Cusat

What Cusat does

CUSAT is a Paraguayan GPS satellite monitoring and fleet management company founded in 2002 in Asunción, operating as a privately held family business with 11-50 employees. The company develops and deploys GPS tracking devices integrated with cellular communication networks and IoT sensors to provide real-time vehicle, fleet, cargo, and cold chain monitoring, supported by a 24/7 human-monitored control room. Its product portfolio spans individual vehicle and family tracking (Cuidado Inteligente), enterprise fleet management (Logística Inteligente), GPS-enabled smart seals for cargo security (Precinto Inteligente), intelligent route optimization via the Persat platform (Ruteo Inteligente), and refrigeration equipment monitoring (Refrigeración Inteligente), with premium tier GPS+ adding medical, roadside, home, legal, and international travel assistance services through partnerships with Grupo Epem and Global Assist.

The underlying technology stack combines GPS hardware from global suppliers (Teltonika, Orbcomm, JoinTech, IQ) with proprietary monitoring software, mobile applications for iOS and Android, and add-on modules including Videotelemetría (video telemetry), DMS (Driver Monitoring System), and ADAS (Advanced Driver Assistance Systems) for computer-vision-based driver safety. In January 2025, CUSAT obtained ISO 9001 certification covering its quality management system across GPS monitoring, satellite custody, fleet management, and intelligent logistics services.

CUSAT's business model is predominantly subscription-based with 24-month contracts. Individual consumer plans start at Gs100,000/month for self-service GPS monitoring, enterprise fleet plans at Gs250,000/month for Logística Inteligente, and the GPS+ premium tier at Gs1,020,000/year with a 20% discount for Banco Itaú credit card holders. Revenue streams include recurring monitoring subscriptions, GPS+ premium services, fleet management contracts, hardware sales with free installation, intelligent routing software (Persat), and refrigeration monitoring. Distribution combines direct enterprise sales with dedicated account managers, self-service web and mobile app channels, and promotional partnerships with Banco Itaú, Tienda Naranja, Universitaria, and Continental. Named enterprise customers include Grupo Garden, GEN, and MSC (Mediterranean Shipping Company). The company operates exclusively within Paraguay under President Eduardo Salto and General Manager Fernando Ayala (appointed September 2025).

Name

Cusat

Legal name

CUSAT

Website

https://cusat.com.py

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

CUSAT is a Paraguayan GPS satellite monitoring and fleet management company founded in 2002, serving individual vehicle owners and enterprise fleet operators across Paraguay through subscription-based tracking, telematics, cold chain monitoring, and intelligent routing solutions.

Ownership category

akta.pro rank

Product category

Fleet Management and GPS Tracking Services

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• GPS vehicle tracking
• Fleet management software
• Satellite monitoring services
• Cold chain monitoring
• Route optimization solutions

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Monitoring Subscriptions: Monthly and annual subscription services for GPS tracking and monitoring. Plans include Autogestión (Gs100,000/month), Estándar (Gs120,000/month), and Logistica Inteligente (Gs250,000). Multi-year contracts available with 24-month commitment. Free installation included.
2. GPS+ Premium Service: Annual subscription at Gs1,020,000 with 20% discount for Itaú credit card holders, includes comprehensive assistance services (roadside, medical, home, legal) within Paraguay and international traveler assistance
3. Fleet Management Services: Enterprise fleet management services including driver control, fuel management, maintenance scheduling, and operational reporting with dedicated account managers
4. Hardware Sales and Installation: GPS devices and sensors sold with free installation service. Hardware warranty maintained throughout the contract period.
5. Intelligent Routing Software: Persat route optimization software integrated with CUSAT fleet management for delivery planning and execution
6. Refrigeration Monitoring: Cold chain monitoring services for commercial refrigeration equipment including cameras, vending machines, point-of-sale refrigerators, and beer tap machines

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CUSAT develops and operates a satellite GPS monitoring platform that delivers real-time vehicle, fleet, cargo, and refrigeration tracking as subscription services to individual consumers and corporate clients in Paraguay. Its core offering combines proprietary monitoring software, IoT sensor hardware installed in vehicles and assets, and a 24/7 human-supervised monitoring center, with optional premium assistance (GPS+) bundling roadside, medical, home, legal, and international travel support.

Product overview

CUSAT is a Paraguayan GPS and fleet management company founded in 2002 offering a comprehensive suite of satellite monitoring and intelligent logistics solutions. The product portfolio is organized around a core GPS monitoring platform with multiple integrated services: Cuidado Inteligente (smart care) for vehicles and families, Logística Inteligente (intelligent logistics) for fleet management, Precinto Inteligente (smart seal) for cargo security, Ruteo Inteligente (intelligent routing) powered by Persat, and Refrigeración Inteligente (smart refrigeration) for cold chain monitoring. Premium tier includes GPS+ with expanded assistance benefits, while advanced add-on modules include Videotelemetría, DMS (Driver Monitoring System), and ADAS for enhanced fleet safety and productivity. Services are available for individuals, families, and corporate fleets throughout Paraguay.

Differentiator

Problem solved

Functional benefit

Brands

• GPS+: Premium GPS monitoring service with expanded benefits including nationwide and international assistance services such as medical aid, legal assistance, home assistance, and travel assistance.
• Ruteo Inteligente
• Refrigeración Inteligente
• Logística Inteligente

Products and services

• GPS Monitoreo Satelital Core satellite GPS tracking and monitoring service providing real-time vehicle location, 24/7 monitoring room coverage, technical support, and fuel-savings optimization for cars, motorcycles, boats, and corporate fleets in Paraguay.
• Cuidado Inteligente – Vehículos Smart vehicle care service enabling remote tracking and monitoring of cars, motorcycles, or boats via smartphone app with real-time alerts, geofencing, and ignition notifications for individual consumers.
• Cuidado Inteligente – Familia Smart family care service providing real-time GPS tracking for family members and pets, enabling location monitoring and safety notifications for individual subscribers.
• Logística Inteligente Intelligent logistics platform for corporate fleets providing integral and remote control of vehicles, administrative fleet management (maintenance, fuel), and custody/security of vehicles, cargo, and crew, with real-time location, perimeter and speed alerts, cabin audio/video, engine cut-off, panic button, and fuel/temperature sensors.
• Precinto Inteligente Smart seal for remote, real-time monitoring of goods in transit with personalized service; GPS-enabled container locks providing security, tracking, and alerts for unauthorized access or route deviations.
• Ruteo Inteligente
• Refrigeración Inteligente Smart refrigeration monitoring service using last-generation sensor transmitters installed in refrigeration equipment including cold storage chambers, vending machines, point-of-sale refrigerators, and beer tap machines, with temperature, humidity, door-opening, motor status, and location monitoring.
• GPS+ Premium Service Premium GPS service combining standard satellite monitoring with comprehensive assistance benefits, including national towing, medical assistance, home assistance, legal assistance, road assistance, and international travel assistance with telemedicine, medical transport, repatriation, and international towing up to 500 km.

Quantifiable outcome

• Significant fuel savings through consumption monitoring and driver behavior optimization (GEN case study)
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TeltonikacoreTechnology or Integration · 10 November 2025Teltonika is a global IoT and GPS tracking hardware manufacturer. Strategic alliance announced November 2025 to enhance fleet management capabilities in Paraguay. Teltonika provides advanced GPS tracking devices and technology that power CUSAT's monitoring solutions.
• Grupo EpemcoreStrategic or Co-development Partner · 12 May 2025Grupo Epem is a healthcare company dedicated to family health care in Paraguay for over 30 years. Alliance provides ambulance services for medical emergencies and urgencies on public roads or at patient's home, with 24-hour coverage in Asunción and Greater Asunción area.
• Global AssistcoreStrategic or Co-development Partner · 12 May 2025Global Assist is an international company with over 20 years of experience in assistance services. Partnership provides 24/7 road assistance throughout Paraguay including towing, battery jump-start, tire change, fuel delivery, and emergency locksmith services.
• UniversitariaminorGTM or Marketing Partner · 22 August 2024Commercial alliance with Universitaria (automotive services) offering GPS+ benefits to their customers with special promotional pricing.
• ContinentalminorGTM or Marketing Partner · 19 August 2024Commercial alliance with Continental (tire/automotive brand) providing promotional benefits for GPS services through Contimarket promotions.
• Tienda Naranja and Banco ItaúminorGTM or Marketing Partner · 13 August 2024Commercial alliance with Tienda Naranja and Banco Itaú to offer GPS+ monitoring and tracking service with 20% discount for Itaú credit card holders. Promotion available through Tienda Naranja website.
• PersatcoreTechnology or Integration · 1 January 2022Persat is an Argentine company offering comprehensive mobile resource management solutions. CUSAT formed an alliance with Persat in 2022 to offer intelligent routing services to clients in Paraguay. The partnership provides route optimization, mobile app for drivers with directions, WhatsApp notifications, delivery status updates, and sales force management capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Motive (formerly KeepTruckin): Motive offers AI-enabled fleet management with dashcams, GPS tracking, ELD compliance, and spend management, primarily in North America with growing international expansion. Its modern video/AI stack competes with CUSAT's newer DMS, ADAS, and Video Telemetry modules.
• Sensitech (Carrier Global): Sensitech, part of Carrier, provides cold-chain visibility solutions for temperature-sensitive pharma and food shipments, including real-time temperature and location monitoring. It is a direct comparable to CUSAT's Refrigeración Inteligente offering for regulated cold-chain customers.

Regional players

• Sascar (Michelin): Sascar, owned by Michelin, is one of Brazil's leading fleet tracking and management providers for trucks and commercial vehicles, with integrated fuel and tire management. It is the most direct Latin American regional comparable to CUSAT in product and customer profile.
• Autotrac (Trimble): Autotrac, now part of Trimble, is a Brazilian pioneer in satellite tracking for commercial fleets and cargo security. It operates in the same Mercosur logistics corridor as CUSAT and is a direct peer for fleet and cargo monitoring customers.

Direct peers

• Samsara: Samsara provides a unified cloud platform for fleet management, video-based safety, asset tracking, and telematics, with growing Latin America presence. Its integrated video/AI/ELD stack directly overlaps CUSAT's Logistics + Video Telemetry + DMS/ADAS modules.
• CalAmp (now ironNet Cyber / Sierra Wireless): CalAmp supplies telematics hardware, software, and SaaS for fleet and asset management globally, including GPS trackers and IoT gateways. It is a direct peer in the underlying telematics infrastructure layer that powers CUSAT and similar regional service providers.
• Webfleet (Bridgestone): Webfleet, backed by Bridgestone, is a leading European and Latin American fleet management SaaS offering GPS tracking, vehicle security, and route optimization. It is one of the most direct competitors in CUSAT's regional footprint and product scope.
• Geotab: Geotab is the largest pure-play commercial fleet telematics platform globally, offering GPS tracking, driver behavior, fuel management, and route analytics. It is the most direct global comparable to CUSAT's Logística Inteligente offering and competes for the same enterprise fleet RFPs CUSAT targets.

Broad incumbents

• Verizon Connect: Verizon Connect bundles fleet tracking, video telematics, asset tracking, and compliance into a broad enterprise mobility suite. As a global incumbent with deep pockets, it represents a comparable but much larger offering than CUSAT's.
• Trimble Transportation: Trimble's transportation segment provides end-to-end fleet, logistics, and cold-chain visibility solutions used by large carriers and shippers globally. Its cold-chain and routing capabilities are adjacent comparables to CUSAT's Refrigeración Inteligente and Ruteo Inteligente products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cusatpy
• LinkedInlinkedin.com/company/cusatpy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cusat