What Sport360 does

Sport360, founded in 2010 and headquartered in Abu Dhabi, is the leading English- and Arabic-language digital sports news and information platform in the Middle East. The company operates the Sport360.com website, a weekly email newsletter, and an extensive portfolio of native social media channels covering football, basketball, cricket, NFL, F1, golf, tennis, and other sports with both regional and global editorial coverage. Under its event brand Sport360X, it owns and operates the Sports Industry Awards (SPIA, now in its 13th edition) and, since October 2024, the unified Sport Industry Series following the merger with Interact's Sport Industry Forum.

The platform's core product is free, advertising-supported sports content delivered through owned digital channels, reaching more than 15 million social media followers and generating over 12 million monthly page views across its web properties. Sport360 maintains flagship content and event partnerships with the NBA (NBA Abu Dhabi Games), the Department of Culture and Tourism Abu Dhabi, the Abu Dhabi Sports Council, and major global sports properties including the DP World Tour Championship and FIFA Club World Cup, alongside commercial integrations with brands such as Hisense, Skechers, TCL, ANTA, and PUMA.

Sport360 monetizes primarily through advertising placements, sponsored editorial content, branded event activations, and title/gold sponsorships at its owned events (SPIA, Sport Industry Forum). It serves a horizontal audience of sports fans across the UAE, Saudi Arabia, Bahrain, and the wider Gulf region, with additional coverage of international sports properties staged in the Middle East. The company is privately held, employs 51-100 people, and has not publicly disclosed revenue or funding.

Name

Sport360

Legal name

Sport360.com

Website

https://sport360.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Sport360 is a privately held Abu Dhabi-based digital sports media platform founded in 2010, delivering bilingual English/Arabic sports news, video, and event coverage to more than 15 million social followers and 12 million monthly web visitors across the Middle East and Gulf region.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industry

Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI)

Keywords

• Sports news media
• Digital content publishing
• Sports journalism
• Event coverage
• Sports industry awards

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising and sponsorship: Sport360 operates as a sports media platform generating revenue through advertising placements, sponsored content, and promotional articles featured on the website and social media channels.

Distribution channels1 record

Marketing channels4 records

Core offering

Sport360 operates a digital sports news and media platform serving the Middle East, delivering articles, features, videos, and event coverage in English and Arabic through its website (sport360.com), social media channels, and weekly newsletter. The platform also produces the Sports Industry Awards (SPIA) and co-organizes the Sport Industry Forum in Abu Dhabi.

Product overview

Sport360 operates as a unified digital sports media platform delivering sports news, features, videos, and social content across multiple channels. The core offering is the Sport360.com website, complemented by a weekly newsletter subscription service and extensive social media channels with over 15m combined followers. The platform covers Middle East sports including basketball (NBA Abu Dhabi Games), cricket (ILT20), football, and fitness events, with content available in both English and Arabic.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport360.com Website Primary digital sports news platform delivering articles, features, and videos covering Middle East and international sports including NBA, cricket, football, NFL, F1, and fitness events. Available in English and Arabic editions for sports fans across the region.
• Sport360 Weekly Newsletter Weekly email newsletter delivering curated sports news, features, videos, offers, and competition updates on UAE and Gulf sporting events to subscriber base.
• Sport360 Social Media Channels Sport360-branded social media accounts providing sports content distribution with more than 15 million combined followers across native platforms, including vertical-specific channels for cricket, football, and F1.
• Sports Industry Awards (SPIA) Annual gala awards event organized under the Sport Industry Series by Sport360X, recognizing outstanding achievements across the Middle East sports industry across multiple categories.
• Sport Industry Forum (SIF) Annual sports business conference bringing together senior executives and decision-makers from across the global sports business for panel discussions and networking, held in Abu Dhabi.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• InteractcoreStrategic or Co-development PartnerOctober 2024 partnership saw Interact's Sport Industry Forum and Sport360X's SPIA come together under Sport Industry Series. By combining skills and networks, this union creates greater value for the region's sport sector.
• Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)flagshipStrategic or Co-development PartnerStrategic partnership holder for SPIA awards gala event. DCT Abu Dhabi supports the Sports Industry Awards through its destination brand Experience Abu Dhabi as Official Tourism Destination Partner of the NBA in the Middle East, China and Europe.
• Abu Dhabi Sports Council (ADSC)coreStrategic or Co-development PartnerAbu Dhabi Sports Council extends support for SPIA and is a key government partner for sports development initiatives, working with Sport360X on various sporting events and community programs.
• Jetour Elite Group HoldingminorGTM or Marketing PartnerTitle Sponsor of the 13th edition of SPIA (Sports Industry Awards) gala event in Abu Dhabi.
• Motus OneminorGTM or Marketing PartnerGold Sponsor of the 13th edition of SPIA (Sports Industry Awards) gala event in Abu Dhabi.
• The AthleticminorGTM or Marketing PartnerMedia partner for SPIA, making their debut as media partners for the Sports Industry Awards.
• NBAflagshipStrategic or Co-development PartnerSport360 covers NBA events in Abu Dhabi, including NBA Abu Dhabi Games presented by ADQ featuring New York Knicks and Philadelphia 76ers, and related youth development programs.
• DP World Tour ChampionshipminorGTM or Marketing PartnerMajor global sports event winner of 'Major Global Sports Event of the Year' award at SPIA.
• Yas Marina CircuitminorGTM or Marketing PartnerVenue partner for Sport Industry Forum 2025; winner of 'Best Venue of the Year' award at SPIA.
• ADNOC Abu Dhabi MarathonminorGTM or Marketing PartnerWinner of 'Best Fan Engagement in Sports' award at SPIA; major sporting event covered by Sport360.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ESPN: ESPN is the largest global sports media company, operating TV networks, streaming (ESPN+), website, and apps. It is a broad incumbent competitor that overlaps with Sport360's coverage categories and audience, though it is far larger and serves global rather than regional markets.
• DAZN: DAZN is a global sports streaming platform distributing live and on-demand sports content across devices. It overlaps with Sport360 in the digital sports distribution category and is expanding into MENA, though it focuses on paid streaming rather than free ad-supported news.
• Sports Illustrated: Sports Illustrated is a long-established global sports media brand operating digital, social, and print channels. It shares Sport360's model of multi-sport coverage and advertiser-driven digital content, though at significantly larger global scale.
• Sky Sports: Sky Sports is a major international sports broadcaster operating TV channels, streaming, website, and apps. It overlaps with Sport360's multi-sport coverage model and digital content distribution, though it focuses on UK/international rights rather than MENA-specific content.

Direct peers

• beIN Sports: beIN Sports is the dominant sports broadcaster across MENA, operating TV channels and digital platforms. It is the most directly comparable peer given shared regional focus, multi-sport coverage, Arabic/English content, and digital distribution similar to Sport360's model.
• The Athletic: The Athletic is a digital sports media company covering global leagues with deep written and multimedia content. It is a confirmed media partner of Sport360's SPIA and shares a digital-first sports journalism model aimed at engaged fans.
• Bleacher Report: Bleacher Report is a digital-first sports media brand distributing content across web, social, and mobile apps to a young, global sports audience. It shares Sport360's free, ad-supported, social-centric distribution model and youth-focused coverage approach.

Others

• SPORTFIVE: SPORTFIVE is a global sports marketing agency handling rights distribution, sponsorship, and event operations. It is comparable as an ecosystem peer that intersects with Sport360's SPIA/Sport Industry Forum events and regional sports partnership activity in MENA.

Emerging players

• Yahoo Sports: Yahoo Sports is a free, ad-supported digital sports media property distributing news, scores, and video across web and apps. It is comparable to Sport360 in audience-acquisition model and free ad-supported distribution, though it operates at a much larger English-language global scale.
• Goals.pl / FtblStats / regional sports apps: Goals and similar regional sports aggregators serve fans with news, scores, and social content in specific markets. They share Sport360's model of digital, mobile-first sports content distribution aimed at engaged fans, and represent emerging competitive threats in the MENA and adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sport360
• Facebookfacebook.com/sport360
• Instagraminstagram.com/sport360
• LinkedInlinkedin.com/company/sport360

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport360