LogicalTech Group

What LogicalTech Group does

LogicalTech Group is an Australian-owned managed IT services provider headquartered in Melbourne, Victoria, serving small to medium-sized businesses across Australia. The company's core offering is organized around three service lines: fixed-cost Managed IT Services (proactive monitoring, help desk, backup and disaster recovery, and compliance reporting), Microsoft 365 Consulting and Migration (planning, migration, licensing, configuration, and admin training), and IT Procurement and Licensing (hardware/software purchasing with asset lifecycle management). Underlying technical capabilities are built on Microsoft 365 platform integration, supported by certified Microsoft professionals and a multi-vendor stack including WatchGuard, Trend Micro, HPE, Lenovo, Juniper, StorageCraft, and BitTitan.

The business model combines subscription-based recurring managed services revenue with professional services and hardware/software resale through an owned e-commerce storefront at store.logicaltech.com.au. Go-to-market is sales-led with direct engagement via website contact forms, phone outreach (03 8643 6444), and self-service commerce; the company emphasizes local Australian-based support, no offshoring, and tailored solutions over generic one-size-fits-all approaches. Named reference customers span enterprise and mid-market segments, including Bunzl (distribution/logistics), MCA (IT services), Transol (technology services), and Arise Health (healthcare), with primary focus on the Australian SMB segment.

The company is privately held with no disclosed institutional funding, no parent organization, and limited public financial disclosure. Operating status is active as of 2025. Leadership comprises John Allison (Chairman and CEO) and Ian Dart (Director). The founding year is reported as 2003 in company history, with the firmographic profile citing 1986; the "over two decades" tenure claim aligns with the 2003 founding date.

Name

LogicalTech Group

Legal name

LogicalTech

Website

https://logicaltech.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

LogicalTech Group is a privately held Australian managed IT services provider headquartered in Melbourne, delivering fixed-cost managed IT support, Microsoft 365 consulting and migration, and IT procurement and licensing to small and medium-sized businesses across Australia.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industry

Backup & DR Software Implementation & Managed Platforms (BPAEALAI)

Keywords

• Managed IT services
• Microsoft 365 consulting
• IT procurement and licensing
• Cybersecurity monitoring
• IT infrastructure support

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed IT Services: Recurring managed IT support services delivered on a fixed-cost subscription basis, providing proactive support, system management, security, and backup services to SMB clients.
2. Microsoft 365 Consulting and Migration: Professional services for Microsoft 365 migration, setup, configuration, and ongoing consulting including licensing advice and admin training.
3. IT Procurement and Hardware/Software Sales: One-time hardware and software sales through their online store, including computers, servers, peripherals, software licenses, and accessories with access to wholesale pricing.
4. IT Licensing Services: Licensing support across major vendors, warranty tracking, and asset lifecycle management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LogicalTech Group provides managed IT services on a fixed-cost subscription basis, including help desk support, system and network management, cybersecurity, and backup and disaster recovery for Australian SMBs. It also delivers Microsoft 365 consulting and migration services (planning, licensing, configuration, training) and operates an online store reselling third-party hardware, software, and licensing (HPE, Lenovo, Microsoft, WatchGuard, Juniper, Trend Micro, StorageCraft, BitTitan).

Product overview

LogicalTech Group operates as a managed IT services provider offering a unified portfolio of professional services and an e-commerce product catalog. The core services division consists of three interconnected offerings: Managed IT Services (providing fixed-cost proactive support, help desk, security, and compliance), Microsoft 365 Consulting & Migration (covering planning, migration, licensing, and training), and IT Procurement & Licensing (hardware/software purchasing with lifecycle management). The e-commerce store complements these services by enabling clients to purchase the hardware and software referenced in their IT engagements. The product catalog spans computing hardware (servers, workstations, desktops, laptops, tablets, thin clients, POS terminals), peripherals (displays, printers, scanners), and software (operating systems, business productivity suites, security software, and network infrastructure licenses).

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services
• Microsoft 365 Consulting & Migration
• IT Procurement & Licensing

Quantifiable outcome

• Reduced mobile data entry time from 1.5-3 hours per night to real-time in-store entry

Named customers4 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft specialist partner providing migration, configuration, and security services for Microsoft 365 environments including Teams, SharePoint, and Exchange. Offers free Microsoft 365 Security Assessments.
• WatchGuardsupportingTechnology or IntegrationSecurity vendor partner providing firewall and UTM security solutions sold through LogicalTech, including Basic Security Suite and Total Security Suite subscriptions.
• Trend MicrosupportingTechnology or IntegrationSecurity software partner providing Worry-Free Business Security Services sold as part of managed security offerings.
• HPE (Hewlett Packard Enterprise)supportingTechnology or IntegrationHardware vendor partner providing servers, workstations, and networking equipment including ProLiant servers and Windows Server licensing.
• LenovosupportingTechnology or IntegrationHardware vendor partner providing ThinkCentre desktops, ThinkStation workstations, and ThinkVision monitors.
• TelstraminorChannel Partner/ Reseller/ DistributorAustralian telecommunications partner mentioned in client and partner sections.
• Juniper NetworkssupportingTechnology or IntegrationNetworking vendor partner providing network switches, routers, and JUNOS software licensing including EX and MX series equipment.
• StorageCraftsupportingTechnology or IntegrationBackup and recovery software partner providing ShadowProtect SPX and Granular Recovery solutions for Exchange.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ASI Solutions: Australian IT services and managed services firm delivering infrastructure, cloud, security, and Microsoft 365 services to mid-market clients. Comparable as a domestic competitor targeting similar customers with overlapping portfolio.
• Brennan IT: Australian managed IT services provider headquartered in Melbourne serving SMB and mid-market clients with managed services, cloud, cybersecurity, and Microsoft 365 offerings. Highly comparable in geography, customer segment, and service portfolio.
• Exigo Tech: Australian managed services and IT solutions provider offering cloud, security, Microsoft 365, and managed support to mid-market organizations. Operates in overlapping geographies and customer segments with a comparable service mix.
• Kinetic IT: Western Australia-based managed services provider with national reach, delivering IT outsourcing, service desk, cloud, and security services to enterprise and government. Comparable service delivery model with Australian footprint overlap.
• The Missing Link: Australian managed services and IT consultancy based in Sydney/Melbourne offering managed IT, security, cloud, and Microsoft-centric solutions to mid-market and enterprise. Directly comparable in service mix and Microsoft specialization.

Broad incumbents

• Fujitsu Australia: Global IT services provider with a substantial Australian practice offering managed services, workplace, and cloud solutions. Overlaps with LogicalTech's Microsoft 365 and managed services practices but at a much larger scale.
• Datacom: Large Australasian IT services firm offering managed services, cloud, cybersecurity, and consulting across SMB, enterprise, and government. Broader and larger than LogicalTech but operates in the same managed services category for overlapping customer segments.
• Telstra (Business Technology Services): Australia's largest telco provides managed IT, networking, and security services to SMB and enterprise through its business technology division. A listed partner of LogicalTech and a broad incumbent that competes across multiple of LogicalTech's service lines.

Emerging players

• Kaseya: Global provider of IT management software (RMM, PSA, security) purpose-built for MSPs. Not a direct services competitor but a key platform many Australian MSPs (and potential LogicalTech peers) run on, representing both an ecosystem dependency and a competitive channel.
• Pax8: Cloud distribution and enablement platform for managed services providers, with an Australia/New Zealand presence. A potential channel competitor to LogicalTech's procurement and licensing business as MSPs increasingly procure cloud and security software through Pax8.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/logicaltech-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LogicalTech Group