EZ Shuttle

What EZ Shuttle does

EZ Shuttle (Pty) Ltd is a privately held South African airport shuttle and ground transfer provider, headquartered in Pretoria and operating since 2006. It runs the largest private shuttle fleet in South Africa across 12 branches in 9 cities (Pretoria, Johannesburg, Cape Town, Durban, Port Elizabeth, George, Bloemfontein, Polokwane, Nelspruit, East London, Pietermaritzburg, and Hoedspruit), transporting more than 500,000 passengers per year and approaching 1 million cumulative successful transfers. The core product set covers airport transfers to and from major South African airports (O.R. Tambo, Lanseria, Cape Town International, King Shaka, and others), point-to-point transfers, coach hire for groups of 50+, and MICE/event transport. Vehicles include Comfort Sedans (Toyota Corolla), hybrid Comfort Cross, 9-seater and 13-seater vans, 22-seater Mercedes Sprinter minibuses, 4x4 SUVs, and 50+ seat coaches; all are full-time employee-operated, late-model, and satellite-tracked via the Skytrax system in a 24/7 control room.

Underlying technology consists of an online real-time booking engine (sub-60-second confirmation), iOS and Android mobile apps (10,000+ downloads), a corporate client portal, and live GPS tracking of vehicles with a flight-monitoring early-warning system that notifies drivers of delays. EZ Shuttle monetizes primarily through fixed zone-based per-vehicle pricing (7 zones from 0-110 km of each major airport), with add-on charges for after-hours service, child seats, trailers, extra stops, and waiting time. Corporate accounts operate on monthly subscription/recurring billing, and international transfers in 110+ countries are sold via the Get-E aggregator on a commission basis. Distribution combines direct channels (website, app, 24/7 call centre) with B2B partnerships including FlySafair Holidays, Amadeus, Booking.com, SAP Concur, Standard Bank UCount, and other travel platforms. The company is founder-led by Managing Director Guyck van Heerden, has no disclosed institutional funding, and holds a 2025 BBBEE certification relevant to South African corporate procurement.

Name

EZ Shuttle

Legal name

EZ Shuttle (Pty) Ltd

Website

https://ezshuttle.co.za

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

EZ Shuttle is South Africa's largest private airport shuttle and ground transfer provider, operating 12 branches across 9 cities. Founded in 2006, it serves 500,000+ passengers annually via real-time booking, mobile app, corporate accounts, and partnerships with FlySafair, Amadeus, Booking.com, and SAP Concur.

Ownership category

akta.pro rank

Product category

Airport Shuttle and Ground Transportation Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Private Airport Transfer & Chauffeured Services (THAIAFAB)

akta.pro secondary industries

Airport Transfer Services (Meet-and-Greet, Fixed-Route) (THADAEAG), Airport Transfers & Meet-and-Greet Services (THACAIAE), On-Demand Airport & Event Ride Services (Dedicated Queues/Permits) (THAIAGAK)

Keywords

• Airport shuttle transfers
• Ground transportation services
• Corporate transfer solutions
• Point-to-point transfers
• Coach hire services

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Airport Shuttle Transfers: Core revenue stream from airport transfer services. Fixed rates per vehicle based on zone distances from major airports. Pricing is per vehicle, not per passenger.
2. Point-to-Point Transfers: Door-to-door transport for events, conferences, office transport, and city-to-city transfers. Charged at fixed rates per vehicle.
3. Coach Charter Services: Larger group transport for events, conferences, and long-distance travel. Charged per vehicle with custom quotes for coach hire.
4. Corporate Account Billing: Account billing options for corporate clients allowing deferred payment. Subject to credit approval and terms.
5. International Transfer Services: Airport transfers worldwide through Get-E aggregator partnership. EZ Shuttle acts as booking agent, earning commission on international bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

EZ Shuttle provides door-to-door airport shuttle and ground transfer services across South Africa, transporting passengers between major airports (O.R. Tambo, Lanseria, Cape Town International, King Shaka, and others) and residences, hotels, offices, conferences, and events using a fleet of sedans, vans, minibuses, SUVs, and coaches operated by full-time employed drivers. Offerings span fixed-rate airport transfers, point-to-point transfers for small groups, coach hire for larger groups of 14+, MICE/event transport, and international transfers arranged through the Get-E aggregator partnership across 110+ countries. Customers book through the website, mobile app, call centre, or client portal with real-time confirmation.

Product overview

EZ Shuttle operates as a shuttle/transfer service provider rather than a traditional software product company. The core offering consists of airport shuttle transfers, point-to-point transfers, coach hire, and MICE transport services across South Africa and internationally. The product portfolio includes a mobile app for booking management and a client portal for account holders. Vehicle fleet comprises Comfort Sedans (Toyota Corolla), Comfort Cross hybrid vehicles, Comfort Vans in 9-seater (Hyundai Staria) and 13-seater (Toyota Quantum) variants, Comfort MiniBuses (Mercedes Sprinter, 22-seater), 4x4 SUVs (Toyota Fortuner), and Coaches (50+ passengers). An eSIM partnership with Saily provides international data services. International transfers spanning 110+ countries are facilitated through Get-E International aggregator partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Shuttle Transfers Door-to-door airport transfer service transporting passengers to and from major South African airports and residences, hotels, or offices using sedans, vans, minibuses, SUVs, and coaches operated by full-time employed drivers.
• Point-to-Point Transfers Transfers between two locations such as hotels, conference venues, weddings, or offices for small to medium groups of fewer than 14 passengers, with fixed per-vehicle pricing.
• Coach Hire Group transport for events, conferences, sporting activities, and long-distance travel for groups of more than 14 passengers, requiring multiple vehicles to stay together, with custom-quoted coach hire.
• MICE Transport Transport solutions for meetings, incentives, conferences, and events, including half-day and full-day chauffeur-drive options for bespoke group transport requirements.
• International Transfers Airport transfer booking service covering 3,500+ airports across 110+ countries, facilitated through the partnership with the Get-E International transfer aggregator.
• EZ Shuttle Mobile App (EZ Shuttle Get an EZ) iOS and Android mobile application that lets customers book, edit, and cancel reservations in real time and receive app notifications for confirmations and operational updates.
• EZ Shuttle Client Portal Dedicated online client portal for account customers to manage bookings and access corporate account features and reports.

Quantifiable outcome

• 500,000+ passengers transported per year
• +4 more outcomes

Named customers11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• FlySafaircoreGTM or Marketing PartnerFlySafair Holidays partnership providing discounted airport shuttle services to FlySafair customers across all major South African airports. EZ Shuttle handles all bookings with real-time confirmation at negotiated rates.
• Get-E InternationalcoreChannel Partner/ Reseller/ DistributorPartnership with Dutch-based Get-E, the world's largest international transfer aggregator. Enables EZ Shuttle to offer airport transfers in 110+ countries and 3,500+ airports globally. EZ Shuttle acts as booking agent for international services.
• AmadeusstrategicTechnology or IntegrationIntegration with Amadeus travel technology platform for seamless booking and reservation management across the travel ecosystem.
• Booking.comstrategicChannel Partner/ Reseller/ DistributorPartnership with major online travel agency for distribution of airport transfer services to Booking.com customers.
• First Car RentalminorGTM or Marketing PartnerCross-promotional partnership offering combined travel transport solutions for customers.
• SAP ConcurstrategicTechnology or IntegrationIntegration with SAP Concur for corporate travel expense management, enabling seamless expense reporting for business travelers.
• UCount (Standard Bank)minorGTM or Marketing PartnerRewards program partnership offering benefits to Standard Bank UCount members for airport shuttle services.
• Travel ItminorChannel Partner/ Reseller/ DistributorPartnership with travel management company for distribution of shuttle services to corporate travelers.
• LekkeslaapminorChannel Partner/ Reseller/ DistributorPartnership with South African travel accommodation platform for bundled transport services.
• CliqitminorGTM or Marketing PartnerMarketing partnership with South African digital platform.
• GroundspanminorGTM or Marketing PartnerPartnership with Groundspan for corporate travel solutions.
• Saily (NordVPN)minorGTM or Marketing PartnerMarketing partnership offering eSIM services to EZ Shuttle customers. EZ Shuttle customers receive EZSHUTTLE5 discount code for 5% off Saily eSIM plans in 190+ countries.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Blacklane: Blacklane provides premium airport transfers, chauffeur services, and city-to-city rides globally with fixed pricing and an online booking portal. It is highly comparable to EZ Shuttle's chauffeur-driven transfer offering, particularly for corporate and premium leisure segments.
• Welcome Pickups: Welcome Pickups is a global airport transfer and chauffeured services platform operating in dozens of countries. It directly overlaps with EZ Shuttle's private airport transfer product, online booking model, and meet-and-greet positioning.
• HolidayTaxis: HolidayTaxis is an online airport transfer booking platform operating globally with pre-booked shuttle, private car, and coach options. It directly competes with EZ Shuttle for inbound leisure traveler transfers into South Africa via aggregator and direct channels.
• Uber (South Africa): Uber's ride-hailing service in South Africa is the primary disruptor of incumbent airport shuttle volumes. It competes with EZ Shuttle on on-demand airport trips across Johannesburg, Cape Town, Durban, and Pretoria.
• Hoppa: Hoppa is an airport and ground transfer booking platform operating in many global destinations. It mirrors EZ Shuttle's position as a specialist in airport ground transport sold via web booking and partner integrations.
• Suntransfers: Suntransfers is an airport transfer aggregator and operator serving thousands of destinations worldwide. It competes head-to-head with EZ Shuttle on airport-shuttle bookings, particularly where they overlap on the Get-E and similar aggregator networks.
• Bolt (South Africa): Bolt operates ride-hailing and some airport transfer products in South Africa. While gig-based rather than private-vehicle chauffeur, it directly competes for the same passenger from-airport dollar in the geographies EZ Shuttle serves.

Regional players

• First Car Rental: First Car Rental is a South African car rental partner of EZ Shuttle. While not a direct shuttling competitor, it competes for the same airport transport wallet share via self-drive rentals and serves the same airport catchment markets.
• Careem Super App: Careem offers airport transfer and chauffeur ride options across MENA. It is comparable on the airport transfer product and corporate travel positioning, though it does not currently operate in South Africa.

Emerging players

• Get-E: Get-E is the international transfer aggregator EZ Shuttle partners with for global airport bookings. It is a partial competitor to EZ Shuttle's domestic fixed-route offering while also being an upstream partner; comparable on the booking-platform layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ezshuttle
• YouTubeyoutube.com/watch?v=FiBwouLjoOI
• Facebookfacebook.com/ezshuttle
• Instagraminstagram.com/ezshuttle_sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ Shuttle