Scaling Up Coaches
Scaling Up Coaches is a private global network of 200+ certified business coaches that delivers the Scaling Up (Rockefeller Habits) methodology, software, and events to mid-market CEOs and leadership teams seeking to scale past growth plateaus.
- Company typePrivate
- Founded1997
- HeadquartersWest Chester, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Scaling Up Coaches does
Scaling Up Coaches is a privately held global coaching network (legal entity Scaling Up Network LLC, headquartered in West Chester, Pennsylvania) that delivers the Scaling Up business growth methodology — originally developed by Verne Harnish as Rockefeller Habits — to growth-stage companies. Its core product is a tightly codified framework built around four decisions (People, Strategy, Execution, Cash), expressed through proprietary intellectual property including the One-Page Strategic Plan, the Rockefeller Habits operating system, the SWT (Strengths, Weaknesses & Trends) tool, the Cash Flow Story, the Power of One tool, and a suite of more than 40 Growth Tools worksheets, supported by a proprietary Scaling Up Scoreboard software used to drive organizational alignment and accountability.
The company monetizes through four interconnected streams: (1) executive and leadership-team coaching delivered via 200+ certified coaches matched through a free concierge service, (2) a multi-tier Coach Certification program combined with a newer Internal Champion Certification for in-house adopters, (3) public and private workshops, masterclasses, and the annual CEO Summit (Google Cloud is partnered for the 2026 edition), and (4) online learning resources and CEO networks sold on a recurring basis. Pricing is quote-based and varies by engagement scope and coach. Distribution is global — active on six continents across North America, Europe, the Middle East, Asia, and Oceania — and relies on content marketing, events, the Scaling Up Coaches Club on Clubhouse, and thought leadership anchored by Verne Harnish's book franchise.
The target customer is a CEO, founder, or executive team of a growth-stage company (typically 10–100+ employees) that has hit a scaling plateau or is managing the chaos of fast growth and seeks structured execution, strategic clarity, and leadership-team alignment. Case-study evidence spans legal, energy, manufacturing, professional services, and SMB segments with reported outcomes of 25–156% revenue growth and, in outlier cases, 100x value creation. The central organization is small (11–50 employees) and relies on its certified-coach ecosystem as the primary delivery layer, making the platform's economics more akin to a licensing/certification franchise than a traditional professional services firm.
Scaling Up Coaches firmographics
Firmographics- Name
- Scaling Up Coaches
- Legal name
- Scaling Up Network LLC
- Website
- https://coaches.scalingup.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scaling Up Coaches is a private global network of 200+ certified business coaches that delivers the Scaling Up (Rockefeller Habits) methodology, software, and events to mid-market CEOs and leadership teams seeking to scale past growth plateaus.
- Ownership category
- akta.pro rank
Scaling Up Coaches industry classification
Industry- Product category
- Business Coaching and Executive Education Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- Organizational Change & Transformation Coaching (EDABANAG), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Performance & Accountability Coaching (EDABANAD)
Keywords
Where Scaling Up Coaches is headquartered
LocationHeadquarters
- HQ city
- West Chester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Scaling Up Coaches business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Executive/Business Coaching Services: Fee-based coaching engagements where certified coaches work with CEOs, entrepreneurs, and leadership teams to implement the Scaling Up methodology. Coaches provide accountability, strategic guidance, and implementation support through regular sessions.
- Workshops and Events: Public and private workshops, masterclasses, and summits delivered in collaborative leadership environments. Includes the annual CEO Summit.
- Coach Certification Program: Certification program for individuals seeking to become Scaling Up Certified Coaches, including training, mentoring, and ongoing professional development.
- Learning Resources: Online courses, CEO networks, and resources used by scaling businesses to implement the methodology independently.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Scaling Up Coaches product offering
Product offeringCore offering
Scaling Up Coaches provides fee-based executive and business coaching services delivered through a global network of over 200 certified coaches across six continents. The coaches guide CEOs, entrepreneurs, and leadership teams in implementing the Scaling Up methodology (focused on People, Strategy, Execution, and Cash), supported by proprietary tools, software, online learning resources, and workshops. The company also operates a coach certification program and the annual CEO Summit.
Product overview
Scaling Up Coaches offers a comprehensive business coaching ecosystem built around the Scaling Up methodology, which focuses on four core decisions: People, Strategy, Execution, and Cash. The offering consists of four main pillars: (1) Scaling Up Certified Coaching - expert implementation from certified coaches who guide companies through the methodology; (2) Scaling Up Software - proprietary technology for diagnosing improvement areas and maximizing organizational alignment; (3) Scaling Up Learning - online courses, CEO networks, and resources; and (4) Scaling Up Events - workshops, masterclasses, and summits. The company also provides intellectual property including the Rockefeller Habits framework, One-Page Strategic Plan, SWT tool, Cash Flow Story, Power of One tool, and comprehensive Growth Tools worksheets. Additionally, they offer Coach Certification and Internal Champion Certification programs, and partner events like the CEO Summit (with Google Cloud partnership for 2026). Clients like Norling Law use Ninety software dashboards alongside Scaling Up tools to track performance across legal services and marketing channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Scaling Up Certified Coaching Fee-based expert implementation services where certified coaches guide CEOs, entrepreneurs, and leadership teams through the Scaling Up methodology to navigate the four decisions holding companies back (People, Strategy, Execution, Cash). Includes regular 90-day sprint meetings and bi-weekly CEO meetings.
- Coach Certification Program Rigorous certification program for coaches that includes self-paced online learning, guided group calls, one-to-one mentoring, and in-person 2-day training. Designed to align coaches with the globally recognized Scaling Up business growth framework.
- Internal Champion Certification Certification program for internal leaders within client companies who drive the Scaling Up journey, ensuring the team stays focused, aligned, and accountable between coaching sessions.
- Scaling Up Learning Online courses, CEO networks, and other resources used by thousands of scaling businesses to implement the Scaling Up methodology independently or in preparation for coaching.
- Scaling Up Events (Workshops and Masterclasses) Public and private workshops, masterclasses, and summits delivered in-person and virtually for group learning and networking, including the annual CEO Summit.
- CEO Summit
Quantifiable outcome
- Scale business up to 10X
- +5 more outcomes
Companies that use Scaling Up Coaches
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Scaling Up Coaches technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Scaling Up Coaches partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Google CloudcoreGoogle Cloud has partnered with the CEO Summit 2026, the annual event hosted by Scaling Up Coaches. This partnership provides technology infrastructure and support for the scaling CEO community and enhances the summit experience for attendees.
- Alta ConsultingminorAlta Consulting helps growth-minded companies leverage strategic tools and provides curated templates and business strategy resources that complement the Scaling Up methodology. They reference Scaling Up tools in their consulting practice.
- Growth InstituteminorGrowth Institute partners with Scaling Up Coaches to offer the Scaling Up Master Business Course, where coaches like Herb Cogliano teach the methodology to entrepreneurs and executives.
- Ninety (Software)coreNinety software dashboards are used by clients implementing the Scaling Up methodology to track performance across legal services and marketing channels. The software integrates with Scaling Up tools for ongoing measurement and alignment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Scaling Up Coaches competitors and assessment
Company assessmentBroad incumbents
- Gazelles (Verne Harnish): Verne Harnish's growth-advisory firm that originated the Scaling Up methodology itself; operates the Growth Canvas, executive education programs, and the broader Scaling Up ecosystem that Scaling Up Coaches plugs into.
- Entrepreneurs' Organization (EO): Global peer-to-peer network of founders providing learning events, executive education, and member-driven growth support; competes for the same founder/CEO community Scaling Up targets.
- Tony Robbins Business Coaching: Tony Robbins' business coaching and mastery programs serve growth-stage entrepreneurs with methodology-driven coaching; competes for a similar high-ticket coaching buyer profile.
Direct peers
- ActionCOACH: Global business coaching franchise network serving SMBs and mid-market companies with structured coaching programs; the most direct competitor to Scaling Up's certified coach marketplace model.
- Vistage Worldwide: The largest peer-advisory and executive coaching organization for CEOs and business leaders; operates a global chair/coach model serving mid-market companies that directly overlaps with Scaling Up's mid-market CEO coaching market.
- EOS Worldwide: Implements the Entrepreneurial Operating System (Traction / EOS) through a global network of certified implementers serving growth-stage and mid-market companies — a direct methodology-network competitor to Scaling Up.
- Strategic Coach: Founded by Dan Sullivan, Strategic Coach operates signature coaching programs for entrepreneurs and executives using a methodology-driven, cohort-based delivery model that competes directly for the same Scaling Up buyer.
- Growth Institute: Online executive education provider offering the Scaling Up Master Business Course in partnership with Scaling Up Coaches; closely comparable online learning and certification offering for the same executive audience.
Emerging players
- INSPIRICA Executive Coaching: Executive coaching firm serving leadership teams and growth-stage executives with structured programs; overlaps with Scaling Up's leadership-team focus but operates as a single firm rather than a coach marketplace.
- Velocity Executive Coaching: Specialized executive coaching practice targeting founders and senior leaders on scaling challenges; partial overlap with Scaling Up's methodology-centric offering but focused on a narrower set of engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Scaling Up Coaches social profiles
Digital presenceScaling Up Coaches financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scaling Up Coaches leadership team
Management profileNumber of profiles
Profiles1 record
Scaling Up Coaches funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scaling Up Coaches M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scaling Up Coaches
What does Scaling Up Coaches do?
Scaling Up Coaches provides fee-based executive and business coaching services delivered through a global network of over 200 certified coaches across six continents. The coaches guide CEOs, entrepreneurs, and leadership teams in implementing the Scaling Up methodology (focused on People, Strategy, Execution, and Cash), supported by proprietary tools, software, online learning resources, and workshops. The company also operates a coach certification program and the annual CEO Summit.
Is Scaling Up Coaches a public or private company?
Scaling Up Coaches is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scaling Up Coaches founded?
Scaling Up Coaches was founded in 1997. It employs 11 to 50 people.
Where is Scaling Up Coaches based?
Scaling Up Coaches is headquartered in West Chester, United States, in the North America region.
How does Scaling Up Coaches make money?
Four revenue lines are on record. Executive/Business Coaching Services are the primary driver. The others are workshops and Events, coach Certification Program and learning Resources.
Who are Scaling Up Coaches's main competitors?
Broad incumbents on record are Gazelles (Verne Harnish), Entrepreneurs' Organization (EO) and Tony Robbins Business Coaching. Direct peers are ActionCOACH, Vistage Worldwide, EOS Worldwide, Strategic Coach and Growth Institute. Emerging players are INSPIRICA Executive Coaching and Velocity Executive Coaching.
Does Scaling Up Coaches have an API?
No public API is recorded for Scaling Up Coaches.
What industry is Scaling Up Coaches in?
Scaling Up Coaches's product category is Business Coaching and Executive Education Services. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABANAG, Organizational Change & Transformation Coaching. Its NAICS code is 611430 and its SIC code is 8742.