The Real Estate Institute of Australia
- Company typePrivate
- Founded1924
- HeadquartersDeakin, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Real Estate Institute of Australia firmographics
Firmographics- Name
- The Real Estate Institute of Australia
- Legal name
- Real Estate Institute of Australia Ltd
- Website
- https://reia.com.au
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Real Estate Institute of Australia industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where The Real Estate Institute of Australia is headquartered
LocationHeadquarters
- HQ city
- Deakin
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Real Estate Institute of Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership Fees: REIA serves as the national peak body representing state and territory Real Estate Institutes. Membership fees flow through the REI network representing 85% of Australian real estate businesses and agents.
- Research Report Subscriptions: Quarterly flagship reports (HAR and REMF) sold via annual subscription at $450 each, providing comprehensive housing affordability and residential market data.
- Data Dataset Sales: Individual datasets from HAR (7 datasets) and REMF (15 datasets) sold separately for $280 each, providing granular historical data from 1982 onwards subscribed to by Federal Treasury, Reserve Bank, and state treasuries.
- Professional Accreditation: Application fees for Associate ($300+GST) and Fellowship ($850+GST) memberships, awarded to real estate practitioners demonstrating expertise and community contribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | REIA Reports Subscription – HAR (Housing Affordability Report) |
| Subscription | Annual | REIA Reports Subscription – REMF (Real Estate Market Facts) |
| Unit Pricing | Annual | REMF Individual Datasets |
| One time/ perpetual license | Pay-as-you-go | Associate Membership Application |
| One time/ perpetual license | Pay-as-you-go | Fellowship Membership Application |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The Real Estate Institute of Australia product offering
Product offeringCore offering
REIA is the national peak body for Australia's real estate profession, federating state and territory Real Estate Institutes (REIs) that together represent 85% of Australian real estate businesses and agents. Its core offerings are quarterly subscription research reports (Housing Affordability Report and Real Estate Market Facts) backed by proprietary historical datasets from 1982, professional accreditation (Associate AREI and Fellow), award programs (NAFE and AUSTROS), and industry advocacy including AML/CTF compliance resources and government submissions.
Product overview
The Real Estate Institute of Australia operates as a professional body and advocacy organization, not a technology product company. Its core offerings consist of subscription-based research reports (Real Estate Market Facts and Housing Affordability Report with underlying data sets), professional accreditation programs (Associate and Fellow memberships), award programs (National Awards for Excellence and AUSTROS), standards frameworks (National Principles of Conduct), government advocacy services, and compliance resources including AML/CTF guidance. The research products are delivered as paid quarterly reports and data subscriptions rather than as software platforms, with the organization representing 85% of Australian real estate businesses through its state and territory institute network.
Differentiator
Problem solved
Functional benefit
Brands
- Housing Affordability Report (HAR): Australia's quarterly report on housing affordability, with loan repayment and income data across each state and territory.
- Real Estate Market Facts (REMF)
- National Awards for Excellence (NAFE)
- Australasian Auctioneering Championships (AUSTROS)
Products and services
- Housing Affordability Report (HAR)
- Real Estate Market Facts (REMF)
- HAR Data Subscriptions
- REMF Data Subscriptions
- Build to Rent Report
- Property Management Action Plan
- CRE EOFY Economic Outlook Report
- CRE Sustainability Report 2023
- Associate Membership (AREI)
- Fellow Membership (FREI)
- National Awards for Excellence (NAFE)
- Australasian Auctioneering Championships (AUSTROS)
- REIA National Principles of Conduct
- AML/CTF Compliance Resources
- Residential Energy Efficiency Advocacy
- Government Submissions and Advocacy
Quantifiable outcome
- 2.7M+ rentals managed under represented agencies
- +2 more outcomes
Companies that use The Real Estate Institute of Australia
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The Real Estate Institute of Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
The Real Estate Institute of Australia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- First AMLcoreExclusive partnership providing regulatory technology solutions to help REIA members meet AML/CTF compliance requirements. First AML's end-to-end solution ensures real estate businesses stay compliant while providing easy client experience.
- REI SupercoreREI Super is the industry super fund built by and for real estate professionals, offering tailored insurance products and competitive returns with lower fees for REIA members.
- A Home For All FoundationminorIndustry-led initiative bringing together Australia's property sector to support Australians experiencing homelessness and housing insecurity, raising awareness and directing funding to frontline services.
- Real Estate Institute of New Zealand (REINZ)coreJoint conduct of AUSTROS Australasian Auctioneering Championships. REINZ regulates the real estate industry in New Zealand, promotes quality, expertise and integrity, and operates the largest independent directory of properties listed for sale in New Zealand.
- FIABCIcoreParis-based worldwide network open to all professionals involved with the property industry. REIA is the Australian Chapter and applies FIABCI's International Code of Ethics. FIABCI works with UN and holds special status at ECOSOC since 1995.
- National Association of Realtors (NAR)coreBased in the United States, the largest professional real estate association in the world representing 1.1 million Realtors. REIA also maintains relationship with Californian Association of Realtors (CAR).
- Australian Sustainable Built Environment Council (ASBEC)minorPeak body of key organisations committed to a sustainable built environment in Australia, providing forum for discussing sustainability policies and advocating for energy efficiency in housing.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Real Estate Institute of Australia competitors and assessment
Company assessmentDirect peers
- FIABCI: Paris-based international real estate federation with UN ECOSOC status, of which REIA is the Australian Chapter. FIABCI applies the same International Code of Ethics that REIA administers domestically, making it the direct international peer in standards-setting and professional accreditation.
- Real Estate Institute of New Zealand (REINZ): New Zealand's national real estate professional body and existing REIA partner, jointly running AUSTROS auctioneering championships. Operates an identical federated model with member institutes and provides comparable data and accreditation services in an adjacent geography.
Emerging players
- PropTrack: Australian property data and analytics business owned by REA Group. Publishes frequent housing market reports and indices that overlap with REIA's REMF/HAR products, with the advantage of being embedded in a major property portal.
- Domain Group: Australian property portal and data business publishing housing market reports, price indices and research. Competes with REIA for institutional and media attention on housing market commentary and data products.
- CoreLogic (Cotality): Australia's largest property data and analytics provider (formerly CoreLogic Australia, rebranded Cotality). Competes with REIA in the residential market data and analytics space, serving similar investor, government and institutional buyers with broader property data coverage.
Regional players
- California Association of Realtors (CAR): Large US state-level real estate professional association that REIA maintains a relationship with. Comparable in function (state-level member representation, advocacy, market data) but does not directly compete as it serves a different geography.
Others
- Australian Bureau of Statistics (ABS): Australia's national statistical agency, which REIA cites and incorporates data from across its reports. As an open-data provider, ABS is both a critical data source and a structural threat to REIA's paid data products if government open-data coverage expands.
- Urban Development Institute of Australia (UDIA): Australian peak body for the development industry, covering property developers rather than agents. Comparable structure (national body, advocacy, research, awards) but adjacent rather than directly competing, often co-advocating on housing supply policy alongside REIA.
Broad incumbents
- Royal Institution of Chartered Surveyors (RICS): Global professional body for property professionals with accreditation, standards, and research products. RICS mirrors REIA's role of accrediting practitioners and setting ethical standards, but operates globally across real estate, land and construction.
- National Association of Realtors: US-based national professional association representing 1.1 million Realtors. Direct international counterpart to REIA in structure (federated state chapters, accreditation, advocacy, research) and an existing REIA partner; serves as the benchmark US model for what REIA could scale into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
The Real Estate Institute of Australia social profiles
Digital presenceThe Real Estate Institute of Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Real Estate Institute of Australia leadership team
Management profileNumber of profiles
Profiles11 records
The Real Estate Institute of Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Real Estate Institute of Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Real Estate Institute of Australia
What does The Real Estate Institute of Australia do?
REIA is the national peak body for Australia's real estate profession, federating state and territory Real Estate Institutes (REIs) that together represent 85% of Australian real estate businesses and agents. Its core offerings are quarterly subscription research reports (Housing Affordability Report and Real Estate Market Facts) backed by proprietary historical datasets from 1982, professional accreditation (Associate AREI and Fellow), award programs (NAFE and AUSTROS), and industry advocacy including AML/CTF compliance resources and government submissions.
Is The Real Estate Institute of Australia a public or private company?
The Real Estate Institute of Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Real Estate Institute of Australia founded?
The Real Estate Institute of Australia was founded in 1924. It employs 11 to 50 people.
Where is The Real Estate Institute of Australia based?
The Real Estate Institute of Australia is headquartered in Deakin, Australia, in the Oceania region.
How does The Real Estate Institute of Australia make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are research Report Subscriptions, data Dataset Sales and professional Accreditation.
Who are The Real Estate Institute of Australia's main competitors?
Direct peers on record are FIABCI and Real Estate Institute of New Zealand (REINZ). Emerging players are PropTrack, Domain Group and CoreLogic (Cotality). California Association of Realtors (CAR) is listed as a regional player. Others are Australian Bureau of Statistics (ABS) and Urban Development Institute of Australia (UDIA). Broad incumbents are Royal Institution of Chartered Surveyors (RICS) and National Association of Realtors.
Does The Real Estate Institute of Australia have an API?
No public API is recorded for The Real Estate Institute of Australia.
What industry is The Real Estate Institute of Australia in?
The Real Estate Institute of Australia's product category is Professional Association Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 5312 and its SIC code is 6531.