Gexcel
- Company typePrivate
- Founded2009
- HeadquartersPula, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Gexcel firmographics
Firmographics- Name
- Gexcel
- Legal name
- Gexcel srl
- Website
- https://gexcel.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gexcel industry classification
Industry- Product category
- 3D Geospatial and LiDAR Surveying Software
- NAICS
- Software Publishers (5132), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Software Publishers (51321)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- 3D Vision, Depth Sensing & Point Cloud Analytics (HDAAAEAK)
- akta.pro secondary industries
- LiDAR & 3D Sensing Modules (HDAHALAG), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL)
Keywords
Where Gexcel is headquartered
LocationHeadquarters
- HQ city
- Pula
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Gexcel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: Professional software sales including Reconstructor, HERON Desktop, and GoBlueprint. Software is sold with trial periods (30-day trials available) and perpetual license options.
- Hardware Systems: Sale of HERON portable 3D mapping systems, including various configurations (HERON Lite, HERON Lite Color, HERON MS Twin, HERON MS Twin Color) with LiDAR sensors and panoramic cameras.
- Third-Party Products: Resale and distribution of third-party products including Velodyne LiDAR sensors (exclusive Italian distributor), laser scanners (DotProduct DPI-10, DPI-10SR), photogrammetry software (3DF Zephyr), BIM software (ClearEdge3D EdgeWise, Verity), and Cintoo Cloud platform.
- Consulting Services: Professional consulting services for high-level surveys requiring particular technical experience. Support for consultancy requests and technical assistance.
- Training and Support: Customer care including technical assistance, training, and ongoing support for products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 3DF Zephyr Free - Free photogrammetric software |
| Subscription | Annual | 3DF Zephyr Lite - Photogrammetric software |
| Subscription | Annual | 3DF Zephyr - Full photogrammetric software |
| Subscription | Annual | 3DF Zephyr Education |
| Freemium | Pay-as-you-go | Reconstructor Trial - 30-day free trial |
| Other | Multi-year contract | HERON Systems |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Gexcel product offering
Product offeringCore offering
Gexcel develops and sells proprietary software and hardware for 3D reality capture and LiDAR data processing. Its core offerings are the Reconstructor point-cloud processing platform, the HERON portable 3D mobile mapping system (with patented SLAM algorithms), HERON Desktop post-processing software, and the GoBlueprint 2D/2.5D viewer. The company also distributes complementary third-party products (Velodyne LiDAR sensors, DotProduct scanners, ClearEdge3D, Cintoo Cloud, 3DF Zephyr) and delivers consulting, training, and support.
Product overview
Gexcel offers a comprehensive portfolio of 3D reality capture solutions centered on its proprietary software platform. The core products include Reconstructor (professional LiDAR point cloud processing software supporting terrestrial, mobile, and aerial sensors), HERON Desktop (SLAM-based post-processing for indoor mobile mapping), GoBlueprint (2D map sharing and measurement viewer), and OPMMS (Open Pit Mine Monitoring System). The HERON portable 3D mapping system family includes multiple variants: HERON Lite (indoor/outdoor mapping without RGB), HERON Lite Color (with 8K panoramic camera), HERON MS Twin (dual LiDAR sensors), and HERON MS Twin Color (dual LiDAR with 8K camera). Gexcel also resells complementary products including Velodyne LiDAR sensors, DotProduct DPI-10 handheld scanners, ClearEdge3D EdgeWise and Verity (BIM/modeling software), 3DF Zephyr (photogrammetry), Cintoo Cloud (point cloud sharing), and the 3D-Forensics/FTI forensic scanner. Software add-ons include HERON ROS Converter, Reconstructor COLOR, Reconstructor MINING, and Reconstructor HERON add-on modules.
Differentiator
Problem solved
Functional benefit
Brands
- HERON: Portable 3D mapping system product line for indoor/outdoor mobile mapping applications
- Reconstructor
- GoBlueprint
- HERON Desktop
- OPMMS
- 3D-Forensics/FTI
Products and services
- Reconstructor Professional software for managing LiDAR data from terrestrial, mobile, and aerial laser scanners; provides automatic and target-less scan alignment, RGB camera calibration, mesh and DTM generation, volume computation, sections, and profiles. For surveying, geomatics, mining, and construction professionals.
- HERON Desktop Post-processing software for extracting 3D point cloud models from HERON acquisitions; includes patented SLAM algorithms, time bar for processing organization, moving object filter, and advanced mode for SLAM parameter control. For users of HERON mobile mapping systems.
- GoBlueprint Intuitive viewer for scaled 2D/2.5D maps (including X-ray images) that lets users extract volumes, distances, and areas; designed for users without 3D expertise; free tool for end customer output management.
- OPMMS (Open Pit Mine Monitoring System) Automatic control system for monitoring geometric variations over time in open pit mines and quarries, enabling as-built/as-designed comparison and site development optimization. For mining companies and quarry operators.
- HERON Lite Portable 3D mapping system for indoor, outdoor, and underground environments; features a 32-channel LiDAR sensor with up to 300m range, designed for geospatial applications. For surveying and geomatics professionals.
- HERON Lite Color Portable 3D mapping system with 32-channel LiDAR and 4-lens RGB panoramic camera at 8K resolution, suitable for geospatial and Digital Twin applications. For surveying professionals and digital-twin projects.
- HERON MS Twin Portable 3D mapping system with dual LiDAR laser sensors for enhanced coverage and accuracy. For professional surveying teams needing high-density mobile mapping.
- HERON MS Twin Color Portable 3D mapping system with double laser sensor and 8K panoramic camera for comprehensive reality capture, suited to high-end geospatial and digital-twin workflows. For surveying and digital-twin professionals.
- 3D-Forensics/FTI Scanner High-resolution 3D scanner for forensic evidence recording; captures footwear and tire track impressions with accuracy better than 0.2mm resolution and integrated analysis software. For police investigators and forensic experts.
Quantifiable outcome
- 3D-Forensics scanner achieves accuracy better than 0.2mm resolution for forensic evidence capture
- +2 more outcomes
Companies that use Gexcel
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles5 records
Gexcel technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability8 records
Feature10 records
Gexcel partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Velodyne LiDARcoreGexcel is the exclusive Italian distributor for Velodyne LiDAR sensors. Products include Alpha Prime (long-range autonomous mobility), Ultra Puck (robotics/security/autonomous navigation), Puck, Puck LITE, Puck Hi-res, HDL-32E, Velarray H800, and Velabit sensors. HERON mobile mapping systems also integrate Velodyne LiDAR sensors.
- European Commission Joint Research CentrecoreHERON portable 3D mapping systems are developed under license of the European Commission Joint Research Centre. Gexcel collaborates on international R&D projects with JRC.
- AutodeskcoreFree plugin developed to connect HERON and Reconstructor with ReCap Pro and the Autodesk ecosystem. Full compatibility with Autodesk software platforms.
- DotProductcoreTechnology integration enabling Gexcel software to manage and align data from DotProduct scanners. DPI-10 and DPI-10SR handheld scanners resold by Gexcel with full Reconstructor compatibility.
- FAROcoreFull integration between FARO Scene / Scene WebShare Cloud and Reconstructor or HERON systems for seamless data workflow.
- RieglcoreGexcel software fully compatible with RiSCAN PRO. Collaboration began during first survey on Everest glaciers. Long-standing partnership for data compatibility.
- StonexcoreGexcel developed Stonex Reconstructor software for Stonex X300 sensor with dedicated functions for scan coloration.
- Teledyne OptechcoreClose collaboration with Teledyne-Optech produces software solutions dedicated to processing POLARIS sensor data.
- TopconcoreFull compatibility guaranteed between Reconstructor and Topcon laser scanners through collaborative partnership.
- Zoller+Fröhlich (Z+F)coreLong-standing collaboration enables full data compatibility between Z+F sensors and Gexcel software through years of joint development.
- ClearEdge3DcoreGexcel resells ClearEdge3D products including EdgeWise (as-built BIM modeling) and Verity (as-built/as-designed verification). Partner based in Manassas, USA.
- CintoocoreGexcel resells Cintoo Cloud platform for point cloud sharing and management. Collaboration for digital twin projects.
- 3DflowcoreGexcel resells 3DF Zephyr photogrammetry software (Free, Lite, and full versions) for 3D reconstruction from terrestrial or drone pictures. Note: Gexcel cannot sell 3DF Zephyr in Denmark, Italy, Japan, South Korea.
- Fraunhofer InstituteminorResearch partner involved in international R&D project collaborations.
- CRS4minorResearch center in Sardinia participating in R&D project partnerships with Gexcel.
- International R&D Project PartnersminorGexcel is permanently involved in many international R&D project partnerships contributing to technological innovation and improved product performance.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Gexcel competitors and assessment
Company assessmentDirect peers
- Riegl: Riegl manufactures terrestrial, mobile, and airborne laser scanners and the RiSCAN PRO processing software. Gexcel is fully compatible with Riegl, and the two companies compete in the high-end surveying, mining, and aerial LiDAR markets.
- ClearEdge3D: ClearEdge3D provides EdgeWise (as-built BIM modeling) and Verity (as-built/as-designed verification) software. Gexcel resells ClearEdge3D products, but the two companies also compete in the scan-to-BIM verification workflow, with ClearEdge3D acting as a US-based distribution anchor for Gexcel.
- NavVis: NavVis builds SLAM-based mobile mapping systems (NavVis M6, VLX) and a cloud-native reality capture platform (NavVis IVION). It is the most direct technical competitor to Gexcel's HERON + Reconstructor stack, targeting the same surveying, BIM, and facility management use cases.
- Stonex: Stonex is an Italian surveying equipment manufacturer offering the X300 laser scanner and mobile mapping solutions. Gexcel has developed custom Stonex Reconstructor software for the X300, indicating both a partnership and direct overlap in the Italian and European surveying market.
- GeoSLAM (Zoller+Fröhlich): GeoSLAM, part of the Z+F Group, provides handheld SLAM-based mobile mapping hardware (ZEB Horizon, ZEB Discovery) with proprietary point cloud software. It is a direct technology peer to Gexcel's HERON systems for indoor and outdoor 3D mapping.
Broad incumbents
- Leica Geosystems (Hexagon): Leica/Hexagon offers the BLK series of mobile mapping and terrestrial scanning hardware plus the Cyclone and Reality Cloud Studio software suite. It is the dominant incumbent in the surveying/3D capture space and a key competitor to Gexcel's HERON systems in construction, surveying, and forensics.
- Bentley Systems: Bentley offers ContextCapture for reality modeling and Orbit for point cloud management within its iTwin infrastructure digital twin platform. It is a broad incumbent in infrastructure and construction digitization, and Gexcel is compatible with Bentley Orbit.
- Trimble: Trimble provides a comprehensive reality capture portfolio (TX8, X12 scanners; Trimble RealWorks software; FieldLink) for surveying, construction, and BIM. It is a broad incumbent competing with Gexcel across multiple verticals and a partner via sensor compatibility.
- Autodesk (ReCap, Revit): Autodesk provides ReCap and ReCap Pro for point cloud processing and the broader AEC software stack (Revit, Navisworks). Gexcel offers a free ReCap Pro integration plugin, and Autodesk's expanding reality capture capabilities represent a strategic competitive risk.
- FARO Technologies: FARO manufactures terrestrial laser scanners (Focus, Sphere) and the SCENE software platform. Gexcel already integrates with FARO, and FARO's vertically integrated hardware+software offering competes directly with HERON + Reconstructor in the surveying and BIM market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gexcel social profiles
Digital presenceGexcel compliance and trust
Trust signalCompliance1 record
Gexcel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gexcel leadership team
Management profileNumber of profiles
Profiles4 records
Gexcel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gexcel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gexcel
What does Gexcel do?
Gexcel develops and sells proprietary software and hardware for 3D reality capture and LiDAR data processing. Its core offerings are the Reconstructor point-cloud processing platform, the HERON portable 3D mobile mapping system (with patented SLAM algorithms), HERON Desktop post-processing software, and the GoBlueprint 2D/2.5D viewer. The company also distributes complementary third-party products (Velodyne LiDAR sensors, DotProduct scanners, ClearEdge3D, Cintoo Cloud, 3DF Zephyr) and delivers consulting, training, and support.
Is Gexcel a public or private company?
Gexcel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gexcel founded?
Gexcel was founded in 2009. It employs 11 to 50 people.
Where is Gexcel based?
Gexcel is headquartered in Pula, Italy, in the Europe region.
How does Gexcel make money?
Five revenue lines are on record. Software Licenses are the primary driver. The others are hardware Systems, third-Party Products, consulting Services and training and Support.
Who are Gexcel's main competitors?
Direct peers on record are Riegl, ClearEdge3D, NavVis, Stonex and GeoSLAM (Zoller+Fröhlich). Broad incumbents are Leica Geosystems (Hexagon), Bentley Systems, Trimble, Autodesk (ReCap, Revit) and FARO Technologies.
Does Gexcel have an API?
No public API is recorded for Gexcel.
What industry is Gexcel in?
Gexcel's product category is 3D Geospatial and LiDAR Surveying Software. Its primary akta.pro industry code is HDAAAEAK, 3D Vision, Depth Sensing & Point Cloud Analytics, with a secondary code of HDAHALAG, LiDAR & 3D Sensing Modules. Its NAICS code is 5132 and its SIC code is 3823.