True Chiropractic

What True Chiropractic does

True Chiropractic San Diego is a privately held, single-location chiropractic clinic based at 4344 Convoy St Suite C-1, San Diego, California, with references to a secondary Kearny Mesa location. The practice was founded in 2007 (with one source noting 2004) and operates as a for-profit direct-to-consumer healthcare service targeting families, athletes, and individuals with chronic pain or acute injuries in the San Diego metro area including Kearny Mesa, La Jolla, Clairemont, and La Mesa.

The clinic's core offering is chiropractic adjustments delivered by a small team of doctors and specialists (9 total members) reporting a combined 120 years of clinical experience and led by Dr. Matt Hubbard, who holds Webster Technique certification for pregnancy care. Beyond spinal adjustments, the practice has built out an integrated suite of six therapeutic modalities: low-level and high-power laser therapy (Erchonia FX 405 and Summus Platinum 4), SoftWave acoustic shockwave therapy, Hyperbaric Oxygen Therapy (HBOT), Pulsed Electromagnetic Field (PEMF) therapy, and doctor-guided weight management programs.

Revenue is generated through professional service fees supplemented by insurance reimbursement (all major providers accepted) and entry-point promotions including a $95 new patient comprehensive evaluation at the main clinic and a $75 equivalent at the Kearny Mesa location. The go-to-motion is entirely local: walk-ins, scheduled appointments via an online scheduling app, and patient acquisition via organic social, SEO-optimized website content, and third-party review platforms (Facebook, Google, Yelp). The practice carries no institutional backing, no disclosed revenue, no subsidiaries, and no M&A activity, consistent with an independent small-business operating model.

Name

True Chiropractic

Legal name

True Chiropractic

Website

https://truechiropracticsandiego.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

True Chiropractic is a privately held, single-location San Diego chiropractic clinic delivering spinal adjustments and complementary therapeutic modalities — laser, SoftWave, HBOT, PEMF, and weight management — to local families, athletes, and chronic pain patients via fee-for-service and insurance billing.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pediatric & Family Chiropractic (HSADALAC), Prenatal & Postpartum Chiropractic (HSADALAD), Sports Chiropractic & Performance Care (HSADALAB), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Chiropractic adjustments
• Laser therapy
• Shockwave therapy
• Hyperbaric oxygen therapy
• Weight management

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Chiropractic Adjustments: Core service providing spinal adjustments and alignments for pain relief and nervous system optimization. Multiple technique styles offered for complex spinal adjustments and extremity adjustments.
2. Laser Therapy: Advanced therapeutic laser treatments using Erchonia FX 405 and Summus Platinum 4 lasers for pain management, tissue healing, and inflammation reduction. Sessions typically 5-15 minutes.
3. SoftWave Therapy: Acoustic shockwave therapy for soft tissue healing and pain reduction. Sessions approximately 5-10 minutes per treatment area.
4. Hyperbaric Oxygen Therapy (HBOT): Oxygen therapy in specialized chamber for accelerated healing, brain health support, and inflammation reduction. Sessions approximately 60-90 minutes.
5. PEMF Therapy: Pulsed electromagnetic field therapy for cellular recharge and pain relief. Sessions approximately 20-30 minutes, painless and drug-free.
6. Weight Management Programs: Doctor-guided personalized weight loss plans including nutrition guidance, exercise recommendations, and lifestyle coaching with ongoing check-ins.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

True Chiropractic is a single-location San Diego chiropractic clinic providing hands-on spinal adjustments and complementary therapeutic modalities including laser therapy (Erchonia FX 405 and Summus Platinum 4), SoftWave acoustic shockwave therapy, hyperbaric oxygen therapy (HBOT), PEMF therapy, and doctor-guided weight management programs. The practice serves individuals and families seeking drug-free, non-invasive care for pain relief, injury recovery, and overall wellness.

Product overview

True Chiropractic is a single-location San Diego chiropractic clinic offering a coordinated suite of therapeutic services centered on spinal adjustments and nervous system care. The core service is Chiropractic Adjustments, complemented by six advanced therapeutic modalities: Laser Therapy (using Erchonia FX 405 and Summus Platinum 4 systems), SoftWave Therapy (acoustic shockwave), Hyperbaric Oxygen Therapy (HBOT), PEMF Therapy (Pulsed Electromagnetic Field), and Weight Management. The practice positions these services as an integrated approach to natural healing and wellness, with the chiropractic adjustment serving as the foundation while the complementary therapies address specific conditions and enhance recovery outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments

Quantifiable outcome

• Many patients feel relief after just a few visits
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Standard ProcessminorOthersNutritional supplement brand featured on website. Provides professional-grade nutritional products for patient health support and wellness programs.
• Plus CBD OilminorOthersCBD oil product brand featured on website for pain management and wellness applications.
• doTERRAminorOthersEssential oils and wellness products brand featured on website for complementary wellness support.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ATI Physical Therapy: Large outpatient physical therapy provider offering rehabilitation and pain management. Comparable as a San Diego–area outpatient rehabilitation provider competing for similar patients with musculoskeletal complaints.
• Massage Envy: Large franchise network offering massage, skin care, and stretch services via membership model. Comparable as a recurring-visit personal care/wellness brand that competes for the same household wellness dollar, though not a direct chiropractic competitor.
• FYZICAL Therapy & Balance Centers: National physical therapy and balance franchise with rehabilitation and recovery services. Comparable to True Chiropractic on rehabilitation/wellness positioning and on insurance-accepted, multi-modality outpatient care.

Direct peers

• 100% Chiropractic: Multi-location chiropractic franchise combining adjustments with massage, stretching, and nutrition. Closely comparable to True Chiropractic on the integrated wellness/multi-modality model and family-focused positioning.
• The Joint Chiropractic: Largest chiropractic franchise in the U.S. operating retail-style walk-in clinics with a focus on recurring adjustments. Comparable to True Chiropractic on core chiropractic service offering and direct-to-consumer positioning, though it operates at chain scale and lacks True Chiropractic's advanced therapeutic modality stack.
• Chiro One Wellness Centers: Chiropractic clinic network offering family chiropractic care with patient-centered treatment plans. Comparable on family chiropractic wellness positioning and recurring-visit patient model.
• HealthSource Chiropractic: Chiropractic franchise combining adjustments with progressive rehab, nutrition, and other wellness services. Comparable on integrated multi-modality service delivery and insurance-friendly access.
• Arrowhead Clinic: Multi-location chiropractic practice specializing in auto accident and personal injury treatment. Comparable to True Chiropractic on car accident injury treatment and use of advanced modalities to manage complex cases.
• Specific Care Chiropractic: Multi-modality chiropractic clinic combining adjustments with laser therapy and other technologies. Directly comparable on the advanced-technology-augmented chiropractic model.

Regional players

• California Chiropractic & Sports Medicine: Regional California chiropractic practice emphasizing sports medicine and rehabilitation. Comparable to True Chiropractic on sports-injury treatment and family wellness positioning within California.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/askdrmatt
• Facebookfacebook.com/truechiropracticcalifornia
• LinkedInlinkedin.com/company/true-chiropractic
• Instagraminstagram.com/truechiropractic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Chiropractic