Cobasi

What Cobasi does

Cobasi is a Brazilian omnichannel pet retail company, founded in 1985 in Leopoldina and now headquartered in Barueri (São Paulo), operating one of the country's two largest pet-care chains. Its core platform combines a national network of physical megastores (cachorros, gatos, pássaros, peixes, outros pets) with cobasi.com.br e-commerce, native iOS/Android apps, WhatsApp commerce, and a third-party seller marketplace. The product catalog spans pet food, medications, hygiene products, toys and accessories, plus adjacent home/garden/pool categories, and includes Cobasi-exclusive private-label brands (Linha Joy, Biofresh, Gran Plus, MyHug). Cobasi monetizes through unit retail, promotional campaigns (Pet Day up to 70% off, Black Friday), paid membership (Amigo Cobasi Plus at R$6.99/month), recurring orders (Compra Programada, 10% off), and an integrated services marketplace (Pet Anjo, acquired May 2021) for grooming and veterinary appointments via franchise network. Underlying technology includes the VTEX commerce stack, a proprietary booking platform for Pet Anjo services, multi-modal fulfillment (Cobasi Já 1-hour delivery, Retirar na Loja 45-minute in-store pickup), and accepted payments spanning PIX, Apple Pay, and boletos. In December 2025 Brazil's antitrust regulator CADE conditionally approved the merger with Petz, requiring divestiture of 26 stores in São Paulo, and the combined entity Uniao Pet began trading on the public exchange on January 5, 2026 — creating Brazil's largest consolidated pet retail group. Headcount is reported at 1,001–5,000, with prior GPTW (2024), RA1000, and LGPD compliance certifications supporting the brand profile.

Name

Cobasi

Legal name

COBASI COMÉRCIO DE PRODUTOS BÁSICOS E INDUSTRIALIZADOS S.A.

Website

https://cobasi.com.br

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cobasi is a Brazilian omnichannel pet retail chain operating physical megastores, e-commerce, and mobile apps; it sells pet food, medications, accessories and home/garden goods under exclusive private-label brands, delivers via Cobasi Já 1-hour service, and runs Pet Anjo grooming and veterinary services, with the Amigo Cobasi loyalty program and Amigo Cobasi Plus subscription driving retention.

Ownership category

akta.pro rank

Product category

Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991), Veterinary Services (54194), Pet Care (except Veterinary) Services (81291), Dog and Cat Food Manufacturing (311111)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Food Stores (5400)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet & Animal Supplies Marketplaces (CRAFABAH), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

Keywords

• Pet retail
• Pet care products
• Pet grooming services
• Veterinary pharmacy
• Pet food distribution

Headquarters

HQ city

Leopoldina

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pet Product Retail: Cobasi generates the majority of its revenue through the sale of pet products including dog and cat food (dry, wet, natural, medicated), medications (antiparasitics, antibiotics, anti-inflammatories), hygiene products (sanitary pads, litter, shampoo), toys, accessories, and pet clothing across physical stores and its e-commerce platform. The business carries a wide range of third-party brands (Royal Canin, Premier, GranPlus, N&D, Bravecto, NexGard) as well as exclusive private-label brands (Joy, Biofresh, Gran Plus).
2. Pet Services (Banho e Tosa & Veterinary): Revenue is generated through pet care services including grooming (Banho e Tosa), veterinary consultations, vaccinations, and health exams. These services are delivered via the Pet Anjo franchise network at Cobasi store locations. Cobasi earns a share of service revenue or operates the platform as an intermediary.
3. Compra Programada (Subscription/Recurring Orders): Cobasi operates a subscription program called Compra Programada, which generates recurring revenue by delivering pet supplies on a scheduled basis. Subscribers receive 10% off all purchases and double loyalty points. This creates predictable recurring revenue and customer lock-in.
4. Amigo Cobasi Plus Membership: The Amigo Cobasi Plus paid membership at R$6.99/month generates direct subscription revenue and drives incremental purchases through benefits including monthly 900-point credit, 15% off grooming services, reduced shipping, and double points on selected products.
5. Home & Garden Products: Cobasi has expanded beyond pure pet retail to include home, garden, and pool care products, broadening its addressable market and revenue streams. Categories include household utilities, decor, cleaning products, garden tools, plants, and pool chemicals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Cobasi operates an omnichannel pet retail platform across Brazil, selling pet food, medications, hygiene products, toys, accessories, and apparel for dogs, cats, birds, fish, and other animals. The company complements its product assortment with pet care services — grooming (Banho e Tosa), veterinary consultations, vaccinations, and personalized home-setup consultations — delivered through the Pet Anjo service network at physical store locations. Cobasi also offers private-label brands (Linha Joy, Biofresh, Gran Plus, MyHug) sold exclusively through its stores and digital channels.

Product overview

Cobasi is Brazil's leading omnichannel pet retail company operating a unified platform combining physical stores with e-commerce. The core offering includes pet food (dogs, cats, birds, fish, and other animals), medications, toys, hygiene products, and accessories across 8 main categories. Key proprietary brands include Linha Joy, Biofresh, Gran Plus, and MyHug sold exclusively through Cobasi. The platform offers multiple delivery modes: Cobasi Já (1-hour express delivery), Retirar na Loja (45-minute in-store pickup with 5% discount), and standard shipping. Services are delivered through the Pet Anjo marketplace (acquired in 2021) providing Banho & Tosa (grooming), veterinary consultations, and Personal Pet consultations. Customer engagement is driven through Amigo Cobasi (free loyalty program with 1 point per R$1 spent) and Amigo Cobasi Plus (R$6.99/month premium tier with additional benefits). Compra Programada offers 10% recurring purchase discounts. The company merged with Petz in late 2025, forming Uniao Pet (trading from January 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Pet Anjo: Pet services platform offering grooming (Banho & Tosa), veterinary clinic, and pet sitting services through a network of partner professionals. Cobasi acquired Pet Anjo in 2021.

Products and services

• Cobasi E-commerce Platform Full-featured online storefront selling pet food, medications, toys, hygiene products, accessories, and apparel across dogs, cats, birds, fish, and other animals, with home, garden, and pool care categories, available to Brazilian consumers nationwide.
• Cobasi Já Same-day/next-day rapid delivery service delivering pet products within 1 hour in select areas, tied to physical store inventory and supported by a dedicated logistics network.
• Retirar na Loja In-store pickup service allowing customers to collect online orders within 45 minutes at their preferred Cobasi store, with free shipping and a 5% discount on orders above R$249.
• Amigo Cobasi Loyalty Program Free points-based loyalty program awarding 1 point per R$1 spent, redeemable for discount vouchers starting at R$10 (900 points) up to R$150 (7,200 points) or exclusive in-store branded merchandise.
• Amigo Cobasi Plus Premium paid subscription at R$6.99/month providing 900 monthly points (R$10 credit valid 90 days), 15% off Banho e Tosa at Pet Anjo locations, reduced shipping site-wide, and double loyalty points on selected products.
• Pet Anjo Pet services marketplace platform acquired by Cobasi in 2021, connecting customers with partner providers for grooming (Banho & Tosa) and veterinary services through online appointment scheduling at Cobasi locations.
• Compra Programada Scheduled recurring-order subscription program delivering pet supplies on a chosen cadence, providing 10% off all purchases, double loyalty points, free shipping at reduced thresholds, and the ability to pause or cancel anytime without fees.
• Linha Joy Exclusive Cobasi private-label pet food line featuring premium formulations for dogs and cats, including breed-specific and life-stage options, sold only through Cobasi stores and channels.
• Biofresh Exclusive Cobasi private-label pet care product line sold only at Cobasi stores and website.
• Gran Plus Exclusive Cobasi private-label pet food brand offering formulas for dogs and cats across different life stages and dietary needs, manufactured for and sold exclusively by Cobasi.
• MyHug Exclusive Cobasi private-label brand for pet hygiene products, including sanitary pads for dogs and cat litter, sold only at Cobasi stores and website.
• Banho e Tosa Pet grooming services offered at Cobasi physical stores through the Pet Anjo partner network, including bathing, fur trimming, and pet styling for dogs and cats.
• Veterinário Veterinary consultation services available at select Cobasi locations through Pet Anjo partner veterinarians, including health checkups, vaccinations, and clinical examinations.
• Personal Pet Personalized consultation service helping pet owners prepare their homes for new dogs or cats, including tailored product recommendations and care guidance.

Quantifiable outcome

• Loyalty program members accumulate 1 point per R$1 spent and can redeem for discounts up to R$150 at 7,200 points, creating measurable monetary value per transaction
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pet AnjocoreChannel Partner/ Reseller/ Distributor · 6 May 2021Cobasi acquired Pet Anjo (advised by law firm Pinheiro Neto) and integrates it as a franchise network operating Banho e Tosa (grooming), veterinary consultations, vaccinations, and exams at Cobasi store locations. Pet Anjo runs a proprietary online scheduling platform accessible through Cobasi's website and shares login credentials with the Cobasi customer account. Cobasi benefits from Pet Anjo's service delivery capabilities while Pet Anjo gains access to Cobasi's customer base and retail footprint. Cobasi also sells franchise opportunities for Pet Anjo through its website.
• Pinheiro Neto (Law Firm)minorImplementation/ SI/ Consulting PartnerPinheiro Neto, a leading Brazilian law firm, advised Cobasi on its acquisition of Pet Anjo. This was a legal advisory engagement rather than an ongoing business partnership.
• Petz (Merger Partner)coreStrategic or Co-development PartnerCobasi merged with Petz, Brazil's other major pet retail chain, creating Uniao Pet. The merger was approved by Brazil's antitrust regulator CADE in December 2025 after over a year of analysis, conditional on the divestiture of 26 stores primarily in São Paulo. Uniao Pet shares began trading on January 5, 2026, creating a dominant national pet retail player. The merger combined Cobasi's product and service model with Petz's retail footprint to form Brazil's largest pet retail group.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Petco: US-based omnichannel pet retailer combining stores, e-commerce, grooming, veterinary hospitals and pet nutrition services. Closest global analog to Cobasi's products-plus-services model.
• Amazon: Global e-commerce incumbent with a deep pet category, Amazon Pets, and fast delivery infrastructure. Threatens Cobasi's premium service positioning in commoditized SKUs.
• PetSmart: Largest specialty pet retailer in North America with stores, grooming, training, and in-store vet clinics. Highly comparable omnichannel pet retail model with adjacent services revenue.
• Mars Petcare: Global pet food and care conglomerate (Pedigree, Royal Canin, Whiskas). Key Cobasi supplier that increasingly sells direct and competes for premium pet nutrition wallet share.
• Mercado Livre: Dominant Latin American e-commerce marketplace that hosts thousands of third-party pet sellers in Brazil. Competes on price and selection for Cobasi's commoditized pet categories.
• Nestlé Purina PetCare: Largest global pet food manufacturer (Purina, Friskies, Pro Plan). Major Cobasi supplier whose branded products drive category traffic but whose growing DTC and veterinary channels create vertical competition.

Direct peers

• Petz: Brazil's other leading national pet retail chain; now merged with Cobasi to form Uniao Pet. Direct overlap in omnichannel pet retail, grooming/vet services, and exclusive brand portfolios.
• Chewy: Leading US online pet retailer with subscription-based autoship, fast delivery, and an expanding vertical of vet care and insurance. Comparable to Cobasi's Compra Programada and Cobasi Já models.
• Petlove: Brazil's largest online-only pet retailer offering pet food, accessories, medications and vet services via delivery. Direct competitor to Cobasi's e-commerce platform with overlapping product categories and target customer.

Emerging players

• Premier Pet: Major Brazilian pet food manufacturer with strong proprietary brands (Premier, GranPlus). Both a Cobasi supplier and competitor via DTC channels and selective retail expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cobasi
• YouTubeyoutube.com/user/TVCOBASI/videos
• Facebookfacebook.com/CobasiOficial
• Instagraminstagram.com/cobasi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobasi