What Koyuncu Elektronik does

Koyuncu Elektronik A.Ş. is a privately held Turkish B2B technology distribution company founded in 1996 in Istanbul and headquartered in an 18,000 sqm facility in Sancaktepe, with a regional directorate in Ankara. The company distributes products from 18 international brands across IT, electronic security, and consumer electronics — including Lenovo, Samsung, Hikvision, Asus, Axis, Kingston, Seagate, TP-Link, Ubiquiti, AMD, AOC, Ajax, Allied Telesis, Barco, BCD, Epson, Fujitsu, and Milestone — organized into ten product categories spanning computers, monitors, components, electronic security systems, storage, professional imaging, projector and meeting-room solutions, networking, professional printing/scanning, and server and data storage. Operations are supported by a 10,000 sqm warehouse enabling four-times-daily delivery within the Istanbul metropolitan area, and the company maintains a dedicated after-sales service subsidiary, Destek Bilişim A.Ş.

The business model is multi-channel B2B distribution: revenue is generated through hardware sales margins and vendor incentives across four go-to-market segments — IT sales channels (computer dealers and resellers), electronic security solution partners (system integrators), organized retail chains, and an SAP-powered B2B e-commerce platform with dealer login, real-time inventory, dealer-specific pricing, payment processing, and warranty/serial-number check. Value-added services are central to the proposition and include pre-sale/sale/after-sales financial support (credit limits, installment payments), logistics, marketing (exhibitions, training, certifications, incentive programs), and authorized service through Destek Bilişim. The company has been listed in the Fortune 500 Turkey since 2011 and in the Interpro Informatics 500 since 2002, and has received repeated distributor-of-the-year recognition from major global vendors including Microsoft (Worldwide Distributor of the Year COEM, 2010-2011), Samsung, Lenovo, Hikvision, Milestone, Axis, and Seagate. President Yusuf Kenan Koyuncu leads the founder/family-owned business, which shows no external private equity, venture capital, or parent-company ownership based on available data.

Name

Koyuncu Elektronik

Legal name

Koyuncu Elektronik Bilgi İşlem Sistemleri Sanayi ve Dış Ticaret Anonim Şirketi

Website

https://koyuncu.com.tr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Koyuncu Elektronik is a privately held Turkish B2B technology distributor founded in 1996, distributing 18 international IT, electronic security, and consumer electronics brands to dealers, security integrators, retail chains, and resellers across Turkey via a SAP-powered B2B e-commerce platform and dedicated after-sales subsidiary.

Ownership category

akta.pro rank

Product category

IT and Electronics Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)

akta.pro secondary industry

Cameras, Imaging & Drones Distribution (CRAOACAH)

Keywords

• Technology distribution services
• IT hardware wholesale
• Electronic security distribution
• Consumer electronics distribution
• Brand distribution partner

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Technology Product Distribution: As a nationwide technology distributor, Koyuncu Elektronik generates revenue by distributing IT products, electronic security systems, and consumer electronics of international brands through multiple sales channels including IT dealers, retail chains, and e-commerce platforms. Revenue is derived from margins on product sales and potentially volume-based incentives from brand partners.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Koyuncu Elektronik is a nationwide Turkish technology distribution company that distributes products of 18 international brands across information technology, electronic security systems, and consumer electronics. It supplies IT dealers, security system integrators, organized retail chains, and B2B e-commerce partners through its 18,000 m² headquarters and 10,000 m² warehouse, supported by SAP ERP, an integrated B2B e-commerce platform, and its dedicated after-sales service subsidiary Destek Bilişim A.Ş.

Product overview

Koyuncu Elektronik A.Ş. is a nationwide technology distributor company founded in 1996 that provides information technology, electronic security systems, and consumer electronics product groups to its business partners. The company operates as a focused distributor rather than a single unified product—its portfolio consists of ten product categories (Computer, Monitors, Computer Components, Electronic Security Systems, Storage, Professional Imaging Systems, Projector and Meeting Room Solutions, Network Solutions, Professional Printers and Scanning Solutions, and Server and Data Storage) distributed through IT sales channels, electronic security solution partners, organized retail chains, and e-commerce channels. The company distributes high-end technology and superior quality products from 18 leading international brands including Ajax, Allied Telesis, AMD, AOC, Asus, Axis, Barco, BCD, BriefCam, Epson, Fujitsu, Hikvision, Kingston, Lenovo, Milestone, Samsung, Seagate, TP-Link, and Ubiquiti Inc. The company also provides added-value services including finance support, e-commerce infrastructure, marketing, logistics (10,000 sqm warehouse), and technical support through its subsidiary Destek Bilişim A.Ş.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Desktop, mobile, tablet and all-in-one PC systems distributed to business partners across Turkey under international technology brands.
• Monitors PC and security systems displays distributed to dealers, security partners, and retail chains under brands such as AOC, Asus, and Samsung.
• Computer Components Hardware components for computer systems, sourced from international brands such as AMD, Asus, Kingston, and Palit, distributed through IT sales channels.
• Electronic Security Systems Professional electronic security cameras, recorders, access control systems, video analysis software, and accessories distributed to security system integrators under brands such as Hikvision, Axis, Ajax, Milestone, and BriefCam.
• Storage External and internal storage solutions for digital environments, distributed to IT dealers and retailers under brands such as Kingston, Seagate, and Samsung.
• Professional Imaging Systems Professional display products, smart solutions, and accessories for imaging applications distributed through partner channels, including brands such as Barco.
• Projector and Meeting Room Solutions Projectors, wireless screen mirroring, and meeting room solutions distributed to business partners, including Epson projectors.
• Network Solutions Manageable network switches, high-capacity distributed internet access, unified information technology, and intelligent connectivity solutions distributed to IT and security channels under brands such as Allied Telesis, TP-Link, and Ubiquiti Inc. (UBNT).
• Professional Printers and Scanning Solutions Professional printers and scanning solutions including ink, laser, and dot-matrix technologies distributed through IT sales channels, under brands such as Samsung and Ricoh (via PFU acquisition).
• Server and Data Storage Server and data storage solutions for enterprise and business needs, distributed to IT channels under brands such as Fujitsu, BCD International, Lenovo, and Seagate.

Quantifiable outcome

• Listed in Fortune 500 Turkey since 2011
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core, minor and strategic.

• AjaxcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Koyuncu Elektronik officially distributes Ajax products in Turkey as of 2023. Ajax Systems is the largest security systems manufacturer in Europe, developing hardware and software solutions for security and comfort with over 70 wired and wireless devices.
• Allied TelesiscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Allied Telesis, headquartered in Japan and one of the world's leading network infrastructure companies, partnered with Koyuncu for Turkey distribution. Allied Telesis provides IP/Ethernet network solutions including media gateways and infrastructure platforms.
• AMDcoreChannel Partner/ Reseller/ Distributor · 1 January 2023AMD, a Fortune 500 semiconductor manufacturer headquartered in Silicon Valley with over 9,000 employees, partnered with Koyuncu for Turkey distribution. AMD produces high-performance processors and graphics technologies.
• AOCcoreChannel Partner/ Reseller/ Distributor · 1 January 2023AOC, one of the leading global monitor brands and subsidiary of TPV Technology Limited (world's largest LCD manufacturer), partnered with Koyuncu for Turkey distribution of monitors for professional, home, entertainment and gaming use.
• AsuscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Asus, one of the world's largest technology companies with over 17,000 employees and the world's largest mainboard manufacturer, partnered with Koyuncu for Turkey distribution. Selected as Fortune's World's Most Admired Company in 2015 and 2016.
• Axis CommunicationscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Axis Communications, the global market leader in network cameras and video encoders (acquired by Canon in 2015), partnered with Koyuncu for Turkey distribution. Operating in more than 50 countries with over 2,800 employees.
• BarcocoreChannel Partner/ Reseller/ Distributor · 1 January 2023Barco, a visualization and collaboration solutions company, partnered with Koyuncu for Turkey distribution. Barco empowers customers with impressive visualization solutions for data, images, and experiences.
• EpsoncoreChannel Partner/ Reseller/ Distributor · 1 January 2023Epson, a leading manufacturer of projectors and imaging solutions, partnered with Koyuncu for Turkey distribution. Added to portfolio in 2020-2022 as a market leader brand in respective product groups.
• FujitsucoreChannel Partner/ Reseller/ Distributor · 1 January 2023Fujitsu, a Japanese multinational information and communications technology equipment and services company, partnered with Koyuncu for Turkey distribution of server and technology products.
• HikvisioncoreChannel Partner/ Reseller/ Distributor · 1 January 2023Hikvision, the world's No. 1 video security products and solutions supplier with the strongest R&D power in the sector, partnered with Koyuncu for Turkey distribution since 2011. Product range includes IP cameras, DVRs, NVRs, access control and alarm systems.
• KingstoncoreChannel Partner/ Reseller/ Distributor · 1 January 2023Kingston, headquartered in California with worldwide 3,000 employees and named by Fortune among the 'Best Companies to Work for in the United States', partnered with Koyuncu for Turkey distribution of memory and storage products.
• LenovocoreChannel Partner/ Reseller/ Distributor · 1 January 2023Lenovo, the world's largest computer seller ranked 202nd in Fortune 500 with USD 46 billion volume, partnered with Koyuncu for Turkey distribution. Lenovo provides PCs, servers, tablets, smartphones and IT management software.
• Milestone SystemscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Milestone Systems, a world-leading provider of open platform IP video management software (VMS), partnered with Koyuncu for Turkey distribution. A stand-alone company in Canon Group since 2014 with over 8,000 hardware and software integration partners.
• SamsungcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Samsung Electronics, established in 1969 in Suwon-Korea, partnered with Koyuncu for Turkey distribution. Samsung manages more than 200 affiliates worldwide and manufactures IT products, home appliances, and electronic components.
• SeagatecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Seagate, a leading company in data storage solutions with products enabling people and companies to establish, share and store critical data, partnered with Koyuncu for Turkey distribution of internal and external storage solutions.
• TP-LinkcoreChannel Partner/ Reseller/ Distributor · 1 January 2023TP-Link, founded in 1996 and ranked by IDC as the No. 1 supplier of Wi-Fi devices distributing to over 170 countries and serving billions of people worldwide, partnered with Koyuncu for Turkey distribution.
• Ubiquiti Inc. (UBNT)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Ubiquiti Inc., founded by former Apple Engineer Robert Pera in 2005, partnered with Koyuncu for Turkey distribution. With over 70 million devices shipped in over 200 countries, Ubiquiti focuses on high-capacity distributed internet access and unified IT solutions.
• BriefCamminorChannel Partner/ Reseller/ Distributor · 1 January 2023BriefCam, the leading provider of video analytics software enabling people and companies to unlock value from video surveillance content, partnered with Koyuncu for Turkey distribution. Known for VIDEO SYNOPSIS technology.
• RicohminorChannel Partner/ Reseller/ Distributor · 1 January 2023Ricoh, a Tokyo-founded technology company with over 80,000 team members in 200 countries and over 3,200 expert technicians in EMEA, partnered with Koyuncu for Turkey distribution of scanners and smart meeting devices through PFU acquisition.
• BCD InternationalstrategicChannel Partner/ Reseller/ Distributor · 1 January 2020BCD International, one of the most important USA-based server and storage companies, partnered with Koyuncu for Turkey distribution. Koyuncu added new distribution areas for server and storage products through this partnership.
• Destek Bilişim A.Ş.coreTechnology or IntegrationDestek Bilişim A.Ş. is a separate service company established under Koyuncu group that provides technical services and after-sales support. Operates with phone number 444 0 490 and provides proven and awarded quality aftersales support through strong service infrastructure.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Ingram Micro: Ingram Micro is the world's largest IT broadline distributor with global reach across components, peripherals, and enterprise products. It competes with Koyuncu in Turkey and the broader region, particularly in commoditized IT categories.
• TD SYNNEX: TD SYNNEX is a global IT distributor formed from the merger of Tech Data and SYNNEX, distributing a broad range of IT products. It is a broadline incumbent comparable to Koyuncu in product categories served and channel model.
• Arrow Electronics: Arrow Electronics is a global value-added distributor of electronic components and enterprise computing solutions. It is comparable to Koyuncu in distributing components and IT infrastructure products, though at much larger global scale.
• Avnet: Avnet is a global electronic components distributor with significant presence in IT and embedded solutions. It is a broad incumbent comparable to Koyuncu in the distribution of electronic components and IT infrastructure.

Regional players

• Redington: Redington is a leading IT distribution platform with strong presence across emerging markets including the Middle East, Africa, and Turkey. It is a regional comparable to Koyuncu in geographic footprint overlap and product portfolio.

Direct peers

• Index Grup: Index Grup is one of Turkey's largest IT distributors, distributing brands such as HP, Dell, Lenovo, and Microsoft. It is the most direct competitor to Koyuncu in Turkish IT distribution, competing for the same dealer base and brand authorizations.
• Armada Bilgisayar: Armada Bilgisayar (formerly Penta) is a leading Turkish IT distribution and retail group distributing computers, components, and electronics. It is a direct competitor to Koyuncu in wholesale IT distribution and consumer electronics channels in Turkey.
• Also Bilgisayar: Also Bilgisayar is a major Turkish IT distributor covering products from leading PC, component, and peripheral brands. It competes with Koyuncu in the same B2B dealer channel across Turkey.
• Marsis Bilgisayar: Marsis is a Turkish IT distributor with a broad portfolio of computer, component, and consumer electronics brands. It operates in the same dealer and retail channel as Koyuncu.

Emerging players

• Vatan Bilgisayar: Vatan Bilgisayar is a large Turkish consumer electronics and IT retailer. While primarily retail rather than wholesale, it is a key customer in Koyuncu's organized retail channel and competes for end-customer mindshare in the Turkish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/koyuncu-elektronik-a.s.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koyuncu Elektronik