DiverCidade Business Hub

What DiverCidade Business Hub does

DiverCidade Business Hub is a São Paulo-headquartered diversity, equity, and inclusion consulting and technology firm founded in 2023 by CEO Tamara Braga and CSMO Paulo Rezende, alongside COO Pedro Naegele. The company operates as a multi-unit hub delivering DEI services end-to-end across four business units: DiverCidade (consulting on diversity strategy, processes, recruitment, employer branding, affinity groups, and training), Uprise (creative/audiovisual agency for employer branding, podcast and documentary production, and event conceptualization), Insight (HR technology including the Analityka, Engage, Kapeí, and Vox products covering analytics, dashboards, demographic census, climate surveys, motivators mapping, and D&I ROI measurement), and Prisma (corporate communication, media training, podcasts, and PR). Beyond commercial units, the company runs a social-impact arm comprising the LuNi AI-powered employability platform for vulnerable candidates (with WhatsApp integration and screen-reader accessibility), the DiverseMatch free recruitment event connecting diverse candidates with corporate sponsors (one hosted at Meta), the NEDS research institute on sexual diversity, and an affiliated NGO.

Revenue is generated primarily through professional services engagements (consulting, creative production, corporate communication) and subscription-based SaaS access to LuNi, Vox, Kapeí, and Analityka, with DiverseMatch funded by corporate sponsorship of physical venues; all pricing is quote-based and not publicly disclosed, with budgets requested through a structured form (orçamentos) on the corporate website. The company claims a global delivery footprint enabled by a hub of 40+ specialist partners across Brazil collectively holding 200+ years of experience, and targets large enterprise HR departments and mid-market companies in Brazil with primary pain points around disconnected DEI initiatives, lack of data-driven people management, and inability to measure D&I ROI. The firm is privately held and bootstrapped (no external funding rounds disclosed), with no public revenue figures and only one named enterprise relationship (Meta via DiverseMatch).

Name

DiverCidade Business Hub

Legal name

DiverCidade Business Hub

Website

https://divercidade.net

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

DiverCidade Business Hub is a São Paulo-headquartered DEI consulting firm operating a four-unit hub — consulting, creative, HR technology, and corporate communication — with an AI-powered recruitment platform and research institute, serving large Brazilian enterprises and select global clients.

Ownership category

akta.pro rank

Product category

Diversity, Equity, and Inclusion (DEI) Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Software Publishers (51321), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industries

Work Management & Collaboration Suites (BPAMAMAG), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Remote/Hybrid Work Readiness & Digital Collaboration (EDAAAKAL)

Keywords

• Diversity consulting services
• DEI strategy consulting
• HR analytics software
• Inclusive recruitment
• Employer branding services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. DEI Consulting Services: Core consulting engagements delivering strategic diversity, equity, and inclusion solutions integrated into business strategy. Services include process adaptation, service/product adaptation, diversity committees, benefits consulting, new product/service consulting, employer branding, affinity groups, PDI programs, diversity programs, recruitment and selection, and training and development.
2. Technology Products (SaaS): Subscription-based access to proprietary HR technology platforms including LuNi (AI recruitment), Vox (demographic census), Kapeí (performance/ROI), and Analityka/Engage data tools.
3. Creative Agency Services (Uprise): Audiovisual production, branding, content creation, podcast recording, event conceptualization, employer branding, strategic partnerships, documentary and interview production, and resource mobilization.
4. Corporate Communication (Prisma): Corporate communication services including branding, internal communications, media interviews, media training, podcasts, and public relations.
5. DiverseMatch Recruitment Events: Free recruitment events connecting diverse candidates with employers, funded through corporate sponsorships. Companies sponsor the physical venue for each edition, with the event being free for all participants.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

DiverCidade Business Hub delivers integrated diversity, equity, and inclusion (DEI) consulting, HR technology, creative content, and corporate communication solutions to large and mid-market companies. The company organizes a network of 40+ specialist partners across Brazil who provide strategy, data-driven people analytics, employer branding, and inclusive recruitment services to corporate clients globally. Its technology stack includes AI-based recruitment (LuNi), demographic census (Vox), and D&I ROI measurement (Kapeí) tools delivered alongside consulting engagements.

Product overview

DiverCidade Business Hub is a multi-unit consultancy and technology platform offering end-to-end diversity, equity, and inclusion solutions. The portfolio consists of four integrated business units: DiverCidade (consulting), Uprise (creative agency), Insight (HR technology with Analityka, Engage, Kapeí, and Vox tools), and Prisma (corporate communication). Supporting social initiatives include the LuNi employability platform with AI-powered bias reduction, the DiverseMatch recruitment event, the NEDS sexual diversity research institute, and the affiliated NGO. The platform approach combines consulting services with proprietary technology for data collection, analytics, and candidate matching.

Differentiator

Problem solved

Functional benefit

Brands

• DiverCidade: Core consulting unit focused on people management, diversity strategy integration, and business consulting
• Uprise
• Insight
• Prisma
• DiverseMatch
• LuNi (Luci Nicolau)
• NEDS - Núcleo de Estudos em Diversidades Sexuais

Products and services

• DiverCidade (Consultoria) Core consulting unit providing integrated diversity, equity, and inclusion solutions within corporate business strategy. Services include recruitment and selection, employer branding, diversity committees, affinity groups, process adaptation, and training and development for large and mid-market corporate clients.
• Uprise (Creative Agency) Creative agency specializing in audiovisual content focused on people and diversity. Services include branding, content creation, podcast production, documentary production, employer branding, event ideation, and strategic partnerships.
• Insight (HR Technology Unit) Technology unit for HR data collection, analysis, and visualization. Bundled offering includes Analityka (data processing and visualization dashboard), Engage, Kapeí (performance evaluation and D&I ROI tracking), and Vox (demographic census and climate surveys) tools for HR departments.
• Prisma (Corporate Communication) Corporate communication unit providing media training, internal communication, podcast production, public relations, branding, and interview production services for corporate clients.
• LuNi (Luci Nicolau) Employability Platform Employability platform for people in social vulnerability that uses AI to match candidates with job vacancies, reduce biases in recruitment, and deliver personalized training and career guidance through interview orientations and skills tests. Integrated with WhatsApp for accessibility and supports screen readers.
• DiverseMatch Recruitment Event Free event connecting diverse candidates with job opportunities. The company provides inclusive recruitment training for corporate sponsors and pitch/presentation training for candidates. Editions are hosted at sponsoring company venues, with Meta (Facebook) having hosted an edition.

Quantifiable outcome

• 42 pre-developed solutions and 10+ application formats available for customization
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Meta (Facebook)minorGTM or Marketing PartnerMeta (formerly Facebook) sponsored and hosted an edition of the DiverseMatch recruitment event focused on trans people. The event was held at Meta's facilities, with DiverseMatch providing inclusive recruitment training to Meta's team and pitch/presentation training to candidate participants.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deloitte (Human Capital / Inclusion): Deloitte's Human Capital practice offers enterprise D&I advisory, analytics, and managed services at global scale — represents the broad-incumbent competitor for DiverCidade's Brazilian enterprise clients.
• HiBob: HiBob is an HRIS platform increasingly extending into people analytics and DEI measurement — competes with the Insight Suite for HR department technology budgets.
• McKinsey (Diversity & Inclusion Practice): McKinsey's DEI practice serves large global enterprises with inclusion strategy consulting — competes with DiverCidade in the same enterprise D&I consulting market.

Direct peers

• Kanarys: Kanarys is a DEI platform combining employee engagement data, benchmarking, and consulting — comparable to DiverCidade's combined technology plus consulting model.
• Textio: Textio uses AI to remove bias from recruiting content and job descriptions — comparable to DiverCidade's LuNi AI recruitment platform with bias-reduction focus.
• Pymetrics: Pymetrics applies neuroscience-based AI to reduce bias in hiring and talent matching — closely aligned with LuNi's bias-eliminating recruitment technology use case.
• Diversio: Diversio is a D&I data and analytics platform that helps enterprises measure, benchmark, and act on inclusion metrics — directly comparable to DiverCidade's Insight/Vox demographic census and D&I ROI analytics.

Emerging players

• Blendoor: Blendoor focuses on diverse candidate matching and blind resume review — adjacent to LuNi's bias-reducing recruitment positioning.

Regional players

• Great Place to Work Brasil: Great Place to Work Brasil certifies and benchmarks inclusive workplace practices across Brazilian enterprises — competes for the same corporate D&I budget that DiverCidade addresses through Vox and climate surveys.
• Falconi Consultores: Falconi is a Brazilian management consulting firm with practice areas spanning people management and organizational transformation — comparable as a Brazilian professional services incumbent to DiverCidade's DiverCidade consulting unit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/divercidade
• Instagraminstagram.com/divercidade_hub
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiverCidade Business Hub