appTaxi

Name

appTaxi

Legal name

appTaxi SCRL

Website

https://apptaxi.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Taxi Dispatch / Ride-Hailing Platform

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTLAFAIAD

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Rideshare & Ride-Hailing Platforms (TNCs)

SECONDARYBPAMAIAE

Ride-Hailing & Taxi Aggregation Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

Keywords

• Taxi booking platform
• Mobile taxi dispatch
• Corporate taxi management
• Taxi advertising network
• Licensed ride hailing

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees (Consumption Model): Taxi drivers and taxi companies pay per-service fees for using the appTaxi platform and IT infrastructure. This is the primary revenue model for driver-side monetization.
2. Monthly Subscription (Owner Members): Taxi driver owner-members can pay a fixed monthly fee. Those with two or more shares pay a fixed cost per taxi per month; those with a single share pay consumption-based rates per ride.
3. Corporate Account Management (appTaxiPay): Business customers pay for corporate taxi accounts with features including expense allocation by cost centers, monthly invoicing, spending limits, and coupon generation for events. Revenue comes from corporate convenience fees on business travel.
4. Taxi Advertising Network (appTaxi ADV): Companies, advertising agencies, and media centers can advertise on the taxi network across 46 Italian cities. Dynamic advertising placed on taxis provides a revenue stream from brand advertising.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

appTaxi operates a mobile taxi-hailing platform (iOS/Android) that connects passengers with licensed Italian taxi drivers for booking, real-time tracking, advance reservation, and in-app payment via credit card, Satispay, Apple Pay, Google Pay, or PayPal. The platform spans 66+ Italian cities through its ITN roaming network with affiliated radiotaxi companies, and extends to Spain and Portugal through the TaxiForce European alliance. Complementary offerings include appTaxiPay for corporate expense management, appTaxi ADV for taxi-fleet advertising, a driver-facing app, and a REST API for third-party integrations.

Product overview

appTaxi is a mobility platform consisting of a core passenger mobile app (iOS/Android) for calling, booking, and paying for licensed taxis, complemented by the appTaxiPay business expense management platform, the appTaxi ADV advertising network spanning 40+ Italian cities, a driver app for taxi operators, and a REST API for third-party integrations. Key value-added services include the ITN Italian Taxi Network (roaming with BTaxi, TaxiMove, TaxiClick, YourTaxi for 66+ cities), the TaxiForce European alliance (Italy-Spain-Portugal), Green Mobility options for hybrid/electric vehicles, and loyalty program integrations with MilleMiglia, CartaFRECCIA, ITA Airways Volare, and others. The platform processes payments via credit card, Satispay, Apple Pay, Google Pay, PayPal, and business accounts through PCI-DSS compliant infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• appTaxiPay: Business solution platform enabling companies to manage employee taxi travel with features including real-time spending control, monthly invoicing, budget limits, cost center division, and event coupon generation.
• ITN – Italian Taxi Network
• TaxiForce
• appTaxi ADV

Products and services

• appTaxi Passenger App Primary consumer mobile app (iOS/Android) for calling, booking, advance-reserving, and paying for licensed Italian taxis. Features GPS-based requests, real-time vehicle tracking on a map, fare estimation, multi-payment (credit card, Satispay, Apple Pay, Google Pay, PayPal, cash), six favorite addresses, green mobility filtering for hybrid/electric vehicles, digital receipts, and six-language support (Italian, English, Spanish, German, French, Chinese). Available free to passengers.
• appTaxiPay (Corporate Expense Management)
• appTaxi ADV (Taxi Advertising Network) Out-of-home advertising network enabling companies, advertising agencies, and media centers to plan and execute dynamic advertising campaigns on taxi vehicles across 40+ Italian cities. Sold through a direct sales team.
• appTaxi Driver App Mobile app and technology platform for licensed taxi drivers and radiotaxi companies. Enables drivers to receive ride requests, process in-app payments, integrate with existing radiotaxi dispatch systems (Digitax, Microtek, SmartTaxi), and access driver-side benefits including fuel card partnerships (Q8) and device discounts (Samsung).
• appTaxi REST API / Developers Plan Developer-facing REST API with dedicated staging and production environments that allows third-party applications to insert taxi rides on behalf of users and access the full appTaxi fleet and services. Target integrators include mobility apps, corporate intranets, and accessibility applications.

Quantifiable outcome

• 85%+ user satisfaction based on Lab21 survey (January 2026, 2,200+ respondents)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• YourTaxi (Liguria)flagshipStrategic or Co-development Partner · 1 May 2026Genova-based radiotaxi company covering Genova, Sanremo, Savona, and La Spezia. Joined ITN in May 2026, expanding coverage in Liguria region with strong tourism focus. Represents the 'Italian way' to innovation versus multinational platforms.
• CartaFRECCIA (Trenitalia)coreGTM or Marketing Partner · 1 January 2026Loyalty program partnership allowing CartaFRECCIA members to earn 1 reward point per 2 euros spent on taxi rides paid via app. New appTaxi users can earn double points (2 per 2 euros) on their first in-app paid ride. Points credited within 24 hours of payment.
• TaxiForce (European Alliance)flagshipStrategic or Co-development Partner · 1 October 2025First major European alliance between taxi radio apps connecting Italy, Spain, and Portugal. appTaxi contributes ITN technology and experience. Currently 18,000 taxi drivers in 11 Spanish cities (Madrid, Valencia, Seville, Toledo). Expansion to Portugal underway. Promotes local regulated taxi tariffs over multinational ride-hailing.
• BTaxiflagshipStrategic or Co-development Partner · 1 April 2025ITN Italian Taxi Network partner - one of four apps in the national roaming network. Contributed to ITN founding alongside appTaxi and TaxiMove.
• TaxiMoveflagshipStrategic or Co-development Partner · 1 April 2025ITN Italian Taxi Network partner - one of four apps in the national roaming network. Contributed to ITN founding alongside appTaxi and BTaxi.
• SatispaycoreTechnology or Integration · 1 January 2020Digital payment partnership allowing appTaxi users to pay taxi fares via Satispay smartphone app. New Satispay users can use promo code APPTAXI15 to receive 15 euro bonus. Connection made through app authorization for automatic payments on Satispay.
• N&TS GROUPcoreTechnology or IntegrationItalian payment services provider for in-app payment processing. PCI-DSS compliant partner handling credit card tokenization. Financial data goes directly to N&TS GROUP servers with device-exclusive tokens for appTaxi.
• MilleMigliaminorGTM or Marketing PartnerLoyalty program partnership allowing MilleMiglia members to accumulate miles for taxi rides paid through appTaxi. One of several airline/rail loyalty partnerships.
• ITA Airways VolareminorGTM or Marketing PartnerLoyalty program partnership with ITA Airways frequent flyer program 'Volare'. Users can earn Volare points for taxi rides paid via appTaxi.
• PAYBACK/American ExpressminorGTM or Marketing PartnerLoyalty program partnership through PAYBACK allowing American Express card holders to earn PAYBACK points on taxi rides via appTaxi.
• SamsungminorGTM or Marketing PartnerPartnership offering taxi drivers discounted pricing on Samsung products. Drivers can access exclusive deals on Samsung devices for use with appTaxi technology.
• Q8 (Kuwait Petroleum Italia)minorGTM or Marketing PartnerFuel card partnership (Carta Carburante Q8) allowing taxi drivers to access fuel discounts through subscription agreements. Helps drivers reduce operational costs.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Free Now (formerly mytaxi): FreeNow is a leading European multi-mobility app from BMW and Daimler that operates e-hail taxi aggregation across Italy and much of Europe. It is the closest direct competitor to appTaxi in the licensed-taxi e-hail segment in Italian cities.
• itTaxi: itTaxi is an Italian taxi-hailing app that aggregates licensed taxis across multiple Italian cities, directly competing with appTaxi for drivers, riders and corporate accounts in the domestic market.
• Bolt: Bolt is a global ride-hailing platform with a growing presence in Italy and Europe, offering both private-car and licensed-taxi products. It competes with appTaxi on driver supply and consumer demand in shared urban markets.
• TaxiMove: TaxiMove is another founding ITN partner app offering licensed-taxi e-hail across Italian cities. It overlaps with appTaxi in features, geography and target customers while sharing the ITN technical integration.
• BTaxi (TaxiClick Easy): BTaxi is one of the four founding apps of Italy's ITN roaming network alongside appTaxi. It competes in several Italian cities but cooperates through ITN interoperability, making it both a competitor and a strategic partner.
• TaxiClick: TaxiClick is an Italian licensed-taxi e-hail platform, referenced as part of the ITN consortium. It targets the same licensed-taxi supply and urban rider demand as appTaxi.

Broad incumbents

• Uber: Uber operates ride-hailing services across major Italian cities and competes with appTaxi for both riders and licensed-taxi drivers through UberTaxi partnerships. While broader in scope and scope of services, Uber is the principal global competitor to appTaxi's licensed-taxi proposition.
• Careem: Careem is a multi-service super-app operating ride-hailing, including licensed-taxi products, across the Middle East, North Africa and South Asia. It is a useful international comparable for appTaxi's licensed-taxi aggregation model and corporate billing features.

Regional players

• Cabify: Cabify is a Spanish-origin ride-hailing platform with presence across Spain, Portugal and Latin America. As a member of the TaxiForce alliance alongside appTaxi, it shares the licensed-taxi, regulated-pricing model in overlapping markets.

Others

• Lyft: Lyft is a US ride-hailing platform that, like appTaxi, has historically emphasized partnerships with licensed taxi drivers alongside TNC supply. It is a useful strategic comparable for appTaxi's hybrid licensed-taxi positioning and corporate/expense management features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/appTaxi
• Instagraminstagram.com/appTaxi_official
• Xx.com/AppTaxi_IT
• LinkedInlinkedin.com/company/apptaxi.it

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about appTaxi