DeLorimier Winery
DeLorimier Winery is a Sonoma County boutique winery producing ~3,000 cases annually of single-vineyard Alexander Valley wines. It serves enthusiasts through its tasting room, five-tier wine club, event venue, and on-site lodging within the Wilson Artisan Wines portfolio.
- Company typePrivate
- Founded1986
- HeadquartersGeyserville, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What DeLorimier Winery does
DeLorimier Winery is a Sonoma County boutique winery operating from a century-old tin barn in Alexander Valley (2001 Highway 128, Geyserville, CA), producing approximately 3,000 cases per year of single vineyard-designate wines including Cabernet Sauvignon, Meritage, Malbec, Primitivo, Zinfandel, Cabernet Franc, Sangiovese, and Petite Sirah, plus the original 1986 Spectrum Sauvignon Blanc and Mosaic Meritage still in production. The company was founded in 1986 by Dr. Alfred deLorimier and acquired in 2008 by Ken and Diane Wilson, making it part of the Wilson Artisan Wines portfolio alongside 10 sister wineries (Mazzocco, Matrix, Wilson, Jaxon Keys, Soda Rock, Pezzi King, St. Anne's Crossing, Rockpile, Coyote Sonoma, Kenneth Carl Estate, Greenwood Ridge). Core technology is traditional winemaking under winemaker Diane Wilson using self-described unorthodox sensory methods, executed on estate vineyards with CCSW-certified sustainable practices including water conservation, cover crops, composting, integrated pest management, and fish-friendly farming; the 1991 Crazy Creek vineyard on Geysers Road remains the source of the flagship Cabernet Sauvignon.
Revenue is generated through four streams: (1) direct-to-consumer wine sales via estate tasting room (daily 10:30am-5pm, $25/person waived with bottle purchase), online store, and wine club shipments to all 50 US states; (2) a five-tier subscription wine club (Artisan, Vineyard, Cellar, Cask, Barrel) with no membership fees, 1-year commitments, 15-30% discounts, and reciprocal benefits across the 11 sister wineries; (3) wedding and private event venue rental at a $10,000 year-round facility fee with 150-guest capacity and access to courtyard, tasting room, patio, lawn, and commercial kitchen; and (4) on-site lodging (Vineyard House 3-bedroom/3-bathroom plus two King Suites) managed through Artisan Lodges. Customer segments are primarily SMB/individual consumers across wine tourists, recurring wine club members, and wedding/event clients, with marketing executed through Yelp, Facebook, TripAdvisor reviews, CellarPass reservations, Eventbrite ticketing for concerts and seasonal events, and participation in the Taste Destination 128 multi-winery consortium.
The company's competitive position rests on brand heritage (35+ years, 38 Sonoma County Harvest Fair gold/double gold medals, 2020 SF Chronicle red sweepstakes for the 2016 Cabernet Sauvignon), distribution synergies through the Wilson Artisan Wines reciprocal ecosystem, and the Diane Wilson/ Antoine Favero winemaking partnership. The business is privately held with no disclosed external capital, no M&A activity beyond the 2008 acquisition, and no published revenue; operations are described as actively running with no listed leadership changes, restructurings, or regulatory actions.
DeLorimier Winery firmographics
Firmographics- Name
- DeLorimier Winery
- Legal name
- deLorimier Winery
- Website
- https://delorimierwinery.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DeLorimier Winery is a Sonoma County boutique winery producing ~3,000 cases annually of single-vineyard Alexander Valley wines. It serves enthusiasts through its tasting room, five-tier wine club, event venue, and on-site lodging within the Wilson Artisan Wines portfolio.
- Ownership category
- akta.pro rank
DeLorimier Winery industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where DeLorimier Winery is headquartered
LocationHeadquarters
- HQ city
- Geyserville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DeLorimier Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through on-site tasting room, online store, and wine club shipments. Wines include Cabernet Sauvignon, Meritage, Malbec, Primitivo, Zinfandel, Cabernet Franc, Sangiovese, and Petite Sirah. Complimentary tastings for club members, $25/person for general public (waived with bottle purchase).
- Event Venue Rental: Wedding and private event venue rental with $10,000 year-round facility fee. Includes courtyard, tasting room, patio, and lawn venues. Lodging options include Vineyard House (3 bed/3 bath) and two separate King suites. Hosts up to 150 guests.
- Wine Club Membership: Five wine club tiers providing recurring shipments: Artisan Club (12 bottles 3x/year), Vineyard Club (12 bottles 4x/year), Cellar Club (12 bottles 2x/year), Cask Club (6 bottles 2x/year), Barrel Club (3 bottles 4x/year). No membership fees with 1-year commitment. Discounts range 15-30% for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Artisan Club: 12 reserve bottles, 3x per year, 25-30% discount |
| Subscription | Multi-year contract | Vineyard Club: 12 bottles, 4x per year, 25% discount |
| Subscription | Multi-year contract | Cellar Club: 12 bottles, 2x per year, 25% discount |
| Subscription | Multi-year contract | Cask Club: 6 bottles, 2x per year, 20% discount |
| Subscription | Multi-year contract | Barrel Club: 3 bottles, 4x per year, 15% discount |
| One time/ perpetual license | Pay-as-you-go | Wine Tasting: $25/person |
| One time/ perpetual license | Multi-year contract | Wedding Venue: $10,000 facility fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
DeLorimier Winery product offering
Product offeringCore offering
DeLorimier Winery is a Sonoma County estate winery producing approximately 3,000 cases per year of single vineyard-designate wines from Alexander Valley, including Cabernet Sauvignon, Meritage, Malbec, Primitivo, Zinfandel, Cabernet Franc, Sangiovese, and Petite Sirah. The winery sells directly to consumers through an on-site tasting room in Geyserville, a five-tier subscription wine club shipping to all 50 US states, an online store, a wedding and event venue (capacity 150), and on-site vineyard lodging.
Product overview
DeLorimier Winery is a Sonoma County winery producing single vineyard-designate wines from Alexander Valley. The portfolio centers on California Bordeaux-style wines including flagship Cabernet Sauvignon, Meritage, Malbec, and Primitivo, along with other varietals such as Zinfandel, Cabernet Franc, Sangiovese, and Petite Sirah. The winery offers wine tasting experiences, a five-tier wine club membership (Artisan, Vineyard, Cellar, Cask, and Barrel Clubs), wedding and event venue services, and on-site vineyard lodging accommodations. Founded in 1986 by Dr. Alfred deLorimier and acquired by Ken and Diane Wilson in 2008, the winery operates out of a historic century-old barn and produces approximately 3,000 cases annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Tasting Experiences Daily seated wine tasting flights offered at the Alexander Valley tasting room featuring five estate wines (typically including Sauvignon Blanc, Chardonnay, Primitivo, Zinfandel, Malbec, Cabernet Sauvignon, and Meritage); priced at $25 per person and waived with bottle purchase; complimentary for wine club members (up to 4 people); walk-ins welcome for groups up to 6 with reservations required for larger groups.
- Wine Club Membership Membership program with five tiers (Artisan, Vineyard, Cellar, Cask, Barrel) offering recurring estate-wine shipments, member discounts of 15-30%, complimentary shipping, and reciprocal benefits across 11 Wilson Artisan Wines sister wineries; no membership fees with a 1-year commitment; ships to all 50 US states.
- Artisan Wine Club 12 reserve bottles shipped three times per year (March, September, December); 25% discount for ship-to members and 30% for pick-up members; complimentary shipping; fully customizable wine selection.
- Vineyard Wine Club 12 bottles shipped four times per year (February, May, September, December) at 25% discount; red-only or mixed selection with complimentary shipping on club shipments.
- Cellar Wine Club 12 bottles shipped twice per year (March and November) at 25% discount; selection options include red-only, Zin/Primo-only, or mixed.
- Cask Wine Club 6 bottles shipped twice per year (February and September) at 20% discount.
- Barrel Wine Club 3 bottles shipped four times per year (February, May, September, December) at 15% discount.
- Wedding and Private Event Venue Year-round event venue rental for weddings, receptions, rehearsal dinners, and private celebrations, featuring courtyard with fountain, tasting room, club room, patio, lawn, and commercial kitchen; capacity 150 guests; facility fee of $10,000 (20% savings for wine club members); includes access to on-site Vineyard House lodging (3 bed/3 bath) and two King Suites.
- Estate Wines Single vineyard-designate wines from Alexander Valley including Cabernet Sauvignon, Meritage, Malbec, Primitivo, Zinfandel, Cabernet Franc, Sangiovese, and Petite Sirah; available for direct purchase through the tasting room and online store.
- Vineyard Lodging and Accommodations On-site vineyard accommodations including a 3-bedroom/3-bathroom Vineyard House and two separate King Suites; managed through Artisan Lodges and available to wine club members at member discounts.
Quantifiable outcome
- 2016 Cabernet Sauvignon won most prestigious red sweepstakes at 2020 San Francisco Chronicle Wine Competition - judged best red wine in America
- +1 more outcomes
Companies that use DeLorimier Winery
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
DeLorimier Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
DeLorimier Winery partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Wilson Artisan WinescoreParent company ownership group. Ken and Diane Wilson acquired deLorimier in 2008 as part of their portfolio of 11 wineries. Provides shared resources across sister wineries including Mazzocco, Matrix, Wilson, Jaxon Keys, Soda Rock, Pezzi King, St. Anne's Crossing, Rockpile, Coyote Sonoma, Kenneth Carl Estate & Greenwood Ridge. Wine club members receive reciprocal benefits across all properties.
- Mazzocco WinerycoreSister winery within Wilson Artisan Wines family. Wine club members receive complimentary tastings and club discounts at all sister properties including Mazzocco.
- Matrix WinerycoreSister winery within Wilson Artisan Wines family. Wine club members receive complimentary tastings and club discounts at all sister properties including Matrix.
- Wilson WinerycoreSister winery within Wilson Artisan Wines family. Wine club members receive complimentary tastings and club discounts at all sister properties including Wilson.
- Taste Destination 128coreConsortium of Alexander Valley wineries including deLorimier that co-host seasonal events such as Sip Around the World, Soup & Sweaters Holiday Soiree, and Grilling Competition. Promotes regional wine tourism and provides cross-winery event access for members.
- EventbriteminorEvent ticketing platform used for summer music concerts, Taste Destination 128 events, and other winery activities. Distributes event tickets to consumers.
- CellarPassminorReservation platform for wine tasting bookings and group reservations. Provides booking functionality for deLorimier wine tasting experiences.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DeLorimier Winery competitors and assessment
Company assessmentBroad incumbents
- Francis Ford Coppola Winery: Large Geyserville/Sonoma winery with expansive tasting room, on-site dining, lodging, and event venue operations. Comparable in Geyserville locale and DTC hospitality stack but at significantly larger scale.
- Kendall-Jackson Wine Estate & Gardens: Major Sonoma County wine producer with estate tasting room, gardens, and event programming. Comparable in Sonoma estate hospitality and DTC focus but operates at substantially larger scale and broader portfolio breadth.
Direct peers
- Wilson Winery: Sister winery under Ken and Diane Wilson's portfolio with overlapping DTC, wine club reciprocal, and Alexander Valley estate positioning. Diane Wilson makes wine for both properties, making it the closest internal comparable.
- Chateau St. Jean Winery: Sonoma Valley estate winery offering tastings, tours, and on-site weddings/private events. Comparable in combining a Sonoma estate tasting room with a wedding/event venue revenue stream.
- Benziger Family Winery: Sonoma County estate winery with certified sustainable/biodynamic farming, tasting-room DTC focus, and family ownership. Comparable in sustainability positioning, estate single-vineyard story, and DTC-led business model.
- Mazzocco Winery: Sister winery in the Wilson Artisan Wines portfolio sharing the same wine-club reciprocal model and DTC distribution mechanics. Directly comparable in business model and customer overlap.
- Soda Rock Winery: Sister winery in the Wilson Artisan Wines portfolio, sharing tasting-room and wine-club reciprocal mechanics. Directly comparable Sonoma DTC small-production model.
- Jordan Vineyard & Winery: Premium Alexander Valley estate winery focused on Cabernet Sauvignon and Chardonnay with strong DTC and hospitality programming. Comparable in Alexander Valley estate positioning and Cabernet-led portfolio.
- St. Anne's Crossing Winery: Sister winery in the Wilson Artisan Wines portfolio with shared reciprocal wine-club benefits. Comparable small-production Alexander Valley / Sonoma DTC model.
- Matrix Winery: Another sister winery in the Wilson Artisan Wines portfolio, sharing winemaker Diane Wilson and the same reciprocal wine-club benefits. Directly comparable DTC and wine-club mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DeLorimier Winery social profiles
Digital presenceDeLorimier Winery compliance and trust
Trust signalCompliance1 record
DeLorimier Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeLorimier Winery leadership team
Management profileNumber of profiles
Profiles4 records
DeLorimier Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeLorimier Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeLorimier Winery
What does DeLorimier Winery do?
DeLorimier Winery is a Sonoma County estate winery producing approximately 3,000 cases per year of single vineyard-designate wines from Alexander Valley, including Cabernet Sauvignon, Meritage, Malbec, Primitivo, Zinfandel, Cabernet Franc, Sangiovese, and Petite Sirah. The winery sells directly to consumers through an on-site tasting room in Geyserville, a five-tier subscription wine club shipping to all 50 US states, an online store, a wedding and event venue (capacity 150), and on-site vineyard lodging.
Is DeLorimier Winery a public or private company?
DeLorimier Winery is a private company. It is classified as family owned and is currently operating.
When was DeLorimier Winery founded?
DeLorimier Winery was founded in 1986. It employs 51 to 100 people.
Where is DeLorimier Winery based?
DeLorimier Winery is headquartered in Geyserville, United States, in the North America region.
How does DeLorimier Winery make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are event Venue Rental and wine Club Membership.
Who are DeLorimier Winery's main competitors?
Broad incumbents on record are Francis Ford Coppola Winery and Kendall-Jackson Wine Estate & Gardens. Direct peers are Wilson Winery, Chateau St. Jean Winery, Benziger Family Winery, Mazzocco Winery, Soda Rock Winery, Jordan Vineyard & Winery, St. Anne's Crossing Winery and Matrix Winery.
Does DeLorimier Winery have an API?
No public API is recorded for DeLorimier Winery.
What industry is DeLorimier Winery in?
DeLorimier Winery's product category is Winery / Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.