AGL Marine
AGL Marine is a French marine paint and coatings distributor founded in 1993, serving boatbuilding, repair, and maintenance professionals across France through 5 branches and 10,000+ products from leading international brands including Awlgrip, International, Hempel, Epifanes, and Seajet.
- Company typePrivate
- Founded1993
- HeadquartersLa Bocca, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AGL Marine does
AGL Marine is a privately held French distributor of marine paints, coatings, antifoulings, varnishes, and consumables, founded in 1993 in Cannes and operating across 5 branches in Cannes, La Ciotat, La Rochelle, Lorient, and La Teste de Buch/Arcachon. The company distributes a curated portfolio of leading international brands — including AWLGRIP, INTERNATIONAL (AkzoNobel), HEMPEL, EPIFANES, SEAJET, 3M, SIKA, PROPSPEED, and ANEST IWATA — stocking 10,000+ items across more than 5,000 m² of storage and showroom space. Each branch combines a retail store with a dedicated technical reception for yachting professionals and offers a daily delivery service, positioning the company as a hybrid distributor/technical-advisor for its core market.
The company serves marine professionals — boatbuilding companies, repair yards, maintenance specialists, shipchandlers, professional applicators, and the superyacht sector — with a horizontally-segmented go-to-market executed through branch sales, the 250-page AGL Marine catalog, attendance at major boat shows (Cannes Yachting Festival, Monaco Yacht Show, Grand Pavois, Paris Nautic), and educational content (AGL Académie training center, AGL Marine Webseries, blog articles). Revenue is generated through one-time product sales at contact-based pricing; eco-responsible antifoulings represent 20% of antifouling sales. The company operates the AGL Académie (founded 2019, Qualiopi-certified 2023), Europe's first paint training center for nautical professionals, offering 6 courses on Œuvres Vives and Œuvres Mortes painting systems in partnership with AWLGRIP, EPIFANES, 3M, and ANEST IWATA, functioning as both a training service and a customer-acquisition/retention ecosystem for the distribution business.
AGL Marine firmographics
Firmographics- Name
- AGL Marine
- Legal name
- Société AGL MARINE
- Website
- https://agl-marine.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AGL Marine is a French marine paint and coatings distributor founded in 1993, serving boatbuilding, repair, and maintenance professionals across France through 5 branches and 10,000+ products from leading international brands including Awlgrip, International, Hempel, Epifanes, and Seajet.
- Ownership category
- akta.pro rank
AGL Marine industry classification
Industry- Product category
- Marine Coatings Distribution
- SIC
- Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Marine Coatings (IMAEAHAD)
- akta.pro secondary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where AGL Marine is headquartered
LocationHeadquarters
- HQ city
- La Bocca
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
AGL Marine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marine Paint and Coating Distribution: AGL Marine generates revenue by distributing marine paints, antifoulings, lacquers, varnishes, and consumables to marine professionals. The company selects and distributes leading brands (AWLGRIP, INTERNATIONAL, HEMPEL, EPIFANES, SEAJET, 3M, SIKA, PROPSPEED, PREVAL, and others) across its 5 branches in France, serving boatbuilding, repair, maintenance professionals, and shipchandlers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contact-based pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AGL Marine product offering
Product offeringCore offering
AGL Marine is a French marine coatings distributor serving boatbuilding, repair, and maintenance professionals since 1993. The company selects and distributes leading international brands of marine paints, antifoulings, varnishes, lacquers, primers, thinners, and consumables (including AWLGRIP, INTERNATIONAL, HEMPEL, EPIFANES, SEAJET, 3M, SIKA, PROPSPEED, ANEST IWATA) through 5 physical branches covering over 5,000 m² across France. It also delivers Qualiopi-certified professional training through AGL Académie (Europe's first marine paint training center) and produces educational webseries content.
Product overview
AGL Marine is a marine paint and coatings distributor for boatbuilding, repair and maintenance professionals since 1993. The company distributes a portfolio of leading international brands including AWLGRIP (premium superyacht topcoats and lacquers), INTERNATIONAL/AkzoNobel (comprehensive range of antifoulings, varnishes, topcoats, primers, and thinners), HEMPEL (antifoulings including eco-responsible Silic ONE silicone coating, self-polishing and hard matrix technologies, plus primers, lacquers, finishes, and varnishes), EPIFANES (marine varnishes and lacquers since 1902), SEAJET (eco-responsible antifoulings including biocide-free RIBCOAT for RIBs), DUREPOX (marine epoxy-urethane coatings), 3M (polishes, abrasives, masking tapes, and tools), ANEST IWATA (professional spray equipment), SIKA (adhesives and sealants), and PROPSPEED (propeller coatings). The portfolio spans marine paints, lacquers, varnishes, antifoulings (hard matrix, self-polishing, SPC, and silicone-based), primers, topcoats, finishes, thinners/diluants, application equipment, and consumables. AGL Marine also offers training services through AGL Académie (6 Qualiopi-certified courses on underwater and above-water painting systems) and educational content via webseries. The company operates 5 branches across France with over 10,000 items in stock.
Differentiator
Problem solved
Functional benefit
Brands
- AGL Académie: Training center for nautical professionals offering 6 training courses on Œuvres Vives and Œuvres Mortes painting systems, launched in 2019 as the first paint training center for nautical professionals in Europe. Partners include AWLGRIP, EPIFANES, 3M, and ANEST IWATA.
- AGL Marine Webseries
Products and services
- Marine Paint and Coatings Distribution Service Distribution of 10,000+ marine paint, coating, antifouling, varnish, and consumable items from leading international brands (AWLGRIP, INTERNATIONAL, HEMPEL, EPIFANES, SEAJET, DUREPOX, 3M, SIKA, PROPSPEED, ANEST IWATA) to marine professionals across France through 5 branches with daily delivery and technical reception.
- AGL Académie Training Programs Professional training center offering 6 Qualiopi-certified courses on marine painting systems for underwater (Oeuvres Vives) and above-water (Oeuvres Mortes) areas, in partnership with AWLGRIP, EPIFANES, 3M, and ANEST IWATA brands. Delivered as inter-company and intra-company training formats.
- AGL Marine Webseries Educational video series exploring product themes and applications to help boating industry professionals understand new marine products and their uses.
- Seajet Ribcoat Distribution Distribution of Seajet Ribcoat, a foul-release silicone coating system designed for rigid inflatable boats (RIBs). Biocide-free formulation applied on hull and inflatable tubes creates an ultra-smooth hydrophobic surface preventing marine fouling. One kit covers approximately 4-5m RIB.
- Awlgrip Gloss Finish Primer Distribution
Quantifiable outcome
- Eco-responsible products account for 20% of antifouling sales
Companies that use AGL Marine
Customer profileSegments4 records
Ideal customer profiles4 records
AGL Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AGL Marine partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor, core and major.
- DUREPOXminorDUREPOX is a marine-grade epoxy-urethane paint and innovative coating system for all vessel types. AGL Marine became a distributor of DUREPOX in January 2025, a brand renowned for high-quality solutions designed for sailing enthusiasts and top-level sports professionals with 25+ years of proven technology.
- AGL Académie Training Partners (AWLGRIP, EPIFANES, 3M, ANEST IWATA)coreAGL Académie is a training center for nautical professionals established in 2019 as the 1st paint training center for marine professionals in Europe. It offers 6 training courses in partnership with AWLGRIP, EPIFANES, 3M, and ANEST IWATA brands. The academy provides both inter-company and intra-company training formats.
- AWLGRIPcoreAGL Marine is a distributor of AWLGRIP products in France. AWLGRIP is a benchmark brand in high-end marine paint systems. AGL Marine features AWLGRIP products in its 250-page catalog and offers specialized training through AGL Académie on AWLGRIP application techniques.
- INTERNATIONAL (AkzoNobel)coreAGL Marine distributes the full range of INTERNATIONAL marine paint products including antifoulings, varnishes, topcoats, primers, coatings, and thinners. INTERNATIONAL is one of the world's largest manufacturers of high-performance boat paints and yacht coatings.
- HEMPELcoreAGL Marine distributes HEMPEL products including antifoulings (eco-responsible, self-polishing, hard matrix), primers, lacquers, finishes, varnishes, and oils/mastics. HEMPEL is recognized for advanced nanotechnology in reducing fuel consumption.
- EPIFANEScoreAGL Marine distributes Epifanes marine varnishes and lacquers. Since 1902, Epifanes has been the world reference for marine wood protection. AGL Marine offers specialized training on Epifanes application techniques.
- SEAJETcoreAGL Marine distributes Seajet antifouling products including eco-responsible options, silicone foul-release coatings, and biocide-free solutions. Seajet is a leader in eco-friendly antifouling technology.
- 3MmajorAGL Marine distributes 3M products including abrasives, polishing products, masking tapes (FineLine 218, masking tape 101E, 244, 2071, 2090, 6893, 201E), and repair solutions. AGL Académie offers training in partnership with 3M.
- ANEST IWATAmajorAGL Marine distributes ANEST IWATA spray guns and equipment including WS400/LS400 guns Series 2. AGL Académie partners with ANEST IWATA for training on professional application techniques.
- SIKAmajorAGL Marine distributes SIKA marine adhesive and sealing products.
- PROPSPEEDmajorAGL Marine distributes PROPSPEED propeller coating products.
- PREVALmajorAGL Marine distributes PREVAL paint application systems.
- SEALINEminorAGL Marine distributes SEALINE marine paint products.
- MIRKAminorAGL Marine distributes MIRKA abrasives and extractors including the MIRKA DEXOS 1217 M AFC Extractor.
- TESAminorAGL Marine distributes TESA professional masking tapes including TESA 4333 pink ribbon and TESA 60404 red tape.
- CMP - Chugoku Marine PaintsminorAGL Marine distributes CMP (Chugoku Marine Paints) products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AGL Marine competitors and assessment
Company assessmentBroad incumbents
- Hempel: Major marine coatings manufacturer whose products (Silic ONE, antifoulings, varnishes, finishes) AGL Marine distributes. Comparable because Hempel sells directly to shipyards and applicators globally, and any tightening of distributor margins or direct-to-yard strategy directly affects AGL Marine.
- Jotun: Norwegian global coatings group with a marine segment that competes directly with Hempel, AkzoNobel and AGL Marine's product lines. Comparable because Jotun sells marine coatings through both direct sales and distributor networks serving shipyards, new-build and maintenance.
- PPG (Marine Coatings): Global coatings manufacturer with a marine and yacht sub-brand portfolio (e.g., Sigma Coatings). Comparable because it serves the same shipyard, refit and OEM marine coating customers across Europe with overlapping technologies.
- Boero Bartolomeo: Italian marine paint manufacturer with a yachting coatings range and own distribution network in the Mediterranean. Comparable because it offers an overlapping portfolio of antifoulings, topcoats and varnishes to the same professional boatbuilding and refit customer base that AGL Marine serves.
- International Paint (AkzoNobel): Global marine coatings manufacturer and owner of the INTERNATIONAL brand that AGL Marine distributes. Comparable because it sells the same product category directly to shipyards and yacht professionals worldwide, often competing with its own distributors in key accounts.
Direct peers
- Bigship: French marine equipment retailer/distributor (shipchandler) offering a wide catalog of products to boating professionals and yachtsmen. Comparable because it competes head-to-head with AGL Marine for French marine trade customers across multiple product categories.
- Uship: French online shipchandler and marine equipment distributor serving both professionals and end consumers. Comparable because it competes with AGL Marine's catalog-based offering in France, with stronger e-commerce functionality and transparent online pricing.
- Diffusion Industrielle: French marine and industrial coatings distributor selling to shipyards and marine professionals. Comparable because it operates in the same distribution channel as AGL Marine, supplying marine paints, antifoulings and related consumables to French professional customers.
- Accastillage Diffusion (A-Dventure): French marine retailer and shipchandler network with multiple physical stores and a broad catalog of marine consumables and equipment. Comparable because it overlaps with AGL Marine's branch-based retail/distribution model for French boating professionals.
Emerging players
- Sea Hawk Paints: US-headquartered marine coatings brand focused on antifouling and yacht finishes, expanding international distribution. Comparable because it offers overlapping antifouling/topcoat technologies and competes for the same applicator and refit yards that AGL Marine supplies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AGL Marine social profiles
Digital presenceAGL Marine compliance and trust
Trust signalCompliance2 records
AGL Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGL Marine leadership team
Management profileNumber of profiles
Profiles1 record
AGL Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGL Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGL Marine
What does AGL Marine do?
AGL Marine is a French marine coatings distributor serving boatbuilding, repair, and maintenance professionals since 1993. The company selects and distributes leading international brands of marine paints, antifoulings, varnishes, lacquers, primers, thinners, and consumables (including AWLGRIP, INTERNATIONAL, HEMPEL, EPIFANES, SEAJET, 3M, SIKA, PROPSPEED, ANEST IWATA) through 5 physical branches covering over 5,000 m² across France. It also delivers Qualiopi-certified professional training through AGL Académie (Europe's first marine paint training center) and produces educational webseries content.
Is AGL Marine a public or private company?
AGL Marine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AGL Marine founded?
AGL Marine was founded in 1993. It employs 11 to 50 people.
Where is AGL Marine based?
AGL Marine is headquartered in La Bocca, France, in the Europe region.
How does AGL Marine make money?
One revenue line is on record: marine Paint and Coating Distribution.
Who are AGL Marine's main competitors?
Broad incumbents on record are Hempel, Jotun, PPG (Marine Coatings), Boero Bartolomeo and International Paint (AkzoNobel). Direct peers are Bigship, Uship, Diffusion Industrielle and Accastillage Diffusion (A-Dventure). Sea Hawk Paints is listed as an emerging player.
Does AGL Marine have an API?
No public API is recorded for AGL Marine.
What industry is AGL Marine in?
AGL Marine's product category is Marine Coatings Distribution. Its primary akta.pro industry code is IMAEAHAD, Marine Coatings, with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its SIC code is 5160.