My Kid's Dentist & Orthodontics

What My Kid's Dentist & Orthodontics does

My Kid's Dentist & Orthodontics is a private single-location pediatric dental and orthodontic practice based in Brighton, Colorado (3494 Eagle Blvd, Brighton, CO 80601), operating since 2006 as an affiliate of Pacific Dental Services, LLC under the Smile Generation network. The practice specializes in dental care for infants, children, and adolescents, with clinical services spanning preventive hygiene (cleanings, fluoride treatments), restorative procedures (fillings, crowns, pulp therapy), orthodontic treatment (braces, clear aligners, retainers), specialty services (emergency dentistry, sedation dentistry with nitrous oxide, oral, and IV/general anesthesia options, space maintainers, mouth guards), and the non-invasive Curodont™ early-cavity remineralization treatment. The clinical team consists of a board-eligible pediatric dentist (Dr. Michelle Nguyen, DDS), a credentialed orthodontist (Dr. Samantha Brown, DDS, MSD, University of Colorado), and an office manager (Trish Jennings).

Technology and platform infrastructure are largely inherited from the parent network rather than built in-house. Core technology assets include digital X-rays and advanced imaging, the Mouth-Body Connection® clinical philosophy (a registered trademark owned within the PDS ecosystem), and the Smile Generation MyChart patient portal — a 24/7 platform enabling appointment scheduling, eCheck-in, payments, records access, and clinician messaging. Operational support, branding, and policy frameworks (including Organized Health Care Arrangement compliance) are provided by Pacific Dental Services, LLC, headquartered at 17000 Red Hill Avenue, Irvine, CA.

The business model is direct-to-consumer and fee-for-service, supplemented by insurance reimbursement (in-network for nine major carriers including Aetna, Delta Dental, Cigna, and MetLife), a Wellfit-powered Smile Generation Dental Plan subscription ($104 individual / $134 family annually, offering 20-50% discounts with no waiting period), and the Smile Generation Financing Marketplace (up to $25,000 over 60 months at 0% interest on approved credit). The practice generates revenue through in-office visits, walk-in emergencies, and a 20% promotional dentistry discount. Marketing channels are primarily local: the practice website, online booking, MyChart, organic Facebook presence, and insurance network participation. The practice serves the Brighton, Lochbuie, and Reunion communities in Colorado, operating Mon/Wed/Thu 8AM-5PM with call-ahead Saturday availability. No venture, growth-equity, or strategic ownership outside the PDS affiliation is indicated.

Name

My Kid's Dentist & Orthodontics

Legal name

Pacific Dental Services LLC

Website

https://mykidsdentistbrighton.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

My Kid's Dentist & Orthodontics is a private, single-location pediatric dental and orthodontic practice in Brighton, Colorado, serving infants through adolescents with preventive, restorative, emergency, sedation, and orthodontic care as a Smile Generation / Pacific Dental Services affiliate.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Pediatric Orthodontics (HLABABAB)

Keywords

• Pediatric dental services
• Children's orthodontics
• Preventive dental care
• Emergency pediatric dentistry
• Kids dental hygiene

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fee-for-Service Dental Care: Traditional dental service billing where patients pay for treatments including cleanings, fillings, crowns, emergency care, and orthodontic procedures. Services are billed directly to patients with payment collected at time of service or through insurance claims.
2. Dental Insurance Processing: Practice accepts and files claims for most dental insurance plans including Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, United Health Care, and UCCI. Revenue received as reimbursement from insurance companies based on covered procedures.
3. Smile Generation Dental Plan: In-house discount dental plan offering 20%-50% discounts on treatments with no deductibles, copays, or annual maximums. Individual plan costs $104 for 12 months (plus $15 admin fee), family plan $134. Revenue generated as membership fees paid by patients.
4. Dental Financing: Partnership with Smile Generation Financing Marketplace allowing patients to finance up to $25,000 for up to 60 months with 0% interest or low-interest plans on approved credit. Practice receives full payment while patients make installment payments to lenders.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

My Kid's Dentist & Orthodontics provides comprehensive pediatric dental and orthodontic care for children from infancy through adolescence at its Brighton, Colorado location. The practice offers preventive care (cleanings, fluoride), restorative treatments (fillings, crowns, pulp therapy, extractions), orthodontic services (braces, clear aligners, retainers), sedation dentistry, and emergency dental care. It is supported by Pacific Dental Services and operates within the Smile Generation network.

Product overview

My Kid's Dentist & Orthodontics is a pediatric dental practice offering a comprehensive suite of dental services for children from their first tooth through adolescence. The practice provides preventive care (dental cleanings, fluoride treatments), restorative procedures (fillings, crowns, pulp therapy), orthodontic treatments (braces, clear aligners, retainers), and specialized services (emergency dentistry, sedation dentistry, space maintainers, mouth guards). The portfolio also includes Curodont, a minimally invasive early cavity treatment. Practice operations are supported by the Smile Generation MyChart patient portal for appointment management and records access, alongside the Smile Generation Dental Plan (discount program) and Smile Generation Financing Marketplace (payment plans) as financial solutions for families.

Differentiator

Problem solved

Functional benefit

Brands

• Smile Generation: A network of trusted dental offices providing comprehensive dental care services, including pediatric dentistry and orthodontics.

Products and services

• Pediatric Dentistry Comprehensive pediatric dental care for children from infancy through adolescence, covering preventive, restorative, and emergency dental services.
• Braces & Orthodontics Orthodontic treatment for children and adolescents, including traditional braces and other orthodontic appliances to correct bite and alignment issues.
• Clear Aligners Clear aligner orthodontic treatment for children and teens seeking a less visible alternative to traditional braces.
• Retainers Orthodontic retainers provided to children and adolescents to maintain tooth alignment after braces or clear aligner treatment.
• Dental Hygiene / Teeth Cleaning Routine professional teeth cleaning and oral hygiene services for children, focused on plaque removal and preventive care.
• Fluoride Treatment Professional fluoride application to strengthen children's tooth enamel and help prevent cavities.
• Sedation Dentistry for Kids Sedation options for pediatric dental patients who experience anxiety, fear, or require complex procedures; supports safe, comfortable treatment for children.
• Dental Fillings Restorative fillings to treat cavities and restore tooth structure in children.
• Dental Crowns Pediatric dental crowns used to restore damaged or decayed primary teeth.
• Pulp Therapy (Pulpectomy) Pediatric pulp therapy to treat infected or damaged dental pulp in primary teeth, preserving the tooth until it naturally falls out.
• Mouth Guards Custom mouth guards for children, including sports mouth guards to protect teeth during athletic activities and night guards for bruxism.
• Space Maintainers Pediatric dental appliances that hold space for permanent teeth when a primary tooth is lost prematurely, preventing alignment issues.
• Emergency Dentistry for Kids Emergency pediatric dental care for accidents, toothaches, and other urgent dental issues affecting children, with walk-in and same-day access.
• Curodont™ Treatment Non-invasive, drill-free cavity treatment using Curodont technology to repair early-stage tooth decay in children.
• Smile Generation Dental Plan Membership-based dental discount plan offering 20% off most services and reduced rates for families (4+ members), administered by Paddix Trading LLC, providing an alternative to traditional dental insurance for pediatric patients.
• Smile Generation Financing Marketplace Patient financing marketplace that allows qualifying patients to apply for dental loans with multiple payment-term options, enabling budget-friendly access to pediatric dental and orthodontic care.

Quantifiable outcome

• 20% off dentistry promotional offer for new patients
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pacific Dental Services (PDS)coreStrategic or Co-development PartnerPacific Dental Services is the parent company and business support services provider for the dental practice. PDS provides organizational infrastructure, technology platforms (Smile Generation MyChart), branding (Smile Generation), operational support, and policy frameworks including privacy practices and organized health care arrangement compliance.
• Insurance Providers (Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, United Health Care, UCCI)coreChannel Partner/ Reseller/ DistributorThe practice is an in-network provider for multiple major dental insurance carriers. Insurance plans cover various percentages of treatment costs: up to 100% for preventive care, 80% for basic care like fillings, 50% for major treatments like crowns and bridges. Practice files claims on behalf of patients.
• WellfitcoreTechnology or IntegrationWellfit powers the Smile Generation Dental Plan discount program. The platform enables instant price visibility, discount processing, and plan management for the dental discount offerings at the practice.
• charity: waterminorOthersBrighton Modern Dentistry (affiliated PDS practice) participates in charity: water campaigns to bring clean water to communities worldwide. Joined in 2015, with lifetime impact of $23.6K donated, serving approximately 680 people with clean water projects.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Heartland Dental: One of the largest DSOs in the U.S., supporting general and specialty dental offices with shared back-office, technology, and supplier leverage. Comparable as a DSO incumbent that competes for the same affiliate dentists, supplier contracts, and patient markets in Colorado.
• Smile Doctors: Largest ortho-focused DSO network in the U.S., providing braces and clear aligner treatment for children, teens, and adults. Comparable as the dominant orthodontic network that competes for the same adolescent ortho patient funnel and offers many of the same modalities (braces, clear aligners, retainers).
• Kool Smiles (Benevis): Multi-state pediatric and family dental DSO focused on underserved communities and Medicaid populations. Comparable as a pediatric-focused DSO incumbent with similar insurance- and Medicaid-driven payment models and child-specialty positioning.
• Aspen Dental: National DSO-branded dental practice network offering general, specialty, and denture services with extensive insurance participation and financing. Comparable as a broad incumbent operating multi-site dental practices with similar payment-stack and patient acquisition playbooks.
• Pacific Dental Services (parent): The supporting DSO for this practice, operating one of the largest dental support organizations in the U.S. Comparable as the broader incumbent that sets the platform, branding, technology, and supply-chain economics this practice operates within.

Direct peers

• Children's Dental Health: Multi-location pediatric dental and orthodontic practice group in the Mid-Atlantic and beyond. Comparable as a directly competing pediatric specialty brand offering the same preventive, restorative, sedation, and orthodontic mix for children and adolescents.
• Other Smile Generation / My Kid's Dentist & Orthodontics locations: Sibling offices under the Smile Generation and PDS umbrella with the same dual pediatric dental + orthodontic model, Curodont adoption, MyChart portal, and Smile Generation Dental Plan / Financing Marketplace stack. These are direct franchise-style peers and the most operationally comparable set of practices in the network.
• Just for Kids Dentistry: Pediatric-only dental brand with multiple locations offering preventive, restorative, sedation, and orthodontic services for children. Comparable as a directly competing pediatric-specialty practice with a similar service portfolio and patient age focus.
• Brighton Modern Dentistry: Also a Pacific Dental Services-affiliated Smile Generation office in Brighton, CO (per the company data's charity:water reference). Directly comparable as a sibling practice under the same DSO umbrella, sharing the same back-office stack, MyChart portal, insurance network, and Smile Generation branding — making it the closest head-to-head for same-area patient capture.
• Dentistry for Children: Multi-location pediatric dental chain offering preventive, restorative, and orthodontic care for children. Comparable as a directly competing pediatric-only dental brand targeting the same parent demographic with a similar service mix and age range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyKidsDentistBrighton

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Kid's Dentist & Orthodontics