Online Booking Manager

What Online Booking Manager does

Online Booking Manager (OBM) is a privately held Romanian software company founded in 2003 and based in Craiova, Romania. The company develops, sells, and supports a suite of six PHP/MySQL-based online booking and reservation software products targeting small and mid-sized tourism and hospitality businesses worldwide. Its portfolio includes OBM-Single Hotel (single property room-based rentals), OBM-Hotels Chain (up to 10 properties), OBM-Hotels Portal (unlimited properties for agencies and associations), OBM-Apartments/Villas (whole-property rentals), OBM-Tours/Excursions (daily tours and activities), and OBM-Car Rentals (vehicle rentals). All products are self-hosted, meaning the customer installs the software on their own server, distinguishing OBM from SaaS-native competitors and OTA platforms.

The technology stack is a traditional LAMP-style architecture (PHP/MySQL on Apache) with ionCube-encoded licenses for anti-piracy, multilingual interfaces, real-time availability checking, automated email notifications, and PCI-DSS compliant payment processing via 50+ integrated payment gateways. Distribution is enhanced by a Channel Manager that synchronizes inventory across 40+ OTAs and GDSs (including Booking.com, Expedia, Agoda, Sabre/SynXis, and Hotelbeds), plus a Facebook Booking Interface that embeds the engine into Facebook business pages. The product set is commission-free, positioning OBM as a direct alternative to OTAs that charge 15–30% per booking.

OBM's commercial model is a self-serve, product-led direct-to-consumer sale through its website, offering both one-time perpetual Lifetime Licenses (€199–€699 per domain) and annual One Year Licenses (€99–€350, including free upgrades and technical support). Optional paid add-on modules include the Online Payment Processor, Channel Manager service, Prepayments, Cleaning Management, Owner Admin Panel, Database Backup, and Hotel Website Bookings. The company is founder-operated with 1–10 employees, has never raised external capital, and serves a global customer base spanning Europe, the Middle East, Africa, Asia, Oceania, and the Americas.

Name

Online Booking Manager

Legal name

Online Booking Manager

Website

https://onlinebookingmanager.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Online Booking Manager (OBM) is a Craiova, Romania-based software company founded in 2003 that sells self-hosted, commission-free PHP/MySQL online reservation systems for small and mid-sized hotels, vacation rentals, tour operators, and car rental businesses worldwide.

Ownership category

akta.pro rank

Product category

Hospitality Booking Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYTHALACAD

Booking Engines & Direct Web Booking

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHALAMAA

Online Booking & Reservation Platforms (B2B/B2C)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

SECONDARYTHAMALAB

Professional/Managed Inventory Vacation Rental Marketplaces

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Platforms & Marketplaces (P2P, Aggregators)

SECONDARYTHAMALAE

Direct Booking Platforms & Booking Engines for Hosts/Managers

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Platforms & Marketplaces (P2P, Aggregators)

Keywords

• Booking software
• Hotel management
• Reservation system
• Property management
• Channel manager

Headquarters

HQ city

Craiova

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Software Licenses: One-time perpetual lifetime licenses or annual subscription licenses for booking engine software. License is locked to a single domain. Prices vary by product: Single Hotel (€199 lifetime / €99 annual), Hotels Chain (€499 lifetime / €250 annual), Hotels Portal (€699 lifetime / €350 annual), Apartments/Villas (€399 lifetime / €199 annual), Tours/Excursions (€499 lifetime / €199 annual), Car Rentals (€399 lifetime / €150 annual).
2. Optional Modules: Additional paid modules including Online Payment Processor, Prepayments, Cleaning Management, Owner Admin Panel, Database Backup, and Hotel Website Bookings. Prices are one-time payable except Owner Admin Panel which is annual.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Online Booking Manager develops PHP/MySQL-based self-hosted booking and property management software for hospitality operators. Its product suite covers single hotels, hotel chains, hotel portals, apartments/villas, tours/excursions, and car rentals, enabling businesses to manage reservations, availability, and bookings directly on their own web servers.

Product overview

Online Booking Manager is a suite of six PHP/MySQL-based online booking and reservation software products designed for the travel and hospitality industry. The portfolio includes OBM-Single Hotel (single property room-based bookings), OBM-Hotels Chain (up to 10 properties), OBM-Hotels Portal (unlimited properties for agencies/associations), OBM-Apartments/Villas (whole-property rentals), OBM-Tours/Excursions (tour and activity bookings), and OBM-Car Rentals (vehicle rentals). All products are commission-free, self-hosted solutions installed on the customer's own server. Optional add-on modules include the Channel Manager/Distribution Channel Service for OTA/GDS connectivity, Online Payment Processor for PCI-DSS compliant payments, and Facebook Booking Interface. Products are offered under Lifetime License (one-time payment) or One Year License (annual subscription with included upgrades and support).

Differentiator

Problem solved

Functional benefit

Brands

• OBM-Single Hotel: Online booking system for single property accommodation owners renting per room basis.
• OBM-Hotels Chain
• OBM-Hotels Portal
• OBM-Apartments/Villas
• OBM-Tours/Excursions
• OBM-Car Rentals

Products and services

• Single Hotel Booking System PHP/MySQL self-hosted booking and reservation management software designed for individual hotels to manage availability, rates, and reservations on their own web server.
• Hotels Chain Booking System Self-hosted PHP/MySQL booking platform built for multi-property hotel chains to centrally manage reservations, rates, and inventory across multiple hotel locations.
• Hotels Portal Self-hosted PHP/MySQL portal solution that aggregates multiple hotels under a single booking website, enabling operators to run an online hotel directory and reservation platform.
• Apartments/Villas Booking System PHP/MySQL self-hosted booking software tailored for owners of apartments and vacation villas, providing reservation management, availability calendars, and online booking on their own server.
• Tours/Excursions Booking System Self-hosted PHP/MySQL reservation system designed for tour and excursion operators to manage tour schedules, seat availability, and online bookings.
• Car Rentals Booking System PHP/MySQL self-hosted booking platform for car rental agencies, providing fleet management, reservation tracking, and online rental bookings.

Quantifiable outcome

• Eliminates email exchange delays - guests can book instantly with real-time availability check
• +2 more outcomes

Named customers54 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration58 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core, regional and major.

• PayPalcoreTechnology or IntegrationStandard Integration for payment processing. One of 50+ supported payment gateways for PCI-DSS compliance.
• eWAYregionalTechnology or IntegrationAustralian payment gateway integration for ANZ region customers.
• SagePayregionalTechnology or IntegrationUK payment gateway with Form and Server integration options.
• Authorize.netregionalTechnology or IntegrationUS payment gateway integration via SIM method for North American customers.
• World PayregionalTechnology or IntegrationInternational payment gateway with HTML Redirect integration.
• CCAVENUEregionalTechnology or IntegrationIndian payment gateway for Asian market customers.
• Booking.comcoreChannel Partner/ Reseller/ DistributorOTA channel partner for hotel distribution. Channel Manager automatically syncs availability with Booking.com.
• ExpediacoreChannel Partner/ Reseller/ DistributorOTA channel partner via Expedia Quick Connect. Automatic inventory synchronization.
• AgodamajorChannel Partner/ Reseller/ DistributorOTA channel partner for Asia-Pacific hotel distribution.
• LateRooms.commajorChannel Partner/ Reseller/ DistributorUK-based OTA channel partner for hotel distribution.
• Wotif.comregionalChannel Partner/ Reseller/ DistributorAustralian OTA channel partner.
• OrbitzmajorChannel Partner/ Reseller/ DistributorOTA channel partner for North American market.
• Sabre/SynXismajorChannel Partner/ Reseller/ DistributorGDS system integration for hotel distribution to travel agents.
• HotelbedsmajorChannel Partner/ Reseller/ DistributorB2B hotel and accommodation distributor.
• FacebookmajorTechnology or IntegrationFacebook integration allowing OBM booking engine to be embedded directly into business Facebook pages.
• ionCubecoreTechnology or IntegrationLicense encoding technology protecting OBM software from unauthorized use.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cloudbeds: Cloud-based hospitality management suite combining PMS, booking engine, and channel manager for hotels, hostels, and vacation rentals. Targets a similar SMB-to-mid-market hospitality segment with a modern cloud-native architecture, representing a more capitalized competitor to OBM.
• Sabre Hospitality (SynXis): GDS-powered hotel distribution and booking platform that is both a channel partner to OBM (via SynXis integration) and a competitor in serving larger hotel chains. Relevant as an incumbent that OBM partners with but cannot match in scale.
• Mews: Cloud-native PMS and booking platform for hotels, hostels, and serviced apartments. Competes with OBM in the same SMB-to-mid-market hospitality segment but differentiates through API-first architecture and modern UX.
• SiteMinder: Hotel commerce platform offering a channel manager, booking engine, and direct booking websites. Directly comparable on the channel manager and booking engine dimensions and connects to the same OTAs (Booking.com, Expedia, Agoda) that OBM integrates with.

Direct peers

• STAAH: Channel manager and booking engine provider for hotels, B&Bs, holiday parks, and vacation rentals. Offers real-time OTA connectivity comparable to OBM's Channel Manager and targets the same SMB hospitality segment.
• BookingPress: WordPress-based online booking and appointment scheduling plugin for small businesses including hotels, tours, and rentals. Targets the same budget-conscious SMB segment as OBM with a similar low-cost, self-installable model.
• Lodgify: Vacation rental software provider offering direct booking websites, channel manager, and property management for apartments, villas, and cottages. The closest direct peer to OBM's Apartments/Villas product, targeting the same short-term rental SMB market.
• Little Hotelier: All-in-one hotel management software purpose-built for small accommodation providers (B&Bs, guesthouses, small hotels, vacation rentals). Directly comparable to OBM in target customer profile and product scope.
• ResNexus: Reservation and property management software for hotels, B&Bs, vacation rentals, and campgrounds with built-in booking engine and channel distribution. Comparable in scope and target market to OBM's multi-vertical suite.
• eZee Absolute: Cloud-based hotel booking engine and channel manager from eZee targeting small and mid-sized hotels, hostels, and vacation rentals. Closely comparable to OBM's hotel product family on both functionality and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/onlinebookingmanagersoftware
• LinkedInlinkedin.com/company/sc-online-booking-manager-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Booking Manager