Gold Rabbit Sports

What Gold Rabbit Sports does

Gold Rabbit Sports is a privately held, New York-based boutique sports and entertainment marketing consultancy founded by Andre Schunk. The firm advises two complementary client segments — global brand marketers seeking to build sports sponsorship portfolios and sports rightsholders (leagues, teams, events) seeking to develop partnership products — across major international properties including FIFA World Cup, the Olympic Games, NFL, NBA, MLB, MLS, NHL, and the English Premier League. Its six integrated service lines are Brand Advisory, Global Properties, Commercial Consulting, Experiential, Hospitality, and Partnership Management, offered as project-based and retainer professional services engagements priced on a quote basis.

The firm is built around a five-to-six-person senior team — Founder Andre Schunk, Managing Partner Carter Carnegie, and SVPs Nick Griffith, Matt Murphy, and Ian Hall — whose collective 25–30+ year careers include leadership roles at Octagon, the USOPC, AT&T, 160over90, UEG, and Breeders' Cup. Notable delivered work includes the Kansas City Chiefs' 'ChampionShip' branded river cruise activation for the franchise's 2023 Frankfurt regular season game and Athleta's 'Power of She Collective' campaign at the Paris 2024 Olympics, with the partner/client portfolio extending to Pepsi, Red Bull, Hublot, NBC Sports, ESPN, FanDuel, Kaiser Permanente, and various horse racing properties.

Gold Rabbit generates revenue through professional consulting fees for strategic advisory, commercial consulting, partnership management, and experiential/hospitality activation execution. Go-to-market is enterprise field sales driven by senior executives directly engaging brand and rightsholder decision-makers, supported by case study content on the firm website and industry referrals. The company maintains no disclosed technology platform, funding, or external investment and is founder-led, with no parent company or subsidiaries identified.

Name

Gold Rabbit Sports

Legal name

Gold Rabbit Sports

Website

https://goldrabbitsports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gold Rabbit Sports is a boutique New York-based sports and entertainment marketing consultancy that advises global brand clients on sponsorship strategy and sports rightsholders on partnership products across properties such as the FIFA World Cup, Olympics, NFL, NBA, and MLB, delivered by a small senior team of former Octagon, USOPC, and Breeders' Cup executives.

Ownership category

akta.pro rank

Product category

Sports Marketing Consulting

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports marketing consulting
• Sponsorship advisory services
• Partnership management consulting
• Experiential marketing services
• Brand partnership strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Advisory & Consulting Services: Gold Rabbit Sports generates revenue through professional consulting fees for brand advisory, commercial consulting, partnership management, and strategic counsel services. These engagements are typically project-based or retainer arrangements with enterprise clients seeking sports and entertainment sponsorship strategy and execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gold Rabbit Sports is a boutique sports and entertainment marketing consultancy that guides brands to measurable partnerships and rightsholders to delightful collaborations. The firm provides six integrated consulting and execution services: Brand Advisory, Global Properties navigation, Commercial Consulting, Experiential activations, Hospitality, and Partnership Management. Engagements are project-based or retainer arrangements for enterprise clients seeking sponsorship strategy and execution across major sports properties.

Product overview

Gold Rabbit Sports is a sports and entertainment marketing agency that operates as a unified service offering rather than a software platform. The company provides six integrated consulting and execution services: Brand Advisory, Global Properties, Commercial Consulting, Experiential, Hospitality, and Partnership Management. These services work together to guide brands to measurable partnerships and rightsholders to collaborative opportunities, leveraging data, insights, creativity, and strategic execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Advisory
• Global Properties
• Commercial Consulting
• Experiential
• Hospitality
• Partnership Management

Quantifiable outcome

• Billions of media impressions generated for Kansas City Chiefs Frankfurt activation

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered portfolio and core.

• NBC SportsportfolioGTM or Marketing PartnerGold Rabbit has worked with NBC Sports as part of their sports industry partnership network, collaborating on sports marketing initiatives and brand activations.
• ESPNportfolioGTM or Marketing PartnerESPN is listed as a partner/client relationship in Gold Rabbit's sports industry portfolio.
• HublotportfolioGTM or Marketing PartnerLuxury watchmaker Hublot has been a client in Gold Rabbit's sponsorship portfolio, with Andre Schunk having previously advised the brand.
• Kansas City ChiefscoreStrategic or Co-development PartnerGold Rabbit conceived and executed the 'ChampionShip' activation—a retro-fitted branded river cruise ship—for the Chiefs' Frankfurt NFL game, generating billions of media impressions.
• AthletacoreStrategic or Co-development PartnerGold Rabbit developed comprehensive partnership marketing strategy for Athleta's Power of She Collective at Paris 2024 Olympics, including immersive brand experiences, VIP hospitality, and consumer activations.
• PepsiportfolioGTM or Marketing PartnerPepsiCo beverage brands are part of Gold Rabbit's sports marketing partnership portfolio.
• Red BullportfolioGTM or Marketing PartnerRed Bull energy drinks are listed as a partner/client relationship in Gold Rabbit's portfolio.
• FanDuelportfolioGTM or Marketing PartnerFanDuel sports betting platform is listed as a partner in Gold Rabbit's sports industry network.
• MLS (Major League Soccer)portfolioGTM or Marketing PartnerMLS is listed as a sports property partner in Gold Rabbit's portfolio of major international properties.
• Man City (Manchester City FC)portfolioGTM or Marketing PartnerManchester City EPL club is part of Gold Rabbit's international sports property network.
• NYCFC (New York City FC)portfolioGTM or Marketing PartnerNYCFC soccer club is listed as a partner in Gold Rabbit's portfolio.
• USA TriathlonportfolioGTM or Marketing PartnerUSA Triathlon national governing body is part of Gold Rabbit's sports property partnerships.
• Breeders' CupportfolioGTM or Marketing PartnerBreeders' Cup horse racing event is in Gold Rabbit's portfolio; Carter Carnegie previously led business development there.
• Kentucky DownsportfolioGTM or Marketing PartnerKentucky Downs horse racing venue is listed as a partner/client relationship.
• Preakness StakesportfolioGTM or Marketing PartnerPreakness Stakes Triple Crown horse race is in Gold Rabbit's sports marketing portfolio.
• Tempur SealyportfolioGTM or Marketing PartnerTempur Sealy mattress company is listed as a partner in Gold Rabbit's portfolio.
• ThriventportfolioGTM or Marketing PartnerThrivent financial services is listed as a partner/client relationship.
• GrubhubportfolioGTM or Marketing PartnerGrubhub food delivery platform is listed as a partner in the Gold Rabbit portfolio.
• Kaiser PermanenteportfolioGTM or Marketing PartnerKaiser Permanente healthcare system is listed as a partner/client relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IMG (Endeavor): Worldwide sports and entertainment agency under Endeavor offering licensing, events, media rights, and sponsorship sales — broader portfolio but materially overlapping with Gold Rabbit's brand advisory and rights-holder work.
• WME / Endeavor Sports: Talent and sports representation powerhouse within Endeavor with sponsorship sales and brand partnership capabilities — operates across a much wider portfolio but competes for the same brand-side sports marketing mandates.

Direct peers

• Engine Shop: Sports and entertainment marketing agency focused on sponsorship, experiential, and hospitality programs — comparable boutique-style offering for brand and rights-holder clients.
• Optimum Sports: Boutique sports marketing consultancy offering sponsorship consulting, partnership management, and brand activation — closest structural analog in size and senior-staffing model.
• Leverage Agency: Sports and entertainment marketing agency providing partnership strategy, activation, and content production — directly comparable in service mix and target customer profile to Gold Rabbit.
• Two Circles: Sports marketing agency combining sponsorship, data, and fan engagement for brands and rights-holders — overlaps with Gold Rabbit's commercial consulting and partnership management services.
• CSM Sport & Entertainment: International sports marketing and experience agency providing sponsorship strategy, activation, and partnership management — directly comparable service mix targeting global brand and rights-holder clients.
• rEvolution: Global sports marketing and sponsorship agency providing strategic consulting, partnership management, and experiential services — competes for similar brand-side sponsorship mandates.
• Octagon: Global sports marketing and athlete management agency offering sponsorship consulting, experiential activation, and partnership management — overlapping directly with Gold Rabbit's six service lines and serving the same brand and rights-holder clients.
• MKTG (Dentsu): Experiential marketing and sports sponsorship agency owned by Dentsu, delivering brand activations, hospitality, and partnership programs — closely aligned with Gold Rabbit's Experiential and Hospitality offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goldrabbitsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Rabbit Sports