ASUP
- Company typePrivate
- Founded1998
- HeadquartersSeevetal, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
ASUP firmographics
Firmographics- Name
- ASUP
- Legal name
- Asup GmbH
- Website
- https://asup.info
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ASUP industry classification
Industry- Product category
- Occupational Safety Equipment
- NAICS
- Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Asbestos/Lead/Mold Inspection, Testing & Consulting (BPALALAD)
- akta.pro secondary industries
- Asbestos, Lead & Mold Abatement (IMAIAGAB), Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)
Keywords
Where ASUP is headquartered
LocationHeadquarters
- HQ city
- Seevetal
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
ASUP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: ASUP generates revenue primarily through the sale of professional safety equipment including respiratory protection (FFP2/FFP3 masks), protective clothing, eye and hearing protection, gloves, safety footwear, fall protection, first aid supplies, fire extinguishers, warning markers, skin protection, and technical equipment for asbestos remediation.
- Equipment Rental: ASUP offers rental services for specialized asbestos remediation equipment including respiratory protection, industrial vacuums, mobile dust extractors, pre-separators, floor technology, decontamination sluices, water management systems, negative pressure measurement devices, negative pressure holding devices, and process engineering equipment.
- Training Services: ASUP provides in-person training and e-learning courses for asbestos safety including respiratory protection certification according to DGUV Rule 112-190, as well as downloads and further reading materials.
- Maintenance and Repair: Service offerings include maintenance and repair of safety equipment, introduction to BT procedures, and further documentation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SOLIDMAXX PRO FFP3 Mask 839V - Unit pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | ASUP FFP2V NR D Mask - Volume pricing |
| Unit Pricing | Pay-as-you-go | Standard shipping within Germany |
| Unit Pricing | Pay-as-you-go | Freight shipping within Germany |
| Unit Pricing | Pay-as-you-go | Express next-day delivery (24hr) |
| Unit Pricing | Pay-as-you-go | Express delivery by 12:00 |
| Unit Pricing | Pay-as-you-go | Express delivery by 8:30 AM |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
ASUP product offering
Product offeringCore offering
ASUP is a German B2B e-commerce and service company that sells professional occupational safety equipment to commercial buyers (per §14 BGB), specializing in respiratory protection, personal protective equipment (PPE), and asbestos remediation technology. The offering combines a multi-brand product catalog (Dräger, 3M, Moldex, Husqvarna, Deconta, Dustcontrol, Nilfisk, Starmix, Sundstrøm) with private-label brands (ASUP, clean breath, SOLIDMAXX PRO), supported by equipment rental, certified training (TRGS 519, DGUV 112-190), and maintenance/repair services.
Product overview
ASUP is a comprehensive B2B online shop and full-service provider specializing in professional occupational safety and hazardous material remediation equipment. The company operates a multi-category product portfolio organized around core offerings: (1) Respiratory Protection - featuring their own ASUP and clean breath private-label FFP2/FFP3 disposable masks, reusable half/full face masks, powered air-purifying respirators, and filters from 3M, Moldex, Sundström; (2) Asbestos Remediation Technology - including the ASBpro asbestos scanner, ISC Guardian Cleaner H+ asbestos vacuum, Binkee decontamination locks, negative pressure technology, floor milling machines (Astillo), industrial vacuums (Dustcontrol, Nilfisk, Starmix, Delfin), and BT-procedure equipment; (3) Disposal Products - big bags, board bags, and disposal sacks for contaminated materials; (4) Personal Protective Equipment - protective clothing, eye/hearing protection, fall protection, safety helmets, first aid, and skin care; (5) Construction Supplies - adhesive tapes, protective films, painting supplies; (6) Rental Services - flexible rental of all major equipment categories; (7) Training Services - in-person and e-learning courses for asbestos handling and respiratory protection. The company targets professional trades, asbestos remediation companies, and industrial businesses requiring certified safety equipment.
Differentiator
Problem solved
Functional benefit
Brands
- clean breath: Brand of disposable respiratory masks (FFP2 and FFP3) sold by ASUP
- SOLIDMAXX PRO
Products and services
- ASBpro Asbest-Scanner Handheld asbestos detection scanner that identifies asbestos fibers on-site in under 10 seconds, eliminating the need for laboratory sampling. Targeted at asbestos remediation and hazardous material professionals in B2B contexts.
- ISC Guardian Cleaner H+ Asbestsauger Industrial vacuum cleaner with Dust Class H+ certification and HEPA filtration designed for safe asbestos remediation work and contaminated material extraction. Targeted at asbestos remediation contractors and construction safety buyers.
- Equipment Rental (Vermietung) Usage-based rental service for asbestos remediation and occupational safety equipment including respiratory protection, industrial vacuums, mobile dust extractors, floor technology, decontamination sluices, water management systems, negative pressure measurement and holding devices, and process engineering equipment. Targeted at project-based B2B customers needing temporary access to specialized machinery.
- Training Services (Schulungen) Professional training services including in-person sessions and e-learning courses for respiratory protection certification per DGUV Rule 112-190, asbestos handling per TRGS 519 (delivered via STS Academy), and BT-Verfahren procedures. Targeted at professionals working with hazardous substances who need certification.
- Maintenance and Repair (Wartung und Reparatur) Maintenance, repair, and documentation services for industrial safety equipment, including introduction to BT procedures for asbestos remediation. Targeted at B2B customers seeking ongoing equipment reliability and compliance support.
- Respiratory Protection Systems (Half Masks, Full Face Masks, Powered Air-Purifying Respirators) Reusable respiratory protection systems including half masks, full face masks, and powered air-purifying respirators, plus replacement filters and cartridges. Targeted at industrial buyers, asbestos remediation contractors, and construction professionals requiring certified reusable breathing protection.
- Disposal Products (Big Bags, Container Bags, Disposal Sacks) Specialized disposal containers including big bags, board bags, container bags, and disposal sacks for asbestos-contaminated and hazardous materials. Targeted at asbestos remediation and hazardous waste contractors.
- Binkee Decontamination Airlocks Decontamination airlocks and transit lock systems for safe entry and exit from contaminated work areas, part of Binkee shower and sluice product line. Targeted at asbestos remediation and hazardous material contractors requiring contained work environments.
- Astillo Floor Milling Equipment Astillo floor milling machines including A26, FloorCat A26 PRO, and ACF26 PRO ceiling milling systems on scaffolding for surface preparation in contaminated environments. Targeted at asbestos and industrial surface remediation professionals.
- clean breath FFP3 Disposable Masks CE-2849 certified FFP3 disposable masks under the clean breath private-label brand, protecting against hazardous particles up to 30x exposure limit, available with and without exhalation valves and activated carbon options for odor filtration. Targeted at B2B buyers in construction, renovation, and asbestos remediation.
Quantifiable outcome
- Asbestos detection in under 10 seconds with ASBpro scanner - no sampling or laboratory waiting required
- +2 more outcomes
Companies that use ASUP
Customer profileSegments4 records
Ideal customer profiles4 records
ASUP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASUP partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- DrägercoreDräger Top Partner 2026 - ASUP is recognized as a top partner for Dräger respiratory protection and safety equipment, indicating a strong distribution and integration relationship for professional safety technology.
- STS Service & Rent GmbHcoreSTS Service & Rent GmbH provides training (STS Academy), equipment rental, and maintenance services for ASI equipment and asbestos remediation. They offer certified training according to TRGS 519, rental of tested ASI equipment, maintenance and inspection services, and individual consulting for asbestos remediation projects.
- STS Service & Rent GmbHcoreSTS Service & Rent GmbH operates as STS Academy providing certified asbestos training courses and safety technology training. They offer both in-house training and nationwide courses for professionals working with hazardous substances.
- 3MmajorASUP distributes 3M branded respiratory protection products including combination filters, particle filters, gas filters, filter covers, breathing apparatus systems, and asbestos protection packages.
- Husqvarna (Blastrac)majorASUP distributes Husqvarna (including Blastrac brand) surface preparation and treatment equipment for industrial applications.
- DecontamajorASUP distributes Deconta decontamination sluice systems and containment equipment for hazardous material handling.
- DustcontrolmajorASUP distributes Dustcontrol industrial vacuum cleaners and dust extraction systems.
- MoldexmajorASUP distributes Moldex respiratory protection products including FFP2 and FFP3 masks with climate valves.
- NilfiskmajorASUP distributes Nilfisk industrial cleaning and vacuum equipment.
- EnviromajorASUP distributes Enviro protective clothing and disposable safety suits.
- StarmixmajorASUP distributes Starmix industrial vacuum and drilling dust extraction equipment including Bohrfixx 60 Plus.
- BinkeemajorASUP distributes Binkee shower and transit sluice systems for decontamination.
- KCL / HoneywellminorASUP distributes KCL/Honeywell safety equipment.
- ScangripminorASUP distributes Scangrip lighting equipment for professional use.
- SundströmminorASUP distributes Sundström respiratory protection equipment from Sweden.
- Monti Bristle BlasterminorASUP distributes Monti Bristle Blaster surface preparation technology.
- ScapaminorASUP distributes Scapa industrial tapes and adhesive products.
- DelfinminorASUP distributes Delfin industrial vacuum equipment.
- L+DminorASUP distributes L+D safety and protection equipment.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ASUP competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
ASUP compliance and trust
Trust signalCompliance11 records
ASUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASUP leadership team
Management profileNumber of profiles
ASUP subsidiaries and ownership
Company hierarchySubsidiaries2 records
ASUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASUP
What does ASUP do?
ASUP is a German B2B e-commerce and service company that sells professional occupational safety equipment to commercial buyers (per §14 BGB), specializing in respiratory protection, personal protective equipment (PPE), and asbestos remediation technology. The offering combines a multi-brand product catalog (Dräger, 3M, Moldex, Husqvarna, Deconta, Dustcontrol, Nilfisk, Starmix, Sundstrøm) with private-label brands (ASUP, clean breath, SOLIDMAXX PRO), supported by equipment rental, certified training (TRGS 519, DGUV 112-190), and maintenance/repair services.
Is ASUP a public or private company?
ASUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASUP founded?
ASUP was founded in 1998. It employs 101 to 250 people.
Where is ASUP based?
ASUP is headquartered in Seevetal, Germany, in the Europe region.
How does ASUP make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are equipment Rental, training Services and maintenance and Repair.
Does ASUP have an API?
No public API is recorded for ASUP.
What industry is ASUP in?
ASUP's product category is Occupational Safety Equipment. Its primary akta.pro industry code is BPALALAD, Asbestos/Lead/Mold Inspection, Testing & Consulting, with a secondary code of IMAIAGAB, Asbestos, Lead & Mold Abatement. Its NAICS code is 332812 and its SIC code is 3530.