Focus on the Family Singapore

What Focus on the Family Singapore does

Focus on the Family Singapore Limited is a Singapore-registered charity and Institution of a Public Character (IPC) founded in 2002 that delivers family-support services to individuals, couples, parents, and adolescents resident in Singapore. The organisation operates from its headquarters in Bishan (Junction 8 Office Tower) and is led by clinical psychologist Dr. Jared Tan, supported by a team of approximately 40 staff and a network of trained volunteer mentors. It serves a broad beneficiary base reported at over 36,000 families reached annually across counselling, workshops, podcasts, and digital resources.

Name

Focus on the Family Singapore

Legal name

Focus on the Family Singapore Limited

Website

https://family.org.sg

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus on the Family Singapore is a registered IPC charity, founded in 2002, that delivers counselling, parenting, marriage, and youth programmes to Singapore-resident couples, parents, adolescents, and families through paid services, trained volunteer mentors, and partner organisations.

Ownership category

akta.pro rank

Product category

Family Support and Counselling Services

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419), Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

Keywords

• Family counselling services
• Marriage preparation programmes
• Parenting education workshops
• Youth family champion camps
• Nonprofit family support

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a donor-supported local Christian charity with Institution of Public Character (IPC) status, donations contribute to at least 80% of annual receipts. Monthly and one-time donations qualify for 250% tax deduction.
2. Programmes and Services: Income from programmes and services including workshops, counselling sessions, and educational materials contributes approximately 10% of annual income.
3. Grants and Subsidies: Approximately 10% of funding from grants and subsidies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Focus on the Family Singapore provides family support programmes, professional counselling services, and educational resources for couples, parents, youth, organisations, and churches. Core offerings include the Connect2 marriage programme suite, ParentEd parenting ecosystem, FamChamps youth camps, SexEd workshops, and clinical counselling led by a doctoral-level psychologist.

Product overview

Focus on the Family Singapore operates as a family support charity offering a multi-channel portfolio of programmes, resources, and counselling services. The core Connect2 programme suite (Marriage Preparation, Just Married, Podcast) targets married couples at various stages, while the ParentEd ecosystem (Dialogues, Parent Coaching, Podcasts, Raising Resilient Kids, Raising Relationally-Smart Kids) serves parents across all life stages. Youth-focused offerings include the FamChamps Camp Experience and SexEd Workshop. The organisation also provides professional counselling services (individual, couples, family, and Marriage Intensive Therapy) led by clinical psychologists and senior counsellors. All offerings are delivered through a platform of in-person workshops, hybrid sessions, podcasts, articles, downloads, and research reports.

Differentiator

Problem solved

Functional benefit

Brands

• ParentEd: ParentEd provides parenting resources and programmes to help parents nurture parent-child connections through podcasts, talks, webinars, and experiential programmes.
• Connect2
• FamChamps

Products and services

• Connect2 Marriage Preparation A marriage preparation programme that helps couples address issues they may face as newlyweds, build a solid foundation in the early years, and learn how to love each other for life. For pre-married and newly married couples.
• Connect2 Just Married A 3-session hybrid workshop designed to equip couples married for five years or less with practical tools to build a thriving marriage.
• ParentEd Podcast A podcast offering honest conversations to help parents be more intentional, covering marriage, parenting, and work life with everyday people and experts.
• ParentEd Dialogues Personalised parenting solutions featuring candid sharing and stimulating conversations among parents, providing timeless principles and practical tools for intentional parenting.
• Parent Coaching Coaching and counselling support for parents navigating parenting in a digital world, helping families use technology for meaningful connections.
• Raising Resilient Kids A programme building psychological resilience in children using the B.O.U.N.C.E framework to help them better manage stress and develop positive attitudes for learning and living.
• Raising Relationally-Smart Kids Parental guidance programme helping parents talk about sex and healthy sexuality with their children, enabling them to make wise decisions for their body and love life.
• SexEd Workshop A workshop cultivating secure identity, true intimacy and authentic relationships, empowering youth to understand facts about love and God's truth about sex to make healthy life choices.
• FamChamps Camp Experience An annual youth camp and 8-month experiential learning programme equipping youths to believe in, live out, and champion Family through experiential activities and envisioning.
• Counselling Services Professional therapy and counselling services including individual, couples, and family counselling, led by a doctoral-level clinical psychologist and a team of senior counsellors and counselling associates.
• Marriage Intensive Therapy Extended-format marital therapy (3-hour half-day or 6-hour full-day sessions) for deeper therapeutic processing of deeply emotional experiences within marital dynamics.
• Marriage Getaway A signature 4D3N overseas all-inclusive marital retreat for couples seeking to restore and renew their connection.
• Celebrating Marriage A programme providing practical wisdom for couples to gain candid insight into enhancing their marital relationship and turning a good marriage into a great one.

Quantifiable outcome

• 36,000+ families impacted yearly for 20 years
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Girls' Brigade Singapore HQcoreStrategic or Co-development Partner · 27 October 2026Girls' Brigade Singapore HQ hosts the FamChamps Camp Experience 2026, a 4D3N residential camp for youth to equip them in championing family values. This is a key partnership for youth engagement and family champion development.
• Holiday Inn Resort Batam (IHG)minorStrategic or Co-development Partner · 14 August 2026Venue partner for the Marriage Getaway programme, a signature 4D3N overseas marital experience for couples. Partnership enables delivery of all-inclusive retreat experience.
• Cultivate SGcoreStrategic or Co-development Partner · 1 January 2024Focus on the Family Singapore supported Cultivate SG's flagship 'Unfiltered – The Whole Family Conversation' conference. CEO Delia Ng participated as panellist. Joint initiative Family Future Makers (FFM) launched in 2025 to engage young people passionate about family.
• Bridging HeartscoreStrategic or Co-development Partner · 1 January 2020Bridging Hearts has trained over 500 marriage mentors supporting 2,500+ relationships. Both organisations share mission to strengthen marriages and families. Focus recognises Bridging Hearts as Family Champion Award (Community) winner 2026.
• National Council Against Drug Abuse (NCADA)minorStrategic or Co-development PartnerFocus provides resources and referrals supporting NCADA's mission. Partnership enables comprehensive support for families dealing with substance abuse challenges.
• Schools and EducatorscoreStrategic or Co-development PartnerSchools implement FamChamps programme to equip students as family champions. Educators like Samuel Lim mentor students and advocate for family-friendly culture in education settings.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Others

• National Council of Social Service (NCSS): Singapore umbrella body coordinating social-service NGOs. Comparable as sector ecosystem enabler and convener of family-services organizations; relevant for benchmarking scale and partnership pathways.

Direct peers

• Singapore Children's Society: Established Singapore NGO focused on children and youth services, including counselling and family support. Comparable in youth and family programmes with shared target segments, though more child-protection oriented.
• Fei Yue Family Services: Singapore family-services NGO providing counselling, family life education, and community programmes. Closely overlapping service mix (counselling, parenting, marriage support) and target families in Singapore.
• FamilyLife Singapore: Singapore-based marriage and family ministry affiliated with Cru, offering marriage preparation, enrichment, and parenting programmes. Closely comparable faith-based, marriage-and-parenting focus with overlapping customer segments.
• TOUCH Family Services: Singapore-based family and community services NGO offering counselling, family programmes, and youth services. Directly comparable service portfolio, target segments (families, youth), and Singapore-specific operational footprint.
• Care Corner Singapore: Singapore social-services agency providing counselling, family support, and youth programmes. Comparable in serving families and individuals with relational/mental-health needs across Singapore.

Regional players

• Thye Hua Kwan Moral Society: Singapore charity delivering family services, counselling, and community programmes. Overlaps in family and community support categories though broader in scope across social services.
• REACH Community Services: Singapore community-services organization providing family support, counselling, and youth programmes. Comparable service categories and Singapore-specific delivery, with overlapping family/youth segments.

Emerging players

• Cultivate SG: Singapore family-focused non-profit co-launching Family Future Makers with FOTFSG. Directly comparable youth/family engagement mission and active partner; represents an adjacent peer in the same ecosystem.

Broad incumbents

• Focus on the Family (US/Global HQ): The originating US-based global family advocacy and content organization. Directly comparable brand and mission; FOTFSG is the Singapore affiliate and shares programme philosophy, content lineage, and faith-based positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fotfsingapore
• Facebookfacebook.com/focusonthefamily.sg
• LinkedInlinkedin.com/company/focus-on-the-family-singapore-ltd
• Instagraminstagram.com/thrivingfamilysg
• Xx.com/familysingapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus on the Family Singapore