Soda Rock Winery
Family-owned Sonoma County winery (legally Stonecushion DBA Soda Rock Winery) producing award-winning Bordeaux varietals across two Healdsburg tasting rooms, a four-tier wine club, a national DTC e-commerce store, and seasonal event programming, operating within the Wilson Artisan Wineries portfolio.
- Company typePrivate
- Founded1869
- HeadquartersGeyserville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soda Rock Winery does
Soda Rock Winery (legally Stonecushion DBA Soda Rock Winery) is a family-owned winery based in Healdsburg, California, operating under the Wilson Artisan Wineries portfolio alongside 12+ other Sonoma and Mendocino County wineries owned by Ken and Diane Wilson. The property traces to 1869 and hosted the area's first bonded winery in 1880; it was restored by the Wilsons beginning in 2000 after decades of neglect, using recycled and green materials. The main tasting facility was destroyed in the 2019 Kincade Fire, and operations now run from the historic Wedding Barn in Alexander Valley and a second tasting room at Old Roma Station in Downtown Healdsburg.
The winery's product platform centers on award-winning Bordeaux varietals (Cabernet Sauvignon, Malbec, Petit Verdot, Cabernet Franc, and Meritage blends), with a specialty Wentworth Zinfandel honoring the original 1870 property owner. Winemaking is led by Antoine Favero, whose wines have earned hundreds of gold medals and numerous 90+ ratings. Viticulture is California Certified Sustainable Winegrowing (CCSW), covering drip irrigation, dry farming, organic practices, raptor-based pest control, and recycling programs. There is no mobile app, no API, and no disclosed AI or ML capability; technology investment is in sustainable farming rather than software.
The business model is direct-to-consumer across four revenue streams: tasting-room flights at $25 per person (waived with a two-bottle purchase), a four-tier no-fee wine club (Barrel, Cask, Cellar, Vineyard) delivering 3-12 bottles per shipment at 15-25% discounts, an e-commerce store at store.sodarockwinery.com shipping to all 50 U.S. states, and ticketed event programming (Winter Wineland, Barrel Weekend, Summer Music Series, Wine & Grilling Showdown). Club members receive complimentary tastings for up to six guests, reciprocal access to 12+ sister wineries, and 20% off Wilson Artisan Inns lodging. Customer segments are wine enthusiasts, tourists, club members, and event attendees; no wholesale or enterprise accounts are disclosed.
Soda Rock Winery firmographics
Firmographics- Name
- Soda Rock Winery
- Legal name
- Stonecushion DBA Soda Rock Winery
- Website
- https://sodarockwinery.com
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned Sonoma County winery (legally Stonecushion DBA Soda Rock Winery) producing award-winning Bordeaux varietals across two Healdsburg tasting rooms, a four-tier wine club, a national DTC e-commerce store, and seasonal event programming, operating within the Wilson Artisan Wineries portfolio.
- Ownership category
- akta.pro rank
Soda Rock Winery industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Wineries (31213), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Soda Rock Winery is headquartered
LocationHeadquarters
- HQ city
- Geyserville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Soda Rock Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wine Sales (Direct-to-Consumer): Direct sale of wines to consumers through tasting rooms and e-commerce store. Includes daily flight tastings at $25 per person (waived with 2 bottle purchase) and full bottle purchases.
- Wine Club Memberships: Subscription-based wine club with four tiers: Barrel Club (3 bottles quarterly, 15% discount), Cask Club (6 bottles bi-annually, 20% discount), Cellar Club (12 bottles bi-annually, 25% discount), Vineyard Club (12 bottles quarterly, 25% discount). No membership fee required.
- Event Hosting: Revenue from hosting events including Winter Wineland, Barrel Weekend, Taste Destination 128 events, Wine & Bacon Pairing, Summer Music Series, and Wine & Grilling Showdown with ticket sales and food pairings.
- Tasting Fees: Daily flight tastings generate revenue from non-members at $25 per person, waived with minimum 2 bottle purchase. Club members receive complimentary tastings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily Flight Tasting - Non-Members |
| Subscription | Multi-year contract | Barrel Club - 3 bottles quarterly |
| Subscription | Multi-year contract | Cask Club - 6 bottles bi-annually |
| Subscription | Multi-year contract | Cellar Club - 12 bottles bi-annually |
| Subscription | Multi-year contract | Vineyard Club - 12 bottles quarterly |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Soda Rock Winery product offering
Product offeringCore offering
Soda Rock Winery produces and sells award-winning wines crafted primarily from Bordeaux varietals (Cabernet Sauvignon, Malbec, Petit Verdot, Cabernet Franc, and Meritage blends) under a direct-to-consumer model. Customers can purchase bottles via the e-commerce store, attend flight tastings at two physical venues (the historic Alexander Valley Barn and Downtown Healdsburg at Old Roma Station), join a four-tier subscription wine club, and participate in seasonal wine and food events.
Product overview
Soda Rock Winery is a family-owned winery specializing in award-winning wines crafted primarily from Bordeaux varieties including Cabernet Sauvignon, Malbec, Petit Verdot, Cabernet Franc, and Meritage blends. The winery operates two tasting venues: the historic Alexander Valley Barn and Downtown Healdsburg Tasting Room. The Wine Club program offers four membership tiers (Barrel Club, Cask Club, Cellar Club, and Vineyard Club) providing recurring shipments of limited-production wines with escalating discounts ranging from 15% to 25%. The winery also hosts seasonal events and experiences including music series, food pairing events, and annual celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Soda Rock Wines (Bordeaux Varietals) Portfolio of award-winning still wines primarily from Bordeaux varietals, sold by the bottle to individual consumers through the online shop and tasting rooms; intended for adult wine drinkers and collectors seeking Sonoma County Bordeaux-style wines.
- Barrel Club Membership Quarterly 3-bottle recurring wine club subscription tier with 15% member discount on wine and merchandise; targeted at casual wine enthusiasts entering the club.
- Cask Club Membership Bi-annual 6-bottle recurring wine club subscription tier with 20% member discount on wine and merchandise; targeted at intermediate-volume wine drinkers.
- Cellar Club Membership Bi-annual 12-bottle recurring wine club subscription tier with 25% member discount on wine and merchandise; targeted at collectors building a cellar.
- Vineyard Club Membership Quarterly 12-bottle recurring wine club subscription tier with 25% member discount and premium benefits including complimentary tastings and 20% off Wilson Artisan Inn lodging; targeted at high-volume premium wine buyers.
- Alexander Valley Barn Tasting Experience Daily flight tasting of a minimum of 4 rotating Bordeaux-style wines hosted at a private table overlooking the vineyards at 8015 Hwy 128, Healdsburg; $25 per person for non-members (waived with two-bottle purchase), complimentary for club members; Thursday-Monday 11am-5pm.
- Downtown Healdsburg Tasting Experience Daily flight tasting of four rotating Bordeaux-varietal wines served indoors or on a covered outdoor deck at the Old Roma Station downtown location; $25 per person for non-members (waived with two-bottle purchase), complimentary for club members.
- Wine Events and Experiences Ticketed seasonal wine and food events including Winter Wineland, Barrel Weekend, Wine & Bacon Pairing, Summer Music Series, Wine & Grilling Showdown, and Trail events along Highway 128; for individual consumers seeking social wine experiences.
Quantifiable outcome
- Hundreds of gold medal awards and numerous 90+ ratings for winemaker Antoine Favero's wines
Companies that use Soda Rock Winery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Soda Rock Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Soda Rock Winery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Wilson Artisan WineriesflagshipParent company and portfolio network. Ken and Diane Wilson own and operate 12+ wineries including deLorimier, Jaxon Keys, Matrix, Mazzocco, Pezzi King, Greenwood Ridge, St. Anne's Crossing, Rockpile, Coyote Sonoma, Truett-Hurst/VML and Wilson Winery. Provides cross-promotional benefits, shared distribution, coordinated events, and wine club reciprocity across all properties.
- Pezzi KingcoreSister winery brand located adjacent to the Downtown Healdsburg Tasting Room at Old Roma Station. Both are part of Wilson Artisan Wineries portfolio.
- Wineroad (Wine Road)coreWine industry association organizing regional events including Winter Wineland, Barrel Weekend, and Wine & Food Affair. Soda Rock participates in these multi-winery tasting events along the Wine Road in Sonoma County.
- Taste Destination 128coreAlexander Valley wine trail association organizing events along Highway 128. Participating wineries include deLorimier, Pech Merle, Ramazzotti, Soda Rock, Trentadue, Trione, and Zialena. Events include Wine & Cheese Trail, Around the World Tasting, and Soup & Sweaters Holiday Event.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Soda Rock Winery competitors and assessment
Company assessmentBroad incumbents
- Francis Ford Coppola Winery: Major Sonoma/Geyserville destination winery combining wine production with hospitality, restaurant, and event venues. Comparable as a Sonoma DTC tasting destination and event-driven revenue model, though at significantly larger scale.
- Rodney Strong Wine Estates: Large Sonoma County producer with broad DTC tasting room presence, wine club, and distributed Cabernet Sauvignon portfolio. Comparable in varietal mix and DTC scale, though operates at materially larger volume with wholesale channels.
- Jordan Vineyard & Winery: Established Alexander Valley estate winery focused on Cabernet Sauvignon and Chardonnay. Comparable Bordeaux-varietal premium positioning, DTC tasting-by-appointment model, and historic estate narrative.
Direct peers
- Mazzocco Winery: Wilson Artisan portfolio winery specializing in Zinfandel in Dry Creek Valley, sharing the same parent company's wine club reciprocity, DTC infrastructure, and Sonoma tourism exposure.
- Trentadue Winery: Alexander Valley neighbor and fellow Taste Destination 128 association member. Operates a tasting room, wine club, and events along Hwy 128 with overlapping DTC customer base and similar Bordeaux-Italian varietal mix.
- Wilson Winery: Flagship brand within the same Wilson Artisan Wineries portfolio operating in Dry Creek Valley. Closest comparable: shares owner (Ken & Diane Wilson), DTC model, wine club structure, and event-driven marketing approach.
- St. Anne's Crossing Winery: Wilson Artisan portfolio winery with tasting room in Kenwood, Sonoma County. Operates parallel wine club tiers, DTC e-commerce, and event programming on shared Wilson Artisan infrastructure.
- Trione Vineyards & Winery: Alexander Valley/Green Valley winery also participating in Taste Destination 128 events. Comparable in DTC tasting room format, estate-grown Bordeaux varietals, and event-driven hospitality programming.
- Pezzi King: Sister winery in the Wilson Artisan portfolio located adjacent to Soda Rock's Downtown Healdsburg Tasting Room at Old Roma Station. Directly comparable DTC tasting room, wine club, and shared marketing channels.
Emerging players
- Ramazzotti Wines: Fellow Taste Destination 128 and Alexander Valley participant producing Italian and Bordeaux varietals. Comparable smaller-scale DTC tasting room and event-trail membership profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Soda Rock Winery social profiles
Digital presenceSoda Rock Winery compliance and trust
Trust signalCompliance1 record
Soda Rock Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soda Rock Winery leadership team
Management profileNumber of profiles
Profiles5 records
Soda Rock Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soda Rock Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soda Rock Winery
What does Soda Rock Winery do?
Soda Rock Winery produces and sells award-winning wines crafted primarily from Bordeaux varietals (Cabernet Sauvignon, Malbec, Petit Verdot, Cabernet Franc, and Meritage blends) under a direct-to-consumer model. Customers can purchase bottles via the e-commerce store, attend flight tastings at two physical venues (the historic Alexander Valley Barn and Downtown Healdsburg at Old Roma Station), join a four-tier subscription wine club, and participate in seasonal wine and food events.
Is Soda Rock Winery a public or private company?
Soda Rock Winery is a private company. It is classified as family owned and is currently operating.
When was Soda Rock Winery founded?
Soda Rock Winery was founded in 1869. It employs 1 to 10 people.
Where is Soda Rock Winery based?
Soda Rock Winery is headquartered in Geyserville, United States, in the North America region.
How does Soda Rock Winery make money?
Four revenue lines are on record. Wine Sales (Direct-to-Consumer) is the primary driver. The others are wine Club Memberships, event Hosting and tasting Fees.
Who are Soda Rock Winery's main competitors?
Broad incumbents on record are Francis Ford Coppola Winery, Rodney Strong Wine Estates and Jordan Vineyard & Winery. Direct peers are Mazzocco Winery, Trentadue Winery, Wilson Winery, St. Anne's Crossing Winery, Trione Vineyards & Winery and Pezzi King. Ramazzotti Wines is listed as an emerging player.
Does Soda Rock Winery have an API?
No public API is recorded for Soda Rock Winery.
What industry is Soda Rock Winery in?
Soda Rock Winery's product category is Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.