Island Health and Fitness

What Island Health and Fitness does

Island Health & Fitness is a privately held, family-owned health and fitness operator headquartered in Ithaca, New York, founded in February 2006 by Terry, Tim, and Joe Ciaschi (with their father Joseph Ciaschi) through Community Corners, Inc., in partnership with Cayuga Medical Center. The company operates two physical facilities in Ithaca totaling 77,000 square feet: the 65,000 sq ft Downtown flagship co-located within the Cayuga Wellness Center at 310 Taughannock Blvd, and the 12,000 sq ft Community Corners location at 409 East Upland Rd (opened 2011). The Downtown facility includes a three-floor strength and cardio footprint, a 4-lane 25-yard lap pool, Ithaca's only warm-water hydrotherapy pool, a whirlpool, saunas and steam rooms, and IGNITE specialized studios (BUILD/HIIT, BURN/cycling, BREATHE/yoga); the Community Corners site is equipment-and-sauna only.

The business runs a unified, two-tier subscription membership model priced at $39/month (Community Corners, equipment access) and $79/month (Downtown, full access including group classes and aquatics), with student ($67), senior ($65), family, and corporate/government tiers (Cayuga Medical Center, Cornell University, Police, Fire, Military). Supplementary revenue streams include day passes ($20) and week passes ($35-$55), personal training (with two complimentary consultations included for Downtown members), aquatic programs (private lessons, Total Immersion swim coaching), and apparel. Operations are supported by Club Automation member management and Perkville loyalty rewards, with lead capture via online tour requests, SMS marketing, and a member-referral program. The company's defensible differentiator is the embedded wellness ecosystem at Cayuga Wellness Center, where Cayuga Medical Center physical therapy, CMC Sports Medicine, Rasa Spa, the Cayuga Center for Healthy Living, and The Waterfront Cafe co-locate, creating a clinical-to-fitness referral pipeline that integrates rehabilitation, sports medicine, and day-to-day training under one roof. The company has no external funding, no app, no disclosed proprietary technology, and no AI/ML capabilities evidenced in the input data.

Name

Island Health and Fitness

Legal name

Island Health & Fitness

Website

https://islandhealthfitness.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Island Health & Fitness is a privately held, family-owned two-location health and fitness operator in Ithaca, NY offering memberships, personal training, aquatics, and group classes, co-located with Cayuga Medical Center services within the Cayuga Wellness Center.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAI

Senior/Low-Impact Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Health club memberships
• Personal training services
• Group fitness classes
• Aquatic fitness programs
• Wellness center amenities

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Subscriptions: Month-to-month membership subscriptions at two locations. Downtown membership includes full facility access, group classes, and aquatics. Community Corners membership provides gym access only. Prices vary by age tier (adult, student, senior).
2. Day and Week Passes: Short-term access passes for non-members. Downtown day pass $20, week pass $55. Community Corners day pass $20, week pass $35. Members receive 50% discount on day passes for the other location.
3. Personal Training Sessions: Personal training available for members and non-members at additional cost. Members receive 2 free consultations and discounted session rates. Various trainer specialties and program types available.
4. Apparel and Merchandise Sales: Apparel sales at Downtown location and pickup at Community Corners. Limited sizes available.
5. Aquatic Programs: Private swim lessons, Total Immersion programs, and aquatic personal training sessions available for members and non-members. Sessions available one-on-one or for groups of 2-4 individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Island Health & Fitness operates two physical health club locations in Ithaca, NY (a 65,000 sq ft Downtown facility within Cayuga Wellness Center and a 12,000 sq ft Community Corners location). The company sells month-to-month memberships granting access to strength and cardio equipment, group fitness classes, and an Aquatic Center with lap pool, warm therapy pool, and whirlpool. Ancillary paid offerings include personal training, swim lessons, IGNITE specialty classes, day/week passes, and apparel.

Product overview

Island Health & Fitness is a two-location health and fitness facility in Ithaca, NY offering a unified membership model with tiered access. The Downtown location (at Cayuga Wellness Center) serves as the primary full-service facility with 65,000+ square feet including the Aquatics Center with lap pool, warm therapy pool, and whirlpool; three floors of strength and cardio equipment; saunas and steam rooms; and IGNITE specialized fitness studios. The Community Corners location provides 12,000 square feet of gym access. Core services include Personal Training with certified exercise physiologists, Group Fitness Classes (land and aquatic), and Aquatics including swim lessons and Total Immersion coaching. The company operates through a Member Portal platform for scheduling, billing, and account management, with Perkville rewards integration. Membership tiers include Downtown Membership (full access including classes and aquatics) and Community Corners Membership (equipment-focused), with corporate partnerships for Cayuga Medical Center, Cornell, and first responders.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one and small group fitness coaching with certified trainers and exercise physiologists who customize programs based on individual fitness levels and goals, including strength training, cardiovascular conditioning, weight loss, and sport-specific performance. Two complimentary consultations are included with Downtown membership.
• Group Fitness Classes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• Cayuga Medical CentercoreStrategic or Co-development Partner · 1 February 2006Strategic partnership for development of Cayuga Wellness Center and Island Health & Fitness. Cayuga Medical Center provides clinical rehabilitation and medical services integration. The warm water hydrotherapy pool is utilized by CMC for Aquatic Physical Therapy. Sports medicine and athletic performance services offered through CMC Sports Medicine.
• Cayuga Wellness CentercoreStrategic or Co-development PartnerCo-located wellness center providing community fitness, wellness, and clinical rehabilitation along with day spa and physician offices. Island Health & Fitness is located within the Cayuga Wellness Center at the Downtown location.
• Cayuga Center for Healthy LivingsupportingStrategic or Co-development PartnerInnovative program designed to help people with chronic health challenges make productive lifestyle changes. Located at Cayuga Wellness Center Suite 3. Complementary wellness programming to fitness services.
• CMC Physical TherapysupportingStrategic or Co-development PartnerPhysical therapy and rehabilitation services at Downtown location and Cortland Convenient Care Center. Services include therapeutic and rehabilitation services for active and recuperating clientele. Aquatic physical therapy uses facility warm pool.
• CMC Sports Medicine and Athletic PerformancesupportingStrategic or Co-development PartnerSports medicine services for musculoskeletal and medical sports conditions. Physician and staff experts help athletes recover from injury and return to play. Located at Cayuga Wellness Center Suite 5.
• Rasa SpasupportingChannel Partner/ Reseller/ DistributorSpa services including massage, facials, waxing, and energy work offered at both Island Health & Fitness locations and Cayuga Medical Center. Supports whole-person wellness approach. Services include waxing to energy work and facials to massage.
• The Waterfront CafeminorStrategic or Co-development PartnerHealth-focused cafe within Cayuga Wellness Center providing nourishing food options to support member wellness. Dynamic seasonal menu supporting local farms and suppliers. Located at Cayuga Wellness Center.
• Community Corners, Inc.coreStrategic or Co-development PartnerDeveloped by Community Corners, Inc. (Terry, Tim, and Joe Ciaschi with father Joseph Ciaschi). The Ciaschi family developed the cutting-edge fitness facility and continue to own/operate. Expanded into Community Corners location in 2011.
• Total Immersion (Cayuga Coaching)supportingTechnology or IntegrationTotal Immersion swimming programs offered through partnership with T.I. Master Coach Shane Eversfield of Cayuga Coaching. Group clinics and private/small group lessons for swimmers of all abilities teaching efficient freestyle swimming technique.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Equinox: National premium fitness brand operating full-service clubs with group classes, personal training, spa, and aquatics. Comparable to Island's Downtown tier in pricing ($200+/mo), service breadth, and integrated wellness positioning, though at a much larger national scale.
• Anytime Fitness: 24/7 small-box franchise model with strength and cardio equipment access. Represents the lower-cost, convenience-oriented alternative that competes with Island's Community Corners tier on price point in secondary markets.
• Planet Fitness: High-volume, low-cost national fitness franchise ($10–$25/month). The primary value-segment competitor for budget-sensitive consumers in the same market, putting pricing pressure on Island's mid- and premium-tier offerings.
• Wellbridge: Operator of premium, full-service athletic and tennis clubs with broad amenity sets (fitness, aquatics, spa, family programming). Closely comparable to Island's integrated wellness center model and high-touch service orientation, though at a larger national scale.
• LA Fitness: Mid-priced national chain operating full-service clubs with group classes, pools, and personal training. Comparable in product mix and middle-market positioning to Island's Downtown membership, though without the local Cayuga Medical Center partnership or hydrotherapy specialization.
• Gold's Gym: Established global fitness chain offering memberships, group classes, and personal training. Comparable to Island's core fitness club offering, though typically larger scale and without Island's medical-integration and aquatics specialization.
• Life Time Fitness: Large-format, multi-amenity health club operator with fitness floors, group classes, pools, spas, and family programming. Closely comparable to Island's integrated wellness center model in scope and price point, but operating at a national scale and in major metros.
• Genesis Health Clubs: Multi-state operator of full-service family health clubs with pools, group fitness, and personal training. Comparable in family-oriented, full-service positioning and corporate/community partnerships, though concentrated in the Midwest.

Emerging players

• Orange Theory Fitness: Boutique HIIT group-training franchise with heart-rate-monitored classes. Comparable to Island's IGNITE classes (BUILD HIIT, BURN cycling) at a smaller footprint and higher per-visit price; represents the boutique fitness segment eroding traditional club value.

Direct peers

• YMCA of Ithaca & Tompkins County: Local not-for-profit fitness and recreation provider serving the same Ithaca market with memberships, group classes, aquatics, and wellness programming. The most direct local competitor given overlapping service mix, price-point competition, and shared institutional partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IslandHealthFit
• Facebookfacebook.com/pages/Island-Health-Fitness/125964610817897
• Instagraminstagram.com/islandhealthfitness/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Health and Fitness