What CPB does

CPB UK Ltd is a private B2B marketing services agency founded in 1998 and headquartered in Banbury, Oxfordshire, England, operating exclusively within the UK and Ireland IT channel ecosystem. The company delivers outsourced demand generation, lead generation, and telemarketing services to technology vendors, distributors, resellers, managed service providers, and service providers, with a stated customer base of over 400 technology businesses and a service portfolio spanning end-user telemarketing, virtual SDR resourcing, multi-touch marketing campaigns, channel development, event promotion, email marketing, market research, and digital advertising.

The company's technology foundation is its proprietary ProspectaBase B2B IT database, which provides access to 360,000+ contacts across 115,000+ UK and Ireland organisations with 80+ technology filters and 180,000+ technology fields, complemented by the PureData enrichment service for cleansing client databases and the TechKnow.Online digital advertising platform reaching 170,000+ B2B readers. AI capabilities are integrated through partnerships rather than in-house development: Inspired AI provides lead scoring, CRM auditing, and GPT-optimised messaging; LND Consulting contributes AI-driven email hyperpersonalisation; and Lead Forensics adds website-visitor intent data. The SDR team holds 80+ globally recognised vendor certifications and uses a BANT+A qualification framework.

CPB makes money primarily through campaign-based professional-services fees for telemarketing and demand generation, alongside recurring subscription revenue from ProspectaBase database licensing (12-month unlimited usage model) and advertising revenue from TechKnow.Online placements. Pricing is quote-based and tailored to client budgets with multi-year contract options and no lengthy commitments required, and the company is regulated under UK data protection law (ICO registration ZA230015), holds a CTPS telephone-marketing licence, and is a corporate member of the Data and Marketing Association (DMA). The company is led by Managing Director Helen Pritchett with a six-person leadership team covering internal delivery, service delivery, business development, account management, and data operations.

Name

CPB

Legal name

CPB UK Ltd

Website

https://cpbuk.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CPB UK Ltd is a Banbury-based, private B2B marketing services agency founded in 1998 that delivers outsourced demand generation, telemarketing, and lead generation exclusively to technology vendors, distributors, resellers, and service providers across the UK and Ireland, built on its proprietary ProspectaBase IT database covering 360,000+ contacts.

Ownership category

akta.pro rank

Product category

IT Channel Marketing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Advertising Agencies (541810)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B lead generation
• IT channel marketing
• Demand generation services
• Outbound telemarketing
• B2B contact data

Headquarters

HQ city

Banbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Lead Generation Services: CPB UK provides expert lead generation and demand generation services to IT technology businesses. Services include telemarketing, lead qualification, and sales opportunity creation. Revenue is generated through service fees for campaign-based demand generation activities.
2. Data Intelligence & Database Access: Revenue generated from providing access to ProspectaBase IT industry database. Offers 12-month unlimited usage licensing for data intelligence, supplemented by data enrichment services through PureData. Revenue model based on database access subscriptions and per-campaign data services.
3. Email Marketing Services: Email marketing service delivering content to carefully selected target audiences with granular engagement monitoring, reporting, and analytics. Offered in partnership with LND Consulting for AI-powered marketing expertise.
4. Digital Advertising: Revenue from digital advertising placements on TechKnow.Online platform, including eNewsletter, website, and social media syndication. Provides intent data for interactive contacts as part of the service.
5. Event Promotion: Event promotion services including promotion of webinars, face-to-face events, executive dinners, and exhibitions. Combines digital brand awareness with telemarketing to drive registrations and attendance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

CPB UK Ltd delivers outsourced B2B demand generation and telemarketing for the IT channel, built on its proprietary ProspectaBase UK & Ireland IT contact database (360,000+ contacts, 115,000+ organisations). Services span end-user telemarketing, multi-touch marketing campaigns, channel partner development, event promotion and market research, layered with AI-powered personalisation, lead scoring and CRM auditing via Inspired AI and LND Consulting partnerships.

Product overview

CPB UK Ltd operates as a specialist IT channel demand generation and marketing services agency, founded in 1998 and based in Banbury, Oxfordshire. The company's offering is built around ProspectaBase — its proprietary B2B database platform providing exclusive access to over 360,000 IT contacts across 115,000+ UK and Ireland organisations — which serves as the foundational data intelligence layer for all services. PureData (data enrichment) extends ProspectaBase by cleansing and augmenting existing client databases with current credentials and IT installation intelligence. TechKnow.Online is a digital advertising syndication platform (eNewsletter, website, social) that reaches 170,000+ B2B readers and captures intent data. Together, these products enable the delivery of five integrated service modules: End User Telemarketing (lead generation, nurturing, Virtual SDR), Multi-touch Marketing (digital advertising, email, telemarketing), Channel Development, Event Promotion, and Market Research — all powered by AI capabilities for hyperpersonalised content, lead scoring, and CRM auditing delivered in partnership with Inspired AI.

Differentiator

Problem solved

Functional benefit

Brands

• ProspectaBase: CPB UK's proprietary IT industry database providing B2B contact data intelligence for technology businesses, containing 360,000+ contacts across 115,000+ UK&I organisations with 80+ technology filters.
• PureData

Products and services

• ProspectaBase Proprietary B2B IT industry database for the UK and Ireland, providing access to 360,000+ contacts across 115,000+ organisations with 80+ technology filters and 180,000+ technology fields, licensed for 12-month unlimited usage across outbound telemarketing and digital outreach. Sold to IT technology vendors, distributors, resellers and service providers needing accurate IT decision-maker data.
• PureData Data enrichment service that cleanses and augments existing client databases with current company details, accurate buyer-persona credentials and IT installation intelligence across data centre, security, cloud, networking and telecoms. Sold to IT vendors, distributors and resellers needing to improve the accuracy of their marketing data.
• TechKnow.Online Digital Advertising B2B digital advertising syndication via eNewsletter, website and social-media placements reaching 170,000+ engaged UK and Ireland B2B readers, with intent-data capture for sales follow-up. Sold to IT technology vendors and channel partners seeking reach and engagement analytics across the IT buyer audience.
• End User Telemarketing (incl. Virtual SDR) Outbound IT-focused telemarketing service in which CPB's certified SDR team represents a client's brand to a targeted IT market segment, qualifying sales opportunities using BANT+A criteria, generating pipeline and delivering ongoing lead nurturing, with a Virtual SDR option for scalable campaign capacity. Sold to IT vendors, distributors and resellers needing outsourced SDR coverage.
• Multi-Touch Marketing Integrated multi-touch campaign service combining ProspectaBase data, mass digital advertising, personalised email marketing and telemarketing into a cohesive outreach journey, underpinned by marketing automation, analytics and engagement benchmarking. Sold to IT vendors and channel partners needing orchestrated multi-channel demand generation.
• Channel Development Channel partner programme promotion and acceleration service targeting UK and Ireland resellers, using channel data intelligence, SDR telemarketing and AI-powered digital solutions to identify, qualify and onboard new channel partners. Sold to IT vendors and distributors seeking to grow channel partner coverage.
• Event Promotion Event promotion service combining telemarketing SDR activity and digital brand awareness to drive registrations and attendance for webinars, face-to-face events, executive dinners and exhibitions, underpinned by ProspectaBase data intelligence for audience targeting. Sold to IT vendors and channel partners running IT industry events.
• Email Marketing Email marketing delivery service using AI-powered hyperpersonalisation of content, complemented by ProspectaBase data for audience segmentation, with marketing automation, engagement tracking and post-campaign reporting. Sold to IT vendors and channel partners needing personalised email programmes into UK and Ireland IT audiences.
• Market Research Market research service providing market intelligence through automated digital surveys and telemarketing survey outreach, delivering granular reporting and analytics on prospect views, opinions, preferences and pending goals. Sold to IT vendors, distributors and resellers supporting sales and marketing strategy decisions.

Quantifiable outcome

• Over £1 million in pipeline and conversion generated for clients from MDF-backed campaigns in 2025
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Inspired AIcoreTechnology or IntegrationInspired AI is a business development-as-a-service company powered by specialist AI services, designed to help companies use AI to uncover opportunities and turn them into real, measurable revenue. They offer 30+ years in new business IT sales and leadership, AI analysis to identify gaps between sales activity and outcomes, human expertise to move deals forward, and granular lead scoring with AI-powered CRM auditing. CPB collaborates with Inspired AI to help capitalise on AI to generate real revenue.
• Cyber VantagecoreGTM or Marketing PartnerCyber Vantage is a strategic partner in navigating cybersecurity and business transformation. They specialise in empowering Channel Partners and Managed Security Service Providers across the UK with strategy and business planning, sales leadership and operations, vendor selection and managed services transition, marketing support and new business development.
• FWD MotionsupportingGTM or Marketing PartnerFWD is a dedicated digital and creative marketing agency partnering to maximise ROI. They bring 20+ years of experience working with businesses big and small, specialist IT industry focus offering design, web development, SEO, PPC and more, crafting innovative, customised solutions that drive long-term strategic growth.
• Lead ForensicscoreTechnology or IntegrationLead Forensics is the world's #1 B2B provider for identifying businesses that are visiting your website. They help discover new B2B sales leads, get pipeline insight and close deals faster, drive customer satisfaction and incremental revenue with advanced website visitor insight, and align marketing outreach with granular monitoring of website engagement.
• LND ConsultingcoreTechnology or IntegrationLND is an AI partner marketing engine which blends AI-driven speed with hands-on expertise, so channel partners get results without the grind. Services include AI Partner Campaign-as-a-Service (PCaaS), pipeline acceleration and conversion optimisation, ecosystem and partner marketing strategy, field marketing and high-touch engagements, and AI channel marketing enablement.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Marketing Practice (TMP): UK-headquartered B2B tech marketing agency with comparable ABM, demand generation and telemarketing services targeting technology vendors. Directly competes for the same enterprise tech client base in the UK and broader EMEA.
• Gorilla 76: B2B marketing agency focused on industrial and technology manufacturers with integrated demand generation, content and channel programmes. Comparable client type (B2B tech vendors) and integrated campaign delivery model.
• Sopro: UK-based B2B outbound prospecting agency offering lead generation, appointment setting and SDR-as-a-service for technology and B2B clients. Overlaps directly with CPB's end-user telemarketing and vSDR offerings.
• Marketopia: US-based IT channel marketing agency offering lead generation, channel development and MDF campaign services. Same target buyer (IT vendors, distributors, MSPs) but primarily serves North American accounts.
• Velocity Partners: B2B tech-focused marketing agency serving software vendors with content, demand gen and channel enablement services. Overlaps with CPB's IT vendor lead generation and channel development offerings.
• The Telemarketing Company: UK-based B2B telemarketing, lead generation and market research firm serving similar enterprise clients. Closely aligned in delivery model (human-led calling, B2B focus, campaign-based engagement).
• Elevation Marketing: B2B marketing agency specialising in technology and industrial verticals with demand generation, content and channel marketing capabilities. Comparable in serving tech vendor and channel ecosystems.

Broad incumbents

• Stein IAS: Large global B2B marketing agency with deep tech-vertical capability across ABM, demand generation and channel marketing. Operates broader portfolio services and competes with CPB for enterprise tech vendor mandates.

Others

• Inspired AI: AI-powered business development-as-a-service partner of CPB UK. Adjacent ecosystem participant offering complementary AI-driven lead scoring and BD services, not a direct competitor.

Regional players

• B2B Marketing Store: UK-based B2B marketing agency offering lead generation, content and channel programmes to technology clients. Comparable services but typically serves a broader non-IT B2B segment in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cpb-uk-ltd
• Xx.com/CPB_UK_LTD
• Facebookfacebook.com/CPBUK

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPB