GroundSpan
GroundSpan is a privately held B2B technology company operating a ground transportation reservation automation platform that connects corporate travelers, travel agencies, and global ground transportation suppliers through integrations with major GDS systems (Amadeus, Apollo, Galileo, Sabre, Worldspan, Abacus) and corporate booking tools (SAP Concur, Getthere, Cytric). It is a subsidiary of Fullsteam Operations LLC.
- Company typePrivate
- Founded-
- HeadquartersParamus, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GroundSpan does
GroundSpan is a privately held business-to-business technology company that operates a ground transportation reservation automation platform connecting corporate travelers, travel management companies/agencies, and global ground transportation suppliers (executive sedan, limousine, shuttle, taxi, and SUV providers). The platform is accessed through integrations with all six major Global Distribution Systems (Amadeus, Apollo, Galileo, Sabre, Worldspan, Abacus) and the three dominant Corporate Booking Tools (SAP Concur, Getthere, Cytric), as well as through standalone websites and mobile applications. GroundSpan positions itself as the missing piece in the corporate travel stack, automating ground transportation booking the same way air, hotel, and car rental are booked within existing enterprise travel workflows.
The company's core technology stack centers on two product lines: GSPAN, the GDS and CBT booking integration layer that enables automated ground travel reservations across travel agency and corporate booking portals; and GroundSmart, a modular travel management suite comprising data analytics, ground policy enforcement, post-trip auditing/scrubbing, and a True-Up feature that leverages Google Maps for accurate hourly rate estimation. The platform records hundreds of data points per reservation including passenger name and pickup location coordinates, supporting reporting and analytics functions. The company is PCI DSS compliant for payment card data handling and GDPR compliant for EU data protection.
GroundSpan monetizes through a mixed revenue model: subscription-based platform access for corporations and travel agencies (annual or multi-year order forms), transaction-based fees for ground transportation suppliers (pay-as-you-go per completed order), and marketplace commissions on certain retail bookings. Pricing is quote-based and not publicly disclosed. The company is headquartered in Paramus, New Jersey, with a legal department office in Auburn, Alabama, and operates as a subsidiary of Fullsteam Operations LLC through the legal entity Orissa Holdings, LLC dba GroundSpan (also referenced as Ground Management Holdings, LLC). The company employs 51-100 people and serves global markets.
GroundSpan firmographics
Firmographics- Name
- GroundSpan
- Legal name
- Ground Management Holdings, LLC
- Website
- https://groundspan.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GroundSpan is a privately held B2B technology company operating a ground transportation reservation automation platform that connects corporate travelers, travel agencies, and global ground transportation suppliers through integrations with major GDS systems (Amadeus, Apollo, Galileo, Sabre, Worldspan, Abacus) and corporate booking tools (SAP Concur, Getthere, Cytric). It is a subsidiary of Fullsteam Operations LLC.
- Ownership category
- akta.pro rank
GroundSpan industry classification
Industry- Product category
- Corporate Travel Technology
- NAICS
- Travel Arrangement and Reservation Services (5615), Travel Agencies (56151)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Global Ground Transportation Network Management (Multi-Market Providers) (THACAIAM)
- akta.pro secondary industries
- Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Corporate Travel & Expense Booking Platforms (BPAMAIAI), Airport & Venue Ground Transport Booking Platforms (On-Demand & Pre-Book) (TLAFAIAL)
Keywords
Where GroundSpan is headquartered
LocationHeadquarters
- HQ city
- Paramus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GroundSpan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Services: Subscription-based access to the GroundSpan platform for corporations, travel agencies, and ground transportation suppliers to automate and manage reservations. The platform is sold through order forms with annual or multi-year terms.
- Transaction Processing: Transactional model for ground transportation providers who pay per completed order received through the platform.
- Commission and Fees: Travel distributors can earn commissions and fees on certain types of retail bookings through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise corporate booking platform |
| Subscription | Annual | Travel agency and distributor platform |
| Transaction based/ take rate | Pay-as-you-go | Ground transportation supplier transactional model |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
GroundSpan product offering
Product offeringCore offering
GroundSpan operates a software platform that automates and manages ground transportation reservations by connecting corporate travelers, travel agencies, and a global network of ground transportation suppliers (executive sedan, limousine, taxi, shuttle, SUV). The platform integrates with all major Global Distribution Systems (Amadeus, Apollo, Galileo, Sabre, Worldspan, Abacus) and leading Corporate Booking Tools (SAP Concur, Getthere, Cytric), and provides travel management tools including data analytics, policy management, post-trip auditing, and True-Up route mapping.
Product overview
GroundSpan is a ground transportation reservation technology company offering a unified platform architecture centered on the GroundSpan Platform. The core platform is complemented by two primary product lines: GSPAN, which provides GDS and CBT booking tool integrations with major travel distribution systems (Amadeus, Apollo, Galileo, Sabre, Worldspan, Abacus) and corporate booking portals (SAP Concur, Getthere, Cytric); and GroundSmart, a modular travel management suite featuring data analytics, ground policy management, post-trip auditing, and True-Up route mapping. The company also offers a mobile application for on-the-go reservation management. The platform serves corporations, travel agencies/distributors, and ground transportation suppliers globally, automating executive sedan, limousine, taxi, shuttle, and SUV bookings.
Differentiator
Problem solved
Functional benefit
Brands
- GSPAN: Leading edge GDS and CBT booking tools for Global Distribution Systems and Corporate Booking Tools, enabling automated ground travel service bookings through Amadeus, Apollo, Galileo, Sabre, Worldspan, and Abacus.
- GroundSmart
Products and services
- GroundSpan Platform A comprehensive marketplace platform that automates and manages ground transportation reservations from travel agencies, corporate booking tools, standalone websites, and mobile devices. Bridges corporate travelers and global ground transportation companies, supporting executive sedan, limousine, taxi, shuttle, and SUV bookings worldwide.
- GSPAN Leading-edge GDS and Corporate Booking Tool (CBT) booking system that integrates with major Global Distribution Systems (Amadeus, Apollo, Galileo, Sabre, Worldspan, Abacus) and corporate booking portals (SAP Concur, Getthere, Cytric) to automate ground travel reservations and enable comparison of all available ground services with estimated costs on one screen.
- GroundSmart Travel management tool suite providing data analytics for spend visibility, ground policy management for traveler and division-level rights, post-trip auditing/scrubbing of final charges against agreed criteria, and True-Up hourly rate estimates using Google Maps route mapping. Designed to control ground transportation as the last unmanaged corporate travel expense.
- GroundSpan Mobile Application Mobile application enabling full management of ground reservations while on the move, providing access to the full ground transportation network from anywhere in the world.
Quantifiable outcome
- Significant savings for clients as a result of post-trip auditing prior to supplier charging the card credit
- +2 more outcomes
Companies that use GroundSpan
Customer profileSegments3 records
Ideal customer profiles3 records
GroundSpan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature6 records
GroundSpan partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SAP ConcurcoreGroundSpan is integrated with SAP Concur as one of the leading corporate booking tools. Corporate bookings through SAP Concur flow seamlessly into supporting agency GDS for tracking and visibility. Existing profiles, logins, and preferred vendor rates are leveraged through this portal.
- GettherecoreIntegration with Getthere corporate booking tool enabling ground bookings to be automated similar to other travel categories within the portal.
- CytriccoreIntegration with Cytric corporate booking tool enabling automated ground transportation booking within corporate travel portals.
- AmadeuscoreGDS integration enabling travel agencies to book ground transportation through the Amadeus platform alongside air, hotel, and car rental.
- Apollo (GDS)coreGDS integration enabling travel agencies to book ground transportation through the Apollo platform.
- Galileo (GDS)coreGDS integration enabling travel agencies to book ground transportation through the Galileo platform.
- SabrecoreGDS integration enabling travel agencies to book ground transportation through the Sabre platform.
- Worldspan (GDS)coreGDS integration enabling travel agencies to book ground transportation through the Worldspan platform.
- Abacus (GDS)coreGDS integration enabling travel agencies to book ground transportation through the Abacus platform.
- Fullsteam Operations LLCcoreGroundSpan is a subsidiary of Fullsteam Operations LLC. Company is defined as Orissa Holdings, LLC DBA GroundSpan, a subsidiary of Fullsteam Operations LLC.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GroundSpan competitors and assessment
Company assessmentDirect peers
- Spotnana: Spotnana is a modern corporate travel platform that includes ground transportation booking alongside air and hotel, integrated with corporate booking tools. It is directly comparable as an enterprise-focused travel booking marketplace with multi-modal transportation coverage competing for the same corporate and TMC customers as GroundSpan.
- Navan (formerly TripActions): Navan is a corporate travel and expense management platform offering integrated booking for flights, hotels, and ground transportation. It targets the same Fortune 1000 corporate travel managers as GroundSpan and increasingly incorporates ground transportation as part of its end-to-end travel booking experience.
- TravelPerk: TravelPerk is a corporate travel booking platform serving mid-market and enterprise customers with multi-modal travel inventory including ground transport. It competes for the same corporate travel manager budget and increasingly includes ground transportation automation capabilities comparable to GroundSpan's CBT integrations.
- Limo Anywhere: Limo Anywhere is a software platform for limousine and chauffeured transportation operators providing booking, dispatch, and back-office automation. It is directly comparable on the supplier side of GroundSpan's marketplace, serving the same ground transportation operator customers that supply rides into the GroundSpan platform.
Emerging players
- Uber for Business: Uber for Business provides corporate ground transportation with direct billing, policy controls, and expense integration, increasingly capturing the executive sedan and black-car spend that anchors GroundSpan's supplier network. It is an emerging but increasingly credible competitor in the corporate ground-transport category GroundSpan serves.
- Lyft Business: Lyft Business offers corporate rideshare programs with expense integration and policy controls targeted at the same corporate travel managers GroundSpan serves. It competes directly for ground-transportation spend with a rideshare-first model that bypasses traditional limo/sedan suppliers.
Broad incumbents
- SAP Concur: SAP Concur is the leading corporate booking tool and expense management platform and is both a key GroundSpan distribution partner and a broad incumbent that could internalize ground-transport functionality. It serves the same Fortune 1000 customer base and overlaps substantively in corporate travel and expense automation.
- BCD Travel: BCD Travel is one of the largest corporate travel management companies globally, offering end-to-end booking services to enterprises. It is comparable as a broad incumbent serving the same corporate customers and agencies that GroundSpan targets through its GDS integrations.
- CWT (Carlson Wagonlit Travel): CWT is a major global corporate travel management company serving large multinational clients with full-service booking capabilities. It competes indirectly with GroundSpan by offering ground transportation as part of its managed travel programs and by leveraging its own supplier network.
- Egencia (Expedia Group): Egencia is Expedia Group's corporate travel management brand offering corporate booking tools and travel services to enterprises. It overlaps with GroundSpan as a broad incumbent in the corporate travel technology stack and increasingly integrates ground transportation within its booking workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GroundSpan social profiles
Digital presenceGroundSpan compliance and trust
Trust signalCompliance2 records
GroundSpan financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroundSpan leadership team
Management profileNumber of profiles
Profiles1 record
GroundSpan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroundSpan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroundSpan
What does GroundSpan do?
GroundSpan operates a software platform that automates and manages ground transportation reservations by connecting corporate travelers, travel agencies, and a global network of ground transportation suppliers (executive sedan, limousine, taxi, shuttle, SUV). The platform integrates with all major Global Distribution Systems (Amadeus, Apollo, Galileo, Sabre, Worldspan, Abacus) and leading Corporate Booking Tools (SAP Concur, Getthere, Cytric), and provides travel management tools including data analytics, policy management, post-trip auditing, and True-Up route mapping.
Is GroundSpan a public or private company?
GroundSpan is a private company. It is classified as corporate owned and is currently operating.
When was GroundSpan founded?
GroundSpan was founded in -1. It employs 51 to 100 people.
Where is GroundSpan based?
GroundSpan is headquartered in Paramus, United States, in the North America region.
How does GroundSpan make money?
Three revenue lines are on record. Platform Subscription Services are the primary driver. The others are transaction Processing and commission and Fees.
Who are GroundSpan's main competitors?
Direct peers on record are Spotnana, Navan (formerly TripActions), TravelPerk and Limo Anywhere. Emerging players are Uber for Business and Lyft Business. Broad incumbents are SAP Concur, BCD Travel, CWT (Carlson Wagonlit Travel) and Egencia (Expedia Group).
Does GroundSpan have an API?
Yes. The Company Platforms definition includes Application Programming Interfaces ("APIs"), programs, components, and functions owned or operated by Company. The Services may incorporate artificial intelligence ("AI") technologies to enhance user experience and provide various features including content generation, recommendations, automated responses, data analysis, and predictive functionality. No public API documentation URL or developer portal was found in the source data.
What industry is GroundSpan in?
GroundSpan's product category is Corporate Travel Technology. Its primary akta.pro industry code is THACAIAM, Global Ground Transportation Network Management (Multi-Market Providers), with a secondary code of THALAFAI, Corporate Travel Booking Platforms (Online Booking Tools/SME). Its NAICS code is 5615 and its SIC code is 4700.