Principle Healthcare

What Principle Healthcare does

Principle Healthcare is a privately-held UK-based manufacturer of vitamins, minerals and nutritional supplements, founded in 2002 by Mike Davies in Skipton, North Yorkshire. The company operates two principal business lines: a private-label contract manufacturing service that formulates, produces and packages supplements under retailer and pharmacy own-brands, and a portfolio of owned consumer brands (Principle Brand, Body Volt sports nutrition, BioCalth calcium supplements, and the relaunched Vitawell D2C label). Its in-house production covers a wide format range (uncoated and coated tablets, effervescents, chewables, capsules, gummy pastilles, chewable capsules, liquids, sachets and powders) and is supported by an on-site R&D laboratory with HPLC, particle-size, dissolution, friability and hardness testing equipment, plus a Group Innovations Team of registered nutritionists, formulation scientists and technologists partnered with universities.

Principle Healthcare makes money via B2B private-label manufacturing contracts with major UK and Central European grocery chains, pharmacy chains and independent discounters, supplemented by own-brand sales through retail, pharmacy, discount and online channels. A 360° Business Development Service extends its capabilities into sales, account management, warehousing and logistics on behalf of customer brands across more than 7,400 retail stores globally, with products distributed in 51 countries. Following its November 2020 acquisition by Hamburg-based EVP Group (Euro Vital Pharma GmbH), Principle Healthcare operates as a subsidiary alongside other consumer-healthcare specialists in Germany, Spain and Slovakia, with the parent group delivering approximately 100 million units per year across roughly 1,400 SKUs and 100+ B2B customers. The company holds BRC Global Food Standard certification at the highest level, ISO 14001 environmental accreditation, Investors in People Gold, and a 2012 Queen's Award for Enterprise in International Trade.

The customer base is concentrated in large enterprise retailers and pharmacy chains across the UK and Central Europe, with a separate dedicated international division managing developing-market distribution. Revenue is not publicly disclosed, and pricing is contract-based rather than list-based. Headcount stands at 11-50 for Principle Healthcare standalone and approximately 330 across the wider EVP Group, reflecting a mid-sized contract manufacturer with multinational reach but modest direct employment.

Name

Principle Healthcare

Legal name

Principle Healthcare Limited

Website

https://principlehealthcare.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Principle Healthcare is a UK-based private label and own-brand manufacturer of vitamins, minerals and nutritional supplements, founded in 2002 in Skipton. It serves large grocery and pharmacy retailers in the UK and Central Europe, distributing across 51 countries, and operates as a subsidiary of EVP Group.

Ownership category

akta.pro rank

Product category

Nutritional Supplements Manufacturing

NAICS

Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ)

Keywords

• Private label supplements
• Vitamin manufacturing
• Nutritional supplements
• Dietary supplement contract
• Food supplement production

Headquarters

HQ city

Skipton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Manufacturing: Manufacturing vitamins, minerals and food supplements under retailer/customer own brands. Services include formulation, manufacturing and packaging across various formats. The company has been providing first class private label services for 17 years since 2002.
2. Own Brand Portfolio: Sale of proprietary brands including Principle vitamins, Body Volt sports nutrition, and BioCalth. Brands sold globally through retail, pharmacy, discount and online channels.
3. 360° Service: In-house service portfolio operating on behalf of customer brands including Sales & Account Management, Warehouse & Logistics, and brand management services to over 7,400 retail stores globally.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Principle Healthcare manufactures and supplies vitamins, minerals and food supplements primarily through a private label contract manufacturing model (custom formulation, production and packaging for retailer and pharmacy own brands) and secondarily through a portfolio of owned consumer brands (Principle Brand, Body Volt, BioCalth, Vitawell). The company produces tablets, capsules, effervescents, chewables, gummies, liquids, sachets and powders from facilities in the UK, and operates a 360° Business Development Service that places customer brands into over 7,400 retail stores globally.

Product overview

Principle Healthcare is a nutritional supplements company operating two main business models: Private Label Solutions (custom formulation, manufacturing and packaging of vitamins, minerals and food supplements for retailer brands) and owned sub-brands including Principle Healthcare Brand, Body Volt (sports nutrition), BioCalth (calcium supplements), and Vitawell (D2C brand). The company offers products in various formats including uncoated/coated tablets, effervescent tablets, chewable tablets, capsules, gummy pastilles, chewable capsules, dextrose tablets, liquids, sachets and powders.

Differentiator

Problem solved

Functional benefit

Brands

• Principle Brand: Premium vitamin, mineral and health food supplements brand developed by in-house registered nutritionist.
• Body Volt
• BioCalth
• Vitawell

Products and services

• Private Label Solutions Custom formulation, manufacturing and packaging of vitamin, mineral and food supplements for retailers and pharmacy chains under their own brand labels, covering formats including uncoated/coated tablets, effervescent tablets, chewable tablets, capsules, gummy pastilles, chewable capsules, dextrose tablets, liquids, sachets and powders.
• Principle Brand Premium vitamin, mineral and health food supplements brand covering general nutrition needs, developed by in-house registered nutritionists, sold globally through retail, pharmacy, discount and online channels.
• Body Volt Energy and sports nutrition brand targeting everyday exercisers and amateur athletes regardless of fitness level, offering energising effervescent supplements and heating/cooling gels.
• BioCalth Food supplement containing calcium L-threonate, an ingredient shown to increase the absorption rate of calcium and deliver calcium more efficiently to bones compared with standard calcium sources.
• Vitawell D2C (Direct-to-Consumer) hero brand within the Principle Healthcare vitamin and supplement portfolio, freshly relaunched in 2025 with new plans for 2026.
• 360° Business Development Service In-house service portfolio operating on behalf of customer brands covering Sales & Account Management, Warehouse & Logistics, and other commercial functions, placing customer brands into over 7,400 retail stores globally.

Quantifiable outcome

• Servicing over 7,400 retail stores globally through 360° service offering
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Universities and Research InstitutionscoreStrategic or Co-development PartnerThe Group Innovations Team partners with universities and research centres to ensure solid scientific base for development work. Research is evidence-based with data collected through focus groups, clinical trials, statistical data analysis and bio-chemical assays. Collaborations focus on emerging nutrition issues and regulatory requirements.
• EVP Group (Euro Vital Pharma GmbH)coreStrategic or Co-development PartnerIn November 2020, Principle Healthcare became part of the Hamburg-based EVP Group. Euro Vital Pharma GmbH is the German market leader for private label in consumer healthcare. The group combines expertise of medium-sized specialists with regional focus and indicative strengths across Germany, UK, Spain, and Slovakia.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• DSM Nutritional Products (dsm-firmenich): Global supplier of vitamins, nutraceutical ingredients and premixes to supplement manufacturers including private label players. Adjacent ecosystem participant rather than a direct competitor — supplies many of the active ingredients Principle Healthcare uses in its formulations.

Emerging players

• Robinson Pharma, Inc. US-based private label supplement manufacturer offering a broad range of dosage forms including tablets, capsules, liquids and powders. Comparable private label vitamins/supplements CDMO model serving retailer customers, though primarily focused on the North American market.
• Comvita Limited: New Zealand-headquartered producer of health products including manuka honey-based supplements and nutraceuticals with international retail distribution. Comparable as a branded supplements manufacturer with global distribution, though more narrowly focused on natural/botanical ingredients.

Regional players

• Bioglan Pty Ltd: Australian private label and branded supplement manufacturer (part of Church & Dwight) with broad format capability across tablets, capsules, creams and liquids. Highly comparable business model — private label plus owned brands — though operating primarily in the Asia-Pacific market.
• Vitaco Holdings: New Zealand-based manufacturer of sports nutrition, health and wellness supplements under brands such as Musashi and Aussie Bodies. Comparable as a vitamins/supplements CDMO and brand owner with international distribution, though focused on Australasia and Asia-Pacific.
• PharmaCare Laboratories: Australian health and personal care manufacturer producing private label and branded vitamins, supplements and OTC products. Operates a similar dual private label + owned brand model targeting pharmacy and grocery channels in the Asia-Pacific region.

Direct peers

• Aenova Holding GmbH: One of Europe's largest pharmaceutical contract manufacturers, supplying solid dosage forms and softgels across pharma and consumer health. Directly comparable to Principle Healthcare as a CDMO serving private label and branded supplement customers with similar format capabilities.
• Euro Vital Pharma (EVP Group): The German market leader for private label consumer healthcare and Principle Healthcare's direct parent within EVP Group. Operates the same private label vitamins/minerals/supplements model for German grocery and pharmacy chains, making it the closest comparable in business model and customer type.
• Hermes Arzneimittel GmbH: German manufacturer of consumer health products and dietary supplements sold through pharmacy and retail channels. Comparable private label and branded vitamins/supplements business serving the same European pharmacy and grocery customer set.

Broad incumbents

• Catalent, Inc. Large global CDMO with significant softgel, oral solid and consumer health capabilities. While much broader than Principle Healthcare, it competes head-to-head for private label supplement and OTC manufacturing contracts with major retailers and pharma companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xtwitter.com/phcint
• Facebookfacebook.com/principlehealthcare
• LinkedInuk.linkedin.com/company/principle-healthcare-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Principle Healthcare