pediatric-specialty dental group practice serving children and adolescents, though typically operating in different regional markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apdkids
• Xx.com/anthemkids2843
• LinkedInlinkedin.com/company/anthem-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthem Pediatric Dentistry