HiP
HiP operates Hipb2b.com (CasinoFreak), an independent online casino review platform that evaluates operators on licensing, bonuses, payouts, and game quality, monetizing via affiliate commissions and advertising from casino operators serving US and global players.
- Company typePrivate
- Founded2009
- HeadquartersCastleton On Hudson, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What HiP does
HiP operates, through its hipb2b.com domain under the CasinoFreak legal name, as an independent online casino review and gambling-information platform serving online casino players in the US and other markets. The product is a web-based content surface organized into category hubs covering best online casinos, casino bonuses, payment methods, game types, live dealer, blackjack, and roulette, supplemented by individual casino reviews and educational guides on deposits, withdrawals, and responsible play. Each casino is evaluated against a fixed set of criteria — licensing, bonus terms and wagering rules, game library quality, withdrawal speed, mobile and desktop performance, and customer support — with stated editorial standards explicitly separating editorial content from advertising.
The underlying technology is a standard web publishing platform (WordPress-based, indicated by /wp-content/ paths) accessible via desktop and mobile browsers without downloads, apps, or registration. There is no API, SDK, or proprietary software layer disclosed. Differentiation rests on a structured, consistently applied evaluation methodology and editorial transparency rather than on technology.
The business model is dual-track. Primary monetization is affiliate/referral commissions earned when users sign up or deposit at recommended casino operators via tracking links embedded in reviews and comparison tables; rankings are stated to be independent of these relationships. A secondary stream consists of advertising and promotional placements purchased by casino operators. The platform is free to end users, with no enterprise sales motion, channel partners, or app distribution. Note: a separate data block describes HiP as a "full-service B2B demand generation agency" founded in 2009 in Castleton on Hudson with 101–250 employees; this description is inconsistent with the website, product, customer, and revenue-model evidence and has therefore been treated as a potential data conflation rather than as the operative description of the entity.
HiP firmographics
Firmographics- Name
- HiP
- Legal name
- CasinoFreak.com
- Website
- https://hipb2b.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- HiP operates Hipb2b.com (CasinoFreak), an independent online casino review platform that evaluates operators on licensing, bonuses, payouts, and game quality, monetizing via affiliate commissions and advertising from casino operators serving US and global players.
- Ownership category
- akta.pro rank
HiP industry classification
Industry- Product category
- B2B Demand Generation Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
Keywords
Where HiP is headquartered
LocationHeadquarters
- HQ city
- Castleton On Hudson
- HQ country
- United States
- HQ region
- North America
Markets served
HiP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Affiliate / Referral Commissions: The platform earns commissions through affiliate relationships with online casino operators. Reviews and casino listings include tracking links that generate revenue when users sign up or deposit at recommended platforms. Rankings are not influenced by sponsorships, and editorial content is kept separate from advertising.
- Advertising and Promotional Content: Casino operators and gaming platforms purchase promotional placements and featured slots within the platform's content. While editorial content is independently produced, advertising partnerships provide a secondary revenue stream tied to visibility within the platform's audience.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
HiP product offering
Product offeringCore offering
HiP is a full-service B2B demand generation agency that plans and executes multi-channel marketing programs for business clients, including content syndication, account-based marketing, lead nurturing, and campaign analytics. The agency operates as an outsourced partner, helping clients build qualified sales pipeline through targeted demand generation tactics rather than selling software or media directly to consumers.
Product overview
HiP operates as an online casino review and gambling information platform, centered around the CasinoFreak brand (hosted at hipb2b.com). The primary product is a comprehensive casino review platform that aggregates and evaluates online gambling platforms across multiple categories including game types (roulette, blackjack, slots, live dealer), payment methods (card payments, e-wallets, cryptocurrency, bank transfers), and bonus structures (welcome bonuses, free spins, cashback). The platform also covers related gambling content including strategy guides, platform comparisons, and responsible gambling information. Note: There is a discrepancy between the company name 'HiP' queried and the primary content source 'hipb2b.com'. The source content appears to be a gambling review platform rather than a traditional technology product company. Additionally, a separate news source mentions Hipla Technologies as a Singapore-based company acquired by InVentry for smart workplace solutions, which may be a different entity entirely.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service B2B Demand Generation Programs An end-to-end demand generation offering for B2B clients that bundles strategy, content, multi-channel execution, and analytics into a single engagement, designed for marketing and revenue leaders who need to build qualified sales pipeline without standing up a full in-house demand generation team.
- Account-Based Marketing (ABM) Campaigns Targeted account-based marketing programs that identify, reach, and nurture high-value target accounts through coordinated multi-touch campaigns for B2B clients seeking pipeline from named accounts.
- Content Syndication and Lead Generation Syndication of client content and lead generation programs that distribute branded assets through third-party audiences to capture qualified prospect data for B2B sales teams.
Quantifiable outcome
- Every platform evaluated using identical criteria across: licensing & regulation, bonus terms & wagering rules, game library quality, withdrawal speed & reliability, mobile and desktop performance, customer support responsiveness
Companies that use HiP
Customer profileSegments1 record
Ideal customer profiles2 records
HiP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HiP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BeGambleAwareminorBeGambleAware is an independent UK charity focused on responsible gambling prevention and treatment. Hipb2b displays BeGambleAware branding and links as part of its responsible gambling messaging, signaling alignment with player protection standards.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
HiP competitors and assessment
Company assessmentDirect peers
- ANNUITAS: ANNUITAS is a B2B demand generation agency specializing in demand process optimization and integrated campaign strategy — a closely comparable boutique-to-mid-market demand gen firm.
- Stratabeat: Stratabeat is a B2B demand generation and SEO agency offering integrated marketing services to mid-market and enterprise clients — comparable in scope and approach.
- DemandGen International: DemandGen International is a full-service B2B demand generation agency offering content, lead nurturing, and integrated campaign services — directly comparable to HiP's stated B2B demand gen focus.
- Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency focused on demand generation, account-based marketing, and pipeline management — a direct competitor in B2B demand gen services.
- LeadMD: LeadMD is a B2B demand generation and revenue operations agency specializing in marketing technology, lead management, and campaign execution — closely aligned with HiP's positioning.
- KoMarketing: KoMarketing is a B2B marketing agency focused on demand generation, content marketing, and SEO for technology and industrial clients — directly comparable in service mix and target customer.
- Nextiny Marketing: Nextiny is a B2B inbound marketing and demand generation agency delivering campaign strategy, content, and HubSpot execution — closely aligned with HiP's full-service B2B positioning.
Others
- Ceridian (Dayforce) Marketing Agency Partners: Major marketing technology and HCM platform vendors increasingly offer in-housed demand gen capabilities, representing the strategic threat of client-side in-housing rather than a direct competitor.
- HubSpot Solutions Partners: HubSpot's Solutions Partner ecosystem includes numerous B2B demand gen agencies certified on its platform; HiP's peers are commonly part of this network and compete for inbound implementation and demand gen mandates.
Broad incumbents
- The Mx Group: The Mx Group is a larger full-service B2B marketing agency offering demand generation alongside broader brand, digital, and content capabilities — a broader incumbent peer with overlapping services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
HiP social profiles
Digital presenceHiP financial estimates
Financial estimateRevenue estimate
Valuation estimate
HiP leadership team
Management profileNumber of profiles
Profiles1 record
HiP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HiP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HiP
What does HiP do?
HiP is a full-service B2B demand generation agency that plans and executes multi-channel marketing programs for business clients, including content syndication, account-based marketing, lead nurturing, and campaign analytics. The agency operates as an outsourced partner, helping clients build qualified sales pipeline through targeted demand generation tactics rather than selling software or media directly to consumers.
Is HiP a public or private company?
HiP is a private company. It is classified as founder individual operated bootstrapped and is currently acquired.
When was HiP founded?
HiP was founded in 2009. It employs 101 to 250 people.
Where is HiP based?
HiP is headquartered in Castleton On Hudson, United States, in the North America region.
How does HiP make money?
Two revenue lines are on record. Affiliate / Referral Commissions are the primary driver. The others are advertising and Promotional Content.
Who are HiP's main competitors?
Direct peers on record are ANNUITAS, Stratabeat, DemandGen International, Heinz Marketing, LeadMD, KoMarketing and Nextiny Marketing. Others are Ceridian (Dayforce) Marketing Agency Partners and HubSpot Solutions Partners. The Mx Group is listed as a broad incumbent.
Does HiP have an API?
No public API is recorded for HiP.
What industry is HiP in?
HiP's product category is B2B Demand Generation Marketing Services. Its primary akta.pro industry code is BPAFAAAK, Lead Generation & Demand Generation (B2B/B2C). Its NAICS code is 541810 and its SIC code is 7311.