Persons of Interest

What Persons of Interest does

Persons of Interest is a Brooklyn-based wellness and lifestyle brand operating three physical locations across Carroll Gardens, Fort Greene, and Williamsburg. The core service offering includes massage, facials, and curated wellness rituals, positioned within the premium independent spa segment of the New York City market. The business is supplemented by POI Shop, a branded retail line offering hair care, home scents, and apparel, which extends the brand into physical product distribution beyond service transactions. A sub-brand, Altered States, operates out of the Fort Greene location and signals experimentation with differentiated service concepts.

The company operates as a vertically integrated wellness-and-retail concept, monetizing through both in-person service revenue and consumer product sales. Its go-to-market relies on neighborhood-level brand affinity within Brooklyn's affluent residential catchment areas, with the "smoky vibe" aesthetic serving as the primary brand differentiator in a fragmented local market. The 11–50 employee range and three-location footprint suggest an independently scaled operator rather than a venture-backed chain.

Person of Interest is a private company with no disclosed funding rounds, ownership structure, or financial metrics in the available data. The business model is fundamentally bricks-and-mortar with limited evidence of e-commerce, digital distribution, or subscription mechanics. Strategic optionality exists through the retail line (potential DTC or wholesale expansion) and the sub-brand concept (potential format replication), but execution capacity is constrained by current scale and absence of disclosed external capital.

Name

Persons of Interest

Website

https://personsofinterestbklyn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Persons of Interest is a Brooklyn-based independent wellness brand operating three spa and retail locations across Carroll Gardens, Fort Greene, and Williamsburg, offering massage, facials, wellness rituals, and a branded retail product line (POI Shop) serving local affluent urban consumers.

Ownership category

akta.pro rank

Product category

Day Spa and Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

Keywords

• Wellness spa services
• Massage therapy
• Facial treatments
• Wellness rituals
• Lifestyle retail

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Distribution channels1 record

Core offering

Persons of Interest is a Brooklyn-based wellness operator offering in-person spa services—massage, facials, and wellness rituals—across three Brooklyn storefronts (Carroll Gardens, Fort Greene, and Williamsburg), complemented by the Altered States wellness sub-brand in Fort Greene and the POI Shop, an online retail line selling hair care, home scents, and apparel.

Product overview

Persons of Interest is a Brooklyn-based wellness business operating multiple spa and wellness locations. The company offers massage, facials, and wellness rituals across three Brooklyn locations (Carroll Gardens, Fort Greene, and Williamsburg). The portfolio includes the core spa services, the POI Shop retail line featuring hair care products, home scents, and apparel, and a sub-brand called Altered States in Fort Greene focused on massage, facials, and wellness rituals.

Differentiator

Problem solved

Functional benefit

Brands

• Altered States: A wellness and spa venture offering massage, facials, and wellness rituals. Located at 88 S. Portland Ave., Brooklyn, New York 11217.

Products and services

• Spa and Wellness Services Wellness services including massage, facials, and wellness rituals offered to individual consumers at multiple Brooklyn locations (Carroll Gardens, Fort Greene, and Williamsburg).
• Altered States A wellness and spa venture offering massage, facials, and wellness rituals located in Fort Greene, Brooklyn, positioned as a space to recharge and escape daily pressures.
• POI Shop Online shop selling essential lifestyle products including hair care, home scents with a smoky vibe, and apparel, complementing the in-person spa experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Chillhouse: NYC-based spa and nail salon concept offering facials, massages, and wellness rituals in a design-forward, multi-location format. Directly comparable as a Brooklyn/Manhattan day-spa brand targeting similar urban wellness consumers.
• Rescue Spa: NYC spa offering facials, massages, and wellness treatments alongside a curated retail product assortment. Comparable as a high-end NYC day spa with overlapping service menu and retail component.
• Remedy Place: NYC-founded wellness social club offering massage, facials, recovery, and wellness rituals as core membership-based services. Comparable as a premium urban wellness destination with overlapping service mix and customer profile.
• AIRE Ancient Baths: NYC-based day spa concept offering thermal baths, massage, and wellness rituals in a multi-location urban format. Comparable as a premium wellness/spa operator with a similar experiential positioning.
• Great Jones Spa: Manhattan-based day spa offering massages, facials, and wellness amenities in a high-end multi-room format. Comparable as a NYC urban day-spa operator with similar service menu and target clientele.
• Joanna Vargas: NYC-based spa and skincare brand offering facials, massages, and a retail skincare product line. Comparable for its combined spa services + DTC product strategy and Brooklyn/Manhattan customer base.

Broad incumbents

• The Well: NYC-based membership wellness club offering spa services, bodywork, and integrated wellness programming. Comparable as a higher-end urban wellness concept operating multiple services under one brand.
• HigherDOSE: Wellness brand offering infrared sauna, spa-style treatments, and related wellness products with NYC presence. Comparable for its positioning at the intersection of wellness services and consumer products targeting a similar urban demographic.

Regional players

• Spa Castle: Large-format NYC-area day spa offering a wide range of wellness and spa experiences. Comparable as a regional spa operator targeting the same NYC metro wellness consumer, though with a different facility model.
• QC NY: Italian-origin spa brand with a Queens, NYC location offering thermal baths, massages, and wellness rituals. Comparable for its wellness/spa service mix and NYC-area customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/poibklyn
• Facebookfacebook.com/PersonsofInterestBarbershop
• LinkedInlinkedin.com/company/persons-of-interest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persons of Interest