rue des écoles

What rue des écoles does

rue des écoles (Éditions rue des écoles) is a Paris-based French educational publishing house founded in 2000 and operated as a brand of the Miscellane group under the legal form of a société anonyme (SA) with €1,000,000 in share capital and a headcount of 11–50 employees. The company produces extracurricular printed educational materials — workbooks, fiches (summary cards), card games and activity boxes — targeted at students from kindergarten through higher education, alongside complementary resources for parents and teachers. Its catalog spans more than twenty named collections, including Les Fiches de l'école, Savoirs fondamentaux, Mon prof à la maison, L'excellence en mathématiques, Les cahiers de la RMS, Les Jeux du Brevet/Bac and Dictées Flash, with unit prices ranging from €4.95 to €45. Select titles integrate QR codes linking to audio content, but the core product remains physical print rather than digital learning.

The business operates a three-layer go-to-market: direct-to-consumer e-commerce through ruedesecoles.com and the teacher-focused placedesenseignants.com, wholesale distribution via Dilisco Diffusion (France and Belgium) and Prologue (Canada) into bookstore channels, and a free resource ecosystem ("Mon Espace Éducation") developed in partnership with insurer MAIF to capture educator and parent mindshare. Geographic reach covers France, Belgium, Canada, Switzerland and broader export markets, with marketing increasingly leveraging teacher influencers (Kap Réussir/Karine Garnier, Maîtresse Liz) and a celebrity tie-in (Olivier Marchal). Revenue is generated primarily through one-time retail purchase of low-ticket physical SKUs across a fragmented base of parents, students and teachers, with no disclosed enterprise or institutional anchor customers.

Name

rue des écoles

Legal name

rue des écoles

Website

https://ruedesecoles.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

rue des écoles is a Paris-based French educational publisher founded in 2000, producing printed workbooks, fiches, card games and activity boxes for kindergarten through higher education, sold via D2C e-commerce and bookstore wholesale across France, Belgium, Canada and Switzerland.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Higher Education Textbook Publishing (MPAJABAB), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• Educational publishing
• School textbooks
• Children's workbooks
• Exam revision materials
• Pedagogical resources

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Physical Book Sales: One-time purchase model for educational books, workbooks, card games, and boxed learning materials across all education levels from nursery to higher education

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

rue des écoles is a French educational publishing house that designs, publishes and sells physical school books, workbooks, revision boxes and educational card games for students from maternelle (preschool) through higher education. The company sells curriculum-aligned content created by practicing teachers — including the Mon prof à la maison series, Boîte à fiches revision boxes, Les Jeux du Brevet/Bac card games, photocopiable teacher resources and advanced mathematics collections — distributed through its own e-commerce sites (ruedesecoles.com, placedesenseignants.com) and bookstore partners in France, Belgium, Canada and other export markets.

Product overview

Rue des écoles is a French educational publishing company founded in 2000, specializing in high-quality pedagogical content for students from maternelle (preschool) through higher education. The company operates as a comprehensive educational publisher with multiple distinct product lines and brands. The core portfolio includes: Mon prof à la maison (homework/revision workbooks functioning as personal tutors), Les Fiches de l'école (ready-to-use teacher resources), erasable activity books for young learners, card game collections for exam revision (Les Jeux du Brevet, Les Jeux du Bac), Boîte à fiches (revision card boxes), Savoirs fondamentaux (comprehensive study guides), L'excellence en mathématiques (advanced mathematics resources for Prépa students), Les cahiers de la RMS (mathematics competition exercises), J'organise mon année (teacher planners), Mon Espace Éducation (free online resources via monespaceeducation.com), and various subject-specific collections including Dictées Flash, Mon cahier d'écriture, Prof particulier, and Les Symboles de la République. Products are distributed across physical books, card games/coffrets, and digital QR code-accessible audio content. The company serves both the general public and professional teachers through its catalogs.

Differentiator

Problem solved

Functional benefit

Brands

• Mon prof à la maison: A collection of exercise books conceived by experienced teachers to help children master key curriculum concepts, functioning as a personal tutor.
• Savoirs fondamentaux
• Boîte à fiches
• Les Jeux du Brevet
• Les Jeux du Bac
• Les Fiches du collège
• Les Fiches du lycée
• Mon cahier d'activités effaçables
• L'excellence en mathématiques
• J'apprends en jouant
• Les Fiches de l'école
• Mon cahier d'écriture
• Le carnet du coach
• La Compil du Brevet
• Dictées Flash
• La boîte à mini-dictées
• Parcours zen
• Prof particulier
• Les cahiers de la RMS
• Bac assuré
• Brevet assuré
• Mon gros cahier
• Mes cartes à jouer

Products and services

• Mon prof à la maison A collection of exercise books designed by experienced teachers to help children master key curriculum concepts from CP to CM2 across French, Maths and other subjects. Each book functions as a personal tutor with lessons, exercises, tips and removable answer sheets.
• Les Fiches de l'école Ready-to-use photocopiable activity sheets for teachers covering all official school program themes, each accompanied by a teacher guide. Topics include arts, music, road safety, English and first aid education.
• Mon cahier d'activités effaçables Erasable activity books for preschool learners (PS, MS, GS) covering graphism, mathematics, writing, reading and logic, including an erasable marker for wipe-clean and retry progressive learning.
• Boîte à fiches Revision boxes of 80 to 200 synthetic cards with essential course content, maps, diagrams, key documents and audio course summaries accessible via QR codes for levels 6e to 3e, Seconde and Terminale.
• Les Jeux du Brevet Card game collections for 3e students to revise all brevet exam subjects through play, with 200 cards and multiple game variants across subject-specific and comprehensive editions.
• Les Jeux du Bac Card game collections for terminal students to revise baccalauréat subjects through play, with 80 to 200 cards and multiple game variants across Philosophy, French, SES and comprehensive editions.
• L'excellence en mathématiques Advanced mathematics textbooks, exercise books and calculus resources for Première, Terminale and Prépa students pursuing scientific higher education, authored by renowned teachers from prestigious French lycées.
• Les cahiers de la RMS Collection compiling 25 years of oral exam exercises from French grande école entrance competitions, selected and corrected by the RMS editorial committee for CPGE, university and teacher recruitment candidates.
• Savoirs fondamentaux All-in-one study guides covering the full curriculum from 6e to Seconde with photographs, maps, diagrams, method points, corrected quizzes and coaching sections on organization and learning techniques.
• Prof particulier Subject-specific study guides functioning as personal tutors for French and Maths at college level (6e to 3e), providing lessons, methods and exercises to help students progress at their own pace.
• La Compil du Brevet Comprehensive 480-page single-volume workbook for brevet exam preparation covering all subjects with revision sheets, corrected exercises and methodological advice.
• Mon Espace Éducation (monespaceeducation.com) Free pedagogical resources website operated in partnership with MAIF, providing revision sheets, exercises and educational materials for all school levels to consolidate learning year-round.
• J'organise mon année de professeur des écoles Teacher planner and calendar created by influencer teacher Lizon Petetin (@maitresse.liz) for CP-CM2 teachers to organize their school year, including 12 pedagogical video tips, with spiral binding and hardcover.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• MAIFcoreStrategic or Co-development PartnerPartnership with MAIF insurance company to provide free educational resources on monespaceeducation.com. Also collaborated on road safety education materials including Mon gros cahier du Code de la route and Les Fiches de l'école - Apprendre le Code de la route series.
• Dilisco DiffusioncoreChannel Partner/ Reseller/ DistributorPrimary distribution partner handling physical distribution of rue des écoles publications across France and Belgium through bookstore network.
• PrologueminorChannel Partner/ Reseller/ DistributorCanadian distribution partner handling rue des écoles books distribution in the Canadian market.
• Olivier MarchalminorStrategic or Co-development PartnerLSF (French Sign Language) specialist who collaborated with rue des écoles to develop J'apprends la langue des signes en jouant card game.
• Prévention MAIFminorStrategic or Co-development PartnerMAIF road safety education division partnered with rue des écoles on road safety educational materials and L'école de la route website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hatier: French educational publisher under the Hachette Livre group with strong K-12 textbook, workbook, and exam-prep catalog (brevet, bac). Directly comparable to rue des écoles on product categories, French curriculum alignment, and distribution through bookshops and education channels.
• La Librairie des Écoles: French independent educational publisher offering K-12 workbooks, exercise books, and curriculum-aligned materials. Closely comparable niche positioning to rue des écoles on parent-targeted extracurricular learning products.
• Magnard: Major French K-12 educational publisher producing textbooks, workbooks, and pedagogical resources across primary and secondary levels. Closely comparable to rue des écoles in target audience (parents, students, teachers), curriculum-aligned content, and D2C plus bookstore distribution model.
• Bordas: Long-standing French educational publisher with K-12 textbooks, workbooks, and exam-prep titles. Comparable in target market, curriculum coverage, and dual B2C/B2B go-to-market.
• Nathan: Historic French educational publisher covering maternelle through lycée with textbooks, activity books, and teacher resources. Comparable in catalog breadth, level coverage, and B2C/B2B positioning for parents and teachers.
• Éditions Retz: French publisher specialized in teacher resources, photocopiable classroom materials, and pedagogical guides. Directly comparable to rue des écoles' Les Fiches de l'école line and its primary teacher-facing distribution through Place des Enseignants.
• Belin Education: French educational publisher focused on secondary and higher education textbooks and revision materials. Comparable to rue des écoles on curriculum-aligned content for collège/lycée and exam-prep positioning.

Emerging players

• Play Bac: French educational publisher known for Les Incollables card-game quiz format for children and revision games aligned with school curricula. Comparable to rue des écoles' card-game product lines (Les Jeux du Brevet/Bac, Mes cartes à jouer) targeting the same parent-student buyer via similar formats.

Broad incumbents

• Hachette Éducation: Broader French K-12 publishing arm of Hachette Livre with the largest catalog and deepest school-adoption relationships. Overlaps with rue des écoles on curriculum-aligned and exam-prep content but operates at significantly larger scale across all levels.
• Gallimard Jeunesse: Major French children's book publisher with activity books, learning games, and educational reference titles for primary-age children. Partial overlap with rue des écoles on children's activity/practice products and gifting-oriented formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/DXcB7FNsrJq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA
• Xx.com/_ruedesecoles
• Facebookfacebook.com/editionsruedesecoles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rue des écoles