Dog & Bone
Dog & Bone was a Brisbane, Australia-based mobile phone case and accessories company founded in 2011, operating at small scale (11–50 employees). Its website is now parked, indicating the original business is no longer active; a separate same-named British pub is planned for Overton Square, US.
- Company typePrivate
- Founded2011
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Dog & Bone firmographics
Firmographics- Name
- Dog & Bone
- Website
- https://dogandbonecases.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Dog & Bone was a Brisbane, Australia-based mobile phone case and accessories company founded in 2011, operating at small scale (11–50 employees). Its website is now parked, indicating the original business is no longer active; a separate same-named British pub is planned for Overton Square, US.
- Ownership category
- akta.pro rank
Dog & Bone industry classification
Industry- Product category
- Consumer Electronics Accessories
- akta.pro primary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where Dog & Bone is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Dog & Bone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Dog & Bone product offering
Product offeringCore offering
Dog & Bone was an Australian mobile accessory brand that designed and sold phone cases and related accessories for smartphones. The company operated its own branded e-commerce website (dogandbonecases.com) to sell directly to consumers. The domain is now parked by GoDaddy, indicating the phone accessory business is no longer active.
Differentiator
Problem solved
Functional benefit
Companies that use Dog & Bone
Customer profileIdeal customer profiles1 record
Dog & Bone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dog & Bone competitors and assessment
Company assessmentBroad incumbents
- Mophie: Mophie (now a ZAGG brand) sells battery cases, charging accessories, and broader mobile power accessories. It overlaps with Dog & Bone's mobile-accessories positioning, particularly for power and case-bundled products.
- Incipio: Incipio (now part of the ZAGG/Clarity portfolio) was one of the largest independent phone case and mobile accessories makers before consolidating, and serves as a benchmark for what scale in this category looked like before M&A rollups.
Direct peers
- Casetify: Casetify is a global direct-to-consumer phone case brand emphasizing design collaborations and premium positioning. It is the closest analogue to a small, design-led case brand like Dog & Bone that targets the same premium smartphone case niche.
- Lifeproof: Lifeproof (acquired by OtterBox) is a well-known waterproof and rugged phone case brand. It is a directly comparable premium case brand that competed in the same protective-case segment as Dog & Bone.
- Case-Mate: Case-Mate designs and sells protective phone cases and accessories, often through fashion and lifestyle retailers. It is a directly comparable mid-tier competitor in the fashion/function case category.
- Urban Armor Gear (UAG): UAG makes rugged, military-spec phone cases and accessories sold through retail and carrier channels. It is a comparable mid-sized premium case brand that sells adjacent to Dog & Bone's positioning.
- Speck Products: Speck is a long-established phone case brand offering protective and stylish cases sold through retail and online channels. It competes in the same mass-to-premium case segment Dog & Bone operated in.
- OtterBox: OtterBox is the largest player in protective phone cases and mobile accessories, directly comparable to Dog & Bone's core offering. It sells rugged cases, screen protectors, and related accessories through retail and DTC channels, and has absorbed several smaller case brands (e.g., LifeProof).
- PopSockets: PopSockets sells grip, wallet, and case accessories for smartphones, often sold as add-ons in the same retail channels as phone cases. It is a directly comparable mobile accessories brand with a similar mid-market, lifestyle-led positioning.
Regional players
- Cygnett: Cygnett is an Australia-based mobile accessories brand that designs cases, chargers, and audio products. As a fellow Australian-origin mobile accessories company, it is a strong regional peer for Dog & Bone's original Brisbane-based operation.
Market position
Customer concentration
Dog & Bone social profiles
Digital presenceDog & Bone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dog & Bone leadership team
Management profileNumber of profiles
Dog & Bone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dog & Bone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dog & Bone
What does Dog & Bone do?
Dog & Bone was an Australian mobile accessory brand that designed and sold phone cases and related accessories for smartphones. The company operated its own branded e-commerce website (dogandbonecases.com) to sell directly to consumers. The domain is now parked by GoDaddy, indicating the phone accessory business is no longer active.
When was Dog & Bone founded?
Dog & Bone was founded in 2011. It employs 11 to 50 people.
Where is Dog & Bone based?
Dog & Bone is headquartered in Brisbane, Australia, in the Oceania region.
Who are Dog & Bone's main competitors?
Broad incumbents on record are Mophie and Incipio. Direct peers are Casetify, Lifeproof, Case-Mate, Urban Armor Gear (UAG), Speck Products, OtterBox and PopSockets. Cygnett is listed as a regional player.
Does Dog & Bone have an API?
No public API is recorded for Dog & Bone.
What industry is Dog & Bone in?
Dog & Bone's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders).