What MGS Seguros does

MGS, Seguros y Reaseguros S.A. (operating as MGS Seguros) is a Zaragoza-headquartered Spanish multi-line insurance company that underwrites personal and commercial coverage through an authorized agent (mediador) network, branch offices, and digital self-service channels. The firm originated as Mutua General de Seguros in the early 1900s, was renamed Mutua General de Seguros – Euromutua, and in 2011 was converted from a mutual into a Sociedad Anónima, with prior mutualists becoming shareholders and shares held by Fundación MGS. As of year-end 2025 the company serves 441,086 customers with 750,324 active policies across auto, home, health, life, accident, funeral/death care, pet, micro-mobility, leisure, savings/retirement, and a wide commercial line-up including SME bundles, construction, hospitality, offices, agriculture, environmental liability, technology, and cybersecurity. The company is regulated by Spain's DGSFP (registration C794) and reported a Solvency II ratio of 308% at year-end 2025.

The product architecture follows a platform-plus-modules model: core insurance policies are distributed through agents and an online portal (MGS Online) and mobile application (MGS App) and supplemented with add-on services including remote home IT assistance, weather alerts, online will drafting (via partner Ainur), digital health cards and video consultations (via Avant Salud), and veterinary video consultations. Distribution is dual-track — face-to-face advisory through mediadores and self-service digital — while brand reach is built through an aggressive Spanish regional sports sponsorship program covering more than a dozen football and basketball clubs and the Repsol Toyota rally team driver Isidre Esteve.

Revenue is generated primarily through recurring annual insurance premiums across the multi-line portfolio. FY2025 premiums written reached €481M (+15.9% YoY), with profit after taxes of €23.8M (+13.5%), technical margin of €73.5M, operating expenses of €56.9M, net new production of €218.4M, and a €1,423.7M investment portfolio. The customer base is split between individuals and businesses (including a dedicated SME / PyME line), with annual billing and personalized risk-based pricing, and a customer loyalty rate of 88.2%. Geographic operations are entirely domestic within Spain, with regional offices in Zaragoza (HQ), Barcelona, Madrid, and Sevilla.

Name

MGS Seguros

Legal name

MGS, Seguros y Reaseguros S.A.

Website

https://mgs.es

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MGS Seguros is a Zaragoza-headquartered Spanish multi-line insurer underwriting auto, home, health, life, accident, commercial, and specialty coverage for individuals and SMEs through an agent network, digital portal, and mobile app.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Personal insurance
• Commercial insurance
• Home insurance
• Auto insurance
• Life insurance

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: MGS Seguros generates revenue primarily through insurance premiums collected from policyholders across its various insurance products including auto, home, health, life, accidents, and business insurance lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MGS Seguros is a Spanish insurance and reinsurance company that sells personal and commercial insurance products — including auto, home, health, life, accident, funeral, pet, savings, retirement, and business lines — through authorized agents and branches, supported by digital self-service through the MGS Online portal and MGS App. Products are priced on individualized risk and billed annually, with the company generating nearly all of its revenue from recurring insurance premiums.

Product overview

MGS Seguros operates as a multi-line insurance company offering a broad portfolio of personal and commercial insurance products and digital services. Its core personal lines include motor insurance (MGS Automóviles), home insurance (MGS Hogar with MGS Protección Alquiler and MGS Vida Universal add-ons), health insurance (MGS Salud with digital card and video consultation), life and risk insurance (MGS Vida Riesgo, MGS Ahorro y Jubilación, MGS Inversión), accident insurance (MGS Accidentes), funeral insurance (MGS Decesos with online will service), and specialty covers for pets (MGS Mascotas), mobility (MGS Movilidad Personal, MGS Patinetes Eléctricos), and leisure (MGS Ocio y Deportes). Commercial offerings span MGS PyME (SME bundle), MGS Comercio, MGS Construcción, MGS Hostelería, MGS Oficinas, MGS Responsabilidad Civil, MGS Agrarios, MGS Contaminación, MGS Tecnológicos, and MGS Automóviles for fleets. Digital service infrastructure includes MGS online (web customer portal), MGS App (iOS/Android mobile app), MGS Club Clientes (loyalty program), and specialized add-on modules for remote IT assistance, weather alerts, veterinary video consultation, and digital health services. The company also offers MGS Ciberseguridad as a dedicated SME cyber risk product. The overall architecture is a platform-plus-modules model: a core set of insurance products supplemented by digital self-service tools, add-on service modules, and a client loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• MGS Hogar: Home insurance product line
• MGS Protección Alquiler
• MGS Vida Universal
• MGS Ciberseguridad
• MGS App
• MGS Online
• MGS Club Clientes
• Fundación MGS

Products and services

• MGS Hogar Multi-risk home insurance for individuals covering damages to the habitual residence, belongings, and liability, offered in modules with optional upgrades.
• MGS Automóviles (Particulares) Motor insurance for private vehicle owners covering third-party liability, own damage, theft, and roadside assistance.
• MGS Automóviles (Empresas) Fleet motor insurance tailored for business clients covering company vehicles with customizable coverage options.
• MGS Salud Health insurance offering medical coverage including consultations, hospitalizations, surgeries, and access to medical provider networks, with digital tools such as medical cards and video consultations.
• MGS Accidentes (Particulares) Personal accident insurance providing coverage for bodily injury, permanent disability, and death resulting from accidents.
• MGS Accidentes (Empresas) Corporate accident insurance covering employees or workers against workplace and commuting accidents.
• MGS Decesos Funeral and death care insurance covering end-of-life services including funeral arrangements and support for elderly care.
• MGS Mascotas Pet insurance covering veterinary expenses, assistance services, and video consultation with veterinarians.
• MGS Comunidades Community property insurance covering residential building common areas, structures, and communal liability.
• MGS Ahorro y Jubilación Savings and retirement planning products for individual clients, including pension and annuity products for long-term financial planning.
• MGS Inversión Investment products and financial investment services for individual clients seeking capital growth.
• MGS Vida Riesgo (Particulares) Term life risk insurance providing a death benefit to beneficiaries, available for individual clients.
• MGS Vida Riesgo (Empresas) Group or key-person life risk insurance for business clients protecting against the death of key employees.
• MGS Movilidad Personal Personal mobility insurance covering individual transportation solutions such as bicycles, mopeds, and other personal vehicles.
• MGS Patinetes Eléctricos Electric scooter insurance providing liability and accident coverage for micro-mobility vehicle users.
• MGS Ocio y Deportes Leisure and sports insurance covering amateur and professional sporting activities, accidents, and related liabilities.
• MGS Asistencia en Viaje Travel assistance insurance providing emergency support, medical referrals, and trip-related services when traveling.
• MGS PyME Bundle insurance product targeting small and medium enterprises, combining property, liability, and business interruption coverage.
• MGS Comercio Commercial business insurance covering retail and trade establishments against property damage, liability, and business risks.
• MGS Construcción Construction insurance covering builders, contractors, and construction projects against civil liability and worksite risks.
• MGS Hostelería Hospitality insurance for hotels, restaurants, and accommodation providers covering property, liability, and guest-related risks.
• MGS Oficinas Office insurance covering business premises against property damage, liability, and equipment losses.
• MGS Responsabilidad Civil (Empresas) Corporate general liability insurance protecting businesses against third-party claims for bodily injury, property damage, and financial loss.
• MGS Agrarios Agricultural insurance covering farms, crops, livestock, and agricultural equipment against production and property risks.
• MGS Contaminación (Empresas) Environmental liability insurance covering businesses for pollution incidents, cleanup costs, and third-party environmental damage claims.
• MGS Tecnológicos (Empresas) Technology sector insurance covering tech companies against professional liability, cyber risks, and business technology-specific exposures.
• MGS Ciberseguridad Cybersecurity insurance product for SMEs protecting against cyberattacks, data breaches, and digital risk management.
• MGS Online Online customer self-service portal for MGS Seguros clients to manage policies, view policy status, check receipt status, and track claims.
• MGS App Mobile application for iOS and Android providing policy management, claims tracking, and digital services for MGS clients on mobile devices.

Quantifiable outcome

• 15.9% growth in premiums written in 2025
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered minor and core.

• CáritasminorStrategic or Co-development Partner · 1 January 2026MGS Foundation donated 4,000 euros to Cáritas through the sale of their 2026 Solidarity Calendar, supporting Cáritas' Senior Citizens program.
• Icaria Arts GràfiquesminorStrategic or Co-development Partner · 1 January 2026Special Employment Center that produces the MGS Foundation's Solidarity Calendar, comprised of people with disabilities, demonstrating commitment to social inclusion.
• Movistar EstudiantesminorStrategic or Co-development Partner · 1 January 2025Global official sponsor of Movistar Estudiantes basketball club. MGS branding is featured on the playing shirts of both professional teams (men's and women's) and all youth teams (over 2,500 young players), as well as on court during games at Movistar Arena and other assets.
• Valencia BasketminorStrategic or Co-development Partner · 1 January 2025Sponsor of Valencia Basket, one of Spain's leading basketball clubs. MGS branding appears on various team assets and marketing materials.
• Albacete BalompiéminorStrategic or Co-development Partner · 1 January 2025Official sponsor of Albacete Balompié. MGS branding is present on the first team shirts and Foundation team shirts, as well as other advertising supports at the Carlos Belmonte stadium.
• CD CastellónminorStrategic or Co-development Partner · 1 January 2025Sponsor of CD Castellón, one of the most representative sports entities in the Valencian Community.
• Cultural y Deportiva LeonesaminorStrategic or Co-development Partner · 1 January 2025Official sponsor of Cultural y Deportiva Leonesa, one of the most representative clubs in Castilla y León with over a century of history.
• Elche CFminorStrategic or Co-development Partner · 1 January 2025Sponsor of Elche CF, a leading football club in the Valencian Community that achieved promotion to LaLiga in the 2024-2025 season.
• Real Club Deportivo de La CoruñaminorStrategic or Co-development Partner · 1 January 2025Official sponsor of Real Club Deportivo de La Coruña, an entity with over 115 years of history and strong roots in Galicia.
• IRB Barcelona (Institute for Research in Biomedicine)minorStrategic or Co-development Partner · 1 January 2025MGS Foundation donated 70,000 euros in 2025 to support the research laboratory of Dr. Ana Victoria Lechuga-Vieco at IRB Barcelona, investigating factors contributing to immunological failure in age-related diseases. The 2026 Solidarity Concert raised an additional 6,000 euros for this cause.
• Málaga CFminorStrategic or Co-development Partner · 1 January 2024Official sponsor of Málaga CF. MGS branding appears on the official equipment shorts of both men's and women's first teams, as well as various spaces in the stadium and the club's digital environments.
• Real Racing ClubminorStrategic or Co-development Partner · 1 January 2024Official sponsor of Real Racing Club. MGS branding appears on the left sleeve of the men's first team official kit and other supports and assets.
• Real ZaragozaminorStrategic or Co-development Partner · 1 January 2023MGS is the official sponsor of Real Zaragoza football club, with the company's brand visible on the left sleeve of the men's first team playing shirts and other advertising assets. Aligned with MGS's roots in the Aragon community.
• OFESAUTO (Oficina Española de Aseguradores de Automóviles)coreTechnology or IntegrationMGS participates in the ReCIS (Sistema de Consulta y Emisión del Certificado Internacional de Seguro) system managed by OFESAUTO for issuance and management of International Insurance Certificates (CIS) for vehicle circulation abroad. This is a co-responsibility arrangement for data processing related to the CIS system.
• ZonaseminorStrategic or Co-development PartnerZonase is an entity specializing in corporate health programs with more than 15 years of experience. They provide the 'Ergonomía en la actualidad' course for MGS Seguros employees as part of the Health and Wellbeing Program.
• Isidre Esteve / Repsol Toyota Rally TeamminorStrategic or Co-development PartnerMGS has supported Isidre Esteve's rally driving project for over a decade as part of the Repsol Toyota Rally Team, accompanying him in the Dakar Rally and other top-level competitions.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SegurCaixa Adeslas: Spanish health-and-home insurance leader (JV between Mutua Madrileña and CaixaBank) — directly competes with MGS's MGS Salud and MGS Hogar lines through bank distribution plus agency networks.
• Línea Directa Aseguradora: Spanish direct/digital motor insurance specialist (demutualized from Mapfre/Bankinter) — a relevant direct competitor in MGS's MGS Automóviles line and benchmark for the digital distribution shift MGS must navigate.
• Catalana Occidente: Multi-line Spanish insurer with roots as a mutual (Catalana d'Accidents) that distributes through agents, offering comparable auto, home, life and commercial products — a closely analogous mid-to-large Spanish mutual-style peer.
• Mutua Madrileña: Spain's largest mutual-turned-S.A. insurer offering auto, home, life, and health coverage through an agent/broker network — the closest structural and product peer to MGS Seguros.
• Sanitas (BUPA group): Spanish health insurance specialist within BUPA — directly comparable to MGS Salud with digital health cards and video consultation services and a benchmark for Spanish health-insurance unit economics.
• Caser Seguros: Spanish mutual insurer (originally for civil servants) offering multi-line personal and commercial coverage via agents — comparable mid-size Spanish mutual-turned-public peer to MGS.

Broad incumbents

• Generali España: Spanish subsidiary of the Italian Generali Group — broad incumbent offering personal, commercial, and life lines across Spain through agent and broker networks.
• Allianz Seguros (España): Spanish subsidiary of Allianz Group — broad incumbent with multi-line personal and commercial products distributed through agents and brokers across Spain.
• Zurich Seguros (España): Spanish operations of Zurich Insurance Group — broad incumbent offering motor, home, life, health and commercial coverage through brokers and direct channels in Spain.
• Mapfre: Largest Spanish insurance group and global multi-line carrier operating across auto, home, health, life, and commercial lines — a much larger incumbent competing with MGS across Spain and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mgs_seguros
• Facebookfacebook.com/mgsseguros
• LinkedInlinkedin.com/company/mgs-seguros

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGS Seguros