Optik Seis
Optik Seis is a privately held Indonesian multi-brand eyewear and contact-lens retailer, operating since 1927 via physical stores, an e-commerce site, and iOS/Android apps, serving Indonesian consumers with prescription glasses, sunglasses, softlens, and anti-radiation computer glasses across over 60 brands.
- Company typePrivate
- Founded1927
- HeadquartersKebayoran Baru, Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Optik Seis does
Optik Seis is a privately held Indonesian multi-brand eyewear and contact-lens retailer headquartered in Kebayoran Baru (Jakarta). The company was founded in 1927 and operates an omnichannel model that combines physical retail stores across Indonesia with a full e-commerce storefront at optikseis.com and native iOS and Android applications. Its assortment spans optical eyeglasses, sunglasses, softlens (contact lenses) including daily disposables, monthly lenses, and cosmetic color lenses, plus specialized categories such as anti-radiation computer glasses and reading glasses plus. The platform carries over 60 international brands — ranging from luxury houses (Cartier, Gucci, Prada, Tom Ford, Saint Laurent) and contemporary labels (Off-White, Miu Miu, Jacquemus) to performance and lifestyle brands (Ray-Ban, Oakley, Maui Jim) — together with contact-lens manufacturers (Acuvue, Alcon, Bausch+Lomb, Freshkon, Softvue).
The technology stack centers on the e-commerce website with catalog filtering by brand, gender, material, frame shape, and price, supplemented by a Virtual Mirror AR try-on feature for digital frame previews. Customer engagement extends across a 7-day customer-service hotline (1500-809), WhatsApp support, email, content marketing through editorial articles, and a TikTok channel. Payments are localized through Indonesian digital wallets (GoPay, OVO) and bank rails (BCA, including a 0% installment option) alongside Visa and Mastercard. The mobile apps include a point-rewards loyalty program to drive repeat purchases.
Optik Seis earns revenue through one-time unit sales of eyewear and contact lenses at price points from under Rp 1,000,000 to above Rp 4,000,000, with online pricing typically 10-20% below in-store prices. The customer base is horizontal — Indonesian men, women, and unisex buyers across price tiers, with computer/gadget users addressed through the anti-radiation category. The company's primary economic lever is authorized-retailer status across a broad luxury-to-accessible brand portfolio combined with an Indonesia-wide physical-plus-digital footprint; ownership, headcount, and revenue figures are not disclosed in the available data.
Optik Seis firmographics
Firmographics- Name
- Optik Seis
- Legal name
- Optik Seis
- Website
- https://optikseis.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Optik Seis is a privately held Indonesian multi-brand eyewear and contact-lens retailer, operating since 1927 via physical stores, an e-commerce site, and iOS/Android apps, serving Indonesian consumers with prescription glasses, sunglasses, softlens, and anti-radiation computer glasses across over 60 brands.
- Ownership category
- akta.pro rank
Optik Seis industry classification
Industry- Product category
- Eyewear Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses & Luxury Eyewear (CRAKAEAE)
Keywords
Where Optik Seis is headquartered
LocationHeadquarters
- HQ city
- Kebayoran Baru
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Optik Seis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Eyewear Retail: Direct retail sales of fashion eyewear including sunglasses, optical glasses, and softlens. Products sold at various price points from budget to luxury brands with both in-store and online purchasing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget eyewear under Rp. 1,000,000 |
| Unit Pricing | Pay-as-you-go | Mid-range eyewear Rp. 1,000,000 - Rp. 2,000,000 |
| Unit Pricing | Pay-as-you-go | Premium eyewear Rp. 2,000,000 - Rp. 4,000,000+ |
| Unit Pricing | Pay-as-you-go | Softlens packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Optik Seis product offering
Product offeringCore offering
Optik Seis is an Indonesian multi-brand optical retailer selling prescription eyeglasses, sunglasses, contact lenses (softlens), and specialized computer/radiation-protective glasses. The company carries over 60 international brands ranging from luxury (Gucci, Prada, Tom Ford, Cartier) to lifestyle (Ray-Ban, Oakley) and offers an omnichannel shopping experience via physical stores, e-commerce website, and mobile apps.
Product overview
Optik Seis is a Fashion Eyewear and Softlens Center operating as a multi-brand optical retail platform in Indonesia. The core offering consists of Optical Eyeglasses (prescription frames), Sunglasses (non-prescription UV-protective shades), and Softlens (contact lenses including cosmetic color lenses). The portfolio includes over 60 luxury and lifestyle brands such as Ray-Ban, Oakley, Gucci, Prada, Tom Ford, and Cartier for eyewear, as well as Acuvue, Alcon, Bausch+Lomb, Freshkon, and Softvue for contact lenses. Additional specialized offerings include Anti-Radiation Computer Glasses and Reading Glasses+. The platform features a Virtual Mirror AR try-on capability for online shopping. Products are available for Men, Women, and Unisex demographics, with pricing ranging from under Rp 1,000,000 to above Rp 4,000,000.
Differentiator
Problem solved
Functional benefit
Companies that use Optik Seis
Customer profileSegments3 records
Ideal customer profiles4 records
Optik Seis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Optik Seis partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Ray-BancoreMajor brand partnership - Ray-Ban is a featured brand with dedicated landing page. Optik Seis is an authorized retailer of Ray-Ban eyewear including popular styles like Aviator, Wayfarer, and Clubmaster. Multiple collaborative marketing campaigns including Jennie endorsement collection.
- OakleycoreOakley is a featured brand on the platform with dedicated brand page. Optik Seis stocks Oakley sunglasses and optical frames including Crosslink series.
- GuccicoreGucci is listed among luxury fashion brands carried by Optik Seis. Customers can browse Gucci eyewear collections by gender.
- PradacorePrada luxury eyewear brand is featured on the platform including Prada Linea Rossa sub-brand.
- Tom FordcoreTom Ford is one of the luxury brands featured with dedicated pages for men and women.
- AcuvueminorJohnson & Johnson brand Acuvue is featured in softlens category with special promotional packages and online offers.
- BCA InsuranceminorBCA insurance partnership for kacamata protection/proteza as shown in website banner promoting BCA Proteksi Kacamata product.
- FreshkonminorFreshkon is a featured softlens brand in the color softlens and best value package sections with special promotional pricing.
- Bausch + LombminorBausch + Lomb softlens products are featured with special value packages including Biotrue 1 Day series.
- AlconminorAlcon contact lenses featured in softlens category with color lenses and special packages.
Recent moves6 records
Expansion highlights5 records
Optik Seis competitors and assessment
Company assessmentRegional players
- Owndays: Japan-founded eyewear retailer with a significant Southeast Asia footprint including Indonesia, operating a fast-fashion optical model with own-brand and branded frames at accessible price points. Comparable omnichannel optical retail model with overlapping Indonesian customer base.
- Optical 88: Singapore-headquartered optical retail chain with presence across Southeast Asia. Competes with Optik Seis on multi-brand optical retail and contact lenses, particularly among Indonesian consumers in adjacent markets and cross-border shoppers.
Direct peers
- Zenni Optical: US online-first budget eyewear retailer competing globally on price for prescription frames. Direct comparator for Optik Seis's online budget tier (sub-Rp 1M frames) where international shipping and aggressive pricing pressure domestic retailers.
- Warby Parker: US online-first optical retailer with a vertically integrated in-house brand model and AR try-on. Although geographically distinct, it represents the same online optical value proposition and technology playbook that increasingly competes with Optik Seis in Indonesia.
- EyeBuyDirect: Online-first eyewear retailer offering prescription frames and sunglasses at value price points with global shipping. Comparable to Optik Seis's online assortment in the budget-to-mid-range prescription segment.
- GlassesUSA: US online optical retailer offering prescription eyewear, contact lenses, and sunglasses with virtual try-on. Comparable to Optik Seis in omnichannel online optical retail and contact lens distribution.
- Lenskart: India-headquartered, vertically-integrated online eyewear retailer that has actively expanded across Southeast Asia including Indonesia. Directly competes with Optik Seis in optical, sunglasses, and contact lenses, with a stronger technology stack and in-house brand economics.
- Optik Melawai: Long-standing Indonesian optical retail chain operating a multi-brand store network with prescription eyewear, sunglasses, and contact lenses. Closest direct domestic competitor to Optik Seis in physical retail and brand assortment within Indonesia.
Broad incumbents
- Kering Eyewear: Eyewear arm of Kering that produces and distributes licensed luxury eyewear for Gucci, Prada, Saint Laurent, Bottega Veneta, and others. A core supplier partner of Optik Seis, and a structural counterparty that controls brand allocation, distribution, and DTC strategy across the luxury eyewear segment Optik Seis depends on.
- EssilorLuxottica: Global eyewear conglomerate that owns Ray-Ban, Oakley, and many of the luxury licensed brands Optik Seis carries, and also operates optical retail globally (LensCrafters, Sunglass Hut). Both a critical supplier partner and a structural competitive threat via its own retail expansion.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Optik Seis social profiles
Digital presenceOptik Seis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optik Seis leadership team
Management profileNumber of profiles
Optik Seis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optik Seis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optik Seis
What does Optik Seis do?
Optik Seis is an Indonesian multi-brand optical retailer selling prescription eyeglasses, sunglasses, contact lenses (softlens), and specialized computer/radiation-protective glasses. The company carries over 60 international brands ranging from luxury (Gucci, Prada, Tom Ford, Cartier) to lifestyle (Ray-Ban, Oakley) and offers an omnichannel shopping experience via physical stores, e-commerce website, and mobile apps.
Is Optik Seis a public or private company?
Optik Seis is a private company. It is classified as unknown and is currently operating.
When was Optik Seis founded?
Optik Seis was founded in 1927. It employs 501 to 1,000 people.
Where is Optik Seis based?
Optik Seis is headquartered in Kebayoran Baru, Indonesia, in the Asia region.
How does Optik Seis make money?
One revenue line is on record: eyewear Retail.
Who are Optik Seis's main competitors?
Regional players on record are Owndays and Optical 88. Direct peers are Zenni Optical, Warby Parker, EyeBuyDirect, GlassesUSA, Lenskart and Optik Melawai. Broad incumbents are Kering Eyewear and EssilorLuxottica.
Does Optik Seis have an API?
No public API is recorded for Optik Seis.
What industry is Optik Seis in?
Optik Seis's product category is Eyewear Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.