itTaxi
Italy's national radiotaxi consortium operating a unified mobile taxi booking platform, B2B corporate travel management suite, and driver dispatch technology across 25,000+ affiliated drivers nationwide.
- Company typePrivate
- Founded2012
- HeadquartersRome, Italy
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
What itTaxi does
itTaxi, legally Consorzio itTaxi S.C.R.L., is Italy's first and largest national radiotaxi consortium, founded in 2012 under the authority of URI – Unione dei RadioTaxi d'Italia. It operates a mobile-first taxi booking platform built entirely in Italy and owned by the taxi drivers and radiotaxi companies that form its consortium membership. The platform consists of three core products: a consumer passenger app (iOS, Android, Huawei AppGallery) using GPS geolocation for two-click ride booking with real-time vehicle tracking and digital payments (Visa, Mastercard, PayPal, Google Pay); a driver app that receives and manages dispatch requests; and an integrated technological solutions suite for radiotaxi dispatch centers. Adjacent modules include itTaxi Business for corporate and freelancer account management with monthly invoicing, Ring&Pay for feature-phone-based business access, and a prepaid VIP Card system.
itTaxi monetizes through per-ride transaction fees on the consumer marketplace and subscription/transaction-based billing on the corporate itTaxi Business vertical. Distribution is primarily self-serve via the mobile app (consumer) and direct enterprise sales (corporate), supplemented by the May 2022 Uber partnership, which routes Uber ride requests directly into the itTaxi driver network. The network spans major Italian cities and provinces through affiliated radiotaxi centrali, with scale signals of 25,000+ affiliated drivers, 11 million ride requests in 2025, approximately 3 million app downloads, 3,000+ corporate clients, and 10,000+ hospitality partner establishments.
The company is a private cooperative consortium (S.C.R.L.) with no disclosed institutional investors, no parent company, and no public listing. Compliance posture includes GDPR compliance and Quality Italia UNI PDR 125:2022 certification (gender equality quality management, ACCREDIA-accredited). The legal registered office is in Rome. Revenue, headcount, and external funding are not publicly disclosed, which limits quantitative diligence on financial trajectory.
itTaxi firmographics
Firmographics- Name
- itTaxi
- Legal name
- Consorzio itTaxi S.C.R.L.
- Website
- https://ittaxi.it
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Italy's national radiotaxi consortium operating a unified mobile taxi booking platform, B2B corporate travel management suite, and driver dispatch technology across 25,000+ affiliated drivers nationwide.
- Ownership category
- akta.pro rank
itTaxi industry classification
Industry- Product category
- Taxi Booking and Dispatch Platform
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB)
- akta.pro secondary industries
- Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), Corporate Taxi Programs & Account Management (THACAIAA), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC)
Keywords
Where itTaxi is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
itTaxi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-ride transaction fees (commission): itTaxi earns a commission on each taxi ride booked through its platform. The passenger pays the metered taxi fare directly to the driver, while itTaxi captures a transaction fee from the radiotaxi operators or drivers within its network.
- Business subscription and monthly invoicing: itTaxi Business allows companies to manage employee taxi travel via a subscription model with monthly invoicing of all corporate rides. This provides recurring billing and simplifies accounting for businesses, generating revenue through transaction volume and potentially subscription fees.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
itTaxi product offering
Product offeringCore offering
itTaxi operates Italy's first national taxi booking platform, providing a mobile app for individual passengers to book, track, and pay for licensed taxi rides in real time. Through itTaxi Business, the consortium also offers corporate clients subscription-based taxi management with monthly invoicing, real-time usage dashboards, digital vouchers, and a prepaid VIP Card system. The platform connects over 25,000 affiliated taxi drivers across Italy with end users and integrates Uber ride requests as an additional demand channel for drivers.
Product overview
itTaxi is Italy's first and largest national taxi app consortium, launched in 2012 under URI – Unione dei Radiotaxi d'Italia. The offering consists of a unified technology platform with three core products: (1) the itTaxi App for passengers to book taxis via geolocation, track vehicles in real-time, and pay digitally; (2) the itTaxi Business suite for corporate taxi management with subscription plans, real-time statistics, and monthly invoicing; and (3) the itTaxi Driver App for taxi operators to receive and manage ride requests. The portfolio also includes add-on modules such as Ring&Pay (SMS-based business management for feature phones) and VIP Card (prepaid corporate payment system), all connected through a national radiotaxi infrastructure serving over 10,000 partner drivers across Italy.
Differentiator
Problem solved
Functional benefit
Brands
- itTaxi Business: Business solution for companies and freelancers to manage taxi trips by subscription, allowing payment for taxis in all participating cities in Italy.
- itTaxi Ring&Pay
- itTaxi VIP Card
Products and services
- itTaxi Passenger App Consumer-facing mobile app available on iOS, Android, and Huawei AppGallery for booking licensed Italian taxis via geolocation, tracking the taxi in real time, paying digitally or in cash, and rating the ride. Targets individual passengers in Italian cities who want an alternative to traditional telephone switchboards.
- itTaxi Business Subscription-based taxi management platform for companies and freelancers that provides real-time employee travel statistics, monthly consolidated invoicing of corporate rides, digital voucher issuance, and usage limit controls across all participating Italian cities.
- itTaxi Ring&Pay Simplified version of itTaxi Business for corporate users who prefer to manage taxi payment conventions via a regular cell phone rather than a smartphone, enabling ride authorization through voice or basic mobile interaction.
- itTaxi VIP Card Innovative prepaid corporate payment system for taxi rides designed for small and large companies, enabling centralized taxi expense management with a stored balance model that eliminates paper coupon handling.
- itTaxi Driver App Mobile application for licensed taxi drivers to receive, accept, and manage ride requests from the itTaxi network, with turn-by-turn navigation, customer contact functionality, and integration with Uber ride requests routed into the itTaxi fleet.
- itTaxi Technological Solutions for Radiotaxi Structures Integrated technological suite sold to radiotaxi dispatch centers (centrali) to coordinate taxi fleets across multiple Italian cities, providing dispatch, operations, and corporate/private customer management infrastructure for administrators and operators.
Quantifiable outcome
- Over 11 million ride requests received by the itTaxi system in Italy in 2025
- +2 more outcomes
Companies that use itTaxi
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
itTaxi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
itTaxi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UberflagshipIn May 2022, itTaxi signed a historic partnership with Uber, enabling Italian taxi drivers to receive Uber ride requests directly through the itTaxi app. This integration gives citizens and tourists access to fast service through taxi presence throughout the territory combined with innovative technologies that optimize turnaround times between rides. For taxi drivers, it represents an additional, significant demand source on top of traditional itTaxi bookings.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
itTaxi competitors and assessment
Company assessmentBroad incumbents
- Uber: Uber operates its own ride-hailing platform in Italy and is simultaneously a strategic partner of itTaxi via the May 2022 integration. It is a peer in the e-hail and ride-aggregation space and a broader incumbent in global mobility.
- Conduent Mobility: Conduent provides large-scale taxi dispatch and public transit technology platforms globally, including solutions for taxi and paratransit fleets. It is a broader incumbent competing with itTaxi's B2B dispatch technology for radiotaxi operators in Italy.
Direct peers
- Free Now: Free Now (formerly mytaxi) is a major European e-hail taxi and ride-hailing aggregator operating across multiple countries including Italy. It directly competes with itTaxi in the licensed taxi dispatch category, serving the same consumers and licensed taxi drivers via a multi-app platform.
- Bolt: Bolt is a global ride-hailing and taxi-aggregation platform operating in Italy through both private drivers and licensed taxi dispatch. It competes directly with itTaxi for taxi drivers and passengers in Italian urban markets.
- Cabify: Cabify is a Spain-origin ride-hailing and taxi-hailing platform with operations in Italy. It offers both private driver and licensed taxi dispatch through its app, directly competing with itTaxi in the Italian taxi e-hail category.
- Onde: Onde is a Nordic-origin taxi dispatch and e-hail technology provider serving taxi operators and radiotaxi centrali across Europe. It is a direct competitor to itTaxi's B2B operator technology suite (the Soluzioni Tecnologiche Integrate offering).
- Taxi.eu: Taxi.eu is a multinational taxi ordering app (formerly TaxiCaller network) operating across several European countries including Italy. It directly competes with itTaxi by aggregating licensed taxi fleets into a single app for consumers and dispatch technology for operators.
- Gett: Gett is a global taxi and ground transportation app focused on licensed taxi aggregation and corporate B2B accounts. It directly competes with itTaxi in the licensed taxi e-hail and corporate travel management verticals.
Emerging players
- iCabbi: iCabbi is a taxi dispatch and fleet management software provider serving taxi operators globally. It competes with itTaxi's radiotaxi technology suite in the operator-side B2B tooling market, supplying dispatch, booking, and driver fleet management software.
Regional players
- FREENOW (Italy) / Free Now Italy: Free Now's Italian operations specifically target taxi rides in major Italian cities including Rome and Milan, directly competing with itTaxi in the same licensed taxi dispatch category and serving overlapping corporate and consumer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
itTaxi social profiles
Digital presenceitTaxi compliance and trust
Trust signalCompliance2 records
itTaxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
itTaxi leadership team
Management profileNumber of profiles
itTaxi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
itTaxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about itTaxi
What does itTaxi do?
itTaxi operates Italy's first national taxi booking platform, providing a mobile app for individual passengers to book, track, and pay for licensed taxi rides in real time. Through itTaxi Business, the consortium also offers corporate clients subscription-based taxi management with monthly invoicing, real-time usage dashboards, digital vouchers, and a prepaid VIP Card system. The platform connects over 25,000 affiliated taxi drivers across Italy with end users and integrates Uber ride requests as an additional demand channel for drivers.
Is itTaxi a public or private company?
itTaxi is a private company. It is classified as management employee owned and is currently operating.
When was itTaxi founded?
itTaxi was founded in 2012. It employs 5,001 to 10,000 people.
Where is itTaxi based?
itTaxi is headquartered in Rome, Italy, in the Europe region.
How does itTaxi make money?
Two revenue lines are on record. Per-ride transaction fees (commission) is the primary driver. The others are business subscription and monthly invoicing.
Who are itTaxi's main competitors?
Broad incumbents on record are Uber and Conduent Mobility. Direct peers are Free Now, Bolt, Cabify, Onde, Taxi.eu and Gett. iCabbi is listed as an emerging player. FREENOW (Italy) / Free Now Italy is listed as a regional player.
Does itTaxi have an API?
No public API is recorded for itTaxi.
What industry is itTaxi in?
itTaxi's product category is Taxi Booking and Dispatch Platform. Its primary akta.pro industry code is TLAFAHAB, E-Hail Taxi Operators (Taxi via Apps), with a secondary code of BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms. Its NAICS code is 485310 and its SIC code is 4100.